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{{Infobox company
| name = ALTBalaji
| logo = Altbalaji Logo.svg
| logo_size = 250px
| type = [[Subsidiary]]
| foundation = {{Start date and age|2017}}<ref name=date/>
| location = [[Mumbai]], [[Maharashtra]], India
| owner = [[Balaji Telefilms|Balaji Telefilms Limited]]
| founder = [[Ekta Kapoor]]
| key_people = {{unbulleted list|[[Shobha Kapoor]]|([[Managing Director|MD]], [[Balaji Telefilms | Balaji Telefilms Ltd.]])|[[Ekta Kapoor]]|{{nowrap|([[Managing Director|Joint MD]], [[Balaji Telefilms| Balaji Telefilms Ltd.]])}}|Nachiket Pantvaidya|([[Chief Operating Officer|CEO]], ALTBalaji)|Faiz Khan|([[Chief Marketing Officer|CMO]], ALTBalaji)|Vishal Singh|([[Film director|Director]])}}
| industry = [[Entertainment]], [[Mass media]]
| genre = [[Over-the-top media service|OTT platform]]
| services = {{flatlist|
* [[Film production]]
* [[film distribution]]
* [[television production]]
}}
| products = {{flatlist|
* [[Streaming media]]
* [[video on demand]]
* [[digital distribution]]
}}
| homepage = {{url|altbalaji.com}}
| footnotes = <ref name=date>{{Cite web|title=Balaji Telefilms kicks off its homegrown OTT platform 'ALTBalaji' – ET BrandEquity|url=http://brandequity.economictimes.indiatimes.com/news/media/balaji-telefilms-kicks-off-its-homegrown-ott-platform-altbalaji/58176348|access-date=2020-09-19|website=ETBrandEquity.com|language=en}}</ref>
}}

'''ALTBalaji''' is an Indian subscription based [[video on demand]] platform which is a wholly owned subsidiary of [[Balaji Telefilms]] Ltd.<ref>{{cite news|last1=Paul|first1=Binu|title=TV serials & movie producer Balaji Telefilms launches online platform with original digital content|url=http://techcircle.vccircle.com/2015/08/14/tv-serials-movie-producer-balaji-telefilms-launches-online-platform-with-original-digital-content/|access-date=12 May 2017| work=[[VCCircle]]|date=14 August 2015}}</ref><ref>{{cite web|title=ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd.|url=http://www.balajitelefilms.com/about-us.php|work=[[Balaji Telefilms]]|access-date=12 May 2017}}</ref><ref>{{cite news|last1=Paul|first1=Binu|title=Balaji Telefilms Launches ALTBalaji Mobile App|url=http://www.news18.com/news/tech/balaji-telefilms-launches-altbalaji-mobile-app-1372977.html|access-date=12 May 2017| work=[[News18]]|date=13 August 2015}}</ref> Launched on 16 April 2017, ALTBalaji is the group's foray into the digital entertainment sphere to create [[original]] OTT content.<ref name="Mint newspaper">{{cite news|last1=Jha|first1=Lata|title=Balaji launches online streaming platform ALTBalaji |url=http://www.livemint.com/Consumer/TZKZSgraxfEBbjY7TyNqeN/Balaji-launches-online-streaming-platform-ALTBalaji.html|access-date=12 May 2017| work=[[Mint (newspaper)|Mint]]|date=14 April 2017}}</ref><ref>{{cite web|title=बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे|url=http://abpnews.abplive.in/photo-gallery/launch-of-balaji-telefilms-app-alt-balaji-597682#image13|work=[[ABP Live]]|access-date=12 May 2017|language=hi|archive-date=22 May 2017|archive-url=https://web.archive.org/web/20170522165855/http://abpnews.abplive.in/photo-gallery/launch-of-balaji-telefilms-app-alt-balaji-597682#image13|url-status=dead}}</ref>

==Platforms ==
ALTBalaji is an Indian content based video on demand platform. ALTBalaji is available across 32 different interfaces for its viewers.<ref>{{cite news|title=ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children|url=http://www.moneycontrol.com/news/business/entertainment/altbalaji-eyeing-4-5-mn-subscribers-in-3-4-yrs-to-create-content-for-children-2250475.html|access-date=12 May 2017| work=[[Moneycontrol.com]]|date=14 August 2015}}</ref> The content has been made available on [[mobile phone|mobile]] and [[Tablet Device]]s ([[Apple phone]], [[Apple iPad]], [[Android phone]], Android tablet), [[Web browser]] (Desktop Browser), [[Chromecast]], [[Android TV]], [[Apple TV]], [[Amazon Fire TV]], [[Roku]], and [[Windows]] ([[Windows PC]], [[Windows Mobile]], Windows tablet).<ref>{{cite web|title=Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices|url=http://bestmediainfo.com/2016/03/balaji-telefilms-selects-xstream-and-diagnal-to-power-alt-balaji-on-multiple-devices/|work=Best Media Info|access-date=12 May 2017}}</ref><ref>{{cite web|title=ALTBalaji Introduces its Windows 10 Universal Application|url=http://www.digitalterminal.in/news/altbalaji-introduces-its-windows-10-universal-application/9307.html|work=DIGITAL TERMINAL|access-date=12 May 2017}}</ref><ref>{{cite web|title=ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users|url=http://mobilityindia.com/altbalaji-rolls-out-its-windows-universal-app-to-400-million-global-windows-10-users/|work=Mobility India|access-date=12 May 2017}}</ref><ref>{{cite web |title=Connect to ALTBalaji using your favourie devices |url=https://www.altbalaji.com/devices |access-date=12 May 2017 |website=Altbalaji}}</ref>

