Karikku

2022-06-28T18:34:10Z

2409:4073:2E8B:9EE1:AC14:D7B4:9749:8120:

{{short description|Indian digital platform}}

{{Use dmy dates|date=December 2021}}
{{Use Indian English|date=December 2021}}
{{Infobox YouTube personality
| name = Karikku
| logo = Karikku_Media_Logo.png
| logo_caption = Karikku Logo
| subscribers = 8.2 Million
| subscriber_date = June 2022
| views = 1.22 Billion
| view_date = June 2022
| origin = 1 April 2018
| nationality = Indian
| channels =
| creator = [[Nikhil Prasad]]
| years_active = 2018 – present
| silver_button = y
| silver_year = 2019
| gold_button = y
| gold_year = 2019
| nocat =
}}
'''''Karikku''''' ({{Translation| Tender Coconut}}) is an Indian digital media platform in [[Malayalam]] and a [[YouTube]] channel that was founded by Nikhil Prasad in 2018. The platform gained popularity with their first [[Web series]] titled "Thera Para". Karikku has different business verticals including Fliq (multi genre web series space), Tuned (indie music label), Fuse (advertising and influencer marketing), Wybe (merchandising) and Zero (news aggregator).

The channel received the [[YouTube Creator Awards|Golden Creator Award]] upon reaching one million subscribers on YouTube in 2019.<ref>{{Cite web|title=Karikku owns 1 Million followers with just 30 uploads|url=https://timesofindia.indiatimes.com/city/kochi/karikku-turns-out-to-be-a-real-money-spinner/articleshow/70416647.cms|access-date=2020-10-26|website=[[The Times of India]]|language=en}}</ref><ref>{{Cite web|date=2020-12-25|title=Christmas സമ്മാനവുമായി കരിക്കിന്റെ ജിഞ്ച|url=https://zeenews.india.com/malayalam/movies/youtube-channel-karikku-released-their-new-video-dj-part-2-51010|access-date=2021-10-07|website=Zee News Malayalam|language=ml}}</ref>

The ''Karikku'' platform received the Mazhavil Entertainment award 2019 for the Best Original Content (Digital) presented by [[Mazhavil Manorama]].<ref>{{Cite web|title=List of winners in Mazhavil Entertainment Awards 2019|url=https://www.onmanorama.com/entertainment/entertainment-news/2019/05/07/mazhavil-entertainment-awards-2019-list-of-winners.html|access-date=2020-10-27|website=[[Mazhavil Manorama]]|language=en}}</ref><ref>{{Cite web|date=2019-05-14|title=Mazhavil Entertainment Awards show winners revealed|url=https://www.medianews4u.com/mazhavil-manorama-to-telecast-mazhavil-entertainment-awards-show-on-may-18th-19th-at-7pm/|access-date=2020-10-27|website=MediaNews4U|language=en-US}}</ref>

== Subsidiaries ==

* '''Karikku Fliq''' is known for publishing web-series on online platforms
* '''Karikku tuned''' is known for publishing official music videos and songs on online platforms
* '''Karikku fuse''' is known for Advertising
* '''Karikku Zero''' is an online media for news and information
* '''Karikku Wybe''' also known as '''Wybe''' is a e-store for Karikku
* '''Karikku Bounce''' is Production Company and Creative Agency from Karikku

== History ==

The [[YouTube]] channel ''Karikku'' was launched on 16 August 2016 by Nikhil Prasad.<ref name="abce">{{Cite news|date=2019-08-02|title=Meet the creator of YouTube's viral 'Karikku' team|language=en-IN|work=[[The Hindu]]|url=https://www.thehindu.com/entertainment/as-karikku-tops-the-list-of-malayalam-content-creation-on-youtube-founder-nikhil-prasad-talks-about-reasons-that-makes-it-click/article28793720.ece|access-date=2020-10-20|issn=0971-751X}}</ref> Karikku uploaded its first video on April's Fools Day, 2018.

