Iraivi

2021-06-07T15:14:20Z

49.205.77.135:

{{Use Indian English|date=November 2015}}
{{Use dmy dates|date=July 2016}}
{{Infobox film
| name = Iraivi
| image = Iraivi.jpg
| alt =
| caption = Poster
| native_name =
| director = [[Karthik Subbaraj]]
| producer = [[C. V. Kumar]] K. E. Gnanavel Raja Abinesh Elangovan
| writer = Karthik Subbaraj
| starring = [[S. J. Surya]] [[Vijay Sethupathi]] [[Bobby Simha]] [[Kamalinee Mukherjee]] [[Anjali (actress)|Anjali]] [[Pooja Devariya]]
| music = [[Santhosh Narayanan]]
| cinematography = [[Sivakumar Vijayan]]
| editing = [[Vivek Harshan]]
| studio = Thirukumaran Entertainment
| distributor = [[Studio Green]] Abi & Abi Pictures
| released = {{film date|2016|6|3|df=y}}
| runtime = 153 mins
| country = India
| language = Tamil
| budget = 
| gross = 
}}
'''''Iraivi''''' ({{translation|Goddess}}) is a 2016 Indian [[Tamil language|Tamil]]-language [[crime drama]] film written and directed by [[Karthik Subbaraj]]<ref name=":2">{{cite web|url=http://www.newindianexpress.com/entertainment/tamil/After-Jigarthanda-it%E2%80%99s-Iraivi-for-Karthik-Subbaraj/2014/09/11/article2424511.ece|title=After Jigarthanda, it's Iraivi for Karthik Subbaraj|work=The New Indian Express |date=11 September 2014}}</ref> and produced by [[C. V. Kumar]], [[K. E. Gnanavel Raja]] and Abinesh Elangovan under their banners [[Thirukumaran Entertainment]], [[Studio Green]] and Abi & Abi Pictures, respectively.<ref>{{cite web|url=http://www.bangaloremirror.com/entertainment/south-masala/Subbaraj-teams-up-with-maverick-Kumar-again/articleshow/45608327.cms|title=Subbaraj teams up with 'maverick' Kumar again|work=The New Indian Express |date=22 December 2014}}</ref> The film features an [[ensemble cast]] with [[S. J. Surya]], [[Vijay Sethupathi]], [[Bobby Simha]], [[Kamalinee Mukherjee]], [[Anjali (actress)|Anjali]], and [[Pooja Devariya]] playing leading roles.<ref>{{cite web|url=http://behindwoods.com/tamil-movies-cinema-news-15/karthik-subbarajs-next-starring-vijay-sethupathi-and-sj-suryah-from-april.html|title=Heavy Jigarthanda hangover in Karthik Subbaraj's next|work=Behindwoods |date=16 February 2015}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/karthik-subbarajs-iraivi-update-tamil-news-126167|title=Karthik Subbaraj's 'Iraivi' update|work=Indiaglitz |date=23 February 2015}}</ref> The plot revolves around three financially struggling men try to overcome their problems, by getting involved in criminal activities though not realising the impact their efforts are having on the women in their lives.

[[Karthik Subbaraj]] drafted the script during the production works of [[Jigarthanda (2014 film)|''Jigarthanda'']] in September 2013 and took more than a year for its completion.<ref name=":2" /> The film was formally announced in September 2014,<ref name=":2" /> with principal shooting of the film began on May 2015 and filming completed that September. The film is based on a real life incident from a Christian family, though Subbaraj gave importance to the women characters, so as to influence their characters in the society.<ref name=":3" /> The film features music composed by [[Santhosh Narayanan]] with cinematography handled by [[Sivakumar Vijayan]] and edited by [[Vivek Harshan]].

''Iraivi'' released on 3 June 2016, and received mixed to positive reviews. Critics lauded the performances of the cast, particularly that of Suriya and Anjali alongside the technical aspects of the film.<ref>{{Cite web|date=2016-06-03|title=Iraivi review roundup: Vijay Sethupathi's woman centric drama film opens to very mixed reactions!|url=https://www.bollywoodlife.com/news-gossip/iraivi-review-roundup-vijay-sethupathis-woman-centric-drama-film-opens-to-very-mixed-reactions-730306/|access-date=2021-06-06|website=Bollywood Life|language=en}}</ref> However the film did average collections at the box office.<ref>{{Cite web|date=2016-06-17|title=Iraivi box office collection|url=http://www.behindwoods.com/tamil-movies/iraivi/iraivi-box-office-jun-19.html|access-date=2021-06-06|website=Behindwoods}}</ref> In 2017, Anjali was nominated for the [[IIFA Utsavam Award for Best Actress – Telugu|Best Actress award]] at the 2nd [[IIFA Utsavam]] awards,<ref>{{Cite web|date=2017-03-30|title=IIFA Utsavam: Complete winner’s list|url=https://indianexpress.com/article/entertainment/regional/iifa-utsavam-complete-winner-list-4592896/|access-date=2021-06-06|website=The Indian Express|language=en}}</ref> and Pooja Devariya received a nomination for Best Supporting Actress award at the 6th [[6th South Indian International Movie Awards|South Indian International Movie Awards]].<ref>{{Cite web |date=2017-05-31 |title=SIIMA Nominations: Theri, Janatha Garage, Maheshinte Prathikaram and Kirik Party lead |url=https://indianexpress.com/article/entertainment/regional/siima-nominations-theri-janatha-garage-maheshinte-prathikaram-and-kirik-party-lead-4683082/ |access-date=2020-06-28 |website=The Indian Express |language=en}}</ref>

==Plot==
The film centers around three men and the women in their life: a struggling and [[alcoholism|alcoholic]] film director Arul ([[S. J. Surya]]) and his wife Yazhini ([[Kamalinee Mukherjee]]); Arul's best friend Michael ([[Vijay Sethupathi]]) and his wife Ponni ([[Anjali (actress)|Anjali]]); and Arul's younger brother Jagan ([[Bobby Simha]]).

