Ayya Nadar

2021-05-04T10:39:18Z

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{{Use dmy dates|date=July 2020}}
{{Use Indian English|date=July 2020}}
{{Infobox person
| image = Ayya Nadar.JPG|
| image_size = |
| name = P. Ayya Nadar
| caption =
| birth_date = 1905
|parents = Palaniappa Nadar and Nagammal
| birth_place = [[Sivakasi]], [[Tamil Nadu]], [[India]]
|death_date = 1982
| occupation = Founder of Anil Matches and [[Ayya Nadar Janaki Ammal College]]
| networth =
| spouse = Janaki Ammal
| children = 5 sons and 4 daughters
| website =
| footnotes =
}}
'''P. Ayya Nadar''' (1905–1982) was an [[India]]n entrepreneur from the southern city of [[Sivakasi]] in [[Tamil Nadu]]. He along with [[Shanmuga Nadar]] is credited for transforming the small village of Sivakasi into a thriving industrial town with [[firecracker]], [[matchbox]] and [[printing]] industries. He was the founder of Anil brand (Squirrel) matches, which later turned into National Fireworks, after he died theNational Firewoks name changed to AYYAN FIREWORKS and [[Ayya Nadar Janaki Ammal College]].<ref name="The City in South Asia">{{cite book | title=The City in South Asia| author=James Heitzmann| year=2008| publisher=Routledge| isbn=978-0-415-34355-8|page=210}}</ref><ref name="Gods in the Bazaar">{{cite book | title=Gods in the Bazaar: The Economies of Indian Calendar Art| author=Kajri Jain| year=2007| publisher=Duke University Press| isbn=978-0-8223-3926-7|page=40}}</ref>

== Personal life ==
He was born in 1905 in Sivakasi to Palaniappa Nadar and Nagammal. He was married to Janaki Ammal with whom he has four sons and four daughters. He died in year 1981.<ref>[http://www.anjac.org/ Official website of Ayya Nadar Janaki Ammal college]</ref>

==Inception of match business==
Ayya Nadar along with his cousin [[Shanmuga Nadar]] travelled to [[Calcutta]] in the year 1922 and stayed there for 8 months learning about the [[match]] industry. Upon their return to Sivakasi, they started the first handmade safety matches factory (National Matches) with machines imported from [[Germany]].

The business eventually diversified into manufacturing of fireworks and yarn. Ayya Nadar later ventured into printing business and an educational institution. Ayya Nadar the first generation entrepreneur, in the year 1925 started National Fireworks in Sivakasi.

In 1926, they separated and established two separate match industries with Ayya Nadar's Anil (''squirrel'') brand competing with Shanmuga Nadar's kaka (''crow'') or [[Standard Fireworks|Standard brand]].

From 1984, Ayya Nadar four sons- A Grahadurai, A Vairaprakasam, A. Subash Chandra Bose & A Ramamurthy run their respective businesses. A Grahadurai & A Vairaprakasam partnered on their own company called Ayyan Fireworks that could not adopt the name National Fireworks Factory.<ref>Ayya Fireworks</ref>

== Business expansion ==
P. Ayya Nadar founded [[Ayya Nadar Janaki Ammal College]] in 1963 offering courses in Arts and Sciences. The college is located in Sivakasi. From its beginning in 1923 till 1984, he headed the institution he founded. He has four sons- A Grahadurai (who died in 2007), A Vairaprakasam, A Subash Chandra Bose (who died in 2019) and A Ramamurthy. Each of the sons have diversified businesses.
Ayya Nadar, along with Shanmuga Nadar, is credited with transforming the small poverty-stricken [[Sivakasi]] village into "Mini Japan of India" an industrial town with entrepreneurial people.<ref name="The City in South Asia"/> [[R. G. Chandramogan]], another entrepreneur and owner of Hatsun Agro, who happened to grow up in this town and witness this transformation said, <blockquote>This revolution was brought to Sivakasi by Shanmuga Nadar and his cousin Ayya Nadar. The people of our town looked up to them as demigods because of the prosperity they brought to us.<ref name="Empowering">{{cite news|title=Empowering India’s dairy sector|url=http://economictimes.indiatimes.com/News/Economy/Agriculture/Empowering-Indias-dairy-sector/rssarticleshow/4102832.cms |work=The Economic Times|date=10 February 2009}}</ref></blockquote>

== Sivakasi Municipality ==
He was the chairman of Sivakasi municipality between 1955 and 1963. Vaippar-Vembakkotai drinking water scheme with a dam in the north of the city was instituted during his tenure, which helped in the expansion of population and industries in the drought-prone town.<ref name="The City in South Asia"/>

== References ==
{{Reflist}}

== External links ==
*[https://web.archive.org/web/20090418031628/http://www.mepcoeng.ac.in/default.asp MEPCO Schlenk Engineering College Sivakasi]
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[[Category:People from Virudhunagar district]]
[[Category:1905 births]]
[[Category:1982 deaths]]
[[Category:Tamil businesspeople]]
[[Category:Businesspeople from Tamil Nadu]]

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Ayya Nadar