Frank Simoes

2018-05-02T15:58:33Z

203.192.193.13:

{{Use Indian English|date=November 2015}}
{{Use dmy dates|date=October 2015}}
{{Infobox writer 
| name = Frank Simoes
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| birth_place = [[Bombay]], British India
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| occupation = Writer, Advertising executive
| nationality = Indian
| period = 20th century
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'''Frank Simoes''' (1937–2002) was an Indian writer and pioneering advertising executive, the first Indian to set up his own advertising agency,<ref>{{cite web|last1=Shatrujeet|first1=N|title=Remembering Frank Simoes|url=http://www.afaqs.com/news/story/4810_Remembering-Frank-Simoes|website=agencyfaqs|accessdate=29 July 2015|date=27 August 2002}}</ref> born in [[Mumbai]].

He initially worked for advertising agency [[Ogilvy & Mather]] before setting up his own company; his campaigns included work for [[Only Vimal]], Raymonds, [[Taj Hotels Resorts and Palaces|Taj Hotels]], Liberty Shirts, and [[BOAC]].<ref>{{cite web|last1=Dalal|first1=Sucheta|title=Frank Simoes: An advertising legend and a self-made man|url=http://www.suchetadalal.com/?id=71094fcc-c47e-72b9-492e82969148&base=sub_sections_content&f&t=Frank+Simoes%3A+An+advertising+legend+and+a+self-made+man|website=suchetadalal.com|accessdate=29 July 2015|date=30 August 2002}}</ref><ref>{{cite web|last1=Menezes|first1=Ervell E|title=The adman par excellence|url=http://www.tribuneindia.com/2000/20000123/spectrum/main3.htm|website=The Sunday Tribune (India)}}</ref>

He quit advertising while still successful in the 1970s, (Frank Simoe's only closed shop post 1985. I know as I was working there till April 1985. - Noel Keymer).sold his firm, and moved to [[Goa]] to become a writer.<ref>{{cite web|last1=Bobb|first1=Dilip|title=Ad mad world: Book review: Frank Unedited: The Best of Frank Simoes|url=http://indiatoday.intoday.in/story/book-review-of-frank-unedited-the-best-of-frank-simoes/1/196752.html|website=India Today|accessdate=29 July 2015|date=12 January 2004}}</ref>

He began his career as a writer with ''[[The Times of India]]''. After his initial foray into writing, he began to have his articles published fairly regularly.

Malavika Sanghvi wrote in her column in ''The Times'':
{{quote|The insecurity of mediocrity, and the largesse of genius. These were the thoughts that engaged me when I learnt that Frank Simoes had died on Sunday. Early on in his career he had established himself as the finest copywriter of his era; won every accolade, climbed every mountain, conquered every vista. He could have covered himself with the laurels of the past, coasted along on his early victories, going on doing the same things endlessly. But no, he realised he had nothing left to prove. No territories to protect. No ego to defend. He didn't strut, neither did he swagger, nor blow his own trumpet. He just moved on. Abdicating his throne to the multitudes of the mediocre. Who strutted, who swaggered, who blew their own trumpets. Ah, the insecurity of the mediocre, and the largesse of genius.}}

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==References==
{{Reflist}}

{{DEFAULTSORT:Simoes, Frank}}
[[Category:1937 births]]
[[Category:2002 deaths]]
[[Category:Journalists from Goa]]
[[Category:Indian advertising people]]
[[Category:Indian Roman Catholics]]
[[Category:The Times of India journalists]]
[[Category:Writers from Mumbai]]
[[Category:20th-century Indian journalists]]

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Frank Simoes