Arul was a renowned film director until he fell out with the producer of his latest directorial film, because of which the film never released. To overcome his sorrow, he became a chronic alcoholic and started harassing Yazhini. Though Yazhini often threatens to divorce Arul for his behavior, she changes her mind each time due to her love for him.

Michael, an [[Artifact (archaeology)|artifact]] dealer, is forced to marry Ponni, despite being in love with a widow named Malar ([[Pooja Devariya]]). However, Malar has no love for Michael, merely considering their relationship as [[Casual sexual relationship|friends with benefits]]. Michael openly reveals to Ponni that he is not interested in being her husband and ignores her.

Yazhini tries to convince Arul to seek the producer's forgiveness and get his film released so that they both could return to a normal life. When Arul refuses, the producer himself steps in and asks Arul to pay him {{INR}}4,00,00,000 to get his film released. Michael and Jagan, with the help of their friend Ramesh ([[Karunakaran (actor)|Karunakaran]]), steal a temple idol and sell it for {{INR}}4,00,00,000 so that Arul's film can be released. Unfortunately, the producer has already decided to remake Arul's film with an entirely new cast and with his own brother as the director. Arul confronts the producer, who tries to kill him. In a fit of rage, Michael bludgeons the producer to death and is soon sentenced to seven years' imprisonment for his crime. An angry Ponni starts ignoring her husband, never visits him in jail, gives birth to their daughter, and eventually returns to her village. Meanwhile, Yazhini returns to her parents' house and files for a [[divorce]] against Arul, fed up of his alcoholism.

Arul is sent to [[Rehabilitation hospital|rehab]] to overcome his alcoholism and is released two years later. Now sober, Arul tries to convince Yazhini to return to him, to no avail. Meanwhile, Arul and Jagan bail out Michael, who leaves for Ponni's village in an attempt to restart his married life with her. Ponni agrees to come back with him on the condition that he breaks his friendship with Arul. The deceased producer's widow and brother meet with Arul and decide to sell the production rights of his film to him for {{INR}}20,00,000. In order to get the money, Michael and Jagan again team up with Ramesh to steal an idol from a [[Kerala]] temple and sell it. However, Ramesh drugs Michael and runs away with the idol. Michael is arrested the following morning, but he manages to escape from the police and return to [[Chennai]].

On confronting Ramesh, he finds out that Jagan was responsible for getting him arrested at Kerala. Jagan was also in love with Ponni and was disgusted at the way Michael treated her. When Michael was in jail, Jagan declared his love for Ponni, who reciprocated but was forced to return to her village the next day as she was unable to decide between Michael and Jagan. Jagan then decided to get Michael arrested so that Ponni could leave Michael for good and start a new life with him. After confronting Ponni over her love for Jagan, both Michael and she decide to forget everything that happened and plan to leave Chennai to start a new life.

Arul, who has successfully acquired the production rights for his film, decides to once again convince Yazhini to return to him. Yazhini, who is getting engaged to another person, Vasanth ([[Vaibhav Reddy|Vaibhav]]), forgives him and agrees to return to him as long as Vasanth agrees. Meanwhile, Michael picks up a fight with a drunk Jagan over Ponni. During the fight, he accidentally kills Jagan, forcing him and Ponni to go into hiding, but he does not tell her that he killed Jagan. When the train that Michael and Ponni are travelling in stops at [[Palur]], Arul, who has found out that Michael had killed his brother, notices him and shoots him in revenge. As Arul is taken to prison, he contacts Yazhini and pretends that he has once again returned to his drunken habits as he does not want her to suffer with the stigma of being a criminal's wife, effectively ending their relationship.

In the end, with their respective husbands out of the way, Ponni and Yazhini relish their newly found freedom by enjoying the rain. Yazhini only watches the rain, leaving the viewers to introspect on how she is not ready to venture out into the world alone yet, while Ponni allows herself to get drenched, finally letting go.

==Cast==
{{colbegin}}
* [[S. J. Surya]] as Arul Dass
* [[Vijay Sethupathi]] as Michael, Arul's best friend
* [[Bobby Simha]] as Jagan, Arul's younger brother
* [[Kamalinee Mukherjee]] as Yazhini (Yazhu), Arul's wife
* [[Anjali (actress)|Anjali]] as Ponni, Michael's wife
* [[Pooja Devariya]] as Malarvizhi, Michael's girlfriend
* [[Karunakaran (actor)|Karunakaran]] as Ramesh, Michael and Jagan's friend
* [[Radha Ravi]] as Dass, Arul and Jagan's father
* [[Vadivukkarasi]] as Meenakshi, Arul and Jagan's mother
* [[Cheenu Mohan]] as John, Michael's uncle
* [[Bagavathi Perumal]] as Varun, Arul's bar mate
* [[Kaali Venkat]] as Bhagyam, Arul's bar mate
* Gajaraj as Ramalingam, Yazhini's father
* [[Rajashree (actress)|Rajashree]] as Kala
* [[Ramachandran Durairaj]] as Mahesh
* [[Vivek Prasanna]] as Director
* Senthil Kumaran as Senthil
* Agavamma as John's wife
* Settai Sethu as Bala
* Rameez Raja as Rakesh
* Kasthuri Patti as Sagayam
* [[Vaibhav Reddy|Vaibhav]] as Vasanth, Yazhini's fiancée (cameo appearance)
* [[Santhosh Narayanan]] in a special appearance in the song Kadhal Kappal
{{colend}}

