<?xml version="1.0"?>
<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en">
	<id>https://indianpedia.org/index.php?action=history&amp;feed=atom&amp;title=Aarti_Gupta_Surendranath</id>
	<title>Aarti Gupta Surendranath - Revision history</title>
	<link rel="self" type="application/atom+xml" href="https://indianpedia.org/index.php?action=history&amp;feed=atom&amp;title=Aarti_Gupta_Surendranath"/>
	<link rel="alternate" type="text/html" href="https://indianpedia.org/index.php?title=Aarti_Gupta_Surendranath&amp;action=history"/>
	<updated>2026-08-02T22:50:40Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
	<generator>MediaWiki 1.45.4</generator>
	<entry>
		<id>https://indianpedia.org/index.php?title=Aarti_Gupta_Surendranath&amp;diff=484070&amp;oldid=prev</id>
		<title>Bahoglalat at 15:29, 4 May 2026</title>
		<link rel="alternate" type="text/html" href="https://indianpedia.org/index.php?title=Aarti_Gupta_Surendranath&amp;diff=484070&amp;oldid=prev"/>
		<updated>2026-05-04T15:29:20Z</updated>

		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{Short description|Indian model and actress}}&lt;br /&gt;
{{Use Indian English|date=April 2025}}&lt;br /&gt;
{{Use dmy dates|date=April 2025}}&lt;br /&gt;
{{Infobox person&lt;br /&gt;
| name               = Aarti Gupta Surendranath&lt;br /&gt;
| image              = &amp;lt;!-- Add image file name if available --&amp;gt;&lt;br /&gt;
| alt                = &lt;br /&gt;
| caption            = &lt;br /&gt;
| other_names        = Aarti Gupta&lt;br /&gt;
| birth_place        = Simla, Himachal Pradesh, India&lt;br /&gt;
| occupation         = Model • Actress • Producer • Stylist • Creative Consultant&lt;br /&gt;
| years_active       = 1980s–present&lt;br /&gt;
| known_for          = Modelling, Films, Advertising, Wildlife Advocacy&lt;br /&gt;
| spouse             = [[Kailash Surendranath]]&lt;br /&gt;
(m.1985)&lt;br /&gt;
| children           = 2&lt;br /&gt;
}}&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Aarti Gupta Surendranath&amp;#039;&amp;#039;&amp;#039; is an Indian model, actress, producer, creative director, consultant, and stylist renowned for her work in advertising, cinema, and public service advertising, as well as her involvement in charitable and social causes, including animal welfare and cultural advocacy.&amp;lt;ref&amp;gt;{{Cite web |title=We live in Hope: Producer, Former Actor &amp;amp; Model Aarti Gupta Surendranath {{!}} Femina.in |url=https://www.femina.in/trending/achievers/we-live-in-hope-producer-former-actor-model-aarti-gupta-surendranath-285764.html |access-date=2026-04-14 |website=www.femina.in |language=en}}&amp;lt;/ref&amp;gt; &lt;br /&gt;
&lt;br /&gt;
Born in [[Shimla]], [[Himachal Pradesh]], Gupta Surendranath she began her professional journey as a model, at just the age of 15, after being selected through a nationwide search for the prestigious [[Sunsilk]] shampoo advertisement campaign in the Mid-1970s.&amp;lt;ref&amp;gt;{{Cite web |title=Aarti Gupta |url=https://www.cinemaazi.com/people/arti-gupta |access-date=2026-04-14 |website=Cinemaazi |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Her early success in extensive print and television advertising brought her national recognition and made her one of the widely recognised faces of the 1980s, eventually leading to her transition into films and creative production.&amp;lt;ref&amp;gt;{{Cite web |last=pavan |date=21 December 2019 |title=Powerhouse! – Aarti Gupta Surendranath |url=https://www.youandi.com/powerhouse-aarti-gupta-surendranath/ |access-date=28 January 2025 |website=You and I |language=en-US}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
