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{{Short description|2016 Indian film by Gautham Vasudev Menon}}
{{Use Indian English|date=November 2015}}
{{Use dmy dates|date=September 2018}}
{{Infobox film
| name = Achcham Yenbadhu Madamaiyada
| image = Achcham Yenbadhu Madamaiyada.jpg
| caption = Theatrical release poster
| director = [[Gautham Vasudev Menon]]
| producer = Venkat Somasundaram<br />Reshma Ghatala
| writer = Gautham Vasudev Menon
| starring = {{unbulleted list|[[Silambarasan]]|[[Manjima Mohan]]|[[Baba Sehgal]]|}}
| music = [[A. R. Rahman]]
| cinematography = [[Dan Macarthur]]<br />'''Additional Cinematography:'''<br />Dani Raymond<br />[[Theni Eswar (cinematographer)|Theni Eswar]]
| editing = [[Anthony (film editor)|Anthony]]
| studio = [[Photon Kathaas|Ondraga Entertainment]]
| distributor = [[Ayngaran International]]
| released = {{film date|2016|11|11|df=y|ref1=}}
| runtime = 135 minutes
| country = India
| language = Tamil
| budget = 
| gross = 
}}
'''''Achcham Yenbadhu Madamaiyada''''' ({{translation|Fear is Foolishness}}) is a 2016 Indian [[Tamil language|Tamil]]-language [[Romance film|romantic]] [[action thriller film]] written and directed by [[Gautham Vasudev Menon]]. The film stars [[Silambarasan]] and [[Manjima Mohan]] (in her [[Tamil language|Tamil]] debut), while [[Baba Sehgal]] plays the role of a corrupt cop. The film revolves around a youngster who embarks on a road trip with his lady-love during which he meets with an accident which causes things to get out of control.

[[Principal photography]] commenced in November 2013,<ref>{{Cite web |title=Sattendru Maarudhu Vaanilai : Simbu Gautham Movie Titled |url=http://www.thecinenews.com/2013/12/sattendru-maarudhu-vaanilai-simbu.html |url-status=dead |archive-url=https://web.archive.org/web/20131214062605/http://www.thecinenews.com/2013/12/sattendru-maarudhu-vaanilai-simbu.html |archive-date=14 December 2013 |access-date=13 December 2013 |publisher=The Cine News}}</ref> however, in June 2014, filming schedules were postponed until Menon completed his other project ''[[Yennai Arindhaal]] (2015)'' with [[Ajith Kumar]].<ref name="intrvbngm">{{Cite web |last=Pudipeddi |first=Haricharan |date=17 February 2015 |title='I am dying to work with Ajith again |url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/I-am-dying-to-work-with-Ajith-again/articleshow/46277259.cms |access-date=19 February 2015 |website=Bangalore Mirror}}</ref> Filming recommenced on 21 February 2015, majority of shooting was done in [[Chennai]], [[India]]. The film features [[film score]] and [[soundtrack album]] composed by [[A. R. Rahman]], with lyrics by [[Thamarai]]. It was simultaneously made in [[Telugu language|Telugu]] as ''[[Sahasam Swasaga Sagipo]]'' with [[Naga Chaitanya]] replacing Silambarasan and Manjima Mohan in the same role.<ref>{{Cite web |last=Srinivasan |first=Latha |date=23 November 2015 |title=Some thought I was fat, wondered why Gautham Menon signed me, says 'Oru Vadakkan Selfie' actress Manjima Mohan |url=http://www.dnaindia.com/entertainment/interview-some-thought-i-was-fat-wondered-why-gautham-menon-signed-me-says-oru-vadakkan-selfie-actress-manjima-mohan-2148275 |access-date=30 March 2016 |website=[[DNA India]] |language=en-US}}</ref> This film's title is based on a song from ''[[Mannathi Mannan]]'' (1960).<ref>{{Cite web |date=23 October 2016 |title=Achcham Yenbadhu Madamaiyada trailer: Simbu-Gautham Menon film is already a winner |url=https://indianexpress.com/article/entertainment/regional/achcham-yenbadhu-madamaiyada-trailer-simbu-gautham-menon-film-is-already-a-winner-3098734/https://indianexpress.com/article/entertainment/regional/achcham-yenbadhu-madamaiyada-trailer-simbu-gautham-menon-film-is-already-a-winner-3098734/}}</ref>