==Production==

=== Development ===
[[Karthik Subbaraj]] began writing for his untitled third project before the completion of ''[[Jigarthanda (2014 film)|Jigarthanda]]'' in September 2013,<ref>{{Cite web|title=Karthik Subbaraj to start work on his third script|url=http://www.behindwoods.com/tamil-movies-cinema-news-10/karthik-subbaraj-to-start-work-on-his-third-script.html?fb_comment_id=391009634361746_1900595|access-date=2021-04-12|website=www.behindwoods.com}}</ref> but the launch of the film has been pushed ahead due to the delay in ''Jigarthanda''<nowiki/>'s release.<ref>{{Cite web|title=Karthik Subbaraj begins script work - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbaraj-begins-script-work/articleshow/22974227.cms|access-date=2021-04-12|website=The Times of India|language=en}}</ref> In September 2014, few reports claimed that the film will be titled as ''Iraivi'' and will be produced by [[C. V. Kumar]]'s [[Thirukumaran Entertainment]] banner,<ref>Gupta, Rinku. (11 September 2014) [http://www.newindianexpress.com/entertainment/tamil/After-Jigarthanda-it%E2%80%99s-Iraivi-for-Karthik-Subbaraj/2014/09/11/article2424511.ece After Jigarthanda, it’s Iraivi for Karthik Subbaraj]. The New Indian Express. Retrieved on 2016-07-02.</ref> but Karthik Subbaraj said that "The reports are not true. We also did not finalize the script work of the film. We have zeroed in few titles and ''Iraivi'' is also one among those. But it’s not yet concluded."<ref>{{Cite web|date=2014-09-11|title=Karthik Subbaraj's next titled Iraivi?|url=https://www.sify.com/karthik-subbarajs-next-titled-iraivi/|access-date=2021-04-12|website=Sify}}{{dead link|date=April 2021|bot=medic}}{{cbignore|bot=medic}}</ref> On October 2014, Thirukumaran Entertainment officially confirmed the project with [[Gavemic U. Ary]] who worked with Subbaraj in ''Jigarthanda'', and [[Santhosh Narayanan]], who earlier collaborated with the director in his previous movies has been roped in to compose music.<ref>{{Cite news|date=2014-10-04|title=Karthik Subbaraj's next titled Iraivi; produced by CV Kumar|work=Behindwoods|url=https://www.behindwoods.com/karthik-subbaraj-next-titled-iraivi-produced-by-cv-kumar/|access-date=2021-04-12}}</ref> But the former was replaced by [[Sivakumar Vijayan]] during the start of the shoot.<ref name=":0">[http://www.behindwoods.com/tamil-movies-cinema-news-15/karthik-subbaraj-directed-vijay-sethupathi-sj-surya-karunakaran-and-bobby-simha-starring-iraivi-begins-today.html Karthik's Subbaraj's Iraivi begins today !]. Behindwoods.com (20 May 2015). Retrieved on 2 July 2016.</ref>

During August 2015, Subbaraj revealed that the title 'Iraivi' is the feminine word for 'Iraivan' which means God.<ref name=":1">{{Cite web|date=2015-08-15|title=Is Anjali Bigger than Vijay Sethupathi and Bobby Simha in 'Iraivi' - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-anjali-bobby-simha-new-movie-iraivi-women-centric-theme-tamil-news-139949|access-date=2021-04-12|website=IndiaGlitz.com}}</ref> He added that "The film is women-centric. But the plot of the story also revolves around the relationship between two brothers, which is based on a real incident from a Christian family. We added importance to the female characters, to state that how women in this day and age influence the society. The story also has a crime angle, but we cannot reveal the discussions further."<ref name=":3">{{Cite web|title=Iraivi's story is based on a Christian family - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/iraivis-story-is-based-on-a-christian-family/articleshow/48845440.cms|access-date=2021-04-12|website=The Times of India|language=en}}</ref><ref>{{Cite web|date=2015-11-08|title=Iraivi has a crime angle to the story?|url=https://www.deccanchronicle.com/151108/entertainment-kollywood/article/iraivi-has-crime-angle-story|access-date=2021-04-12|website=Deccan Chronicle|language=en}}</ref> In a May 2016 interview with Vishal Menon for ''[[The Hindu]]'', Subbaraj stated that the works of [[K. Balachander]], [[Balu Mahendra]] and [[Mahendran (filmmaker)|J. Mahendran]], whose films being women-centric had inspired him to do the film and stated that their works will be credited during the beginning of the film.<ref>{{Cite news|last=Menon|first=Vishal|date=2016-05-07|title='Iraivi' is more Balachander than Tarantino: Karthik Subbaraj|language=en-IN|work=The Hindu|url=https://www.thehindu.com/features/cinema/Iraivi-is-more-Balachander-than-Tarantino-Karthik-Subbaraj/article14382583.ece|access-date=2021-04-12|issn=0971-751X}}</ref>

