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{{Use dmy dates|date=December 2015}}
{{Use Indian English|date=December 2015}}
{{Infobox film
| name = Aadavari Matalaku Arthale Verule
| image = Aadavari Matalaku Arthale Verule.jpg
| caption = Theatrical release poster
| director = [[Selvaraghavan]]
| producer = N. V. Prasad<br />S. Naga Ashok Kumar
| writer = Selvaraghavan
{{Infobox | decat = yes | child = yes
| label1= Dialogue by
| data1 = Ramesh–Gopi
}}
| starring = [[Venkatesh (actor)|Venkatesh]]<br />[[Trisha (actress)|Trisha]]
| music = [[Yuvan Shankar Raja]]
| cinematography = B. Balamurugan
| editing = [[Kola Bhaskar]]
| studio = Sri Sai Deva Productions
| distributor =
| released = {{Film date|2007|04|27|df=y}}
| runtime = 167 minutes
| country = India
| language = Telugu
| gross = {{Estimation}} {{INR|30 [[crore]]}}<ref name="Asianet">{{Cite web|title=చంటి to వెంకీమామ.. వెంకటేష్ బెస్ట్ బాక్స్ ఆఫీస్ కలెక్షన్స్|url=https://telugu.asianetnews.com/gallery/entertainment-news/venkatesh-daggubati-best-box-office-hits-q615p7|access-date=30 April 2021|website=Asianet News Network Pvt Ltd|language=te|archive-date=30 April 2021|archive-url=https://web.archive.org/web/20210430200118/https://telugu.asianetnews.com/gallery/entertainment-news/venkatesh-daggubati-best-box-office-hits-q615p7|url-status=live}}</ref>
}}
'''''Aadavari Matalaku Arthale Verule''''' ({{translation|The words of women have different meanings}}) is a 2007 Indian [[Telugu language|Telugu]]-language [[romantic drama]] film<ref name=":0">{{Cite web|title=Selvaraghavan heaps praise on Trisha and Venkatesh!|url=https://www.sify.com/movies/selvaraghavan-heaps-praise-on-trisha-and-venkatesh-news-tamil-ue1uy7difhafg.html|access-date=2021-05-05|website=[[Sify]]|language=en|archive-date=5 May 2021|archive-url=https://web.archive.org/web/20210505062904/https://www.sify.com/movies/selvaraghavan-heaps-praise-on-trisha-and-venkatesh-news-tamil-ue1uy7difhafg.html|url-status=dead}}</ref> written and directed by [[Selvaraghavan]] (credited as Sri Raghava). The film stars [[Venkatesh (actor)|Venkatesh]] and [[Trisha (actress)|Trisha]] while [[Srikanth (actor, born 1979)|Sriram]], [[Kota Srinivasa Rao]], [[K. Viswanath]], and [[Sunil (actor)|Sunil]] play supporting roles. The music was composed by [[Yuvan Shankar Raja]]. The film's title is based on [[Missamma (soundtrack)#Track listing|a song]] from ''[[Missamma]]'' (1955), which is partially featured in this film.

The film was released theatrically on 27 April 2007 and became a critical and commercial success.<ref name=":0" /> It won three [[Nandi Awards]] and one [[Filmfare Awards South|Filmfare Award]]. Following its success, the film was remade in Tamil as ''[[Yaaradi Nee Mohini]]'' (2008; starring Selvaraghavan's brother [[Dhanush]]), Kannada as ''[[Anthu Inthu Preethi Banthu]]'' (2008), [[Odia language|Odia]] as ''[[Prema Adhei Akhyara]]'' (2010), Bengali as ''[[100% Love (2012 film)|100% Love]]'' (2012) and Bhojpuri as ''[[Mehandi Laga Ke Rakhna]]'' (2017).

== Plot ==
Ganesh is from a middle-class family. He makes several bids to obtain employment, but all go in vain due to his poor language skills and inadequate educational qualifications. All his friends settled in life, but he continues to struggle to find employment. Ganesh has two best friends, Vasu and Srinu. His father is a teacher and is always critical of him for being an irresponsible person, only adding to his already long list of woes.