She became a recognisable screen presence in Hindi cinema through her roles in 1980s horror films. Her work in the genre began with [[Purana Mandir]] (1984), which became a major box-office success and one of the highest-grossing films of its time, contributing to the popularity of the Ramsay Brothers’ horror wave during the period.&amp;lt;ref&amp;gt;{{Cite news |date=2025-06-14 |title=Bollywood monsters that haunted the silver screen with iconic terror |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/bollywood-monsters-that-haunted-the-silver-screen-with-iconic-terror/photostory/121660542.cms?picid=121763542 |access-date=2026-01-12 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |title=Purana Mandir: How a no-star, A-rated horror film rocked the Hindi film industry in 1984 |url=https://www.cinemaazi.com/feature/purana-mandir-how-a-no-star-a-rated-horror-film-rocked-the-hindi-film-industry-in-1984 |access-date=2026-01-15 |website=Cinemaazi |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Parallel to her work in advertising and films, Gupta Surendranath also had a fashion venture focused on bridal trousseaus and couture garments.&amp;lt;ref&amp;gt;{{Cite web |title=Aarti Gupta Surendranath: The Multi-Faceted Diva |url=https://peaklife.in/aarti-gupta-surendranath-the-multi-faceted-diva/ |access-date=2026-01-12 |website=peaklife.in}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Gupta Surendranath was widely recognised for her influence on fashion and style during the 1980s and 1990s. In addition to her work in cinema and advertising, she has been actively involved in initiatives supporting wildlife conservation, animal welfare and women&amp;#039;s rights. She is a co-founder of the production company Kailash Picture Company. Since 1984, She has been married to filmmaker [[Kailash Surendranath]], with whom she has two children.&amp;lt;ref&amp;gt;{{Cite news |date=2018-05-11 |title=Amit Sadh, Iulia Vantur felicitate acid attack survivor Lakshmi Agarwal |url=https://timesofindia.indiatimes.com/entertainment/events/mumbai/amit-sadh-iulia-vantur-felicitate-acid-attack-survivor-lakshmi-agarwal/articleshow/64120567.cms |access-date=2026-01-12 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Early Life and education ==&lt;br /&gt;
Aarti Gupta Surendranath (née Gupta) was born in [[Shimla]], [[Himachal Pradesh]], into a family with a military background. Daughter of an army officer, Major Gyanchandra Gupta, who served as Aide-de-Camp (A.D.C) to the then President of India, in the Indian Army&amp;#039;s 3rd Guards Battalion from 1962 to 1967.&amp;lt;ref&amp;gt;{{Cite web |title=Aarti Gupta Surendranath: The Multi-Faceted Diva |url=https://peaklife.in/aarti-gupta-surendranath-the-multi-faceted-diva/ |access-date=2026-01-12 |website=peaklife.in}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
She received her education at St. Joseph&amp;#039;s Convent of Jesus &amp;amp; Mary in [[Colaba]], [[Mumbai|Bombay]], during one of her father&amp;#039;s postings. Alongside her studies, Gupta participated in extracurricular activities, including dramatics. While still in school, at the age of 15, she began her modelling career, which marked her entry into the entertainment industry.&amp;lt;ref&amp;gt;{{Cite web |title=Aarti Gupta |url=https://www.cinemaazi.com/people/arti-gupta |access-date=2026-01-12 |website=Cinemaazi |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Career ==&lt;br /&gt;
&lt;br /&gt;
=== Modelling ===&lt;br /&gt;
Aarti emerged as a prominent face in Indian print magazines and television advertising from the mid-1970s through the 1980s, beginning her modelling career at the age of 15 while still in school. She made her debut in the nationwide [[Sunsilk]] shampoo campaign, for which she was selected from among 30–40 young models and featured walking down the hilly slopes of Kodaikanal.&amp;lt;ref name=&amp;quot;:0&amp;quot;&amp;gt;{{Cite web |title=Aarti Gupta |url=https://www.cinemaazi.com/people/arti-gupta |access-date=1 February 2025 |website=Cinemaazi |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
She went on to model extensively for leading consumer and lifestyle brands, including [[Nescafé]], [[Band-Aid]], [[Tata Consumer Products|Tata Tea]], [[Clearasil]], Charmis Vanishing Cream, [[Carefree (feminine hygiene)|Carefree]] ([[Johnson &amp;amp; Johnson]]), [[Cadbury Dairy Milk|Cadbury’s]] Nut Mate, [[Brooke Bond]] Taj Mahal Tea, [[Pond&amp;#039;s|Pond’s]] shampoo, Halo Shampoo, [[Campa Cola]] and others. During Campa Cola, she introduced [[Salman Khan]] to her then-fiancé, Kailash Surendranath, which led to Salman&amp;#039;s first appearance as a model in the entertainment industry.&amp;lt;ref&amp;gt;{{Cite web |title=Throwback: The making of Campa-Cola’s maiden television ad |url=https://www.storyboard18.com/quantum-brief/throwback-the-making-of-campa-colas-maiden-television-ad-3227.htm |access-date=2026-04-15 |website=www.storyboard18.com |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
