Thenaade at 05:28, 30 March 2026

2026-03-30T05:28:15Z

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{{Short description|Indian construction equipment company}}
{{Multiple issues|
{{Promotional|date=March 2025}}
{{Prose|date=March 2025}}
}}
{{Use dmy dates|date=June 2022}}
{{Use Indian English|date=June 2022}}
{{Infobox company
| name = Action Construction Equipment Ltd.
| logo = Action Construction Equipment.svg
| trading_name = ACE
| former_name = Action Construction Equipments Private Limited (1995–2005) Action Construction Equipments Limited (2005–2006)
| type = [[Public Company]]
| traded_as = {{BSE|532762}}
 {{NSE|ACE}}
| industry = [[Engineering vehicle|Heavy Equipment]]
| foundation = 1995
| founder = Vijay Aggarwal
| location = [[Faridabad]], India
| area_served = Worldwide
| key_people = Vijay Agarwal (Chairman & Managing Director) Mona Agarwal (Whole Time Director) Sorab Agarwal (Executive Director)
| products = crawler cranes, concrete placing booms, bulldozers, mobile tower crane, [[tractor]]s, pick and carry cranes, hydra cranes, articulated boom crane, mobile crane, telehandler, nextgen pick and carry cranes, new generation crane, farana crane, truck mounted crane, lorry loader crane, straight boom lift crane, articulated boom crane, backhoe loaders, aerial work platform awp, forklift trucks, piling rigs, vibratory rollers, tower cranes, road equipment, motor grader, warehousing equipment, Agri equipment
| revenue = ₹ 3,320.32 Cr <ref>https://www.ace-cranes.com/public/front/pdf/Annual%20Report%20FY%202024-25_ACE_FF.pdf</ref>
| services =
| num_employees = 1492 <ref>https://www.ace-cranes.com/public/front/pdf/Annual%20Report%20FY%202024-25_ACE_FF.pdf</ref>
| num_employees_year = 31 March 2025
| homepage = {{URL|https://www.ace-cranes.com}}
}}
[[File:Vijay Agarwal & Mona Agarwal.jpg|alt=CMD|thumb|'''Vijay Agarwal (CMD - ACE Ltd.) & Mona Agarwal''']]
'''Action Construction Equipment Ltd.''' is an Indian [[material handling]] and [[Heavy equipment|construction equipment]] manufacturing company, incorporated in 1995.<ref>{{Cite web|url=https://www.b2bpurchase.com/rcmme/ace-focused-on-offering-innovative-crane-solutions/|title=ACE focused on offering innovative crane solutions|website=B2B Purchase|date=23 December 2014 |language=en-US|access-date=2019-07-30}}</ref><ref>{{Cite web|url=https://www.goodreturns.in/company/action-construction-equipment/history.html#1564425000|title=History of Action Construction Equipment Ltd., Company|website=Goodreturn|language=en|access-date=2019-07-30}}</ref><ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/indl-goods/svs/engineering/ace-construction-equipment/articleshow/1868705.cms?from=mdr|title=ACE construction equipment|date=2006-08-08|work=The Economic Times|access-date=2019-07-30}}</ref><ref>{{Cite news|url=https://economictimes.indiatimes.com/north/crane-manufacturing-industry-lifts-up-in-faridabad/articleshow/12414071.cms|title=Crane manufacturing industry lifts up in Faridabad|last=Mishra|first=Mohini|date=2012-03-26|work=The Economic Times|access-date=2019-07-30}}</ref>

