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{{Infobox film<br />
| name = 100% Love<br />
| image = <br />
| caption = Movie Poster<br />
| director = [[Sukumar (director)|Sukumar]]<br />
| producer = Bunny Vasu<br />
| writer = M J Saikumar<br />T Ramesh<br /><small>'''(dialogue)'''</small><br />
| screenplay = Jakka Hariprasad<br />
| story = Sukumar<br />
| starring = [[Naga Chaitanya]]<br />[[Tamannaah]]<br />
| music = [[Devi Sri Prasad]]<br />
| cinematography = Venkat Prasad<br />
| editing = [[Karthika Srinivas]]<br />
| studio = <br />
| distributor = [[Geetha Arts]]<br />
| released = {{Film date|df=yes|2011|05|06}}<br />
| runtime = 140 minutes<br />
| country = India<br />
| language = Telugu<br />
| budget = <!--Must be attributed to a reliable published source with an established reputation for fact-checking. No blogs, no IMDb.--><br />
| gross = <!--Must be attributed to a reliable published source with an established reputation for fact-checking. No blogs, no IMDb.--><br />
}}<br />
<br />
'''''100% Love''''' is a 2011 Indian [[Telugu language|Telugu]]-language [[romantic comedy]] film directed by [[Sukumar (director)|Sukumar]] and produced by Bunny Vas under the banner [[Geetha Arts]]. The film features [[Naga Chaitanya]] and [[Tamannaah]] in the lead roles with music composed by [[Devi Sri Prasad]]. The story revolves around Balu and Mahalakshmi, cousins who share a [[love–hate relationship]].<br />
<br />
''100% Love'' which released on 6 May 2011 received positive response from both critics and audience. The film was a commercial success and became one of the [[Highest grossing Telugu films]] of that year.<ref>{{Cite web|date=2020-05-06|title=9 Years for 100% Love: 4 reasons why we never get tired of watching this Naga Chaitanya and Tamannaah starrer|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/9-years-for-100-love-4-reasons-why-we-never-get-tired-of-watching-this-naga-chaitanya-and-tamannaah-starrer/photostory/75573554.cms|access-date=2020-08-12|website=The Times of India|language=en}}</ref><br />
<br />
The film was dubbed and released in [[Malayalam]] with the same title, on 22 July 2011.<ref name="nowrunning">{{cite web|url=http://www.nowrunning.com/100-love/9353/movie-showtimes.htm|title=100% Love Malayalam Movie Showtimes|publisher=nowrunning.com|access-date=6 April 2014}}</ref> It was remade in [[Bengali language|Bengali]] as ''[[Prem Ki Bujhini]]'' (2016),<ref>https://www.youtube.com/watch?v=fwKDfe3lP6c</ref> and in [[Tamil language|Tamil]] as ''[[100% Kadhal]]'' (2019).<br />
<br />
==Plot ==<br />
The story starts at a bar where Balu ([[Naga Chaitanya]]) is in a wedding outfit and just enters as he orders his drink, two people tell him to go and get married, while they are talking about debts Balu does fast calculations and impresses them. They ask him to tell his story and he does.<br />
<br />
Balu is always top-ranked in his college. Mahalakshmi ([[Tamannaah]]), his cousin comes to Balu’s house to continue her studies. She is in awe of her Mr. Perfect 'Bava' as she expresses this after seeing him. Upon seeing Mahalakshmi Balu asks for her name to which she responds as ''Veera Venkata Satya Sai Naga Durga Sesha Avathara Seetha Mahalakshmi,'' Balu says her name is too long and he can't waste that much memory just to remember her name so she says that he will just call her Mahalakshmi. Mahalakshmi takes her first exam and walks out crying as she doesn't understand English, Balu helps her, and she gets the first rank and Balu gets second. Balu is hurt by this as he usually gets first rank, and he plans to sabotage her studies, Mahalakshmi does the same. But to their surprise Ajith (Anand Krishna Nandu) stands first this time. Meanwhile, Mahalakshmi's father brings her a marriage proposal, but she doesn’t want to marry him. Balu and Mahalakshmi compromise by agreeing to help each other. Balu helps her in getting the proposal canceled and Mahalakshmi distracts Ajith from studies for the sake of Balu, but Balu gets attracted to her. The couple start studying together and Mahalakshmi distracts Ajith. Balu gets first rank and is awarded a building from his principal, at the housewarming party, Mahalakshmi says Ajith is great as he studied well even though Mahalakshmi distracted him. Balu is hurt by this statement because he doesn't want Mahalakshmi to think anyone is better than him, his ego is also hurt and the couple chooses to separate.<br />