In addition to her advertising work, Aarti Gupta Surendranath participated in numerous fashion shows across India and abroad, reinforcing her presence within the fashion and textile industries. She fronted the inaugural Garden Silk Sarees campaign for [[Bombay Dyeing]] and remained the face of the brand for three consecutive years, styling her own ethnic-inspired look. Around the same period, her double-spread Bombay Dyeing saree advertisements in major national newspapers increased her visibility. She also appeared in premium textile campaigns, including Modella Suitings’ 1981 “Bonded” series. Her versatility across product categories and advertising formats, she became one of the most recognisable faces of the period.&amp;lt;ref&amp;gt;{{Cite news |date=2002-01-13 |title=Famous faces at 40-plus |url=https://timesofindia.indiatimes.com/bombay-times/famous-faces-at-40-plus/articleshow/1807872593.cms |access-date=2026-04-15 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |title=Garden Vareli: A brand that captivated the nation |url=https://www.storyboard18.com/quantum-brief/garden-vareli-a-brand-that-captivated-the-nation-11912.htm |access-date=2026-04-15 |website=www.storyboard18.com |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Her modelling work also extended to runway shows and editorial features. She was featured in [[Cine Blitz]] in pictorials for Tajurba and [[Zamaane Ko Dikhana Hai]], appeared as the cover girl for the October 1986 issue of Swagat, and was featured on a Holi themed cover of [[Dharmyug|Dharamyug]] 1984. She was also a frequent presence in Star &amp;amp; Style, one of the prominent entertainment magazines of the period.&amp;lt;ref&amp;gt;{{Cite web |title=Aarti Gupta |url=https://www.cinemaazi.com/people/arti-gupta |access-date=2026-04-15 |website=Cinemaazi |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Acting and Film Work ===&lt;br /&gt;
Aarti Gupta made her acting debut with [[Purana Mandir]] (1984). The film was a commercial success and is regarded as a cult horror film in India. She had also worked in the film [[Aamne Samne (1982 film)|Aamne Saamne]] (1982), an action-crime drama directed by [[Ashim Samanta]], opposite [[Mithun Chakraborty]], in which she played the role of Rita.&amp;lt;ref&amp;gt;{{Cite web |title=Purana Mandir: How a no-star, A-rated horror film rocked the Hindi film industry in 1984 |url=https://www.cinemaazi.com/feature/purana-mandir-how-a-no-star-a-rated-horror-film-rocked-the-hindi-film-industry-in-1984 |access-date=6 February 2025 |website=Cinemaazi |language=en}}&amp;lt;/ref&amp;gt; &amp;lt;ref&amp;gt;{{Citation |title=Aamne Samne (1982 film) |date=2026-04-04 |work=Wikipedia |url=https://en.wikipedia.org/w/index.php?title=Aamne_Samne_(1982_film)&amp;amp;oldid=1347045393 |access-date=2026-04-15 |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Aarti was also cast in  Apna Jahan (1985) for the role, a friend of the main leads, [[Naseeruddin Shah]] and [[Deepti Naval]]. She continued her association with the horror genre by starring in [[Saamri]] (1985) which was recognised as India&amp;#039;s first 3D Hindi horror film and [[Tahkhana]] (1986). Aarti acted in the art film Aashiana (1986), directed by [[Mahesh Bhatt]], where she portrayed a tribal girl alongside [[Marc Zuber]] and [[Deepti Naval]].&amp;lt;ref&amp;gt;{{Cite web |date=2025-09-03 |title=‘The Kapoors would laugh at us, but watched our films’: Bollywood’s ‘other’ film family also came from Pak, attained ‘sleazy’ success |url=https://indianexpress.com/article/entertainment/bollywood/ramsay-brothers-the-kapoors-bollywood-film-family-rise-and-fall-10227431/ |access-date=2026-04-15 |website=The Indian Express |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
