JurgenP55205038 at 22:49, 5 September 2025

2025-09-05T22:49:03Z

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{{Short description|Blended Scotch Whisky}}
{{Infobox beverage
| name = 100 Pipers
| image = 100 Pipers logo.jpg
| caption =
| type = [[Blended whiskey|Blended]] [[Scotch whisky|Scotch Whisky]]<ref>{{cite web|url=http://madhuloka.com/index.php?route=product/product&product_id=1898|title=Seagrams 100 Pipers Deluxe Scotch Whisky 750ML|work=madhuloka.com|accessdate=7 May 2015}}</ref>
| abv = 42.8%
| proof =
| manufacturer = [[Pernod Ricard]]<ref>{{cite web|url=http://www.thehindubusinessline.com/companies/pernod-ricard-launches-limited-edition-of-blenders-pride/article6426678.ece|title=Pernod Ricard launches limited edition of Blenders Pride|author=PTI|work=The Hindu Business Line|date=19 September 2014 |accessdate=7 May 2015}}</ref>
| distributor =
| origin = [[Scotland]] (bottled in India)<ref name="thehindubusinessline1">{{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/seagram-identifies-5-core-brands-to-build-spirits-biz/article2173196.ece |title=Seagram identifies 5 core brands to build spirits biz |work=[[Business Line]] |date=31 March 2005}}</ref><ref name="WhiskyExchange">[https://www.thewhiskyexchange.com/P-7548.aspx 100 Pipers] The Whisky Exchange website</ref>
| introduced = 1965; [[Seagram|Seagram Distillers]]
| discontinued =
| flavour =
| ingredients =
| variants =
| related = {{unbulleted list|[[Black Dog Scotch Whisky|Black Dog]]|[[Blenders Pride]]|[[Imperial Blue (whisky)|Imperial Blue]]|[[Royal Stag]]}}
| website = [http://pernod-ricard.com/217/brands/see-all-brands/local-brands/100-pipers 100 Pipers]
}}
'''100 Pipers''' is a brand of [[Blended whiskey|blended]] [[Scotch whisky]] produced by [[Pernod Ricard|Pernod Ricard India Private Ltd.]]<ref name="Whiskyology" />

100 Pipers is bottled and marketed in [[India]].<ref>{{Cite web |title=Canteen Stores Department |url=http://csdindia.gov.in/products.aspx?pid=522 |url-status=dead |archive-url=https://web.archive.org/web/20190916030935/http://csdindia.gov.in/products.aspx?pid=522 |archive-date=2019-09-16 |access-date=2020-06-06}}</ref><ref name="thehindubusinessline1" /> 100 Pipers is a blend of between 25 and 30 source whiskies that came from [[Scotland]].<ref name="scotchwhisky">{{cite web |title=100 Pipers Blended Scotch Whisky |url=http://www.scotchwhisky.net/blended/100pipers.htm |accessdate=7 May 2015 |work=scotchwhisky.net}}</ref> Much of it comes from the [[Allt a'Bhainne]] distillery, which is also owned by Pernod Ricard and does not have its own bottling facilities.

In addition to India, it is also distributed in [[Thailand]], other [[Asia]]n countries and [[South America]].<ref name="Pernod">{{cite web|url=http://pernod-ricard.com/217/brands/see-all-brands/local-brands/100-pipers|title=100 Pipers - Pernod Ricard|work=pernod-ricard.com|accessdate=7 May 2015}}</ref> The company says it is the "No. 2 standard whisky in Asia", and the "No. 1 standard whisky" in Thailand.<ref name="Pernod" />

==History==
[[File:The Hundred Pipers - sheet music cover c.1852.jpg|thumb|left|150px|[[The Hundred Pipers]] song – sheet music cover c. 1852, song made on [[Jacobite rising of 1745]]]]
[[File:The Battle of Culloden.jpg|thumb|Battle of Culloden between the Jacobites and the "Redcoats"]]