At this juncture, Ganesh catches a glimpse of Keerthi and immediately falls in love with her. He learns that she works for a software solutions firm. Luckily, Ganesh eventually secured employment in the same firm. Keerthi, however, turns out to be short-tempered. On a business trip, Ganesh accompanies her along with other colleagues to Australia. There, he reveals his feelings of love to her. She declines, saying that she comes from an orthodox family, and her marriage has already been arranged with her cousin.

Ganesh returns to India in a depressed manner. Unable to see his son in depression, his father tries to convince Keerthi, but she insults him for recommending his son's love and accidentally slaps both Ganesh and his father. Later that night, Ganesh's father dies of a heart attack. Ganesh again goes into depression. To ease Ganesh's mood, Vasu persuades him to come along to his family's house in the countryside. Coincidentally, on the train journey, Keerthi is revealed to be Vasu's fiancée. However, their grandfather's intention of getting them married earlier is put aside because Vasu and Keerthi leave the house to make their own identity. This causes heartache to their grandfather.

With the passing of a few days, the parents of Keerthi and Vasu decide to marry to appease their grandfather. After several turns of events, Keerthi realizes that she is in love with Ganesh instead. Ganesh asks her to forget him, during a late-night meeting, because he believes that it would create problems in their happy family. Keerthi's grandfather notices them conversing and admonishes Keerthi for bringing disrepute to their family and asks Ganesh to leave his village. Ganesh gets ready to leave when he sees everyone putting up decorations for the wedding. Vasu furiously asks him to get out but Ganesh responds that they have misunderstood Keerthi all along. While Ganesh is on his way, a bunch of goons he saved the family from stabbed him in the stomach, and he is hospitalized.

However, Vasu and Keerthi's wedding is taking place that morning. Upon knowing Ganesh's condition, Srinu asks Vasu to come and help. Though initially reluctant, Vasu abandons his wedding to help Ganesh. Everyone else slowly leaves for the hospital, except Keerthi and her grandfather. Keerthi says that she would never disobey her grandfather. Afterward, her grandfather takes Keerthi to the hospital. While Ganesh recovers and wakes up to leave, he sees that everyone in the family is outside his room, including Keerthi and her grandfather.

In time, Keerthi's family comes to stay with Ganesh for a few days. The film ends when Ganesh and Keerthi become a couple and live together.

== Cast ==
{{colbegin}}
* [[Venkatesh (actor)|Venkatesh]] as Ganesh
* [[Trisha (actress)|Trisha]] as Keerti aka Kusumamba
* [[Srikanth (actor, born 1979)|Sriram]] as Vasu
* [[K. Viswanath]] as Keerti's grandfather
* [[Kota Srinivasa Rao]] as Ganesh's father
* [[Sunil (actor)|Sunil]] as Srinu
* [[Swati Reddy]] as Pooja aka Prasunaamba
* [[Jeeva (Telugu actor)|Jeeva]] as Balu
* [[Vinaya Prasad]] as Janaki
* [[Suman Setty]] as Servant Mangayya
* [[Hari Teja]] as Keerti's cousin
* [[Kishori Ballal]] as Sharadamba (Vasu's grandmother)
* [[Rajyalakshmi]] as Lakshmi
* [[Prasad Babu]] as Lakshmi's husband
* [[Shankar Melkote]] as Company Head
* [[G. V. Sudhakar Naidu]] as Rowdy
* [[Ananth Babu]] as Vasu's relative
* Jaya Lakshmi
* Ramya Chowdary
* Rajshri Reddy
* Devi Sri
* Jaya Lakshmi
* Sri Lalitha
* Padma Reddy
* Junior Relangi
* [[Meghna Naidu]] (Special appearance in the song "Cheli Chemaku")
* [[Mumaith Khan]] (Special appearance in the song "Oh Baby")
{{colend}}