The channel's breakthrough came with the series [[Thera Para]], which discusses the life of four young men in a very relatable manner, touching upon the day in the life of people around that age category.<ref>{{Cite news|date=2020-10-22|title='Karikku' special 'Thera Para' is ruling over the hearts of Keralites|url=https://www.thehindu.com/entertainment/the-upward-trajectory-of-malayalam-web-series/article30401706.ece|website=[[The Hindu]]|last1=S|first1=Harikumar J.}}</ref><ref>{{Cite news|title=Thera Para|work=[[Madhyamam]] (Malayalam)|url=https://www.madhyamam.com/movies/movie-interviews/karikku-team-thera-para-interview-movie-news/579004}}</ref> The series was later converted to a single watch of Season 1 with some minor edits and re-released in 2020. A movie with the same name is currently in the pre-production phase and was announced through their YouTube channel as a motion poster.<ref>{{Cite web|title=Thera Para, the online sensation, gets a filmy makeover|url=https://timesofindia.indiatimes.com/entertainment/malayalam/movies/thera-para-the-online-sensation-gets-a-filmy-makeover/articleshow/70127316.cms|website=[[The Times of India]]}}</ref><ref>{{Cite web|title='Karikku' team comes up with 'Thera Para' movie; Motion poster trends on YouTube....|url=https://english.mathrubhumi.com/movies-music/movie-news/-karikku-team-comes-up-with-thera-para-movie-motion-poster-trends-on-youtube--1.3941043|website=[[Mathrubhumi]]}}</ref><ref>{{Cite news|title=Karikku to try ot 'Thera Para' film|work=[[Malayala Manorama]]|url=https://www.manoramanews.com/news/entertainment/2019/07/07/nikhil-prasad-karikku-talks-about-thera-para-movie.html}}</ref><ref>{{Cite news|title=The epic Thera Para to be made to into a movie. (Malayalam)|work=[[Madhyamam]] (Malayalam)|url=https://www.madhyamam.com/movies/movies-news/movie-news-others/thera-para-movie-karikku-movie-news/622591}}</ref>

Its popularity grew rapidly throughout 2019, with the addition of new cast members and interesting plots.<ref>{{Cite news|title=Quantum leap in Malayalam content on YouTube|url=https://www.thehindu.com/news/national/kerala/quantum-leap-in-malayalam-content-on-youtube/article28723973.ece|website=[[The Hindu]]|date=26 July 2019}}</ref> Film actors like [[Tovino Thomas]] (''Gym Boys''), [[Saniya Iyappan]] (''Thera Para Season 1'' Finale),<ref>{{Cite web|title=How Saniya Iyappan became Aswathy Achu in Karikku web series?|url=https://english.mathrubhumi.com/movies-music/interview/how-saniya-became-aswathy-achu-in-karikku-web-series--1.3683090|access-date=2020-10-26|website=[[Mathrubhumi]]|language=en}}</ref> [[Rajisha Vijayan]] (''Valentine's Day Gift'') and [[Aju Varghese]] (''Thera Para Season 1 ''Finale) made [[Cameo appearance|cameo]] appearances.<ref>{{Cite web|title=Tovino joins other Mollywood stars to act a role in Karikku|url=https://www.onmanorama.com/entertainment/entertainment-news/2019/08/21/tovino-thomas-gym-boys-karikku-malayalam-video.html|access-date=2020-10-20|website=[[Malayala Manorama]]|language=en}}</ref>

They released a video in 2019 celebrating their new [[YouTube Awards|YouTube Silver Play Button]], after crossing 100,000 subscribers (''കിട്ടുമോ?),'' promoting more viewers to subscribe, as they aimed for the Golden Play Button.<ref>{{Cite web|title=These guys are behind the popular online channel Karikku|url=https://www.onmanorama.com/entertainment/entertainment-news/2019/02/16/karikku-trending-web-series-nikhil-prasad.html|access-date=2021-03-27|website=OnManorama}}</ref><ref>Although they never created a video celebrating the Golden Play Button after the channel crossed 1 million subscribers.</ref>

In 2020, after a small break due to the COVID-19 crisis and the resulting lockdown, Karikku gradually started to upload videos, beginning with an episode based on a [[Videotelephony|video call]], creating a spin-off of the episode ''Bhaskaran Pillai Technologies''.<ref>{{Cite news|title=COVID-19: Popular social media stars in Kerala release comic shorts on the lockdown|work=[[The Hindu]]|url=https://www.thehindu.com/news/national/kerala/covid-19-popular-social-media-stars-in-kerala-release-comic-shorts-on-the-lockdown/article31366304.ece}}</ref>

In collaboration with [[Netflix]], Karikku released a video titled ''Ripper - The Wanted Killer'' on 3 April 2021. The [[Sketch comedy|Sketch]] is a promotion for the Malayalam motion picture [[Irul (film)|Irul]] and was released on the official Netflix India YouTube channel.<ref>{{cite news |title=Malayalam content creator Karikku's debut sketch video on Netflix grabs eyeballs |url=https://www.thehindu.com/entertainment/malayalam-digital-platform-karikkus-founder-nikhil-prasad-on-its-netflix-dbut/article34263885.ece}}</ref>

== References ==
{{reflist}}

[[Category:Entertainment-related YouTube channels]]
[[Category:Indian film websites]]
[[Category:Indian YouTubers]]
[[Category:Digital media organizations]]

IndianPedia - User contributions [en]

Karikku