==Plot==

The protagonist, whose name is not mentioned, is revealed to be a care free [[Master of Business Administration|MBA]] student and bike enthusiast, accompanied by his close friends Mahesh, Shyam, Srikanth and ''Auto'' Selvam. He has two sisters and two love stories that revolved around him in the past, one is Sukanya, and the other, Mallika. He now considers his new bike, ''Thunderbird'', as his first love ever. However, he meets and falls in love with Leela, a friend of his sister, Maythrie, who stays in his house to complete her studies. He plans a long road trip in his bike to [[Kanyakumari]] along with his friend Mahesh, but he ditches his friend in the last minute and is accompanied by Leela instead.

They head to Kanyakumari via [[Salem district|Salem]], [[Palakkad]], and [[Thiruvananthapuram|Trivandrum]]. The protagonist also humorously finds out about Leela's [[gluttony]], over food. On the trip, they go to a village and stay for a night, where they are taken care by a kind-hearted villager. The next day, they reach Kanyakumari and see the sunrise. During the course of the trip, Leela falls for him. After the trip, he agrees to drop her at her home, in [[Kolhapur]]. On their way to [[Maharashtra]], they meet with a road accident. The protagonist injures his shoulder and proposes to her, before fainting, as if he was about to die. The next day he wakes up to find himself in a hospital. He feels that something is wrong after phoning Leela.

The same day, Leela's parents are attacked by some unknown assailants. The protagonist and his friend, Mahesh, visit the hospital that Leela and her parents are in. The three of them discover that Leela was the target of the attack. The protagonist decides to save Leela. But they encounter a corrupt cop, Kamath, who, with a help of a gangster, Hiren, kill Leela's parents. Unfortunately, Mahesh is also killed in the incident. The protagonist is devastated by this and vows to avenge Mahesh's and Leela's parents's death at any cost. Leela and the protagonist go into hiding, where Kamath tries to trace them out, even in Mahesh's funeral. Kamath finally reaches his house, in Chennai, where another friend of the protagonist, poses as the owner of his bike, with fake proof.

Deceived, Kamath returns to Maharashtra. Two years later, Kamath is preparing to receive his new superior police officer, in Kolhapur. The new officer is none other than the protagonist himself; he is now the new [[Deputy commissioner of police (India)|DCP]] of Kolhapur, who went into a self-imposed exile, studied for the UPSC exam, and chose IPS, despite being eligible for IAS, to fulfill his vengeance. Finally, his name is revealed to be 'Rajinikanth Muralitharan'. He also reveals the reason behind hiding his name so far; his mother, being a big fan of [[Rajinikanth]], without any hesitations, named him so, as soon as he was born. Whenever anybody came to know of his name, they would look at him for an extra few seconds, which is why, he seldom states his name to others.

Rajini then reveals that he has unravelled what happened two years ago to Kamath. Leela's biological father, Nathuram Dubey, is a politician in Maharashtra, and the candidate for [[Chief Minister of Maharashtra]]. He planned to kill Leela as she was his illegitimate daughter and thus, a danger to his political ambitions. Kamath, with the help of Hiren, executed his plan. Rajini discovered that Leela's actual mother, Anamika, knew of the incident. After his probation, Rajini devised a plan to eliminate everyone involved in the scheme. Nathuram is arrested and brought into the station. Kamath, defeated, tries to kill Rajini, and shoots Nathuram. Finally, Rajini kills Kamath, in self-defense, avenging Mahesh's and Leela's parents' deaths. He gets a vacation, based on personal trauma, and returns home. He picks up Leela from the village they stayed in, on their way to Kanyakumari. Later, they both go on a bike trip to Kanyakumari, again, only for Rajini to propose to Leela.