=== Casting ===
Subbaraj revealed the casting process of the film during November 2014 that [[Bobby Simha]] and [[Karunakaran (actor)|Karunakaran]] had bagged one of the roles in the film, followed by [[Vijay Sethupathi]].<ref>{{Cite web|date=2014-11-12|title=Karthik Subbaraj talks about casting for 'Iraivi'|url=https://www.indiaglitz.com/karthik-subbaraj-talks-casting-iraivi/|access-date=2021-04-12|website=Indiaglitz}}</ref> [[S. J. Suryah|S. J. Surya]] had also confirmed being a part of the cast in February 2015,<ref>{{Cite web|title=SJ Suryah roped in for Karthik Subbaraj's next - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/sj-suryah-roped-in-for-karthik-subbarajs-next/articleshow/46262258.cms|access-date=2021-04-12|website=The Times of India|language=en}}</ref> and was reported to play a character with negative shades.<ref>{{Cite web|title=SJ Suryah is the villain in Iraivi - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/sj-suryah-is-the-villain-in-iraivi/articleshow/49617915.cms|access-date=2021-04-12|website=The Times of India|language=en}}</ref> In April 2015,<ref>[http://www.sify.com/movies/anjali-to-romance-vijay-sethupathi-in-iraivi-news-tamil-pfulqFfggaebf.html Anjali to romance Vijay Sethupathi in `Iraivi`]. Sify.com. Retrieved on 2 July 2016.</ref> the film crew held discussions for the female lead roles with actresses [[Pooja Devariya]] and [[Anjali (actress)|Anjali]] considered, with the latter later signed on.<ref>[http://www.behindwoods.com/tamil-movies-cinema-news-15/actress-anjali-and-pooja-kumar-have-been-approached-to-play-the-lead-heroines-in-karthik-subbarajs-iraivi.html Actress Anjali and Pooja Kumar have been approached to play the lead heroines in Karthik Subbaraj's Iraivi]. Behindwoods.com (10 April 2015). Retrieved on 2016-07-02.</ref><ref>{{Cite web|title=Anjali in Karthik Subbaraj's Iraivi? - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/anjali-in-karthik-subbarajs-iraivi/articleshow/46872596.cms|access-date=2021-04-12|website=The Times of India|language=en}}</ref> [[Pooja Kumar]] was also reported to play a pivotal role in the film,<ref>{{Cite web|date=2015-06-16|title=Kamal's Heroine Replaces Kamal's Heroine in 'Iraivi' - Tamil News|url=https://www.indiaglitz.com/kamalinee-mukherjee-replaces-pooja-kumar-in-karthick-subbaraj-iraivi-movie-tamil-news-135462|access-date=2021-04-12|website=IndiaGlitz.com}}</ref> but she was replaced by [[Kamalinee Mukherjee]] in June 2015, though she did not divulge details about her role.<ref>[http://indianexpress.com/article/entertainment/regional/kamalinee-mukherjee-returns-to-tamil-cinema-after-six-years/ Kamalinee Mukherjee returns to Tamil cinema after six years]. The Indian Express (16 June 2015). Retrieved on 2 July 2016.</ref> In a press interaction during August 2015, Karthik Subbaraj stated that the film will be centred on how women influence men in todays society and has a lot of scope for the heroines.<ref name=":1" />

=== Filming ===
The film had an official launch on 20 May 2015 and principal shooting began the very same day.<ref name=":0" /> Scenes featuring Bobby Simha and S. J. Surya were shot first during the schedule.<ref>{{Cite web|date=2015-05-20|title=Iraivi goes on floors|url=https://www.indiaglitz.com/iraivi-goes-on-floors/|access-date=2021-04-12|website=Indiaglitz}}</ref> In July 2015, Vijay Sethupathi and Anjali began shooting for their portions at [[Chennai]].<ref>{{Cite web|date=2015-07-18|title=Vijay Sethupathi and Anjali start shooting for Iraivi|url=https://www.indiaglitz.com/vijay-sethupathi-and-anjali-start-shooting-for-iraivi/|access-date=2021-04-12|website=Indiaglitz}}</ref> Filming silently progressed with 80% of sequences being completed as of 2 September 2015; few scenes were shot in [[Wayanad district|Wayanad]] apart from major portions being set in Chennai.<ref>{{Cite web|date=2015-09-02|title=Karthik Subbaraj's Iraivi nears completion|url=https://www.onlykollywood.com/karthik-subbarajs-iraivi-nears-completion/|access-date=2021-04-12|website=Indiaglitz}}</ref> Anjali completed shooting her portions in mid-September 2015.<ref>{{Cite web|date=2015-09-21|title=Anjali completes Iraivi|url=https://www.sify.com/anjali-completes-iraivi/|access-date=2021-04-12|website=Sify}}{{dead link|date=April 2021|bot=medic}}{{cbignore|bot=medic}}</ref> On 30 September 2015, it was announced that shooting of the film has been completed and the team also began [[post-production]] works.<ref>{{Cite web|date=2015-09-30|title=A fine ending for Karthik Subbaraj 'Iraivi' - Tamil News|url=https://www.indiaglitz.com/anjali-kamalini-mukharjee-sjsuryah-vijay-sethupathi-iraivi-shooting-completed-tamil-news-143467|access-date=2021-04-12|website=IndiaGlitz.com}}</ref><ref>{{Cite web|title=Karthik Subbaraj's Iraivi shooting wrapped up|url=https://www.moviecrow.com/News/9720/karthik-subbarajs-iraivi-shooting-wrapped-up|access-date=2021-04-12|website=www.moviecrow.com}}</ref> [[Dubbing (filmmaking)|Dubbing]] works of the film began on November 2015.<ref>{{Cite web|date=2015-11-07|title=Dubbing starts for Iraivi|url=https://www.sify.com/dubbing-starts-for-iraivi/|access-date=2021-04-12|website=Sify}}{{dead link|date=April 2021|bot=medic}}{{cbignore|bot=medic}}</ref>

