Mrav at 03:57, 4 May 2026

2026-05-04T03:57:09Z

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{{Short description|Annual retail sale in Tamil Nadu, India}}
'''Aadi Thallupadi''' ({{Translation|[[Aadi (month)|Aadi]] discount}})<ref>{{cite news |title=Tradition gives way to tech with online sales, celebrations this Aadi |url=https://www.dtnext.in/city/2020/07/30/tradition-gives-way-to-tech-with-online-sales-celebrations-this-aadi |access-date=7 August 2024 |work=dtnext.in |date=30 July 2020 |language=en |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807072905/https://www.dtnext.in/city/2020/07/30/tradition-gives-way-to-tech-with-online-sales-celebrations-this-aadi |url-status=live }}</ref> is a sale in Tamil Nadu that happens from mid-July to mid-August.<ref name="H">{{cite news |title=Aadi shopping surge begins in Chennai |url=https://www.thehindu.com/news/cities/chennai/the-aadi-shopping-surge-begins/article7439389.ece |work=The Hindu |date=19 July 2015 |language=en |access-date=7 August 2024 |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807072928/https://www.thehindu.com/news/cities/chennai/the-aadi-shopping-surge-begins/article7439389.ece |url-status=live }}</ref><ref>{{cite news |title=Live Chennai: Kalyan Jewellers announces Aadi Sale with exciting offers,Kalyan Jewellers announces Aadi Sale with exciting offers |url=https://www.livechennai.com/detailnews.asp?catid=43&newsid=56158&nav=p |access-date=7 August 2024 |work=livechennai.com |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807072908/https://www.livechennai.com/detailnews.asp?catid=43&newsid=56158&nav=p |url-status=live }}</ref><ref>{{cite news |title=We wait for the Aadi sale to buy appliances: Nakshathra |url=https://timesofindia.indiatimes.com/life-style/spotlight/we-wait-for-the-aadi-sale-to-buy-appliances-nakshathra/articleshow/111950703.cms |access-date=7 August 2024 |work=The Times of India |date=23 July 2024 |archive-date=24 July 2024 |archive-url=https://web.archive.org/web/20240724014429/https://timesofindia.indiatimes.com/life-style/spotlight/we-wait-for-the-aadi-sale-to-buy-appliances-nakshathra/articleshow/111950703.cms |url-status=live }}</ref><ref name="H2">{{cite news |title='Video shopping', a new experience awaits shoppers this Aadi |url=https://www.thehindubusinessline.com/news/variety/video-shopping-a-new-experience-awaits-shoppers-this-aadi/article32088634.ece |work=Business Line |date=16 July 2020 |language=en |access-date=7 August 2024 |archive-date=30 July 2021 |archive-url=https://web.archive.org/web/20210730232047/https://www.thehindubusinessline.com/news/variety/video-shopping-a-new-experience-awaits-shoppers-this-aadi/article32088634.ece |url-status=live }}</ref><ref>{{cite news |title=ஆடி தள்ளுபடி விற்பனை பொருட்கள் வாங்க குவிந்த பொதுமக்கள் |url=https://www.dailythanthi.com/News/State/people-gathered-to-buy-discounted-audi-products-1009718 |access-date=7 August 2024 |work=dailythanthi.com |date=17 July 2023 |language=ta |archive-date=20 July 2023 |archive-url=https://web.archive.org/web/20230720032410/https://www.dailythanthi.com/News/State/people-gathered-to-buy-discounted-audi-products-1009718 |url-status=live }}</ref> The sale causes high amount of crowds especially in clothing stores.<ref>{{cite news |first1= |date=16 July 2012 |title=ஆடித் தள்ளுபடி கண்கட்டி வித்தையா? - நேரடி ரிப்போர்ட் |url=https://www.vikatan.com/government-and-politics/9306- |url-status=live |archive-url=https://web.archive.org/web/20240807072917/https://www.vikatan.com/government-and-politics/9306- |archive-date=7 August 2024 |access-date=7 August 2024 |work=Ananda Vikatan |language=ta}}</ref><ref>{{cite news |title=60% தள்ளுபடி விலையில் விற்கப்பட்ட பட்டுப் புடவைகள்... |url=https://tamil.news18.com/sivagangai/aadi-sale-kicks-in-karaikudi-excites-women-silk-saree-1066167.html |access-date=7 August 2024 |work=News18 தமிழ் |date=17 July 2023 |language=ta |archive-date=20 July 2023 |archive-url=https://web.archive.org/web/20230720041205/https://tamil.news18.com/sivagangai/aadi-sale-kicks-in-karaikudi-excites-women-silk-saree-1066167.html |url-status=live }}</ref><ref>{{cite news |last1=மலர் |first1=மாலை |title=ஆடி தள்ளுபடியில் அசத்தும் தரமான ஆடைகளின் அணிவகுப்பு |url=https://www.maalaimalar.com/health/naturalbeauty/2016/07/27085208/1028539/quality-clothes-aadi-discount-dress.vpf |access-date=7 August 2024 |work=maalaimalar.com |date=27 July 2016 |language=ta |archive-date=16 October 2016 |archive-url=https://web.archive.org/web/20161016231553/http://www.maalaimalar.com/Health/Naturalbeauty/2016/07/27085208/1028539/quality-clothes-aadi-discount-dress.vpf |url-status=live }}</ref>