==Cast==
{{colbegin}}
*[[Silambarasan]] as [[Deputy commissioner of police|DCP]] Rajinikanth Muralitharan [[Indian Police Service|IPS]]
*[[Manjima Mohan]] as Leela Raman
*[[Baba Sehgal]] as [[Inspector]] Kamath
*[[Sathish Krishnan]] as Mahesh, Rajinikanth's friend
*[[Daniel Balaji]] as Gangster Hiren
*[[Nagineedu]] as Raman, Leela's Father
*[[R. N. R. Manohar]] as Mahesh's father
*[[Anjali Rao (actress)|Anjali Rao]] as Maythrei, Rajinikanth's Sister
*[[Krrish Menon]] as Atul Tripude
*Mathew Varghese as Muralitharan, Rajinikanth's father
*Sujata Panju as Rajinikanth's mother
*Vasantha as Leela's mother
*Chalakudy Sunil as a cop in Maharashtra
*K K Menon as Somnath Naik
*Prasad Athalye as Dr. Yashwant Tripude, Atul's father
*Vishwanath as Nathuram Dubey, a corrupt politician, Leela's biological father
*Priya Rajkumar as Anamika, Leela's biological mother
**Samragni as young Anamika
*Saran Bhaskar as Maythrei's stalker
*R. Shyam as Shyam, Rajinikanth's friend
*Vicky Vijai as Srikanth, Rajinikanth's friend
*[[R. S. Karthik]] as Auto Selvam, Rajinikanth's friend
*Amruth as Rajinikanth's friend
*Rishabh as [[Inspector]] Thambe
*Anandhi as Mallika
*Chandru BCS as Duty Doctor
*Madurai Mohan as Villager
*Jaydev Subramaniam as Hospital receptionist
*Samson T Wilson as a gangster in the Hospital
*Elyas Khan as a gangster in the Hospital
*Sunitha Ojha as Nurse
*Bullet Babu as an Ambulance driver
*S Sayath as a Taxi driver
*Khaleel L as a cop in Maharashtra
*Anil Bala as a cop in Maharashtra
*Birlaa Bose as a cop in Chennai
*Prayas Mann as a cop in Maharashtra
*[[Gautham Vasudev Menon]] as a Police Officer (cameo)
{{colend}}

==Production==

=== Pre-production ===
After the success of ''[[Vinnaithaandi Varuvaayaa]]'', [[Gautham Vasudev Menon]] narrated the script to [[Vijay (actor)|Vijay]] along with ''Yohan Adhyayam Ondru'' script as the actor felt it wouldn't suit his image and for the audience.<ref>Ramchander. (29 August 2012) [https://www.filmibeat.com/tamil/news/2012/gautham-menon-yohan-fans-response-098868.html Vijay | Gautham Menon Yohan | Mixed Response]. Filmibeat. Retrieved on 2018-09-25.</ref><ref>[https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Vijay-upset-with-Gautham-Menon/articleshow/15514675.cms Yohan: Vijay upset with Gautham Menon?]. ''Times of India'' (15 January 2017). Retrieved on 2018-09-25.</ref> Menon announced in October 2013 that he would produce and direct a film featuring [[Silambarasan|Simbu]] in the lead role after the following success of ''Vinnaithaandi Varuvaayaa''.<ref>{{Cite web |date=7 December 2013 |title=Is Gautham Menon Angry With Surya? |url=https://www.filmibeat.com/tamil/news/2013/gautham-menon-angry-surya-126569.html |access-date=8 February 2014 |website=OneIndia |archive-date=13 December 2013 |archive-url=https://web.archive.org/web/20131213014557/http://entertainment.oneindia.in/tamil/news/2013/gautham-menon-angry-surya-126569.html |url-status=live }}</ref>