In addition to Hindi cinema, Aarti also worked in regional cinema and played the female lead opposite [[Mohanlal]] in the Malayalam film [[Jeevante Jeevan]] (1985), directed by [[J. Williams (cinematographer)|J. Williams]]. She then acted in the film [[Janbaaz]] (1986), directed by [[Feroz Khan (actor)|Feroz Khan]], she appeared alongside [[Anil Kapoor]], [[Sridevi]], and [[Dimple Kapadia]].&lt;br /&gt;
&lt;br /&gt;
Aarti has appeared in numerous advertisements and films leaving a lasting impression with her versatile talent and timeless elegance. She also made a cameo appearance in [[Om Shanti Om]] (2007), directed by [[Farah Khan]], appearing in the film&amp;#039;s finale sequence alongside [[Shah Rukh Khan]].&amp;lt;ref&amp;gt;{{Cite web |last=Dangor |first=Kimi |date=2007-02-26 |title=Aarti Surendranath&amp;#039;s come back with a flash role in Farah Khan&amp;#039;s Om Shanti Om |url=https://www.indiatoday.in/magazine/eyecatchers/story/20070226-arti-gupta-producer-of-a-mighty-heart-749120-2007-02-25 |access-date=2025-11-04 |website=India Today |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Advertising and Creative Direction ===&lt;br /&gt;
Aarti played a significant role in nurturing early talent in Indian advertising, contributing to the early screen appearances of numerous actors and models who later established careers in film, television, and fashion.&amp;lt;ref&amp;gt;{{Cite web |title=We live in Hope: Producer, Former Actor &amp;amp; Model Aarti Gupta Surendranath {{!}} Femina.in |url=https://www.femina.in/trending/achievers/we-live-in-hope-producer-former-actor-model-aarti-gupta-surendranath-285764.html |access-date=2026-01-07 |website=www.femina.in |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
She is credited with identifying a young [[Salman Khan]], whom she noticed as a teenager at a swimming pool, and recommending him for a [[Campa Cola]] commercial directed by Kailash Surendranath. This became Khan&amp;#039;s first on-screen appearance and a well-documented early milestone in his career.&amp;lt;ref&amp;gt;{{Cite web |last=www.ETBrandEquity.com |title=When Campa Cola gave Salman Khan his first break |url=https://brandequity.economictimes.indiatimes.com/news/research/advertising/when-campa-cola-gave-salman-khan-his-first-break/93960429 |access-date=2026-01-07 |website=ETBrandEquity.com |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Among the early works she was associated with the 1982 [[Nirma]] washing-powder commercial featuring [[Sangeeta Bijlani]], for which she designed the costumes and styling. She later played a key creative role in the [[Jagatjit Cotton &amp;amp; Textile FC|JCT Phagwara textile]] advertisement featuring [[Juhi Chawla]] in the mid-1980s, contributing to one of Chawla&amp;#039;s first campaigns.&amp;lt;ref&amp;gt;{{Cite web |last=www.ETBrandEquity.com |title=How JCT Phagwara and Juhi Chawla wove the fabric of equality |url=https://brandequity.economictimes.indiatimes.com/news/research/advertising/how-jct-phagwara-and-juhi-chawla-wove-the-fabric-of-equality/95156067 |access-date=2026-01-07 |website=ETBrandEquity.com |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
In the 1990s, she continued working across major [[Fast-moving consumer goods|FMCG]] brands, including co-conceiving, styling, and casting the [[Fair &amp;amp; Lovely (cosmetics)|Fair &amp;amp; Lovely]] commercial featuring [[Deepti Bhatnagar]] becoming one of Bhatnagar&amp;#039;s earliest notable television appearances.&amp;lt;ref&amp;gt;{{Cite web |date=2022-12-23 |title=Nostalgia with Deepti Bhatnagar: “I bought my dream house in 11 months |url=https://www.hindustantimes.com/lifestyle/brunch/nostalgia-with-deepti-bhatnagar-within-11-months-of-being-in-mumbai-i-bought-my-dream-house-101671819822163.html |access-date=2026-01-08 |website=Hindustan Times |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
She was involved in the MR Coffee campaign featuring [[Arbaaz Khan]] and [[Malaika Arora]],&amp;lt;ref&amp;gt;{{Cite web |title=Shocking 1990s Ad featuring Malaika Arora and Arbaaz Khan goes viral, fans can&amp;#039;t believe their eyes |url=https://www.indiatimes.com/entertainment/celebscoop/shocking-1990s-ad-featuring-malaika-arora-and-arbaaz-khan-goes-viral-fans-cant-believe-their-eyes/articleshow/122627365.html |access-date=2026-01-08 |website=Indiatimes |language=en}}&amp;lt;/ref&amp;gt; one of their earliest paired appearances, and worked on early advertisements featuring child actors who went on to become successful film personalities, including [[Kunal Khemu]], [[Jugal Hansraj]], [[Hansika Motwani]] and many more.&lt;br /&gt;