The company has eight manufacturing sites in [[Faridabad]], [[Haryana]],<ref name="auto2">{{Cite web|url=https://cecr.in/CurrentIssue/pages/30605|title=India's Top Magazine on Construction, Infrastructure & Civil Engineering -- CE & CR|website=cecr.in|access-date=2019-08-26|archive-date=27 August 2019|archive-url=https://web.archive.org/web/20190827141413/https://cecr.in/CurrentIssue/pages/30605|url-status=dead}}</ref> with a [[research and development]] in [[Faridabad district]],<ref name="auto2"/> and has a manufacturing capacity of 12000 construction equipment and 9000 [[tractor]]s annually.<ref>{{Cite news|url=https://economictimes.indiatimes.com/north/faridabads-tractor-inc-shifts-to-top-gear/articleshow/13686157.cms?from=mdr|title=Faridabad's Tractor Inc shifts to top gear|last=Mishra|first=Mohini|date=2012-05-31|work=The Economic Times|access-date=2019-08-26}}</ref> Their product portfolio is divided into four main categories: [[agricultural equipment]], [[construction equipment]], [[road construction]] equipment, and [[earth-moving machinery]],<ref>{{Cite web|url=http://www.motorindiaonline.in/component/construction-equipment-action-construction-equipment-ace/|title=CONSTRUCTION EQUIPMENT – Action Construction Equipment (ACE)|last=|first=|date=|website=MotorIndiaOnline|access-date=}}</ref> mainly catering to [[Asia-Pacific]], [[Africa]] and [[Latin America]] regions.<ref>{{Cite web|url=http://www.lkpsec.com/Admin/Research/636047214827608093ACE_LKP_Jul%2016.pdf|title=Buy Action Construction Equipment|last=Bhat|first=Yashas|date=|website=lkpsec|access-date=}}{{Dead link|date=August 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref>{{Cite web|url=http://www.equipmentindia.com/News.aspx?nId=hC6hEPsCZcmcFS8p29VJ7A==|title=Equipment India Magazine {{!}} Trimble introduces next-gen grade control for excavators and dozers|last1=A-303|first1=ASAPP Info Global Services Pvt Ltd|last2=Estates|first2=Navbharat|website=www.equipmentindia.com|access-date=2019-08-26|last3=Road|first3=Zakaria Bunder|last4=Sewri|last5=Mumbai - 400 015|last6=Maharashtra|last7=Tel : 91-22-24193000|first7=India}}</ref>

In 2019, the company was ranked at #223 in ''[[Fortune (magazine)|Fortune]]'' magazine's "Next 500" list of midsized Indian companies.<ref>{{Cite web|url=https://www.fortuneindia.com/next-500/company-list/action-construction-equipments?year=2019|title=Action Construction Equipments - Next 500 Ranking 2019 - Fortune India|website=www.fortuneindia.com|language=en|access-date=2019-08-26}}{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