=== Development ===
In an interview with the [[Bangalore Mirror]], Menon stated that the film was originally titled ''Sattendru Maarathu Vaanilai'' and described the film as one which starts as a "love story" and then enters a "violent / action space".<ref name="Firstpost">{{Cite news |date=30 March 2015 |title=Director Gautham Menon on Kollywood controversies, the Tamil Ranbir Kapoor and women in his films |url=http://www.firstpost.com/bollywood/director-gautham-menon-kollywood-controversies-tamil-ranbir-kapoor-women-films-2179393.html |access-date=8 September 2015 |work=[[Firstpost]]}}</ref> Menon outlined the storyline of the film, stating, "It is the story of a happy-go-lucky guy (played by Silambarasan) who is looking to do normal things in life but then, a situation is thrown at him and it changes everything", adding that the story is inspired by the scene in the film ''[[The Godfather]]'' where a bruised [[Michael Corleone]] plots revenge against the corrupt policeman McCluskey.<ref name=":0">{{Cite news |date=21 November 2015 |title=I'll stand outside Ajith's gate: Gautham Menon |url=http://www.thehindu.com/features/cinema/ill-stand-outside-ajiths-gate-gauthammenon/article7903383.ece |access-date=21 November 2015 |work=The Hindu}}</ref> Menon had previously portrayed cops as heroes but in this film, he revealed that the cop was the antagonist. When he was writing the second half of the film, he ensured not to watch films in the other genre.<ref name=":0" /> In December 2013, [[A. R. Rahman]] was officially confirmed to compose the songs, while [[Dan Macarthur]] was confirmed as the film's cinematographer.<ref name="bw1">{{Cite web |title=Simbu and Gautham Menon involved in a fight |url=http://behindwoods.com/tamil-movies-cinema-news-13/gautham-and-simbu-are-shooting-for-a-fight-sequence.html |access-date=8 February 2014 |website=Behindwoods}}</ref> [[Baba Sehgal]] was chosen to portray a negative role as a cop.<ref>{{Cite news |date=27 June 2015 |title=Baba Sehgal lands role in Achcham Enbadhu... |url=http://www.thehindu.com/features/cinema/baba-sehgal-lands-role-in-achcham-enbadhu/article7361652.ece |access-date=13 January 2016 |work=The Hindu |language=en-IN |issn=0971-751X}}</ref>

=== Filming ===
While the team was still in the process of casting a female lead opposite Silambarasan, principal photography began in mid-November 2013 with a ten-day schedule in [[Adyar, Chennai]], with scenes featuring Silambarasan and [[Sathish Krishnan]] were shot.<ref>{{Cite web |title=STR- Gautham Menon project kickstarts |url=http://www.sify.com/movies/str-gautham-menon-project-kickstarts-news-tamil-nlnjsAhcagh.html |url-status=dead |archive-url=https://web.archive.org/web/20131116205312/http://www.sify.com/movies/str-gautham-menon-project-kickstarts-news-tamil-nlnjsAhcagh.html |archive-date=2013-11-16 |website=[[Sify]]}}</ref> Later, filming continued for ten days with [[Pallavi Subhash]] as the female lead. Further, the shooting progressed during the nights, in and around Kalakshetra and [[Thiruvanmiyur]].<ref name="bw1" /> A second schedule began in early December 2013 featuring scenes with the lead cast in urban Chennai.<ref>{{Cite web |date=13 December 2013 |title=Part 2 of Gautham Menon-Simbu project |url=http://behindwoods.com/tamil-movies-cinema-news-13/gautham-menon-and-simbu-begin-their-second-schedule.html |access-date=14 February 2008 |website=Behindwoods}}</ref> The film was shot for thirty days and was put on hold until Menon completed filming ''[[Yennai Arindhaal]]'' (2015).<ref name="intrvbngm" />