<br />
After three years, they meet again in the hospital because their grandmother suddenly falls ill. While trying to find out how Balu is doing, Mahalakshmi realizes he hasn't changed at all. Both argue a lot until their parents try to get them married. Surprisingly, Balu mentions that he has a girlfriend named Swapna that he hopes to marry. While introducing her to his family, Mahalakshmi notices that Swapna is much more than she is. To get back at Balu, she agrees to marry Ajith, Balu's former rival in college. Ajith turns out to be the head of a company that makes more than Balu's company. Balu, angry that Ajith is greater than he is, puts his company in risk in hopes that he can surpass Ajith's company. Unfortunately, his partner cheats him, and Balu is on the verge of losing his company. Mahalakshmi, now his project manager, toils to rescue him. They make an excellent team and Balu's company is saved.<br />
<br />
In an after party, Balu credits Mahalakshmi for his success. She again unknowingly hurts Balu's ego. This time, Balu confesses that he felt the need to be great in Mahalakshmi's eyes because he loved her. When she tells him she shares his feelings, Balu refuses to believe her. After the interference of their grandfather, they are united in the end.<br />
<br />
==Cast==<br />
{{colbegin}}<br />
*[[Naga Chaitanya]] as Veera Bahu Sathya Dharma Siva Sankara Rama "Balu" Mahendra <br />
*[[Tamannaah Bhatia|Tamannaah]] as Veera Venkata Satya Sai Naga Durga Sesha Avathara Seetha Mahalakshmi<br />
*[[Tara Alisha Berry]] as Swapna<br />
*[[Nandu (actor)|Nandu]] as Ajith Jogi<br />
*Ishree Giridhar as Mahalaksmi's father<br />
*[[Naresh (actor)|Naresh]] as Ramesh (Balu's father)<br />
*[[K. R. Vijaya]] as Mahalakshmi (Balu and Mahalakshmi's grandmother)<br />
*[[Vijayakumar (Tamil actor)|Vijayakumar]] as Balu Mahendra (Balu and Mahalakshmi's grandfather)<br />
*[[Dharmavarapu Subramanyam]] as John Acharya (Balu and Mahalakhsmi's uncle)<br />
*[[M. S. Narayana]] as a College Dean<br />
*[[Satyam Rajesh]] in a special appearance<br />
*[[Thagubothu Ramesh]] in a special appearance<br />
*[[Meghna Naidu]] in a special appearance for the song Diyalo Diyala<br />
*[[Maryam Zakaria]] in a special appearance for the song Diyalo Diyala<br />
*[[Chitram Seenu]] in a special appearance<br />
*Jogi Naidu as Prakash<br />
{{colend}}<br />
<br />
==Production==<br />
<br />
Before the completion of ''[[Arya 2]]'', [[Sukumar (director)|Sukumar]] had discussed making the film with [[Geetha Arts]] with [[Varun Sandesh]] and [[Tamannaah Bhatia]] in the lead roles, but the film failed to materialize.<ref>{{cite web|url=http://www.cinegoer.com/telugu-cinema/news-archives/march-2010/varun-sandesh-out-naga-chaitanya-in-200310.html|title=Varun Sandesh Out, Naga Chaitanya In|date=20 March 2010|work=Cinegoer|archive-url=https://web.archive.org/web/20100323083459/http://www.cinegoer.com/telugu-cinema/news-archives/march-2010/varun-sandesh-out-naga-chaitanya-in-200310.html|archive-date=23 March 2010 }}</ref> February 2010, the project was announced with a statement reporting the collaboration of [[Geetha Arts]], Sukumar and [[Naga Chaitanya]] for the film mentioned.<ref>[https://web.archive.org/web/20121020021828/http://www.sify.com/movies/naga-chaitanya-teams-with-sukumar-news-telugu-kkfqQHicejc.html Naga Chaitanya teams with Sukumar!]. Sify.com (22 February 2010). Retrieved on 2015-08-03.</ref> The subsequent month saw Tamannaah announce that she had signed on to portray the lead female role in the project.<ref>[https://web.archive.org/web/20101119074308/http://sify.com/movies/tamannaah-is-kollywoods-busy-bee-news-tamil-kkfqLhgichj.html Tamannaah is Kollywood’s busy bee!]. Sify.com (17 March 2010). Retrieved on 2015-08-03.</ref><ref>[https://web.archive.org/web/20121020022012/http://www.sify.com/movies/tamannah-to-star-opposite-chaitanya-news-telugu-kkfqKWdjacj.html Tamannah to star opposite Chaitanya]. Sify.com (17 March 2010). Retrieved on 2015-08-03.