== Timeline==
*'''1995''' – company incorporated, rolled out its first hydraulic [[mobile crane]]<ref>{{Cite web |title=ACE Company History |url=https://www.dynamiclevels.com/en/ace-company-history |url-status=dead |archive-url=https://web.archive.org/web/20190827141412/https://www.dynamiclevels.com/en/ace-company-history |archive-date=2019-08-27 |access-date=2019-08-26 |website=Dynamic Levels |language=en-US}}</ref>
*'''1997''' – received [[ISO 9001:2008]] certification; established regional office in [[Mumbai]]
*'''1998''' – rolled out first mobile [[tower crane]]
*'''1999''' – rolled out its first small [[Loader (equipment)|Loader]]; exported its first machine
*'''2001''' – partnership with Autogru PM, Italy for distribution of their products.<ref>{{Cite web|url=https://www.nbmcw.com/report/event-reports/5793-excon-2009-a-wonderful-opportunity-for-interaction.html|title=Excon 2009 - A Wonderful Opportunity for Interaction|website=www.nbmcw.com|language=en-gb|access-date=2019-08-26|archive-date=27 August 2019|archive-url=https://web.archive.org/web/20190827141423/https://www.nbmcw.com/report/event-reports/5793-excon-2009-a-wonderful-opportunity-for-interaction.html|url-status=dead}}</ref>
*'''2004''' – sold first tower crane and began developing fixed tower cranes
*2005 – The company becomes public limited company and name was change Action Construction Equipments Private Limited to Action Construction Equipments Ltd. on October 4, 2005.<ref>{{Cite web |title=Action Const. Equip: Reports, Company History, Directors Report, Chairman's Speech, Auditors Report of Action Const. Equip - NDTV |url=https://www.ndtv.com/business |access-date=2023-11-02 |website=www.ndtv.com |language=en}}</ref>
*
*'''2006''' – formed [[joint venture]] with Italian firm Tigieffe;<ref>{{Cite news|url=https://timesofindia.indiatimes.com/business/india-business/ACE-to-form-JV-with-Italian-firm-Tigieffe/articleshow/1406953.cms|title=ACE to form JV with Italian firm Tigieffe - Times of India|website=The Times of India|date=9 February 2006 |access-date=2019-08-26}}</ref> listing on [[Stock exchange|Stock Exchange]] – [[BSE SENSEX|BSE]] and [[National Stock Exchange of India|NSE]]; [[CNBC TV18|CNBC TV 18]] emerging company award<ref name="auto1">{{Cite web|url=http://emergingindiaawards.com/winners.html|title=Emerging India Awards|website=emergingindiaawards.com|access-date=2019-08-26}}</ref>
*'''2007 ''' – launched [[Forklift|forklift truck]]; became first Indian construction equipment manufacturer to be accorded [[CE marking]]; approved acquisition of a Romanian company by its Cyprus-based subsidiary, Frested Ltd.<ref>{{Cite web|url=https://www.dnaindia.com/business/report-ace-board-okays-romanian-acquisition-1074577|title=ACE board okays Romanian acquisition|last=Roy|first=Mithun|date=2007-01-15|website=DNA India|language=en|access-date=2019-08-26}}</ref>
*'''2007/2008'''-purchased 89.5% of '''Forma S.A.''' in [[Romania]], also a tractor and equipment manufacturer. Some ACE models have been sold as ''ACE-Forma''<ref>http://www.forma-romania.ro/</ref>
*'''2008''' – partnered with Chinese manufacturer [[Zoomlion]];<ref>{{Cite news|url=https://economictimes.indiatimes.com/zoomlion-and-ace-two-to-tango-in-india/articleshow/3535797.cms?from=mdr|title=Zoomlion and ACE, two to tango in India|last=Roy|first=Debasish|date=2008-09-28|work=The Economic Times|access-date=2019-08-26}}</ref> launched [[crawler crane]]s;<ref>{{Cite web|url=https://www.nbmcw.com/reports/event-report/25061-ace-launches-acx-750-crawler-crane.html|title=ACE Launches ACX 750 Crawler Crane|website=www.nbmcw.com|language=en-gb|access-date=2019-08-26|archive-date=27 August 2019|archive-url=https://web.archive.org/web/20190827141406/https://www.nbmcw.com/reports/event-report/25061-ace-launches-acx-750-crawler-crane.html|url-status=dead}}</ref> rolled out the tractor range{{citation needed|date=August 2020}}
*'''2009''' – designed, developed and launched road making equipment
*'''2010''' – Indigenous production of big Tower Cranes.
*'''2011''' – launch of in-house R&D center; in-house manufacturing of crawler cranes