In 2015, Pallavi Subhash could not allot bulk dates to the film and was replaced by Former Malayalam Baby Artist [[Manjima Mohan]], as Female lead.<ref name=":1">{{Cite news |last=Karthik |first=Janani |title=Simbu should forget his issues and move on: Gautham – The Times of India |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Simbu-should-forget-his-issues-and-move-on-Gautham/articleshow/49672715.cms |access-date=12 December 2015 |work=The Times of India}}</ref> She was cast after actor [[Vineeth Sreenivasan|Vineeth Srinivasan]] made Menon watch the trailer of ''[[Oru Vadakkan Selfie]]'' and then Manjima was auditioned and selected for the role.<ref name=":2">{{Cite news |last=KR |first=Manigandan |date=14 January 2015 |title=Manjima Mohan's Dream Comes True in Gautham Menon's Achcham Enbadu Madamaiyada |url=http://www.newindianexpress.com/entertainment/tamil/Manjima-Mohans-Dream-Comes-True-in-Gautham-Menon%E2%80%99s-Achcham-Enbadu-Madamaiyada/2016/01/14/article3226531.ece |url-status=dead |archive-url=https://web.archive.org/web/20160117032521/http://www.newindianexpress.com/entertainment/tamil/Manjima-Mohans-Dream-Comes-True-in-Gautham-Menon%E2%80%99s-Achcham-Enbadu-Madamaiyada/2016/01/14/article3226531.ece |archive-date=17 January 2016 |access-date=14 January 2015 |work=[[The New Indian Express]]}}</ref> Filming began from 21 February 2015, re-shooting all previous scenes with Manjima Mohan.<ref name=":1" /> By September 2015, four songs were filmed and the team was left with 20 days of work.<ref name="interview1">{{Cite news |last=K.R. |first=Manigandan |date=22 September 2015 |title=It Pays to Have a Bold Attitude: Gautham Vasudev Menon |url=http://www.newindianexpress.com/entertainment/interviews/It-Pays-to-Have-a-Bold-Attitude-Gautham-Vasudev-Menon/2015/09/22/article3040978.ece |url-status=dead |archive-url=https://web.archive.org/web/20150925011006/http://www.newindianexpress.com/entertainment/interviews/It-Pays-to-Have-a-Bold-Attitude-Gautham-Vasudev-Menon/2015/09/22/article3040978.ece |archive-date=25 September 2015 |access-date=14 January 2016 |work=[[The New Indian Express]]}}</ref> By November 2015, ninety percent of the filming was completed.<ref name=":1" /> The next schedule comprised 30 allotted days.<ref name=":4">{{Cite web |last=Purushothaman |first=Kirubhakar |date=9 March 2016 |title=Achcham Yenbadhu Madamaiyada: Simbu wraps up month-long shoot in just 14 days |url=https://www.indiatoday.in/movies/regional-cinema/story/achcham-yenbadhu-madamaiyada-simbu-wraps-up-month-long-shoot-in-just-14-days-312469-2016-03-09 |access-date=20 March 2016 |website=India Today}}</ref> On 17 February 2016, the climax portions were being filmed in Adyar, Chennai. However, a stunt made Silambarasan suffer facial injuries, postponing the filming schedules.<ref>{{Cite web |title=Simbu Suffers Injuries During Stunt Sequence |url=http://www.newindianexpress.com/entertainment/tamil/Simbu-Suffers-Injuries-During-Stunt-Sequence/2016/02/19/article3285764.ece |url-status=dead |archive-url=https://web.archive.org/web/20160220093336/http://www.newindianexpress.com/entertainment/tamil/Simbu-Suffers-Injuries-During-Stunt-Sequence/2016/02/19/article3285764.ece |archive-date=20 February 2016 |access-date=26 February 2016 |website=The New Indian Express}}</ref>