&lt;br /&gt;
Aarti also worked on influential advertising projects that featured [[Jackie Shroff]] and [[Sangeeta Bijlani]] during their early careers, including the classic [[Cadbury]] Drinking Chocolate commercial directed by Kailash Surendranath.&amp;lt;ref&amp;gt;{{Cite web |last=www.ETBrandEquity.com |title=When chills of Kashmir and steams of Cadbury drinking chocolate came together |url=https://brandequity.economictimes.indiatimes.com/news/research/advertising/when-chills-of-kashmir-and-steams-of-cadbury-drinking-chocolate-came-together/96471223 |access-date=2026-01-08 |website=ETBrandEquity.com |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Production Work===&lt;br /&gt;
[[File:Kailash Surendranath &amp;amp; Aarti Surendranath Mile Sur Mera Tumhara.jpg|thumb|344x344px|Aarti Gupta Surendranath and Kailash Surendranath for their work &amp;#039;Mile Sur Mera Tumhara&amp;#039;]]&lt;br /&gt;
Beyond acting and advertising, Aarti contributed significantly to Indian media and industry. She was the associate producer for &amp;#039;&amp;#039;[[Mile Sur Mera Tumhara]]&amp;#039;&amp;#039; (1986), a film promoting national integration, and produced its sequel &amp;#039;&amp;#039;[[Phir Mile Sur Mera Tumhara|Phir Mile Sur]]&amp;#039;&amp;#039; (2010). She also worked as a creative producer for the &amp;#039;&amp;#039;[[75th Anniversary of Indian Independence|Har Ghar Tiranga]]&amp;#039;&amp;#039; campaign (2022).&amp;lt;ref&amp;gt;{{Cite web |last=www.ETBrandEquity.com |title=&amp;#039;Har Ghar Tiranga&amp;#039; and &amp;#039;Mile Sur Mera Tumhara&amp;#039;: There&amp;#039;s really no need to compare, says Kailash Surendranath - ET BrandEquity |url=https://brandequity.economictimes.indiatimes.com/news/advertising/har-ghar-tiranga-and-mile-sur-tumhara-theres-really-no-need-to-compare-says-kailash-surendranath/93533601 |access-date=28 January 2025 |website=ETBrandEquity.com |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Her contributions to feature films include roles as a producer, writer, stylist, and creative consultant for projects such as &amp;#039;&amp;#039;[[Love You Hamesha]]&amp;#039;&amp;#039; (2001) and the web series &amp;#039;&amp;#039;[[Chakravyuh – An Inspector Virkar Crime Thriller|Chakravyuh: An Inspector Virkar Crime Thriller]]&amp;#039;&amp;#039; (2021).&amp;lt;ref&amp;gt;{{Cite news |date=31 March 2021 |title=#HowIMadeIt! Shiv Pandit: I lost a film because of &amp;#039;FIR&amp;#039; and I quit that TV show |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/howimadeit-shiv-pandit-i-lost-a-film-because-of-fir-and-i-quit-that-tv-show/articleshow/81773815.cms?utm_source=chatgpt.com |access-date=5 February 2025 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt; She was also a creative consultant and line producer for the international film &amp;#039;&amp;#039;[[A Mighty Heart (film)|A Mighty Heart]]&amp;#039;&amp;#039; (2007), starring [[Angelina Jolie]].&amp;lt;ref&amp;gt;{{Cite web |date=26 February 2007 |title=Aarti Surendranath&amp;#039;s come back with a flash role in Farah Khan&amp;#039;s Om Shanti Om |url=https://www.indiatoday.in/magazine/eyecatchers/story/20070226-arti-gupta-producer-of-a-mighty-heart-749120-2007-02-25 |access-date=31 January 2025 |website=India Today |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Event Projects ===&lt;br /&gt;
&lt;br /&gt;
==== Catalunya Lifestyle &amp;amp; Fashion Event (2013) ====&lt;br /&gt;
In 2013, Aarti Gupta Surendranath was the event coordinator for a Catalonia-themed cultural and fashion showcase held in Mumbai. The event coincided with the official visit of the President of the [[Government of Catalonia]] at the time and aimed to promote cultural and creative collaboration between Spain and India.&lt;br /&gt;
&lt;br /&gt;