</ref> The film was launched at Annapoorna Studios, Hyderabad on 8 June 2010 with several leading Telugu film personalities being involved with the event. Noted producer [[D. Ramanaidu]] rendered the launch, another producer Nagababu switched on the camera and Naga Chaitanya's father actor [[Akkineni Nagarjuna|Nagarjuna]] clapped the first shot. The formal first shot direction was done by [[S. S. Rajamouli]] and [[Akkineni Nageswara Rao]] handed over the script to the director.<ref>[https://web.archive.org/web/20121020022127/http://www.sify.com/movies/naga-chaitanya-tamannaah-movie-launched-news-telugu-kkfq14hjgej.html Naga Chaitanya-Tamannaah movie launched]. Sify.com (8 June 2010). Retrieved on 2015-08-03.</ref><br />
<br />
The film continued its shoot untitled officially until 20 March 2011 when the title ''100% Love'' was formally announced. During the production of the film, several titles were reported in the media for the project including ''Balu Weds Mahalakshmi'',<ref>{{cite web|url=http://www.supergoodmovies.com/14450/tollywood/Naga-chaitanya-s-new-film-Balu-weds-Mahalakshmi-News-Details|title=Naga Chaitanya Tamannah new Film 'Balu weds Mahxaalakshmi|date=18 Mar 201|work=Supergood Movies|archive-url=https://web.archive.org/web/20110320212711/http://www.supergoodmovies.com/14450/tollywood/Naga-chaitanya-s-new-film-Balu-weds-Mahalakshmi-News-Details |archive-date=20 March 2011 }}</ref> ''I Love You'',<ref>[http://entertainment.in.msn.com/southcinema/article.aspx?cp-documentid=4923973 Naga Chaitanya says "I Love You..." to Tamannah!] {{Webarchive|url=https://web.archive.org/web/20120314142625/http://entertainment.in.msn.com/southcinema/article.aspx?cp-documentid=4923973 |date=14 March 2012 }}. Entertainment.in.msn.com (6 May 2015). Retrieved on 2015-08-03.</ref> ''I Love You Mahalakshmi'',<ref>{{cite web|url=http://www.supergoodmovies.com/12840/tollywood/Naga-Chaitanya-sukumar-Movie-I-Love-You-Mahalakshmi-News-Details|title=Naga Chaitanya sukumar Movie I Love You Mahalakshmi&nbsp;– Naga Chaitanya Sukumar New Movie|date=14 Feb 2011|work=Supergood Movies|archive-url=https://web.archive.org/web/20110319082441/http://www.supergoodmovies.com/12840/tollywood/Naga-Chaitanya-sukumar-Movie-I-Love-You-Mahalakshmi-News-Details |archive-date=19 March 2011}}</ref> ''I Hate Mahalakshmi'' and ''I am Number One''. Despite having an original planned release of December 2010, strikes if the industry pushed the release date to April 2011.<ref>[http://www.indiaglitz.com/channels/telugu/article/62652.html Naga Chaitanya movie in March&nbsp;– Telugu Movie News]. IndiaGlitz (29 December 2010). Retrieved on 2015-08-03.</ref><br />
<br />
==Soundtrack==<br />
{{Main|100% Love (soundtrack)}}<br />
The music and background score was composed by Sukumar's regular associate [[Devi Sri Prasad]]. The album consisted of 8 songs which included 2 bit songs in the first release and 2 another bit songs in the next release. [[Chandrabose (lyricist)|Chandrabose]], [[Ramajogayya Sastry]] and [[Sri Mani]] penned the Lyrics. The album was released on 2 April 2011 at Rock Gardens in Hyderabad in a star-studded promotional event on [[Aditya Music]] label, with the audio being launched by [[Nagarjuna Akkineni]], [[Allu Arjun]] and [[Ram Pothineni]].<ref>{{cite web|date=3 April 2011|title=Celebrity galore at 100% Love audio launch|url=http://entertainment.oneindia.in/telugu/news/2011/100-love-audio-launch-120411-aid0017.html|access-date=26 January 2014|publisher=Oneindia Entertainment}}</ref> Upon release, 100% Love received positive response from critics as well as audience thus making it one of the best selling soundtracks of the year 2011.<ref>{{cite web|url=http://telugu.way2movies.com//videossingle_telugu/100-Love-in-post-production-works-4-111105.html|title=100% Love in post production works|publisher=way2movies.com|date=23 April 2011|access-date=26 January 2014|archive-date=25 February 2014|archive-url=https://web.archive.org/web/20140225021248/http://telugu.way2movies.com//videossingle_telugu/100-Love-in-post-production-works-4-111105.html|url-status=dead}}</ref><br />
<br />
== Reception ==<br />