== Music ==
{{Main|Achcham Yenbadhu Madamaiyada (soundtrack)}}
A. R. Rahman's inclusion in the project was confirmed by December 2013, marking his second collaboration with Silambarasan and Gautham Menon after their critically acclaimed [[Vinnaithaandi Varuvaayaa (soundtrack)|Vinnaithaandi Varuvaayaa]] soundtrack. As per the urgency of shooting, a single track with lyrics penned by [[Madhan Karky]] was recorded within three hours by the composer at his studio in [[Los Angeles]].<ref>{{Cite web |title=Rahman to score for Gautham Menon's next |url=http://entertainment.in.msn.com/southcinema/rahman-to-score-for-gautham-menons-next |url-status=dead |archive-url=https://web.archive.org/web/20131212152929/http://entertainment.in.msn.com/southcinema/rahman-to-score-for-gautham-menons-next |archive-date=12 December 2013 |access-date=8 February 2014 |publisher=MSN}}</ref> Recording of the songs recommenced from February 2015.<ref name="intrvbngm" /> By September 2015, recording of all the five tracks by [[A. R. Rahman]] was completed.<ref name="interview1" /> For the sixth track, Rahman was yet to see the film and score it, which was later on added as the theme music.<ref name="interview1" /> The soundtrack album has five songs, all placed in the first half of the film.<ref name=":0" />

The first single, "Thalli Pogathey", was released on 23 January 2016, and became popular among listeners, as the lyric video of the song crossed 20 million views. The second single, "Rasaali", was released on 2 June 2016, followed by the third single track "Showkali", on 10 August. The full album was exclusively launched in [[iTunes]] on 9 September 2016. A month later, the album was released digitally on 7 October 2016, and a physical release on 10 October 2016.

The album received highly positive reviews from critics and audiences. Sharanya CR from The Times of India rated 4 out of 5, stating that "This one's not just for Rahmaniacs, but for all the music lovers, too"<ref>{{Cite news |last=Cr |first=Sharanya |title=Music Review: Achcham Yenbadhu Madamaiyada |url=https://timesofindia.indiatimes.com/entertainment/tamil/music/Music-Review-Achcham-Yenbadhu-Madamaiyada/articleshow/52990358.cms |access-date=2019-10-24 |work=The Times of India |language=en}}</ref> Behindwoods rated the album 3.5 out of 5, stating that "Achcham Yenbadhu Madamaiyada is an apt album from the creative combination of AR Rahman - Gautham Menon. This duo never disappoints!"<ref>{{Cite web |date=2016-06-17 |title=Achcham Yenbadhu Madamaiyada (aka) Achcham Enbadhu Madamaiyada Songs review |url=https://m.behindwoods.com/tamil-movies/achcham-yenbadhu-madamaiyada/achcham-yenbadhu-madamaiyada-songs-review.html |access-date=2019-10-24 |website=Behindwoods}}</ref> Sify rated the album 4 out of 5, viewing that "‘Acham Yenbathu Madamaiyada’ has AR Rahman in scintillating form with 5 masterpiece songs. GVM's success ratio with his music composers is intact, and the album is bound to be renowned for the quality of lyrics it has produced. This album works instantly & one doesn't need the excuse ‘Rahman songs are slow burners’ here. It is so refreshing to see a Rahman album being uncomplicated and work in the first instance!"<ref>{{Cite web |title=Achcham Yenbadhu Madamaiyada-Audio review |url=https://www.sify.com/movies/achcham-yenbadhu-madamaiyada-audio-review-news-tamil-qgrohKiehgfib.html |url-status=dead |archive-url=https://web.archive.org/web/20160617181212/http://www.sify.com/movies/achcham-yenbadhu-madamaiyada-audio-review-news-tamil-qgrohKiehgfib.html |archive-date=17 June 2016 |access-date=2019-10-24 |website=[[Sify]] |language=en}}</ref>