== Production ==
[[Selvaraghavan]] (under the name of Sri Raghava) directed his maiden Telugu venture which he had committed to make since 2003 with [[Venkatesh (actor)|Venkatesh]] in the leading role.<ref>{{cite web|url=http://www.sify.com/movies/venky-charms-selvaraghavan-news-telugu-kkfvBWadigfsi.html|archive-url=https://web.archive.org/web/20171201030925/http://www.sify.com/movies/venky-charms-selvaraghavan-news-telugu-kkfvBWadigfsi.html|url-status=dead|archive-date=2017-12-01|title=Venky charms Selvaraghavan!|website=[[Sify]] }}</ref> He wrote the script, taking experiences from life experiences of friends who were unemployed graduates, like the film's main character.<ref>{{cite web|url=http://www.idlebrain.com/celeb/interview/selvaraghavan.html|title=Selva Raghavan – Telugu Cinema interview – Telugu and Tamil film director|website=idlebrain.com|access-date=18 July 2020|archive-date=29 June 2020|archive-url=https://web.archive.org/web/20200629205512/http://www.idlebrain.com/celeb/interview/selvaraghavan.html|url-status=live}}</ref> [[Jyothika]] was considered as a lead opposite Venkatesh, but she opted out of the contract due to her wedding arrangements. She was later replaced by [[Trisha (actress)|Trisha]].<ref>{{cite web|url=http://www.english.tupaki.com/movienews/article/Jyothika-missed-acting-opposite-Venkatesh/46967|title=Jyothica missed acting opposite Venkatesh|archive-url=https://web.archive.org/web/20161207153026/http://english.tupaki.com/movienews/article/Jyothika-missed-acting-opposite-Venkatesh/46967|archive-date=7 December 2016|url-status=dead}}</ref>

== Soundtrack ==
{{Infobox album|
| name = Aadavari Matalaku Arthale Verule
| type = soundtrack
| artist = [[Yuvan Shankar Raja]]
| cover =
| alt =
| released = <div style="white-space: nowrap;">28 March 2007 (India)</div>
| recorded = 2006–2007
| venue =
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length = 31:02
| label = [[Aditya Music]]
| producer = [[Yuvan Shankar Raja]]
| prev_title = [[Chennai 600028]]
| prev_year = 2008
| next_title = [[Raju Bhai]]
| next_year = 2008
}}

The music was composed by director [[Sri Raghava]]'s friend and "frequent" composer [[Yuvan Shankar Raja]], teaming up again after producing successful Tamil albums such as ''[[Kaadhal Kondein]]'' (2003), ''[[7G Rainbow Colony]]'' (2004) and ''[[Pudhupettai]]'' (2006). This film remains their last collaboration (even though they later rejoined in 2021 for ''[[Nenjam Marappathillai (2021 film)|Nenjam Marappathillai]]'') before they split up, before ''[[NGK (film)|NGK]]'' (2019), and Sri Raghava decided to work with [[G. V. Prakash Kumar]]. The soundtrack was released on 28 March 2007 at Rama Naidu studios.<ref>{{cite web|url=http://www.idlebrain.com/news/functions/audio-amav.html|title=Audio launch – Adavari Matalaku Arthale Verule|publisher=idlebrain.com|access-date=2009-07-26|archive-date=25 December 2009|archive-url=https://web.archive.org/web/20091225173210/http://www.idlebrain.com/news/functions/audio-amav.html|url-status=live}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/gallery/Events/11924.html|title='Aadavari Maatalaku Arthale Verule' Audio Launch|work=indiaglitz.com|access-date=2009-07-26|archive-date=6 January 2010|archive-url=https://web.archive.org/web/20100106140519/http://www.indiaglitz.com/channels/telugu/gallery/Events/11924.html|url-status=dead}}</ref> It features 6 tracks overall with lyrics by [[Kulasekhar]], [[Kandikonda]], [[Sirivennela Sitaramasastri]] and [[Chandrabose (Lyricist)|Chandrabose]].

Upon the film's release, the music received positive reviews, being praised as "extraordinary",<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/review/9130.html|title=Aadavari Matalaku Arthale Verule – Venkatesh excelled in emoting|work=indiaglitz.com|access-date=2009-07-26| archive-url= https://web.archive.org/web/20090618121129/http://www.indiaglitz.com/channels/telugu/review/9130.html| archive-date= 18 June 2009 | url-status= dead}}</ref> winning composer Yuvan Shankar Raja much accolades and a nomination at the 2008 [[Filmfare Awards South]] for [[Filmfare Best Music Director Award (Telugu)|Best Music in Telugu]].<ref name="The award goes to">{{cite news|url=https://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/The-award-goes-to/articleshow/3211594.cms|archive-url=https://web.archive.org/web/20121024084947/http://articles.timesofindia.indiatimes.com/2008-07-09/news-interviews/27950090_1_mantra-happy-days-allu-arjun|url-status=live|archive-date=2012-10-24|title=The award goes to..| access-date=2009-07-26|work=[[The Times of India]]|date=2008-07-09}}</ref>