*'''2012''' – launched new generation [[pick and carry crane]]s, lorry loaders, and higher-capacity tower cranes<ref>{{Cite web|url=https://www.nbmcw.com/interviews/30960-ace-a-dominant-player-in-crane-segment.html|title=ACE – A Dominant Player in Crane Segment|last=Khanna|first=S. K.|website=www.nbmcw.com|language=en-gb|access-date=2019-08-26|archive-date=27 August 2019|archive-url=https://web.archive.org/web/20190827141508/https://www.nbmcw.com/interviews/30960-ace-a-dominant-player-in-crane-segment.html|url-status=dead}}</ref>
*'''2013''' – started in-house engine plant; launched Free of Cost 24 x 7 [[ambulance service]] for the areas of Palwal and Faridabad Districts.
*'''2014''' – launched wheel [[Harvester (forestry)|harvester]]
*'''2015''' – launched [[rotavator]] and other agricultural implements
*'''2016''' – launched skid-steer loader and partnered with Turkish company Boom Makina<ref name="auto">{{Cite web|url=http://auto.economictimes.indiatimes.com/news/automotive/construction-equipment/action-construction-equipment-draws-up-big-plans-to-expand-in-tractor-segment/52993573|title=Action Construction Equipment draws up big plans for tractor segment - ET Auto|last=www.ETAuto.com|website=ETAuto.com|language=en|access-date=2019-08-26}}</ref>
*'''2017''' – launched tractor range of up to 90 [[Horsepower|HP]]
*'''2018''' – launched AX124 [[backhoe loader]] for export market;<ref>{{Cite web|url=https://www.constructionworld.in/articles/interviews/-We-are-laying-more-emphasis-on-exports-/20083|title="We are laying more emphasis on exports."|website=www.constructionworld.in|language=en|access-date=2019-08-26}}</ref><ref>{{Cite web|url=https://www.cnbctv18.com/infrastructure/midcap-mania-action-construction-equipment-expects-to-improve-margin-on-the-basis-of-increase-in-price-1374491.htm|title=Midcap mania: Action construction equipment expects to improve margin on the basis of increase in price|website=cnbctv18.com|date=12 November 2018 |language=en-US|access-date=2019-08-26}}</ref> ACE entered into [[memorandum of understanding|MoU]] with [[Ursus SA]] for localization new range of tractors.;<ref>{{Cite news|url=https://www.constructionweekonline.in/action-construction-equipment-enters-into-mou-with-ursus-s-a-for-localization-of-the-latest-range-of-tractors|title=Action Construction Equipment enters into MoU with URSUS S.A. for localization of the new range of tractors|newspaper=Construction Week India|date=10 April 2018 |language=en|access-date=2019-08-26}}</ref> partnered with [[Punjab National Bank]] for farm machinery financing.<ref>{{Cite web|url=https://www.thehindubusinessline.com/money-and-banking/pnb-ace-tieup-for-farm-machinery-financing/article9966279.ece|title=PNB, ACE tie-up for farm machinery financing|last=K.R.Srivats|website=@businessline|date=18 November 2017 |language=en|access-date=2019-08-26}}</ref>
*'''2019''' – launched NX-series Multi Activity Crane at Bauma Conexpo, India<ref>{{Cite web|url=https://www.nbmcw.com/equipments/cranes-material-handling-equipments/39334-action-construction-equipment-ace-showcases-new-nx-series-of-cranes.html|title=Action Construction Equipment (ACE) - showcases new NX series of cranes|last=Sarim|website=www.nbmcw.com|language=en-gb|access-date=2019-07-30|archive-date=27 August 2019|archive-url=https://web.archive.org/web/20190827141404/https://www.nbmcw.com/equipments/cranes-material-handling-equipments/39334-action-construction-equipment-ace-showcases-new-nx-series-of-cranes.html|url-status=dead}}</ref><ref>{{Cite web|url=https://www.constructionworld.in/digital-edition/communication-feature/ACE-launches-Multi-Activity-Cranes/20485|title=ACE launches Multi-Activity Cranes|website=www.constructionworld.in|language=en|access-date=2019-08-26}}</ref><ref>{{Cite web|url=https://cecr.in/CurrentIssue/pages/30555|title=India's Top Magazine on Construction, Infrastructure & Civil Engineering -- CE & CR|website=cecr.in|access-date=2019-08-26|archive-date=27 August 2019|archive-url=https://web.archive.org/web/20190827141412/https://cecr.in/CurrentIssue/pages/30555|url-status=dead}}</ref> Launched NX360° slew-cum-pick and carry crane from Tara Chand Logistics, [[Mumbai]]<ref>{{Cite web|url=https://indianinfrastructure.com/2019/07/31/action-construction-equipment-makes-waves-with-the-launch-of-nx360-slew-cum-pick-n-carry-crane/|title=Action Construction Equipment Makes Waves With the Launch of Nx360° Slew-Cum-Pick 'N' Carry Crane|date=2019-07-31|website=Indian Infrastructure|language=en-US|access-date=2019-08-26}}</ref>[[File:F150EV Electric Crane.png|alt=F150ev|thumb|India's 1st Electric Crane F150ev]]