== Release ==
The film was initially titled ''Sattendru Maaruthu Vaanilai'' in December 2013. The title refers to lyrics of the song "Nenjukkul Peidhidum", from Menon's 2008 film ''[[Vaaranam Aayiram]]''.<ref>{{Cite web |title=Simbu-Gautham film is named Sattendru Maarudhu Vaanilai |url=http://behindwoods.com/tamil-movies-cinema-news-13/simbu-gautham-film-is-named-sattendru-maarudhu-vaanilai.html |access-date=5 March 2015 |website=Behindwoods.com}}</ref> However, the title could not be retained as the producers K. Ethiraj and Dr. Saravanan completed a different film with the same title which was censored and tax exempted.<ref name="sify">{{Cite web |title=Gautham Menon loses his title! |url=http://www.sify.com/movies/gautham-menon-loses-his-title-news-tamil-nmhtsrdadda.html |url-status=dead |archive-url=https://web.archive.org/web/20131207192417/http://www.sify.com/movies/gautham-menon-loses-his-title-news-tamil-nmhtsrdadda.html |archive-date=7 December 2013 |access-date=8 February 2014 |website=[[Sify]]}}</ref> A fifty-second teaser of Menon's film that was released on 3 February 2014.<ref name="intrvbngm" /><ref name="untitled">{{Cite AV media |url=https://www.youtube.com/watch?v=WhVUkNXcsPg |title=Sattendru Maaruthu Vaanilai Movie Teaser |type=YouTube |access-date=8 February 2014}}</ref> However, in February 2015, the title was revealed as ''Achcham Yenbadhu Madamaiyada''.<ref>{{Cite web |date=1 March 2015 |title=Achcham Yenbathu Madaaiyada is the title of Gautham-Simbu film |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Achcham-Yenbathu-Madaaiyada-title-of-Gautham-Simbu-film/articleshow/46410282.cms |access-date=5 March 2015 |website=[[The Times of India]]}}</ref>

The teaser was released on 29 August 2015.<ref>{{Cite web |last=Upadhyaya |first=Prakash |date=29 August 2015 |title=Simbu's 'Achcham Enbadhu Madamaiyada' Teaser Released [VIDEO] |url=http://m.ibtimes.co.in/simbus-achcham-enbadhu-madamaiyada-teaser-release-saturday-644688 |access-date=13 January 2016 |website=International Business Times, India Edition}}</ref> The first trailer was released on 31 December 2015.<ref>{{Cite news |date=2 January 2016 |title=AR Rahman's music lifts Gautham Menon-Simbu's 'Achcham Enbathu Madamaiyada' |url=http://www.dnaindia.com/entertainment/report-watch-ar-rahman-s-music-lifts-gautham-menon-simbu-s-achcham-enbathu-madamaiyada-2161507 |access-date=2 January 2016 |work=[[DNA India]] |language=en-US}}</ref> The film was released on 11 November 2016.

==Accolades==
; [[Filmfare Awards South|64th Filmfare Awards South 2017]]<ref>[https://www.indiatoday.in/movies/regional-cinema/story/64th-filmfare-awards-south-2017-madhavan-suriya-best-actor-983322-2017-06-18 64th Filmfare Awards South 2017: R Madhavan wins Best Actor, Suriya bags Critics Award – Movies News]. Indiatoday.intoday.in (18 June 2017). Retrieved on 2018-09-25.</ref>
* [[Filmfare Best Music Director Award (Tamil)|Best Music Director]]
– [[A. R. Rahman]]
* [[Filmfare Best Lyricist Award (Tamil)|Best Lyricist]]
– [[Thamarai]] (for "Thalli Pogathey")
* [[Filmfare Award for Best Female Debut – South|Best Female Debut]]
– [[Manjima Mohan]]

