UpdateBot at 15:50, 10 May 2022

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{{more citations needed|date=September 2014}}
[[File:Atta-05.jpg|alt=Aashirvaad Flour Package|thumb|Aashirvaad Flour]]
'''Aashirvaad''' is a brand of [[staple food]] and kitchen ingredients owned by [[ITC Ltd.]]<ref>{{Cite web|url=http://www.itcportal.com/businesses/fmcg/foods.aspx|title=ITC Foods Business {{!}} Ready to Eat Packaged Foods|website=www.itcportal.com|access-date=2017-12-21}}</ref> The Aashirvaad range of products include [[Atta flour]], [[Salt]], [[Spices]] and Instant mixes.

==Atta==
ITC entered the branded Atta market with the launch of Aashirvaad Atta in Bengal and Chandigarh on 26 May 2002. The product is now available all over India.<ref name=ITC>{{cite web|title=Aashirvaad|url=http://www.itcportal.com/businesses/fmcg/foods/aashirvaad.aspx|publisher=ITC|accessdate=23 June 2013}}</ref>

The Aashirvaad package is PET Poly, with the design showcasing the farming process undertaken in the rural heartland of India in the form of a [[Madhubani painting]].<ref name=Aashirvaad>{{cite web|title=Aashirvaad Story|url=http://www.aashirvaad.com/Aboutus.aspx|publisher=Aashirvaad|accessdate=23 June 2013}}</ref>

===Select atta===
Aashirvaad Select Atta is made from Sharbati wheat which comes from Sehore district Madhya Pradesh. Aashirvaad Select Atta (5 kg pack) was awarded the World Star Award for Excellence in Packaging in the Consumer Pack Category.{{Citation needed|date=November 2009}} <ref name=Diamond>{{cite web|title=Aashirvaad Products|url=http://diamondtuticorin.com/aashirvaad.aspx |publisher=Diamond Enterprises |accessdate=23 June 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130720233209/http://diamondtuticorin.com/aashirvaad.aspx |archivedate=20 July 2013 }}</ref>

==Salt==
ITC launched branded packaged salt under the brand name ‘Aashirvaad Salt’ on 26 March 2003.<ref name="ITC"/>

==Spices==
ITC forayed into the branded spices market with the launch of Aashirvaad Spices in Northern India in May 2005. The offering currently consists of [[chili pepper|Chilli]], [[Turmeric]] and [[Coriander]] powder in SKUs of 50g, 100g, 200g and 500g each.<ref name="ITC"/>

The company entered [[organic food]]s retailing in July 2007 with the launch of Aashirvaad Select Organic Spices. Aashirvaad Select currently offers chilli, turmeric and coriander powders. The organic spices are available in packs of 1000 grams.<ref name="ITC"/>

==Instant mixes==
This range, launched in March '06, includes [[Gulab Jamun]], [[Rava idli|Rava Idli]], [[Idli|Rice Idli]], [[Dosa (food)|Rice Dosa]], [[Dhokla|Khaman Dhokla]], [[Rasmalai]] and [[Vada (food)|Vada]] mix. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs. The latest entrants to the portfolio include Rasmalai and Vada mixes. Rasmalai mix is available in 126g pack and Vada mix in 200g pack.<ref name="ITC"/>

==Multi-purpose cooking paste==
The Multi-Purpose Cooking paste is the latest offering from the ‘Aashirvaad’ brand. The ‘Aashirvaad’ Multi-Purpose cooking paste is positioned as a kitchen aide.{{Clarify|date=November 2009}} The product, ‘{{proper name|Bhuna hua taiyaar masala}}’, is a fried paste of onions, tomatoes, ginger and garlic shallow fried in refined sunflower oil. It is a basic paste used for most [[North Indian cuisine|North Indian dishes]]. It is suitable for all tomato-based dishes. The ‘Aashirvaad’ Multi-Purpose Cooking paste is available in Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Ahmedabad, Mumbai and Pune at grocery outlets. It is available in pouch size of 100g and 280g bottle.<ref name=Chef>{{cite web|work=Raaga on|title=Masala Lauki --Chana Dal|url=http://chefatwork.blogspot.com/2008/05/masala-lauki-chana-dal.html|publisher=The Singing Chef|accessdate=23 June 2013}}</ref>

==References==
{{Reflist|30em}}

==External links==
* [http://www.aashirvaad.com Aashirvaad Official Site]
* [http://www.itcportal.com/foods/foods_aashirvaad.html ITC Foods, Aashirvaad]
* [http://www.aashirvaadhealth.com Aashirvaad Sugar Release Control Atta site]
{{ITC}}

[[Category:Indian brands]]
[[Category:Salt industry in India]]
[[Category:Companies based in Kolkata]]
[[Category:Products introduced in 2002]]

Aashirvaad - Revision history

UpdateBot at 15:50, 10 May 2022