==Soundtrack==
{{Infobox album
| name = Iraivi
| type = Soundtrack
| artist = [[Santhosh Narayanan]]
| cover =
| alt =
| released = {{start date|df=yes|2016|04|15}}
| recorded = 2015–2016
| venue =
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length = 21:39
| language = [[Tamil (language)|Tamil]]
| label = [[Sony Music India|Sony Music]]
| producer = [[Santhosh Narayanan]]
| prev_title = [[Manithan (2016 film)|Manithan]]
| prev_year = 2016
| next_title = [[Kabali (soundtrack)|Kabali]]
| next_year = 2016
}}

The soundtrack album is composed by [[Santhosh Narayanan]], who earlier collaborated with Karthik Subbaraj in his previous movies, ''[[Pizza (2012 film)|Pizza]]'' and ''[[Jigarthanda (2014 film)|Jigarthanda]]''. The album features six tracks with lyrics written by [[Vivek (lyricist)|Vivek]], Muthamil and Mani Amudhavan. On the occasion of [[International Women's Day|Women's Day]] (8 March 2016), Santhosh recorded a powerful song dedicated to women, with his mother Mahalakshmi Rajagopalan rendered vocals for the song.<ref>{{Cite web|title=Santhosh Narayanan gets his mother to sing in Iraivi - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/music/santhosh-narayanan-gets-his-mother-to-sing-in-iraivi/articleshow/51311917.cms|access-date=2021-04-13|website=The Times of India|language=en}}</ref> The film's audio tracklist revealed on the occasion of [[Tamil New Year's Day]] (14 April 2016)<ref>{{Cite web|date=2016-04-14|title='Iraivi' Tracklist is here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-s-j-suryah-bobby-simha-iraivi-tracklist-tamil-news-156802|access-date=2021-04-13|website=IndiaGlitz.com}}</ref> and the following day, 15 April 2016,<ref>{{Cite web|date=2016-04-09|title=Official : 'Iraivi' Audio Launch Date is Here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-anjali-bobby-simha-iraivi-audio-launch-on-april-15-2016-tamil-news-156465|access-date=2021-04-13|website=IndiaGlitz.com}}</ref> the makers revealed the entire soundtrack album at a promotional event held with the presence of the cast and crew in [[Sathyam cinemas|Sathyam Cinemas]], [[Chennai]].<ref>{{Cite web|date=2016-04-16|title=Karthik Subbaraj's Humorous Speech At Iraivi Audio Launch, Karthik Subbaraj, Iraivi|url=https://www.behindwoods.com/tamil-movies/karthik-subbarajs-funny-speech-at-iraivi-audio-launch/karthik-subbarajs-funny-speech-at-iraivi-audio-launch-event.html|access-date=2021-04-13|website=Behindwoods}}</ref>

The album opened to positive reviews from critics. ''Behindwoods'' gave 2.75 out of 5 to the soundtrack, stating, "Iraivi stays true to the riveting combination of Santosh Narayanan and Karthik Subburaj with some quirkiest songs of the season!"<ref>{{Cite web|date=2016-04-15|title=Iraivi (aka) Iraivi songs review|url=http://www.behindwoods.com/tamil-movies/iraivi/iraivi-songs-review.html|access-date=2021-04-13|website=Behindwoods}}</ref> ''[[Sify]]'' gave 3.5 out of 5 to the album and stated "Santhosh Narayanan is back in style!".<ref>{{Cite web|title=Iraivi-Audio review|url=https://www.sify.com/movies/iraivi-audio-review-news-tamil-qeulaSedfihie.html|access-date=2021-04-13|website=Sify|language=en}}</ref> ''Indiaglitz'' stated that the album is "wholesomely innovative" giving a 3.5 out of 5 stars.<ref>{{Cite web|date=2016-04-15|title=Iraivi Songs Review|url=https://www.indiaglitz.com/iraivi-songs-review/|access-date=2021-04-13|website=Indiaglitz}}</ref> Karthik Srinivasan of ''Milliblog'' wrote "Less album-friendly (perhaps more situational) soundtrack from Santhosh."<ref>{{Cite web|title=Iraivi (Music review), Tamil – Santhosh Narayanan by Milliblog!|url=https://milliblog.com/2016/04/15/iraivi-music-review-tamil-santhosh-narayanan/|access-date=2021-04-13}}</ref>

{{tracklist
| headline = Track list
| extra_column = Singer
| total_length = 21:39
| title1 = Onnu Rendu
| lyrics1 = [[Vivek (lyricist)|Vivek]]
| extra1 = [[S. J. Surya]]
| length1 = 03:12
| title2 = Kadhal Kappal
| lyrics2 = Muthamil
| extra2 = [[Santhosh Narayanan]]
| length2 = 04:03
| title3 = Solla Thudikkudhu Manasu
| lyrics3 = Vivek
| extra3 = R. K. Sundar
| length3 = 03:24
| title4 = Dhushta
| lyrics4 = Vivek
| extra4 = Meenakshi, [[Dhee (singer)|Dhee]]
| length4 = 03:46
| title5 = Othaiyila
| lyrics5 = Mani Amudhavan
| extra5 = [[Anthony Daasan]]
| length5 = 02:19
| title6 = Manidhi
| lyrics6 = Vivek
| extra6 = Brinda, [[Ananthu (singer)|Ananthu]], Santhosh Narayanan
| length6 = 04:55
}}