; [[IIFA Utsavam]]<ref>[http://indianexpress.com/article/entertainment/regional/iifa-utsavam-complete-winner-list-4592896/ IIFA Utsavam: Complete winner’s list]. The Indian Express (30 March 2017). Retrieved on 2018-09-25.</ref>
* Best Music Director Award (Tamil)
– [[A. R. Rahman]]
; [[6th South Indian International Movie Awards]]
* Best Music Director Award (Tamil)
– [[A. R. Rahman]]
; Kollywood Cinema Awards
* Best Music Director Award (Tamil)
– [[A. R. Rahman]]
;[[Edison Awards (India)|Edison Awards]]<ref>[http://www.ibtimes.co.in/10th-edison-awards-2016-rajinikanth-simbu-sivakarthikeyans-films-win-big-here-complete-719224 10th Edison Awards 2016: Rajinikanth, Simbu, Sivakarthikeyan's films win big; here is the complete winners' list – IBTimes India]. Ibtimes.co.in (13 March 2017). Retrieved on 2018-09-25.</ref>
* Best Actor (2016) (Tamil)
– [[Silambarasan]]

==Legacy==
The song "Thalli Pogathey" was parodied by [[Rajendran]] and [[Kovai Sarala]] in ''[[Anbanavan Asaradhavan Adangadhavan]]'' (2017) also starring Silambarasan. In the film Idhu Namma Aalu starring Silambarasan featured the song "Thalli Pogathey" as the Ringtone of the phone for Simbu's character.<ref>[https://www.indiaglitz.com/anbanavan-asaradhavan-adangadhavan-aka-aaa-tamil-movie-review-20876 Anbanavan Asaradhavan Adangadhavan (aka) AAA Review]. Indiaglitz (23 June 2017)</ref> The line "Yeno Vaanilai Maaruthey" from the song "Thalli Pogathey" inspired a short film of the same name.<ref>[http://www.tubescoop.in/the-short-film-yeno-vaanilai-maaruthey-feels-like-a-stupid-tamil-feature-film/ Yeno Vaanilai Maaruthey Is Just Like Any Other Tamil Feature Film, But Shorter!] {{Webarchive|url=https://web.archive.org/web/20171201044743/http://www.tubescoop.in/the-short-film-yeno-vaanilai-maaruthey-feels-like-a-stupid-tamil-feature-film/ |date=1 December 2017 }}. Tubescoop.in. Retrieved on 25 September 2018.</ref> The song "Thalli Pogathey" inspired a film [[Thalli Pogathey (film)|of the same name]].<ref>{{Cite web |last=Subramanian |first=Anupama |date=20 February 2020 |title=Atharvaa's next has a GVM-STR-ARR connect |url=https://www.deccanchronicle.com/entertainment/kollywood/200220/atharvaas-next-has-a-gvm-str-arr-connect.html |website=Deccan Chronicle}}</ref> The film [[Putham Pudhu Kaalai]] has a segment story called 'Avalum Naanum' directed by Gautham Menon, which is after the song Avalum Naanum.

== References ==
{{Reflist|30em}}

==External links==
* {{IMDb title|4980258|Achcham Yenbadhu Madamaiyada}}

{{Gautham Menon}}
{{A. R. Rahman}}

[[Category:2016 films]]
[[Category:2016 Tamil-language films]]
[[Category:2016 Indian films]]
[[Category:Films shot in Turkey]]
[[Category:Films shot in Kanyakumari]]
[[Category:Films shot in Chennai]]
[[Category:Films scored by A. R. Rahman]]
[[Category:Indian multilingual films]]
[[Category:Motorcycling films]]
[[Category:Films directed by Gautham Vasudev Menon]]
[[Category:Indian road movies]]
[[Category:Indian action thriller films]]
[[Category:Indian romantic thriller films]]
[[Category:2016 multilingual films]]
[[Category:2016 action thriller films]]
[[Category:2010s road movies]]
[[Category:2010s romantic thriller films]]
[[Category:Indian drama road movies]]

Achcham Yenbadhu Madamaiyada - Revision history

Harleen singh at 03:09, 3 March 2026