{{Track listing
| collapsed =
| headline =
| extra_column = Singer(s)
| total_length = 31:02
| all_writing =
| all_lyrics =
| all_music =
| title1 = Naa Manasuki
| lyrics1 = [[Chandrabose (Lyricist)|Chandrabose]]
| extra1 = [[Karthik (singer)|Karthik]], [[Gayatri Iyer]]
| length1 = 5:42
| title2 = Allanta Doorala
| lyrics2 = [[Sirivennela Sitaramasastri]]
| extra2 = [[S. P. Balasubrahmanyam]]
| length2 = 4:35
| title3 = O Baby
| lyrics3 = Chandrabose
| extra3 = [[Haricharan]], Jenny, Matangi, Bhargavi Pillai
| length3 = 5:39
| title4 = Yemaindi Ee Vela
| lyrics4 = Kulasekhar
| extra4 = [[Udit Narayan]]
| length4 = 5:23
| title5 = Cheli Chamaku
| lyrics5 = [[Kandikonda]]
| extra5 = [[Adnan Sami]], [[Anushka Manchanda]], [[Swetha Mohan]]
| length5 = 5:12
| title6 = Manasa Manichamma
| lyrics6 = Sirivennela Sitaramasastri
| extra6 = [[Karthik (singer)|Karthik]]
| length6 = 4:32
}}

== Release and reception ==
The film is released on 27 April 2007.<ref name="am">{{cite web|url=http://www.telugucinema.com/c/publish/movietrade/amav_june0107.php |title=Summer winner: AMAV |work=Telugu Cinema |access-date=2007-08-20 |url-status=dead |archive-url=https://web.archive.org/web/20070818120506/http://www.telugucinema.com/c/publish/movietrade/amav_june0107.php |archive-date=18 August 2007 |df=dmy }}</ref> The film was released on 272 screens, including 15 in Karnataka, 8 in Orissa and 21 overseas.<ref>{{cite web|url=http://www.superhit.co.in/releasecenters.asp?release=amavreleasecenters|title=Amav Release centers|work=Superhit.co.in|archive-url=https://web.archive.org/web/20070928081022/http://www.superhit.co.in/releasecenters.asp?release=amavreleasecenters |date=28 September 2007|archive-date=28 September 2007|access-date=23 Sep 2019}}</ref>

A critic from ''[[Rediff.com]]'' called the film "a good entertainer".<ref>{{cite web | url=https://www.rediff.com/movies/2007/apr/30amav.htm | title=Review: AMAV is a good entertainer |work=[[Rediff.com]] }}</ref> Jeevi of ''[[Idlebrain.com]]'' rated the film 3 {{Fraction|1|2}} out of 5 and wrote that "Venkatesh’s ultimate comedy, Trisha, Selva Raghavan’s genuine moments and dialogues are the main positive aspects of this film".<ref>{{Cite web|url=https://www.idlebrain.com/movie/archive/mr-amav.html|title=Telugu Movie review - Aadavari Matalaku Ardhalu Verule|date=27 April 2007|work=[[Idlebrain.com]]|last=jeevi}}</ref> The film collected {{INR}}30 [[crore]] at the box office.<ref name="Asianet" /> It completed a 50-day run in 200 centres and a 100-day run in 21 centres.<ref>{{Cite web |url=http://www.cinegoer.com/amav100.htm |title=CineGoer.com – Box-Office Records And Collections – 100-day Gross Collections Of AMAV |access-date=24 August 2007 |archive-url=https://web.archive.org/web/20070824133118/http://www.cinegoer.com/amav100.htm |archive-date=24 August 2007 |url-status=dead |df=dmy-all }}</ref>

== Awards ==
;[[Filmfare Awards South]]<ref name="The award goes to" /><ref>{{cite web|url=http://www.idlebrain.com/news/functions/filmfareawards-south2008.html|title=Filmfare serves it up, and how!|publisher=idlebrain.com|access-date=2009-07-26|archive-date=6 November 2012|archive-url=https://web.archive.org/web/20121106194451/http://www.idlebrain.com/news/functions/filmfareawards-south2008.html|url-status=live}}</ref>
* [[Filmfare Best Actress Award (Telugu)|Best Actress]] – [[Trisha (actress)|Trisha]]
* Nominated: [[Filmfare Best Actor Award (Telugu)|Best Actor]] – [[Venkatesh (actor)|Venkatesh]]
* Nominated: [[Filmfare Best Music Director Award (Telugu)|Best Music Director]] – [[Yuvan Shankar Raja]]