The brand owes its name and Celtic imagery to the Scottish tradition of [[Bagpipes|bagpipers]] leading [[soldier]]s into battle. The "100 Pipers" name in particular comes from the [[ballad]] of "[[The Hundred Pipers]]", which tells of the heroic [[Charles Edward Stuart|Bonnie Prince Charlie]]'s (1720–1788)<ref>[http://www.royal.gov.uk/HistoryoftheMonarchy/Scottish%20Monarchs(400ad-1603)/TheJacobiteClaimants/PrinceCharlesEdward.aspx Prince Charles Edward], official website of the British monarchy.</ref> [[Jacobite rising of 1745|1745 Jacobite uprising]] led by a troop of 100 bagpipers.<ref name="Pernod"/>

==Marketing and market presence==
The brand is [[Marketing|marketed]] with the promotional slogan ''True Legend''.<ref name="Pernod India">{{cite web|url=http://www.pernod-ricard-india.com/Brand.aspx?ID=10|title=Pernod Ricard India|accessdate=7 May 2015|archive-url=https://web.archive.org/web/20150426235356/http://www.pernod-ricard-india.com/Brand.aspx?ID=10|archive-date=2015-04-26|url-status=dead}}</ref>

The website RankingtheBrands.com rated the [[Brand equity|brand value]] of 100 Pipers 75th in 2011 and 81st in 2014 among 10,000 [[Distilled beverage|spirit]] brands worldwide.<ref>{{cite web |title=The Power 100 Spirits & Wine 2011 |url=http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&year=307|website=RankingTheBrands.com|accessdate=7 May 2015}}</ref><ref>{{cite web |title=The Power 100 Spirits & Wine 2014 |url=http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&nav=category |website=RankingTheBrands.com|accessdate=7 May 2015}}</ref>

===India===

100 Pipers sponsors an annual "India Music Week" festival.<ref>{{cite web|title=100 Pipers India Music Week|url=http://www.indiamusicweek.com/|website=IndiaMusicWeek|accessdate=8 May 2015|archive-date=18 May 2015|archive-url=https://web.archive.org/web/20150518083606/http://www.indiamusicweek.com/|url-status=dead}}</ref><ref>{{cite web|title=Seagram's 100 Pipers India Music Week|url=http://www.bluefrog.co.in/events/seagrams-100-pipers-india-music-week-spud-box-mumbai-skyrabbit-mumbai-supersonics-kolkata-bla|archive-url=https://web.archive.org/web/20131206112951/http://www.bluefrog.co.in/events/seagrams-100-pipers-india-music-week-spud-box-mumbai-skyrabbit-mumbai-supersonics-kolkata-bla|url-status=dead|archive-date=6 December 2013|website=BlueFrog|accessdate=8 May 2015}}</ref><ref name="Pernod" />

===Thailand===
100 Pipers is one of the best-selling whiskies in [[Thailand]].<ref name=Whiskyology>{{cite web |title=100 Pipers |url=https://whiskyology.com/en/brand/100-pipers |website=Whiskyology |accessdate=8 May 2015 |archive-date=18 May 2015 |archive-url=https://web.archive.org/web/20150518073520/https://whiskyology.com/en/brand/100-pipers |url-status=dead }}</ref><ref name=WeAre>{{cite web |last=Barrett |first=Rachael |title=100 Pipers Limited Edition |url=http://www.wearewonderworks.com/100-pipers-limited-edition-by-rachael-barrett-1/ |website=WeAreWonderWorks |accessdate=8 May 2015 |archive-date=18 May 2015 |archive-url=https://web.archive.org/web/20150518072437/http://www.wearewonderworks.com/100-pipers-limited-edition-by-rachael-barrett-1/ |url-status=dead }}</ref> A limited-edition "Night Bottle" for 100 Pipers was released in Thailand in 2015 with a fashion show-themed silicone wrap accompanying the bottle design.<ref name=WeAre/>

==Awards==
100 Pipers received a [[Gold Medal]] at "The Asian Spirits Masters 2014".<ref>{{cite web |title=The Asian Spirits Masters 2014 Results |url=http://www.thespiritsbusiness.com/2014/05/the-asian-spirits-masters-2014-results/ |website=TheSpiritsBusiness |date=19 May 2014 |accessdate=7 May 2015}}</ref><ref name="Pernod" />

==References==
{{reflist}}{{Alcoholic drinks}}{{Pernod Ricard}}

[[Category:Whisky brands]]
[[Category:Seagram]]
[[Category:Pernod Ricard brands]]
[[Category:Blended Scotch whisky]]

100 Pipers - Revision history

JurgenP55205038 at 22:49, 5 September 2025