Biba Apparels

2022-04-28T12:53:44Z

49.249.18.46:

{{EngvarB|date=September 2016}}
{{Use dmy dates|date=September 2016}}
{{notability|companies|date=April 2015}}
{{Infobox company
| name = Biba Fashion Ltd.
| logo = [[File:Logo_of_Biba_Apparels.png|150px|Biba Apparels Logo]]
| foundation = {{Start date|1988}}
| founder = Meena Bindra
| location_city = [[New Delhi]]
| location_country = India
| industry = [[Fashion industry|Fashion]]
| revenue = INR 600 Cr
}}
'''Biba Fashion''' is an Indian [[fashion]] brand for women and girls founded by Meena Bindra in 1988 from her home in [[New Delhi]], India.<ref>{{cite news | title= BIBA:Celebrating everyday occasions| date= Jan 2015 | publisher= Afaqs! | url =http://www.afaqs.com/news/story/42963_BIBA-Celebrating-everyday-occasions| access-date = 2015-03-25 }}</ref><ref>{{cite news|title=Biba Apparels to ramp up store expansion|url=http://www.livemint.com/Industry/zLaLYzhg17BhBfprkXmoZM/Biba-Apparels-to-ramp-up-store-expansion.html|publisher=[[LiveMint]]}}</ref><ref name="forbes1">{{cite news|title=Biba Apparels: Redefining Ethnic Wear For Women|url=http://www.forbesindia.com/article/hidden-gems/biba-apparels-redefining-ethnic-wear-for-women/38262/1|work=[[Forbes India]]}}</ref> It has more than 150 brand outlets and 225 multi-brand outlets.<ref name="forbes1"/>{{citation needed|date=March 2015}} Biba recorded sales of INR 600 crore in 2014-15.<ref name="forbes1"/>

==History==

In 1982, Meena Bindra started the company from her home in New Delhi. She took 8000 rupees loan to start a small business.<ref>{{cite news | title= Founder Of BIBA Meena Bindra Success Story, Life Journey Woman Who Turn Her Passion Into Multi Million Business | date= Nov 2017 | url =https://blog.evergalax.com/business/entrepreneur/biba-meena-bindra-success-story/ | access-date = 2017-06-05 }}</ref>

Some years later, Bindra allowed her sons, Sanjay and Siddharth, to help her to manage the business. In 2010, Sanjay left Biba and started his own apparel business, Seven East.{{citation needed|date=June 2018}}

Biba opened its first standalone store in 2004, at In Orbit and CR2 mall in Mumbai .<ref>{{cite news | title= Biba's 100th outlet opens in Udaipur | date= June 2012 | url= http://www.fashionunited.in/news/apparel/bibas-100th-outlet-opens-in-udaipur-301120124621 | access-date= 2015-09-30 | archive-url= https://web.archive.org/web/20150924010600/http://www.fashionunited.in/news/apparel/bibas-100th-outlet-opens-in-udaipur-301120124621 | archive-date= 24 September 2015 | url-status= dead }}</ref> [[Kishore Biyani]]’s [[Future Group]] acquired a 6.5% stake in Biba in 2007.<ref>{{cite news | title= Kishor Biyani exits Biba | date= Nov 2013 | url =http://articles.economictimes.indiatimes.com/2013-11-12/news/43981177_1_kishore-biyani-biba-apparels-190-crore | access-date = 2015-09-30 }}</ref> Future group divested from Biba Apparels in 2013.<ref>{{cite news | title= Future Lifestyle Fashions exits apparel firm Biba | date= Oct 2013 | url =http://www.vccircle.com/news/consumer/2013/10/01/future-lifestyle-fashions-lists-exits-apparel-firm-biba
| access-date = 2015-03-10 }}</ref> In 2014, Biba Apparels acquired a minority stake in the designer label Anju Modi.<ref>{{cite news | title= Biba Apparels Picks Up Stake In Anjuman Brand | date= Oct 2014 | url= http://www.dealcurry.com/20141017-Biba-Apparels-Picks-Up-Stake-In-Anjuman-Brand.htm | access-date= 2015-03-10 | archive-url= https://web.archive.org/web/20150402131437/http://www.dealcurry.com/20141017-Biba-Apparels-Picks-Up-Stake-In-Anjuman-Brand.htm | archive-date= 2 April 2015 | url-status= dead }}</ref>

== Bollywood fashion ==

In 2002, BIBA tied up with Mukta Arts to replicate designer costumes from four of its movies ''[[Taal (film)|Taal]]'', ''[[Yaadein (2001 film)|Yaadein]]'', ''[[Pardes (1997 film)|Pardes]]'' and ''[[Badhaai Ho Badhaai|Badhai Ho Badhai]]'', thus tapping the Merchandising movie memorabilia of the Indian market.<ref>{{cite news | title= Biba Apparels, Mukta tie up for movie merchandising| date= 19 July 2002 | url =http://www.thehindubusinessline.com/2002/07/19/stories/2002071901510600.htm| access-date = 2015-08-10 }}</ref>

It made its first stint in Bollywood merchandising with its integration in ''Na tum Jaano Na Hum'', followed by many others including blockbuster movies such as ''[[Devdas (2002 Hindi film)|Devdas]]'', ''[[Hulchul (2004 film)|Hulchal]]'' and ''[[Baghban (2003 film)|Baghban]]''.<ref>{{cite news| title= Movie merchandising- Hit or miss?| date= 19 July 2002| url= http://www.afaqsreporter.com/perl/tbr/story.html?id=87| access-date= 10 August 2015| archive-url= https://web.archive.org/web/20171108210034/http://www.afaqsreporter.com/perl/tbr/story.html?id=87| archive-date= 8 November 2017| url-status= dead}}</ref><ref>{{cite news | title= Biba's Journey Through Time| url =http://life11.org/2015/06/10/brand-story-of-biba-redefining-contemporary-ethnic-fashion| access-date = 2015-08-10 }}</ref>

==Collaboration==

In October 2012, BIBA joined hands with designer [[Manish Arora]] by taking up a 51% stake in the brand Indian by Manish Arora. This fashion apparel brand launched in 2009 and offers apparels such as salwar kameez, sarees, lehengas, kurtis, tunics, and T-shirts.<ref>{{cite news | title= Manish Arora, BIBA form JV to retail designer label | date= Oct 2012 | publisher= [[The Economic Times|Economic Times]] | url =http://articles.economictimes.indiatimes.com/2012-10-25/news/34729876_1_exclusive-outlets-manish-arora-exclusive-stores| access-date = 2015-09-02 }}</ref>

With its design collaboration with [[Rohit Bal]], a niche collection, BIBA by Rohit Bal, was launched in 2013 to be retailed at select BIBA stores. The collection’s main focus was [[embroidery]], gold and silver cutwork, and elegant Mughal [[block print]] patterns.{{citation needed|date=August 2015}}

==References==
{{Reflist}}

[[Category:Indian fashion]]
[[Category:Online retailers of India]]
[[Category:Clothing brands]]
[[Category:Indian clothing]]
[[Category:Indian brands]]
[[Category:Clothing retailers of India]]
[[Category:1988 establishments in Delhi]]
[[Category:Warburg Pincus companies]]

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Biba Apparels