;[[Nandi Awards]]<ref>{{cite web|url=http://www.idlebrain.com/news/functions/santoshamawards2008.html|title=Nandi awards 2007 announced|publisher=idlebrain.com|access-date=2009-07-26|archive-date=18 March 2015|archive-url=https://web.archive.org/web/20150318213357/http://www.idlebrain.com/news/functions/santoshamawards2008.html|url-status=live}}</ref>
* [[Nandi Award for Best Popular Feature Film|Best Popular Feature Film]] – N.V. Prasad, Shanam Naga Ashok Kumar
* [[Nandi Award for Best Actor|Best Actor]] – [[Venkatesh (actor)|Venkatesh]]
* [[Nandi Award for Best Dialogue Writer|Best Dialogue Writer]] – Ramesh-Gopi

;[[CineMAA Awards]]<ref>{{cite web|url=http://www.idlebrain.com/news/functions/cinemaa-awards2008.html|title=Cinemaa Awards 2008 presentation|publisher=idlebrain.com|access-date=2009-07-26|archive-date=2 July 2015|archive-url=https://web.archive.org/web/20150702230006/http://www.idlebrain.com/news/functions/cinemaa-awards2008.html|url-status=live}}</ref>
* [[CineMAA Award for Best Actor- Female|Best Actor – Female]] – [[Trisha (actress)|Trisha]]

;[[Santosham Film Awards]]<ref>{{cite web|url=http://www.idlebrain.com/news/2000march20/nandiawards2007.html|title=Santosham Awards 2008|publisher=idlebrain.com|access-date=2009-07-26|archive-date=31 May 2015|archive-url=https://web.archive.org/web/20150531021540/http://www.idlebrain.com/news/2000march20/nandiawards2007.html|url-status=live}}</ref>
* [[Santosham Best Actor Award|Best Actor]] – [[Venkatesh (actor)|Venkatesh]]
* Best Character Artist – [[Kota Srinivasa Rao]]
* Best Makeup – Raghava

== Remakes ==
''Aadavari Matalaku Arthale Verule'' was remade in [[Tamil language|Tamil]] as ''[[Yaaradi Nee Mohini]]'' (2008), in [[Kannada]] as ''[[Anthu Inthu Preethi Banthu]]'' (2008), in [[Odia language|Odia]] as ''[[Prema Adhei Akhyara]]'' (2010),<ref>{{Cite web|date=2020-04-27|title=13 Years of Aadavari Matalaku Arthale Verule: Some rare and interesting trivia about the Venkatesh and Trisha starrer|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/13-years-of-aadavari-matalaku-arthale-verule-some-rare-and-interesting-trivia-about-the-venkatesh-and-trisha-starrer/photostory/75403143.cms|access-date=2021-12-03|website=The Times of India|language=en}}</ref> in Bengali as ''[[100% Love (2012 film)|100% Love]]'' (2013) and in [[Bhojpuri language|Bhojpuri]] as ''[[Mehandi Laga Ke Rakhna]]'' (2017).{{citation needed|date=December 2021}}

== References ==
{{Reflist}}

== External links ==
* {{IMDb title|id=0907618}}

{{Nandi Award for Best Popular Feature Film}}
{{Selvaraghavan}}
{{Authority control}}

[[Category:2007 Indian films]]
[[Category:2007 Telugu-language films]]
[[Category:2007 films]]
[[Category:2007 romantic drama films]]
[[Category:Films directed by Selvaraghavan]]
[[Category:Films scored by Yuvan Shankar Raja]]
[[Category:Films set in Australia]]
[[Category:Films shot in Australia]]
[[Category:Films with screenplays by Selvaraghavan]]
[[Category:Indian romantic drama films]]
[[Category:Telugu films remade in other languages]]

Aadavari Matalaku Arthale Verule - Revision history

Andreasyrt at 17:59, 3 March 2026