== Release ==
Karthik Subbaraj announced that the first look and teaser will be released during the occasion of [[Diwali]] (10 November 2015) and the film will be scheduled for [[Christmas]] release (25 December 2015).<ref>{{Cite web|date=2015-09-07|title=Iraivi slated for December 25th release|url=https://www.sify.com/iraivi-slated-for-december-25th-release/|access-date=2021-04-12|website=Indiaglitz}}{{dead link|date=April 2021|bot=medic}}{{cbignore|bot=medic}}</ref> However, post-production delays prompted the team to postpone the release to the first quarter of 2016.<ref>{{Cite web|date=2016-01-18|title=Karthik Subbaraj reveals the plot of Iraivi|url=https://www.sify.com/karthik-subbaraj-reveals-the-plot-of-iraivi/|access-date=2021-04-12|website=Sify}}{{dead link|date=April 2021|bot=medic}}{{cbignore|bot=medic}}</ref> On 20 January 2016,<ref>{{Cite web|title=Karthik Subbaraj's 'Iravi' teaser - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbarajs-iravi-teaser/articleshow/50506987.cms|access-date=2021-04-12|website=The Times of India|language=en}}</ref> the first look poster along with the teaser released through social media to positive response from viewers.<ref>{{Cite web|last1=DelhiJanuary 20|first1=India Today Web Desk New|last2=January 20|first2=2016UPDATED|last3=Ist|first3=2016 14:26|title=Iraivi first look poster: Karthik Subbaraj is back with another intriguing film|url=https://www.indiatoday.in/movies/regional-cinema/story/iravi-the-first-look-poster-of-karthik-subbarajs-film-is-simple-yet-intriguing-302394-2016-01-06|access-date=2021-04-12|website=India Today|language=en}}</ref><ref>{{Cite web|last=Team|first=DNA Web|date=2016-01-21|title=Watch: Karthik Subbaraj-Vijay Sethupathi stun with 'Iraivi' trailer|url=https://www.dnaindia.com/entertainment/report-watch-karthik-subbaraj-vijay-sethupathi-stun-with-iraivi-trailer-2163763|access-date=2021-04-12|website=DNA India|language=en}}</ref>

During February 2016, a source reported that the film will be released theatrically on 25 March 2016.<ref>{{Cite web|date=2016-02-15|title='Iraivi' Theatrical Release date is here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-anjali-sj-suryah-bobby-simha-iraivi-to-release-on-march-25-2016-tamil-news-152689|access-date=2021-04-12|website=IndiaGlitz.com}}</ref> However, the producer refuted such claims citing the release of [[Vijay Sethupathi]]'s other two films ''[[Sethupathi (film)|Sethupathi]]'' and ''[[Kadhalum Kadandhu Pogum|Kadhalum Kadanthu Pogum]]'' on the same month.<ref>{{Cite web|date=2016-02-17|title=Producer's clarification about 'Iraivi' release date - Tamil News|url=https://www.indiaglitz.com/kegnanavelraja-say-vijay-sethupathi-anjali-iraivi-release-date-not-finalized-yet-tamil-news-152864|access-date=2021-04-12|website=IndiaGlitz.com}}</ref> The film's trailer was released at the audio launch event held on 15 April 2016, where the makers announced a new release date of 20 May 2016.<ref>{{Cite web|date=2016-04-15|title='Iraivi' Release Date is Here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-anjali-iraivi-to-hit-the-screens-on-may-20-tamil-news-156857|access-date=2021-04-12|website=IndiaGlitz.com}}</ref> Due to the release of other big-budget films and also the [[2016 Tamil Nadu Legislative Assembly election|Tamil Nadu legislative assembly elections]] being held during the month, the team pushed the release to 3 June 2016.<ref>{{Cite web|date=2016-05-09|title=Iraivi postponed to June 3rd|url=https://www.behindwoods.com/iraivi-postponed-to-june-3rd/|access-date=2021-04-12|website=Behindwoods}}</ref> The same was announced on 9 May 2016, further adding that the film had got [[U/A certificate]] from the [[Censor Board]].<ref>{{Cite web|date=2016-05-09|title='Iraivi' censor details and Release date are here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-bobby-simhaa-iraivi-censored-as-ua-and-to-release-on-june-3-tamil-news-158511|access-date=2021-04-13|website=IndiaGlitz.com}}</ref>