== Awards and recognition==

* ICICI, [[CNBC TV18|CNBC]]-TV18 Emerging India Awards 2005-2006<ref name="auto1"/>
* India's Best Company of the Year Award 2018 by Berkshire Media Pvt. Ltd. (A Division of Berkshire Media LLC, USA)<ref>{{Cite web|url=http://indiasbestcompanyoftheyearawards.com/winners/|title=Winners|last=admin|website=India's Best Company Of The Year Awards|language=en-US|access-date=2019-08-26}}</ref>
* Dream Companies to Work for - [[Construction]] Sector, 16 February 2019<ref>{{Cite web|url=http://dreamcompaniestoworkfor.org/award_winners.html|title=Dream Companies to Work for|website=dreamcompaniestoworkfor.org|access-date=2019-07-30}}</ref>
* Award for Brand Excellence- Construction Equipment Industry ACE- National Brand Leadership Congress & Awards 2019<ref>{{Cite web|url=http://www.cmoasia.org/winners/2019/winners-2019-national-awards.html|title=National Awards CMO Asia|website=www.cmoasia.org|access-date=2019-07-30}}</ref>
* Best Training Initiative Award (Infrastructure Sector) in National Award For Excellence in [[Training and development|Training & Development]] 2019<ref>{{Cite web|url=http://www.worldhrdcongress.com/|title=Dr. R. L. Bhatia|last=Bhatia|first=Dr R. L.|website=World HRD Congress|language=English|access-date=2019-08-26}}</ref>
* North India Best Employer Brand Award - 13th Employer Branding Awards 2018<ref>{{Cite web|url=http://dreamcompaniestoworkfor.org/award_winners.html|title=Dream Companies to Work for|website=dreamcompaniestoworkfor.org|access-date=2019-08-26}}</ref>
* India's Top Challengers Award - 16th Construction World Global Awards-2018<ref>{{Cite web|url=https://www.constructionworld.in/toplist|title=Builders {{!}} Architects {{!}} Construction Companies and Leaders|website=www.constructionworld.in|language=en|access-date=2019-08-26}}</ref>
* Best Seller in Mobile Cranes Category Award - 6th Equipment India-2018<ref>{{Cite web|url=http://www.equipmentindia.com/News.aspx?nId=0J0Y9TQLoIzktX5yWupmqg==|title=Equipment India Magazine {{!}} 6th Annual Equipment India Awards 2018|last1=A-303|first1=ASAPP Info Global Services Pvt Ltd|last2=Estates|first2=Navbharat|website=www.equipmentindia.com|access-date=2019-08-26|last3=Road|first3=Zakaria Bunder|last4=Sewri|last5=Mumbai - 400 015|last6=Maharashtra|last7=Tel : 91-22-24193000|first7=India}}</ref>
* Best Seller in Mobile Cranes Category Award-5th Equipment India-2018<ref>{{Cite web|url=http://www.ecargolog.in/ace-wins-the-bestseller-in-mobile-cranes-category-at-5th-equipment-india-awards/|title=ACE wins the Bestseller in Mobile Cranes category at 5th Equipment India Awards {{!}} Ecargolog - Asia's Cargo & Logistics News Online|language=en-US|access-date=2019-07-30}}</ref><ref>{{Cite web|url=http://corecommunique.com/ace-wins-bestseller-mobile-cranes-category-5th-equipment-india-awards/|title=ACE wins the Bestseller in Mobile Cranes category at 5th Equipment India Awards - Core Sector Communique|website=corecommunique.com|access-date=2019-08-26}}</ref>
* Associate Partner in India's Top Challengers Award-Construction World-2017<ref>{{Cite web|url=https://www.constructionworld.in/awards/|title=Construction world Global Awards 2018|website=www.constructionworld.in|access-date=2019-08-26}}</ref>
* India's Most Trusted Company Award-IBC, USA-2017<ref>{{Cite web|url=https://tatacoffee.com/news-entry/indias-most-trusted-companies-awards-2017|title=India's Most Trusted Companies Award {{!}} Tata Coffee|website=tatacoffee.com|access-date=2019-08-26}}</ref>
* "70 Most Trusted Power Brands of India" Award-2017<ref>{{Cite web|url=http://m.dailyhunt.in/news/india/english/tvnews4u-epaper-tvnews/planman+media+hosts+spectacular+ceremony+of+power+brands+indian+superpower+edition+india+s+70+most+trusted+power+brands+2017+18-newsid-73178655|title=Planman Media hosts Spectacular Ceremony of Power Brands Indian Superpower Edition - India's 70 Most Trusted Power Brands 2017-18 - TVNews4u|website=Dailyhunt|language=en|access-date=2019-08-26}}</ref>
* [[The Economic Times|Economic Times]] "Infra Focus" Award-2017.
* Best Seller in Mobile Cranes Category Award-4th Equipment India-2017<ref>{{Cite web|url=http://www.infrastructuretoday.co.in/News.aspx?title=4th-Equipment-India-Award-2017-Celebration-of-Excellence&nId=sW/aT6cSAqqij94Y/pNqSA==|title=Infrastructure Today Magazine {{!}} 4th Equipment India Award 2017 {{!}} Celebration of Excellence|last1=A-303|first1=ASAPP Info Global Services Pvt Ltd|last2=Estates|first2=Navbharat|website=www.infrastructuretoday.co.in|access-date=2019-08-26|last3=Road|first3=Zakaria Bunder|last4=Sewri|last5=Mumbai - 400 015|last6=Maharashtra|last7=Tel : 91-22-24193000|first7=India}}</ref>
* Construction World-2006, 2007, 2008, 2011, and 2012<ref>{{Cite web|url=http://www.equipmentindia.com/toplist/|title=Top List - Construction World Magazine from India|website=www.equipmentindia.com|access-date=2019-08-26}}</ref>

== References ==
{{reflist}}

[[Category:Indian companies established in 1995]]
[[Category:Construction equipment manufacturers of India]]
[[Category:Companies based in Haryana]]
[[Category:Indian brands]]
[[Category:1995 establishments in Haryana]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Forklift truck manufacturers]]

Action Construction Equipment - Revision history

Thenaade at 05:28, 30 March 2026