Bajaj Electricals

2021-09-07T12:44:18Z

223.178.248.216:

{{short description|Indian electric appliances company}}
{{Use Indian English|date=February 2017}}
{{Use dmy dates|date=October 2020}}
{{Infobox company
| name = Bajaj Electricals Ltd.
| logo = Bajaj Electricals logo.svg
| foundation = {{Start date|df=yes|1938|07|14}}
| founder = Md Siddique
| location_city = [[Mumbai]], Maharashtra<ref>{{cite web|url=http://www.bajajelectricals.com/branch-corporate.aspx |title=Bajaj Offices |publisher=Bajajelectricals.com |accessdate=2011-01-28}}</ref>
| location_country = [[India]]
| area_served =
| key_people = Shekhar Bajaj <br> Chairman & [[Managing director|MD]],<ref>{{cite news|author=Special Correspondent |url=http://www.thehindu.com/business/article103191.ece |title=Business News : Bajaj Electricals to step up output in Starlite |work=The Hindu|date=8 February 2010 |accessdate=2011-01-28}}</ref> <p> Late [[Anant Bajaj]], <br>Managing Director<ref name="thehindubusinessline1">{{cite web|url=https://www.thehindubusinessline.com/companies/announcements/others/promotion-and-re-designation-of-shri-anant-bajaj-joint-managing-director-as-managing-director-of-the-company/article23967281.ece |title=Promotion And Re-Designation of Shri Anant Bajaj, Joint Managing Director As Managing Director of the Company |publisher=The Hindu Business Line |date=23 May 2018 |accessdate=2018-05-23}}</ref>
| num_employees =
| revenue = {{INRConvert|27.7|b}} (2011)<ref>{{cite web|url=http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500031 |title=BSE Plus |publisher=Bseindia.com |accessdate=2011-01-28}}</ref>
| operating_income =
| net_income =
| assets =
| equity =
| industry = [[Electrical equipment]]
| subsid = Starlite Lighting
| parent = [[Bajaj Group]]
| products = [[Home Appliances]], [[Mechanical fan|Fan]]s, [[Lighting]] & Engineering and Products<ref>http://www.bajajelectricals.com/</ref>
| homepage = {{URL|www.bajajelectricals.com}}
}}
'''Bajaj Electricals Ltd''' ({{BSE|500031}}) is an Indian consumer [[electrical equipment]] manufacturing company based in [[Mumbai]], [[Maharashtra]].<ref>{{cite web|url=http://www.topnews.in/bajaj-electricals-expresses-interest-solar-energy-segment-2252374 |title=Bajaj Electricals expresses interest in solar energy segment | TopNews |publisher=Topnews.in |date=24 January 2010 |accessdate=2011-01-28}}</ref> It is a part of the {{INRConvert|380|b}} [[Bajaj Group]]. It has diversified with interests in lighting, luminaries, appliances, fans, [[Liquefied petroleum gas|LPG]] based [[Electric generator|generator]]s,<ref>{{cite news|url=http://www.business-standard.com/india/news/bajaj-electricals-launches-lpg-based-generators/421377/ |title=Bajaj Electricals launches LPG-based generators |work=Business Standard|date=11 January 2011 |accessdate=2011-01-28}}</ref> engineering and projects.

Its main domains are [[lighting]], consumer durable, engineering and projects. Lighting includes lamps, tubes and [[luminaire]]. Consumer durable include appliances and fans. Engineering and projects include transmission line towers, telecommunications towers, high-mast, poles and special projects, and others include die casting, [[wind energy]] & [[solar energy]].<ref>{{cite web|author=Gaurav Tikmani |url=http://www.indianenergytech.com/tag/bajaj-electrical/ |title=Bajaj Electrical | India's Cleantech Economy |publisher=Indianenergytech.com |date=24 January 2010 |accessdate=2011-01-28 |url-status=dead |archiveurl=https://web.archive.org/web/20110129072015/http://www.indianenergytech.com/tag/bajaj-electrical/ |archivedate=29 January 2011}}</ref> Some notable projects include lighting works at the [[Commonwealth Games]] stadium and the [[Bandra Worli Sea Link]].<ref name="thehindubusinessline1"/>
It has 19 branch offices spread in different parts of the country with a chain of about 1000 distributors, 4000 authorized dealers, over {{formatnum:400000}} retail outlets and over 282 Customer Care centers.