==Background==
To sale was introduced to attract customers during the Tamil month of Aadi, which is known to be an inauspicious time.<ref>{{cite news |title=Aadi Thallupadi ; Why Retailers Are Giving Massive Offers During This Period? |url=https://astroulagam.com.my/lifestyle/aadi-thallupadi-why-retailers-are-giving-massive-offers-during-period-270214 |access-date=7 August 2024 |work=astroulagam.com.my |archive-date=2 December 2023 |archive-url=https://web.archive.org/web/20231202155942/https://astroulagam.com.my/lifestyle/aadi-thallupadi-why-retailers-are-giving-massive-offers-during-period-270214 |url-status=live }}</ref><ref>{{cite news |last1=சுபா |first1=சேலம் |date=25 July 2024 |title=ஆடி தள்ளுபடி வந்த வரலாறு தெரியுமா? |url=https://kalkionline.com/lifestyle/art/aadi-thallupadi-vantha-varalaru-theriyumaa |url-status=live |archive-url=https://archive.today/20240914055514/https://kalkionline.com/lifestyle/art/aadi-thallupadi-vantha-varalaru-theriyumaa |archive-date=14 September 2024 |access-date=7 August 2024 |work=Kalki Online |language=ta}}</ref><ref>{{cite news |title=Aadi Offer: ஆடித்தள்ளுபடி என்னும் கான்செப்ட் ஏன் வந்தது தெரியுமா? இதுதான் காரணம்..! |url=https://tamil.abplive.com/spiritual/aadi-month-2023-aadi-offer-what-was-behind-the-reason-know-full-details-129077 |access-date=7 August 2024 |work=tamil.abplive.com |date=15 July 2023 |language=ta |archive-date=15 July 2023 |archive-url=https://web.archive.org/web/20230715162934/https://tamil.abplive.com/spiritual/aadi-month-2023-aadi-offer-what-was-behind-the-reason-know-full-details-129077 |url-status=live }}</ref> The sale was inspired by the [[Ashadha]] sale that the store KalaNiketan introduced in Mumbai in 1965.<ref name="H"/> Aadi Thallupadi brings significant crowd to [[T. Nagar]] in Chennai, which is a hub for many stores.<ref name="H"/><ref>{{cite book |last1=Seshadri |first1=V. |title=Consumerism: With Reference To Selected Home Appliances |date=1 January 2006 |publisher=Mittal Publications |isbn=978-81-8324-147-2 |url=https://books.google.com/books?id=ivNEft_Lo3UC&dq=Aadi+Thallupadi&pg=PA26 |language=en |access-date=7 August 2024 |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807072912/https://books.google.com/books?id=ivNEft_Lo3UC&pg=PA26&lpg=PA26&dq=Aadi+Thallupadi&source=bl&ots=4A81-sfoZb&sig=ACfU3U3M1PhP4iQwxy_5NXhOHcQ24TEEaA&hl=en&sa=X&ved=2ahUKEwikqcPIzOGHAxU7GtAFHUfiBMc4ChDoAXoECCsQAw#v=onepage&q=Aadi%20Thallupadi&f=false |url-status=live }}</ref> The sale happens in several places in Tamil Nadu including Madurai,<ref>{{cite news |title=ஆடி தள்ளுபடி விற்பனையால் காற்றில் பறக்கும் கொரோனா விதிமுறைகள் |url=https://timesofindia.indiatimes.com/tamil/aadi-fest-sale-ignites-fear-of-covid-spread/articleshow/84522559.cms |access-date=7 August 2024 |work=The Times of India |date=18 July 2021 |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807072917/https://timesofindia.indiatimes.com/tamil/aadi-fest-sale-ignites-fear-of-covid-spread/articleshow/84522559.cms |url-status=live }}</ref> Trichy, Coimbatore, etc.