Held on November 27, 2013, at the Grand Central Hotel in Mumbai, the event brought together Indian celebrities, international guests, and government officials. Actress [[Aditi Rao Hydari]] served as the showstopper, while Spanish actress [[Ariadna Cabrol]] hosted the event. The showcase aimed to enhance cross-cultural exchange and introduce Spanish fashion to the Indian market. The event was organised by the Government of Catalonia.&amp;lt;ref&amp;gt;{{Cite news |date=2014-01-05 |title=Aditi Rao Hydari at a party hosted by the President of Catalonia and his wife in Mumbai |url=https://timesofindia.indiatimes.com/entertainment/events/mumbai/aditi-rao-hydari-the-right-honourable-aarti-surendranath/articleshow/26529520.cms |access-date=2025-07-28 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Art and Cultural Associations ===&lt;br /&gt;
She has also been associated with the Indian art and cultural space, including inaugurating exhibitions by contemporary artists such as painter Subodh Poddar in 2009.&amp;lt;ref&amp;gt;{{Cite web |last=Art Exhibition 2009 |first=Yash Birla |last2=Yash Birla |title=Yash Birla launches art exhibition |url=https://photogallery.indiatimes.com/events/mumbai/birla-launches-art-exhibition/yash-birla-launches-art-exhibition/articleshow/3976712.cms |access-date=2026-01-21 |website=photogallery.indiatimes.com}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Public Advocacy, Conservation and Charity Work ==&lt;br /&gt;
&lt;br /&gt;
=== Say No to Shahtoosh Campaign (2000–2005) ===&lt;br /&gt;
Aarti is actively involved in wildlife conservation, particularly through her work with the [[Wildlife Trust of India]]. She has advocated for the protection of the critically endangered animal, the [[Tibetan antelope]] ([[chiru]]). It&amp;#039;s undercoat is used to create [[shahtoosh]] shawls, a practice that has led to the decline of the species.&amp;lt;ref&amp;gt;{{Cite web |title=The resurgence of the Shahtoosh – 350+ high-value shawls seized from Northern India |url=https://www.wti.org.in/news/the-resurgence-of-the-shahtoosh-350-high-value-shawls-seized-from-northern-india/ |access-date=30 January 2025 |website=Wildlife Trust of India |language=en-US}}&amp;lt;/ref&amp;gt; She was honoured with the title of Campaign Advisor for the initiative—a collaboration between the Wildlife Trust of India (WTI) and the [[World Land Trust]] (UK). The campaign aimed to end the trade and use of shahtoosh shawls. As part of the campaign, Surendranath worked to build awareness within India’s fashion and film communities, engaging designers, industry leaders, and public figures in the conservation advocacy.&amp;lt;ref&amp;gt;{{Cite web |title=Bollywood Celebrities endorse Shahtoosh campaign at India Fashion Week |url=https://www.wti.org.in/news/bollywood-celebrities-endorse-shahtoosh-campaign-at-india-fashion-week/ |access-date=30 January 2025 |website=Wildlife Trust of India |language=en-US}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite news |date=27 April 2002 |title=Arti Surendranath: Up, close and personal |url=https://timesofindia.indiatimes.com/arti-surendranath-up-close-and-personal/articleshow/8103034.cms |access-date=30 January 2025 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
The campaign gained remarkable momentum at events like India Fashion Week, where leading voices from Bollywood and fashion—including [[Hrithik Roshan]], [[Jaya Bachchan]], [[Preity Zinta]], [[Kareena Kapoor Khan|Kareena Kapoor]], [[Milind Soman]], [[Rahul Dev]], [[Pooja Batra]], and others—endorsed the cause by signing a symbolic scroll. Their support, alongside Aarti&amp;#039;s strategic outreach, helped bring ethical fashion and wildlife conservation to the national spotlight.&amp;lt;ref&amp;gt;{{Cite news |date=2001-08-09 |title=Say no to Toosh |url=https://timesofindia.indiatimes.com/city/mumbai/say-no-to-toosh/articleshow/1592655516.cms |access-date=2025-07-28 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Emeralds for Elephants Charity Auction (2011) ===&lt;br /&gt;