==History==

Bajaj Electricals was incorporated on 14 July 1938 as Radio Lamp Works Limited under the Indian Company Act, 1913 as a Public company limited. On 1 October 1960 it was renamed Bajaj Electricals Limited.<ref>{{cite web|url=http://www.bajajelectricals.com/history.aspx |title=History of Bajaj Electricals |publisher=Bajajelectricals.com |accessdate=2011-01-28}}</ref>
In 1964, Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of [[electric fans]] became a subsidiary of the Company and subsequently, with effect from 1 July 1984, the business and undertaking of Matchwell was amalgamated with the company.

In the financial year 1993–1994, Bajaj Electricals entered into a joint venture with [[Black & Decker|Black & Decker Corporation]], [[United States|US]], for the manufacture and marketing of power tools, household appliances, and related accessories, through a separate company named Black & Decker Bajaj Private Limited, ("Black & Decker Bajaj").

During the [[Fiscal year|financial year]] 1999-2000 Black & Decker Bajaj became a 100% subsidiary of the Company upon the Company acquiring a further 50% of the shareholding thereof from Black & Decker Corporation, after which Black & Decker Bajaj was renamed Bajaj Ventures Limited.
However, in the financial year 2002–2003, the Company divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj Ventures Limited ceased to be a subsidiary of the company.
In January 1998, the company established a new manufacturing unit at [[Chakan, Pune|Chakan]] near [[Pune]] and commenced operations of manufacturing of fans and die-cast components. The production of fans at the manufacturing activities of the Matchwell unit also was gradually shifted to the Chakan unit.
In September 1999, Bajaj established and commissioned a wind energy generation unit with an installed capacity of 2.8 mega watts in the village of Vankusawade in [[Satara district|Satara]], [[Maharashtra]]. The facility continues to run profitably till date.

In the year 2000-2001 the Company set-up manufacturing facilities including a fabrication unit and a galvanising plant at [[Ranjangaon]], near [[Pune]] for the manufacture of high masts, lattice towers, and related products, and the said manufacturing facilities commenced commercial production with effect from 1 April 2001.

In November 2002, the Company entered into a technical collaboration and brand licensing agreement with [[Morphy Richards]], United Kingdom, for the sales and marketing of electrical appliances under the brand name of "Morphy Richards" in India.

In the year 2005 the company entered into a distribution agreement with [[Trilux|Trilux Lenze]] of Germany for high end technical lighting.

In the year 2007, the company acquired 32% of the share capital of Starlite Lighting Limited, a company engaged in the manufacture of [[Compact fluorescent lamp|Compact Fluorescent Lamps]] ("CFLs").

In 2012–2013, they have completely divested the stake and association with [[Black & Decker]] Corporation, USA.

In 2015 Bajaj Electricals appointed On Ads Communications as their sole creative partner.<ref>{{cite news|title=Bajaj Electricals appoints OnAds Communication as their sole creative Partner.|url=http://www.thehindubusinessline.com/companies/onads-communications-bags-bajaj-electricals-creative-account/article7652173.ece|accessdate=14 September 2015|agency=THe Hindu|publisher=THe Hindu Business lines}}</ref>

==References==
{{Reflist}}

==External links==
*[http://www.blonnet.com/2010/09/02/stories/2010090252011100.htm Bajaj Electricals gaining more power]
*[http://www.livemint.com/2009/05/28172523/Bajaj-Electricals-CFL-unit-to.html Bajaj Electricals CFL unit to increase capacity]
*[http://www.indianexpress.com/news/shishir-bajaj-exits-bajaj-electricals/405825/ Shishir Bajaj exits Bajaj Electricals]
*[http://www.blonnet.com/2010/03/17/stories/2010031753130200.htm Bajaj Electricals to focus on energy efficiency]

{{Bajaj Group}}

[[Category:Indian companies established in 1938]]
[[Category:Companies based in Mumbai]]
[[Category:Electrical engineering companies of India]]
[[Category:Electronics companies established in 1938]]
[[Category:Bajaj Group]]
[[Category:Companies listed on the Bombay Stock Exchange]]

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Bajaj Electricals