The Tamil Nadu theatrical rights of the film were sold to KR Films and Skylark Movies,<ref>{{Cite web|date=2016-04-12|title='Iraivi' followed by the success of 'Pichaikkaran' - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-iraivi-tn-theatrical-rights-bagged-by-kr-films-and-skylark-movies-tamil-news-156606|access-date=2021-04-12|website=IndiaGlitz.com}}</ref> whereas the Chennai city theatrical rights were acquired by Jazz Cinemas.<ref>{{Cite web|date=2016-05-09|title='Iraivi' censor details and Release date are here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-bobby-simhaa-iraivi-censored-as-ua-and-to-release-on-june-3-tamil-news-158511|access-date=2021-04-12|website=IndiaGlitz.com}}</ref> The satellite rights of the film were sold to [[Jaya TV]].<ref>{{Cite web|title=Jaya TV to premiere Iraivi - Times of India|url=https://timesofindia.indiatimes.com/tv/news/tamil/Jaya-TV-to-premiere-Iraivi/articleshow/54005514.cms|website=The Times of India}}</ref> As a part of the promotional campaign, the making of the film will be premiered as a four-episode web series, starting from 22 May 2016.<ref>{{Cite web|title='Making of Iraivi' as Web Series - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/making-of-iraivi-as-web-series/articleshow/52338594.cms|access-date=2021-04-13|website=The Times of India|language=en}}</ref> The producers also collaborated with The Sight Media, to launch an in-auto LED branding, with the clips and video promos of the film being available for customers traveling in Chennai autos through the LED panels installed there.<ref>{{Cite web|date=2016-05-25|title=Iraivi team launches innovative in-auto LED branding|url=https://www.behindwoods.com/iraivi-team-launches-innovative-in-auto-led-branding/|access-date=2021-04-12|website=Behindwoods}}</ref>

== Reception ==
The film opened to positive response from critics. M. Suganth of ''[[The Times of India]]'' gave 3.5 out of 5 and stated "Karthik’s writing is novelistic, with each character having their own well-sketched arcs."<ref>{{Citation|title=Iraivi Movie Review {3.5/5}: Critic Review of Iraivi by Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/iraivi/movie-review/52582707.cms|access-date=2021-04-13}}</ref> In his review for ''[[The Hindu]]'', [[Baradwaj Rangan]] wrote " ''Iraivi'' is an unusual feminist film, in the sense that it’s seen entirely through the prism of sympathetic male characters. This is bound to happen when there are so many people, so many strands, when we don’t follow one person’s simplistic “you go, girl” journey. But when the parts are so well-crafted, we don’t complain as much about their sum not adding up to a satisfying whole."<ref>{{Cite news|last=Rangan|first=Baradwaj|date=2016-06-03|title=Iraivi: A few good women|language=en-IN|work=The Hindu|url=https://www.thehindu.com/features/cinema/Iraivi-A-few-good-women/article14382586.ece|access-date=2021-04-13|issn=0971-751X}}</ref> Gauthaman Baskaran of ''[[Hindustan Times]]'' wrote "Iraivi in the end seems like a story gone astray, the lives of several people destroyed by male egoistic rage that seeks solution in blood and gore. There is very little to cheer in the 160-minute work, which, though has some interesting performances by Simha, Surya and Anjali."<ref>{{Cite web|date=2016-06-03|title=Iraivi review: A dark tale of male arrogance|url=https://www.hindustantimes.com/movie-reviews/iraivi-review-a-dark-tale-of-male-arrogance/story-i3CTemJcMMoPRrvUSVpp5O.html|access-date=2021-04-13|website=Hindustan Times|language=en}}</ref> Kirubakar Purushothaman of ''[[India Today]]'' gave 3 out of 5 and stated "The story of Iraivi is about the victimisation of the females in the film by the malevolent arrogance of their respective not-so-better halves."<ref>{{Cite web|last1=DelhiJune 4|first1=Kirubhakar Purushothaman New|last2=June 4|first2=2016UPDATED|last3=Ist|first3=2016 10:56|title=Iraivi review: Karthik Subbaraj's film is subtle yet hard hitting|url=https://www.indiatoday.in/movies/regional-cinema/story/iraivi-review-karthik-subbarajs-film-is-subtle-yet-hard-hitting-12317-2016-06-04|access-date=2021-04-13|website=India Today|language=en}}</ref> ''Indiaglitz'' gave a rating of 3.5 out of 5 stating "A hard hitting film that has power packed performances from the top notch lead cast that is worth the watch."<ref>{{Cite web|title=Iraivi review. Iraivi Tamil movie review, story, rating|url=https://www.indiaglitz.com/iraivi-review-tamil-movie-19690|access-date=2021-04-13|website=IndiaGlitz.com}}</ref> ''Behindwoods'' gave 2.75 out of 5 stating "Iraivi has something profound that is best felt than explained. With just good intentions, a film won't grow up to be a product that a filmmaker wishes; Support from the performers and the technicians is a mandate and Karthik has enjoyed the luxury of having it."<ref>{{Cite web|date=2016-06-03|title=Iraivi (aka) Iraivi review|url=http://www.behindwoods.com/tamil-movies/iraivi/iraivi-review.html|access-date=2021-04-13|website=Behindwoods}}</ref>