In October 2011, Aarti Gupta Surendranath was involved in the Emeralds for Elephants charity auction held at the [[Taj Mahal Palace Hotel|Taj Mahal Palace]] in Mumbai, organized by [[The Gemfields|Gemfields]] in association with the [[Wildlife Trust of India]] (WTI) and the [[World Land Trust]]. The initiative aimed to raise funds to establish a network of elephant corridors across India to reduce human-elephant conflict.&amp;lt;ref&amp;gt;{{Cite web |last=EOCA |date=2011-10-05 |title=Emeralds for Elephants - The World Land Trust {{!}} EOCA {{!}} Conservation Funding {{!}} Conservation Grants |url=https://www.eocaconservation.org/emeralds-for-elephants-the-world-land-trust/ |access-date=2025-07-29 |website=EOCA |language=en-GB}}&amp;lt;/ref&amp;gt; &lt;br /&gt;
&lt;br /&gt;
Aarti served as the event designer and curator, overseeing the creative execution of the showcase. The collection featured 11 exclusive emerald jewellery pieces, including a 630-carat emerald Ganesh sculpture by artist Arzan Khambatta. Participating jewellers included leading houses from across India, such as Abaran Jewellers (Bangalore), Anmol Jewellers (Mumbai), and Gem Palace (Jaipur), the latter of which Surendranath was working with. The collection launched in July and culminated in a grand auction on 14 October 2011. The initiative was supported by sponsors such as [[Jaguar Land Rover]], The Taj Hotels, [[Sotheby&amp;#039;s|Sotheby]]’s, and the [[Gemological Institute of America]] (GIA India).&amp;lt;ref&amp;gt;{{Cite web |last=archive |first=From our online |date=2012-05-16 |title=Emeralds to conserve elephants |url=https://www.newindianexpress.com/cities/bengaluru/2011/Aug/30/emeralds-to-conserve-elephants-286105.html |access-date=2025-07-29 |website=The New Indian Express |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
The Indian chapter of the project was launched by actress [[Madhuri Dixit]], who was present at the event alongside other notable figures including World Land Trust patron and former cricketer [[David Gower]], members of the Indian royal families, public figures from the entertainment, fashion, and business communities. The auction raised an estimated US$750,000 for elephant conservation efforts.&amp;lt;ref&amp;gt;{{Cite web |last=service |first=diamond world news |date=2011-10-19 |title=Gemfields &amp;#039;Emeralds for Elephants&amp;#039; auction in Mumbai churns US$750,000 |url=https://www.diamondworld.net/news/6400 |access-date=2025-07-28 |website=Diamond World |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Social and Civic Engagement ===&lt;br /&gt;
In addition to her formal conservation campaigns, Surendranath has also participated in public advocacy efforts, including peace marches and civic protests in Mumbai in 2008, reflecting her engagement with social and humanitarian causes alongside environmental work.&amp;lt;ref&amp;gt;{{Cite web |title=Aarti Surendranath, Kailash at Peace protest march at Gateway of India on 3rd December 2008 |url=https://hamaraphotos.com/photo_-151922.html |access-date=2026-01-21 |website=Hamara Photos |language=en-US}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |title=Peace rally News Photo &amp;#039;Mumbaikars&amp;#039; gather for a peace ... |url=https://timescontent.timesofindia.com/photo/news/Peace-rally/118246 |access-date=2026-01-21 |website=Times Of India |language=English}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Honours and Recognition ==&lt;br /&gt;
&lt;br /&gt;
=== IMC Ladies’ Wing Annual Felicitation (2018) ===&lt;br /&gt;
On 18 June 2018, she also served as chairperson of the awards committee and moderated the IMC Ladies’ Wing annual felicitation, organized by the [[Indian Merchants&amp;#039; Chamber|Indian Merchants’ Chamber]], which felicitated women achievers from various fields, where the chief guest was former Principal Scientific Adviser [[Rajagopala Chidambaram|R. Chidambaram]] and Ashok Kurien was guest of honour.&amp;lt;ref&amp;gt;{{Cite news |date=2018-06-18|title=Honouring the game-changers: IMC Ladies&amp;#039; Wing felicitated women who made a difference|url=https://economictimes.indiatimes.com/magazines/panache/honouring-the-game-changers-imc-ladies-wing-felicitated-women-who-made-a-difference/articleshow/64628105.cms?from=mdr|access-date=2025-08-29|work=The Economic Times|issn=0013-0389}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== I Am Woman Recognition (2019) ===&lt;br /&gt;