Their website claims the platform to be the largest content bank seen in [[India]].<ref>{{cite web|title=Price not an issue once you like what you: Nachiket Pantvaidya see|url=http://digital.impactonnet.com/1199474/Impact/volume13issue48#dual/16/1|work=IMPACT magazine|access-date=12 May 2017}}</ref> The stories range from drama, comedy, and romance, to [[thriller (genre)|thriller]], crime, and [[mystery film|mystery]].<ref>{{cite news|title=Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'|url=http://www.firstpost.com/entertainment/ekta-kapoor-on-altbalaji-our-target-group-is-the-big-world-between-narcos-and-naagin-3383816.html|access-date=12 May 2017| work=[[Firstpost]]|date=14 August 2015}}</ref>

==Shows==
The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring [[India]]'s top actors and directors.<ref name="Mint newspaper"/> The content bank also includes 100+ hours of kids' content as well as urban regional shows in [[Bengali language|Bengali]], [[Hindi language|Hindi]], [[Marathi language|Marathi]], [[Punjabi language|Punjabi]], [[Tamil language|Tamil]] & many more languages.<ref name=":0">{{Cite news|url=http://www.business-standard.com/article/companies/balaji-s-alt-to-launch-with-eight-new-shows-117030400807_1.html|title=Balaji's ALT to launch with eight new shows|last=Malvania|first=Urvi|date=4 March 2017|work=[[Business Standard]]|access-date=24 April 2017}}</ref><ref name="medianama.com">{{Cite web|url=http://www.medianama.com/2017/02/223-balaji-telefilms-alt-balaji/|title=Balaji Telefilms releases its video on demand app, ALT Balaji|last=K|first=Brindaalakshmi|date=22 February 2017|website=MediaNama|access-date=24 April 2017}}</ref><ref>{{cite news|last1=Madhok|first1=Diksha|title=Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz|url=https://qz.com/947967/ekta-kapoors-alt-balaji-the-future-of-indian-television-lies-between-naagin-and-narcos/|access-date=12 May 2017| work=[[Quartz (publication)|Quartz]]|date=3 August 2015}}</ref><ref>{{cite news|last1=Malik|first1=Tanya|title=Ekta Kapoor launches Alt Balaji Application, promises content for everyone|url=http://womansera.com/events/ekta-kapoor-launches-alt-balaji-application-promises-content-everyone|access-date=12 May 2017|work=[[Woman's Era]]|date=15 August 2015|archive-url=https://web.archive.org/web/20170418040516/http://womansera.com/events/ekta-kapoor-launches-alt-balaji-application-promises-content-everyone|archive-date=18 April 2017|url-status=dead}}</ref>

==Other Entertainment==
===Movies===
[[Bollywood]] hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including [[John Abraham (actor)|John Abraham]], [[Sunny Leone]], [[Akshay Kumar]], [[Sidharth Malhotra]], [[Sonakshi Sinha]], [[Emraan Hashmi]] and more.<ref>{{cite news|last1=Banan|first1=Aastha|title=mid-day interview: Ekspeaks up on moving beyond daily soaps and foraying into digital content|url=http://www.mid-day.com/articles/sunday-midday-people-news-lifestyle-ekta-kapoor-interview-alt-balaji-tv-shows-web-series/18209164|access-date=12 May 2017| work=[[Mid-Day]]|date=30 August 2015}}</ref><ref>{{cite web |title=Watch Movies Online on ALTBalaji |url=https://altbalaji.com/movies |access-date=12 May 2017 |website=Altbalaji}}</ref>

==Controversy==
An [[First information report|FIR]] has been filed against filmmaker [[Ekta Kapoor]] alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji’s [[XXX (web series)|''XXX'' (web series)]]. Ekta’s representatives have since said that the controversial scene has been removed.<ref>{{cite web|url=https://m.hindustantimes.com/tv/fir-filed-against-ekta-kapoor-in-madhya-pradesh-for-her-web-series-xxx-alleging-insult-to-national-emblem-army/story-WOtwtVhdSJNGvKH9XRvQbM_amp.html|title=fir filed against ekta Kapoor in Madhya Pradesh for her web series XXX alleging insult to national emblem|website=Hindustan times}}</ref>

== See also ==
* [[List of streaming media services]]
* [[Video on demand]]
* [[Over-the-top media services|Over-the-top]]
* [[SonyLIV]]
* [[Hotstar]]
* [[Netflix]]
* [[Balaji Telefilms]]
* [[Voot]]

== References ==
{{reflist}}

== External links ==
* [https://altbalaji.com/ Official Website]

{{ALT Balaji Shows}}
{{Balaji Telefilms}}
{{VOD services}}

ALT Balaji - Revision history

WikiDwarf at 04:17, 26 February 2023