<ref name="H"/><ref>{{cite news |title=பிரபல கடையில் துவங்கியது ஆடித்தள்ளுபடி விற்பனை; அலைமோதும் பெண்கள் கூட்டம்! |url=https://tamil.samayam.com/latest-news/sivagangai/the-famous-rmr-textiles-in-karaikudi-has-started-aadi-discount-sale-today/articleshow/92935521.cms |access-date=7 August 2024 |work=Samayam Tamil |language=ta |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807073400/https://tamil.samayam.com/latest-news/sivagangai/the-famous-rmr-textiles-in-karaikudi-has-started-aadi-discount-sale-today/articleshow/92935521.cms |url-status=live }}</ref><ref>{{cite news |last1=Kumar |first1=Arun |date=18 July 2024 |title=ராஜபாளையம் டைகர் பர்னிச்சரில் ஆடி தள்ளுபடி விற்பனை துவக்கம் |url=https://www.dinakaran.com/%E0%AE%B0%E0%AE%BE%E0%AE%9C%E0%AE%AA%E0%AE%BE%E0%AE%B3%E0%AF%88%E0%AE%AF%E0%AE%AE%E0%AF%8D-%E0%AE%9F%E0%AF%88%E0%AE%95%E0%AE%B0%E0%AF%8D-%E0%AE%AA%E0%AE%B0%E0%AF%8D%E0%AE%A9%E0%AE%BF%E0%AE%9A%E0%AF%8D/ |url-status=live |archive-url=https://web.archive.org/web/20240807073400/https://www.dinakaran.com/%E0%AE%B0%E0%AE%BE%E0%AE%9C%E0%AE%AA%E0%AE%BE%E0%AE%B3%E0%AF%88%E0%AE%AF%E0%AE%AE%E0%AF%8D-%E0%AE%9F%E0%AF%88%E0%AE%95%E0%AE%B0%E0%AF%8D-%E0%AE%AA%E0%AE%B0%E0%AF%8D%E0%AE%A9%E0%AE%BF%E0%AE%9A%E0%AF%8D/ |archive-date=7 August 2024 |access-date=7 August 2024 |work=Dinakaran |language=Ta}}</ref><ref>{{cite news |title=கிளாசிக் போலோவில் ஆடி தள்ளுபடி |url=https://www.dinamalar.com/news/tamil-nadu-district-news-dindigul/-audi-discount-on-classic-polo--/3680668 |access-date=7 August 2024 |work=dinamalar.com |language=ta |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807073825/https://www.dinamalar.com/news/tamil-nadu-district-news-dindigul/-audi-discount-on-classic-polo--/3680668 |url-status=live }}</ref> The ads about the sales happen prior to the month of Aadi.<ref>{{cite news |title=ஆடித் தள்ளுபடியில்... தேடிக் கண்டுபிடிக்க சில அட்வைஸ் |url=https://www.dinamani.com/weekly-supplements/magalirmani/2010/Jul/20/%E0%AE%86%E0%AE%9F%E0%AE%BF%E0%AE%A4%E0%AF%8D-%E0%AE%A4%E0%AE%B3%E0%AF%8D%E0%AE%B3%E0%AF%81%E0%AE%AA%E0%AE%9F%E0%AE%BF%E0%AE%AF%E0%AE%BF%E0%AE%B2%E0%AF%8D-%E0%AE%A4%E0%AF%87%E0%AE%9F%E0%AE%BF%E0%AE%95%E0%AF%8D-%E0%AE%95%E0%AE%A3%E0%AF%8D%E0%AE%9F%E0%AF%81%E0%AE%AA%E0%AE%BF%E0%AE%9F%E0%AE%BF%E0%AE%95%E0%AF%8D%E0%AE%95-%E0%AE%9A%E0%AE%BF%E0%AE%B2-%E0%AE%85%E0%AE%9F%E0%AF%8D%E0%AE%B5%E0%AF%88%E0%AE%B8%E0%AF%8D-214048.html |access-date=7 August 2024 |work=Dinamani |date=20 July 2010 |language=ta |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807073857/https://www.dinamani.com/weekly-supplements/magalirmani/2010/Jul/20/%E0%AE%86%E0%AE%9F%E0%AE%BF%E0%AE%A4%E0%AF%8D-%E0%AE%A4%E0%AE%B3%E0%AF%8D%E0%AE%B3%E0%AF%81%E0%AE%AA%E0%AE%9F%E0%AE%BF%E0%AE%AF%E0%AE%BF%E0%AE%B2%E0%AF%8D-%E0%AE%A4%E0%AF%87%E0%AE%9F%E0%AE%BF%E0%AE%95%E0%AF%8D-%E0%AE%95%E0%AE%A3%E0%AF%8D%E0%AE%9F%E0%AF%81%E0%AE%AA%E0%AE%BF%E0%AE%9F%E0%AE%BF%E0%AE%95%E0%AF%8D%E0%AE%95-%E0%AE%9A%E0%AE%BF%E0%AE%B2-%E0%AE%85%E0%AE%9F%E0%AF%8D%E0%AE%B5%E0%AF%88%E0%AE%B8%E0%AF%8D-214048.html |url-status=live }}</ref> The sale and its heavy marketing campaign have been the subject of memes.<ref>{{cite news |title=வாட்ஸ் அப் கலக்கல்: ஆடி தள்ளுபடி |url=https://www.hindutamil.in/news/supplements/ilamai-puthumai/137204-.html |access-date=7 August 2024 |work=Hindu Tamil Thisai |date=27 July 2018 |language=ta |archive-date=7 August 2024 |archive-url=https://web.archive.org/web/20240807073844/https://www.hindutamil.in/news/supplements/ilamai-puthumai/137204-.html |url-status=live }}</ref>

During the [[COVID-19 pandemic]] in 2020, video shopping was used to allow consumers to buy from their homes.<ref name="H2"/>

==References==
{{reflist}}

[[Category:Economy of Tamil Nadu]]

Aadi Thallupadi - Revision history

Mrav at 03:57, 4 May 2026