In 2019, Aarti Gupta Surendranath and her husband Kailash Surendranath were featured at the [[IE Business School]] and [[Karan Gupta]] Education Foundation&amp;#039;s “[[I Am Woman (film)|I Am Woman]]” event, which honoured women from diverse fields. The profile listed them among the notable industry figures recognised for their contributions to advertising, culture, and social impact.&amp;lt;ref&amp;gt;{{Cite news |date=2019-04-26|title=A celebration of women achievers|url=https://economictimes.indiatimes.com/magazines/panache/a-celebration-of-women-achievers/articleshow/69052341.cms?from=mdr|access-date=2025-07-31|work=The Economic Times|issn=0013-0389}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Femina Special Feature – &amp;#039;&amp;#039;We Live in Hope&amp;#039;&amp;#039; (2025) ===&lt;br /&gt;
Aarti was featured in [[Femina (India)|Femina magazine]]’s special edition titled “We Live in Hope” in January 2025, which profiled Indian women known for their resilience and social impact. In the feature, she reflected on her journey and shared her thoughts on generational resilience among those born between the 1950s and 1970s, artificial intelligence, gender acceptance, and environmental advocacy.&amp;lt;ref&amp;gt;{{Cite web |title=We live in Hope: Producer, Former Actor &amp;amp; Model Aarti Gupta Surendranath {{!}} Femina.in |url=https://www.femina.in/trending/achievers/we-live-in-hope-producer-former-actor-model-aarti-gupta-surendranath-285764.html |access-date=2025-07-31 |website=www.femina.in |language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Personal life ==&lt;br /&gt;
Aarti Gupta Surendranath is married to ad filmmaker [[Kailash Surendranath]]&amp;lt;ref&amp;gt;{{Cite news |date=11 November 2011 |title=Extra special day for Arti, Kailash Surendranath |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/extra-special-day-for-arti-kailash-surendranath/articleshow/10679127.cms |access-date=11 February 2025 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt; and has been involved in creative work as well as animal welfare, environmental advocacy, and event organisation.&amp;lt;ref&amp;gt;{{Cite news |date=3 August 2019 |title=Over 1,000 Mumbaikars gathered to protest outside the building where Lucky was beaten |url=https://timesofindia.indiatimes.com/city/mumbai/justice-for-lucky-cry-outraged-mumbaikars-at-a-protest/articleshow/70467477.cms |access-date=11 February 2025 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt; Together they have two children, a son, Angadveer Surendranath, a director, who co-directed the ‘[[75th Anniversary of Indian Independence|Har Ghar Tiranga]]’ campaign and worked on the Bollywood film &amp;#039;&amp;#039;[[Race 3]]&amp;#039;&amp;#039; and a daughter, Kshiraja Surendranath, who is a classical [[Odissi]] dancer.&amp;lt;ref&amp;gt;{{Cite web |title=Veteran ad filmmaker Kailash Surendranath&amp;#039;s daughter Kshiraja makes her grand solo Manch Pravesh as an accomplished Odissi dancer |url=https://www.freepressjournal.in/lifestyle/veteran-ad-filmmaker-kailash-surendranaths-daughter-kshiraja-makes-her-grand-solo-manch-pravesh-as-an-accomplished-odissi-dancer |access-date=2025-07-28 |website=Free Press Journal |language=en}}&amp;lt;/ref&amp;gt; Aarti is also known for her active social engagement.&amp;lt;ref&amp;gt;{{Cite news |date=11 May 2018 |title=Amit Sadh, Iulia Vantur felicitate acid attack survivor Lakshmi Agarwal |url=https://timesofindia.indiatimes.com/entertainment/events/mumbai/amit-sadh-iulia-vantur-felicitate-acid-attack-survivor-lakshmi-agarwal/articleshow/64120567.cms |access-date=11 February 2025 |work=The Times of India |issn=0971-8257}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== References ==&lt;br /&gt;
{{reflist}}&lt;br /&gt;
&lt;br /&gt;
[[Category:1961 births]]&lt;br /&gt;
[[Category:Living people]]&lt;br /&gt;
[[Category:Indian female models]]&lt;br /&gt;
[[Category:Indian actresses]]&lt;br /&gt;
[[Category:Indian film producers]]&lt;/div&gt;</summary>
		<author><name>Bahoglalat</name></author>
	</entry>
</feed>