The film is said to be the only film of [[Naga Chaitanya]] after ''[[Ye Maaya Chesave]]'' and for [[Sukumar (director)|Sukumar]] after ''[[Arya (2004 film)|Arya]]'', completing 50 days in 65 centres.<ref>{{cite web|title='100% Love' completes 50 days|url=http://www.indiaglitz.com/channels/telugu/article/67993.html|access-date=23 June 2011|publisher=IndiaGlitz}}</ref> The film completed its 100th day theatrical run on 13 August 2011.<ref>{{cite web|title=100% Love completes 100 days|url=http://www.ragalahari.com/news/12350/100-love-completes-100-days.aspx|access-date=11 August 2011|publisher=ragalahari.com}}</ref><br />
<br />
==Accolades==<br />
<br />
;[[CineMAA Awards]]<br />
* Won - [[CineMAA Awards#Best Actor - Female|Best Actress]] - Tamannaah Bhatia<br />
<br />
;TSR - TV9 National Film Awards<br />
* Won - Best Heroine - Tamannaah Bhatia<br />
<br />
;[[Hyderabad Times]] Film Awards<br />
* Won - Best Actress - Tamannaah Bhatia<br />
<br />
;[[59th Filmfare Awards South]]<br />
* Nominated - [[Filmfare Award for Best Film – Telugu|Best Film – Telugu]] - [[Geetha Arts]]/Bunny Vasu<br />
* Nominated - [[Filmfare Award for Best Director – Telugu|Best Director – Telugu]] - Sukumar<br />
* Nominated - [[Filmfare Award for Best Actress – Telugu|Best Actress – Telugu]] - Tamannaah Bhatia<br />
* Nominated - [[Filmfare Award for Best Music Director – Telugu|Best Music Director – Telugu]] - [[Devi Sri Prasad]]<br />
* Nominated - [[Filmfare Award for Best Female Playback Singer – Telugu|Best Female Playback Singer – Telugu]] - [[Swathi Reddy]] – "A Square B Square"<br />
<br />
;[[1st South Indian International Movie Awards]]<br />
* Nominated - [[SIIMA Award for Best Film (Telugu)|Best Film (Telugu)]] - Geetha Arts/Bunny Vasu<br />
* Nominated - [[SIIMA Award for Best Director (Telugu)|Best Director (Telugu)]] - Sukumar<br />
* Nominated - [[SIIMA Award for Best Cinematographer (Telugu)|Best Cinematographer (Telugu)]] - Venkat Prasad<br />
* Nominated - [[SIIMA Award for Best Actor (Telugu)|Best Actor (Telugu)]] - Naga Chaitanya <br />
* Nominated - [[SIIMA Award for Best Actress (Telugu)|Best Actress (Telugu)]] - Tamannaah Bhatia<br />
* Nominated - [[SIIMA Award for Best Music Director (Telugu)|Best Music Director (Telugu)]] - Devi Sri Prasad <br />
* Nominated - [[SIIMA Award for Best Lyricist (Telugu)|Best Lyricist (Telugu)]] - Chandrabose – "Infatuation"<br />
* Nominated - [[SIIMA Award for Best Male Playback Singer (Telugu)|Best Male Playback Singer (Telugu)]] - Adnan Sami – "Infatuation" <br />
* Nominated - [[1st South Indian International Movie Awards|Best Female Playback Singer (Telugu)]] - Swathi Reddy – "A Square B Square"<br />
<br />
==References==<br />
{{Reflist|30em}}<br />
<br />
==External links==<br />
* {{IMDb title|1869226}}<br />
{{Nandi Award for Best Home Viewing Feature Film}}<br />
{{Sukumar (director)}}<br />
{{Authority control}}<br />
<br />
{{DEFAULTSORT:100 Love}}<br />
<br />
{{#seo:<br />
|keywords=Indian films, 2011 films, Indian romantic comedy films, 2011 romantic comedy films, Films featuring an item number, Telugu films remade in other languages, Indian films with live action and animation, Films shot in Hyderabad, India, Films shot at Ramoji Film City, Films set in Andhra Pradesh, 2010s Telugu-language films, Telugu-language films, Films directed by Sukumar, Films scored by Devi Sri Prasad<br />
|description=100% Love is a 2011 Indian Telugu-language romantic comedy film directed by Sukumar and produced by Bunny Vas under the banner Geetha Arts. The ...<br />
}}<br />
<br />
[[Category:Indian films]]<br />
[[Category:2011 films]]<br />
[[Category:Indian romantic comedy films]]<br />
[[Category:2011 romantic comedy films]]<br />
[[Category:Films featuring an item number]]<br />
[[Category:Telugu films remade in other languages]]<br />
[[Category:Indian films with live action and animation]]<br />
[[Category:Films shot in Hyderabad, India]]<br />
[[Category:Films shot at Ramoji Film City]]<br />
[[Category:Films set in Andhra Pradesh]]<br />
[[Category:2010s Telugu-language films]]<br />
[[Category:Telugu-language films]]<br />
[[Category:Films directed by Sukumar]]<br />
[[Category:Films scored by Devi Sri Prasad]]</div>Delinker