S. Saraswathi of ''[[Rediff.com]]'' gave 3.5 out of 5 to the film stating that "The beautifully etched out characters, the performances, the exceptional music and the thought-provoking message makes Karthik Subbaraj’s ''Iraivi'' a must watch."<ref>{{Cite web|last=Saraswathi|first=S.|title=Review: Iraivi is another winner from Karthik Subbaraj|url=https://www.rediff.com/movies/report/review-iraivi-is-another-winner-from-karthik-subbaraj/20160603.htm|access-date=2021-04-13|website=Rediff|language=en}}</ref> Giving 3 out of 5 stars, Anupama Subramanian of ''[[Deccan Chronicle]]'' wrote "The movie has a feminist theme and the bold characters have semblance to one we used to see in K. Balachander’s films."<ref>{{Cite web|last=Subramanian|first=Anupama|date=2016-06-04|title=Movie review Iraivi: Karthik Subbaraj's film is a hard hitting one!|url=https://www.deccanchronicle.com/entertainment/movie-reviews/040616/movie-review-iraivi-karthik-subbaraj-s-film-is-a-hard-hitting-one.html|access-date=2021-04-13|website=Deccan Chronicle|language=en}}</ref> Vikram Venkateshwaran of The Quint wrote "''Iraivi'' disturbingly tells you that gender is not based on one’s plumbing. All of the characters, including the women who are victimised, only seek happiness for themselves. And that’s what makes it so real and relatable."<ref>{{Cite web|last=Venkateswaran|first=Vikram|date=2016-06-04|title=Movie Review: 'Iraivi' Is Real, Relatable and Disturbing|url=https://www.thequint.com/entertainment/movie-review-iraivi-is-real-relatable-and-disturbing|access-date=2021-04-13|website=TheQuint|language=en}}</ref> [[Sowmya Rajendran]] of ''[[The News Minute]]'' reviewed "Subbaraj does suggest that women ought to stop depending on men for their happiness but sadly, even then, none of his female characters MAKE that choice actively. The men do it on their behalf. The women are like characters from Waiting for Godot, hoping that someday, things will get better without taking charge of their own lives. This is a very simplistic depiction and does injustice to both genders. It is also unreal though we may be tricked into believing that it is completely realistic."<ref>{{Cite web|date=2016-06-07|title=Iraivi: A film about women who bear everything and put up with anything|url=https://www.thenewsminute.com/article/iraivi-film-about-women-who-bear-everything-and-put-anything-44493|access-date=2021-04-13|website=The News Minute|language=en}}</ref>

== Controversies ==
The film featured a character of an egoistic film producer played by Vijay Murugan, who is shown as ruthless, money-minded person who does not care about the feelings of a struggling director (played by SJ Suryah).<ref>{{Citation|title=Iraivi Controversy: Producer P. L. Thenappan blasts Karthik Subbaraj videos - IndiaGlitz.com|url=https://www.indiaglitz.com/iraivi-controversy-producer-p-l-thenappan-blasts-karthik-subbaraj-tamil-videos-66022|access-date=2021-04-13}}</ref> Post-release, few members of [[Tamil Film Producers Council]] including [[P. L. Thenappan]] criticised Subbaraj for allegedly portraying the producer's character in poor light and also threatened to issue a "red card" against the director.<ref>{{Cite web|date=2016-06-07|title=Iraivi controversy: The inside story of the war between Karthik Subbaraj and producers|url=https://www.thenewsminute.com/article/iravi-controversy-inside-story-war-between-karthik-subbaraj-and-producers-44497|access-date=2021-04-13|website=The News Minute|language=en}}</ref> [[K. E. Gnanavel Raja]], who co-produced and distributed the film also expressed his disappointment against the issue.<ref>{{Cite web|date=2016-06-07|title=Producer Council's action against Karthik Subbaraj for 'Iraivi' - Tamil News|url=https://www.indiaglitz.com/producer-council-asks-directors-union-to-inquire-karthik-subbaraj-for-insulting-producers-in-iraivi-tamil-news-160471|access-date=2021-04-13|website=IndiaGlitz.com}}</ref> Many reports claimed that Subbaraj's fallout with film producer Kathiresan during the production of ''[[Jigarthanda (2014 film)|Jigarthanda]]'' (2014) is the reason why he portrayed the character in poor light.<ref>{{Cite web|title=Did Karthik base the producer's character on Kathiresan? - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/did-karthik-base-the-producers-character-on-kathiresan/articleshow/52621075.cms|access-date=2021-04-13|website=The Times of India|language=en}}</ref> After Subbaraj issued a letter to the Tami Film Directors Union explaining his position, the problem was amicably resolved.<ref>{{Cite web|date=2016-06-10|title=Director Union interferes in 'Iraivi' controversy - Tamil News|url=https://www.indiaglitz.com/director-union-president-vikraman-says-amicable-solution-will-be-evolved-in-iraivi-controversy-tamil-news-160765|access-date=2021-04-13|website=IndiaGlitz.com}}</ref>

== Impact ==
Inspired by the film, a showroom named Iraivi was organised by Vijay Sethupathi's sister in Chennai.<ref>{{Cite web|title=துணிக்கடைக்கு 'இறைவி' என்று பெயர் வைத்த விஜய் சேதுபதியின் சகோதரி!|url=https://tamil.samayam.com/tamil-cinema/movie-news/vijay-sethupathi-sister-named-her-tailor-shop-as-iraivi/articleshow/60259696.cms|access-date=2021-04-13|website=Samayam Tamil|language=ta}}</ref>

== References ==
{{Reflist}}

==External links==
* {{IMDb title|5477194}}
{{Karthik Subbaraj}}

[[Category:Tamil-language films]]
[[Category:Indian films]]
[[Category:Films scored by Santhosh Narayanan]]
[[Category:2016 films]]
[[Category:Indian drama films]]
[[Category:Indian feminist films]]
[[Category:2010s Tamil-language films]]
[[Category:Films about alcoholism]]
[[Category:Indian pregnancy films]]
[[Category:Films set in prison]]
[[Category:Films about domestic violence]]
[[Category:Films about dysfunctional families]]
[[Category:Films about women in India]]
[[Category:Films directed by Karthik Subbaraj]]

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