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	<title>Alok Kumar Rai - Revision history</title>
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		<title>Shahidkumar at 02:49, 26 March 2026</title>
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&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{Short description|Professor at BHU and Director of IIM Calcutta}}&lt;br /&gt;
{{Use British English|date = September 2022}}&lt;br /&gt;
{{Use dmy dates|date=September 2022}}&lt;br /&gt;
{{Infobox person&lt;br /&gt;
| name               = &lt;br /&gt;
| image              = Prof. Alok Kumar Rai, Director, IIM, Calcutta (cropped).jpg&lt;br /&gt;
| caption            = Rai in 2025&lt;br /&gt;
| birth_date         = {{Birth date and age|df=yes|1976|01|20}}&lt;br /&gt;
| alma_mater         = {{plainlist|*[[VBS Purvanchal University]]&lt;br /&gt;
*[[Banaras Hindu University]]&lt;br /&gt;
*[[University of Allahabad]]}}&lt;br /&gt;
}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Alok Kumar Rai&amp;#039;&amp;#039;&amp;#039; (born 20 January 1976) is a professor of marketing at the [[Institute of Management Studies, Banaras Hindu University|Institute of Management Studies]], [[Banaras Hindu University]],&amp;lt;ref&amp;gt;{{Cite web |title=Core Faculty Dr. Alok Kr. Rai |url=https://www.bhu.ac.in/fms/coreFaculty/akr.html |archive-url=https://web.archive.org/web/20130731043307/http://www.bhu.ac.in/fms/coreFaculty/akr.html |url-status=dead |archive-date=31 July 2013 |access-date=2022-09-09 |website=www.bhu.ac.in}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |title=Official Website of Governor&amp;#039;s Secretariat, Raj Bhavan Lucknow Uttar Pradesh, India. / Universities / Vice- Chancellors of Universities |url=http://upgovernor.gov.in/en/page/vice-chancellors-of-universities |access-date=2022-09-09 |website=upgovernor.gov.in}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |date=2019-12-28 |title=BHU&amp;#039;s Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University |url=https://www.hindustantimes.com/lucknow/bhu-s-prof-alok-kumar-rai-appointed-vice-chancellor-of-lucknow-university/story-dFt1eSBVSSebJxwPTlJPbL.html |access-date=2022-09-09 |website=Hindustan Times |language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |date=2019-12-28 |title=BHU&amp;#039;s Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University |url=https://www.hindustantimes.com/lucknow/bhu-s-prof-alok-kumar-rai-appointed-vice-chancellor-of-lucknow-university/story-dFt1eSBVSSebJxwPTlJPbL.html |access-date=2022-09-11 |website=Hindustan Times |language=en}}&amp;lt;/ref&amp;gt; currently serving as the Director of the [[Indian Institute of Management Calcutta]] since 15 July 2025.&amp;lt;ref&amp;gt;{{Cite web |date=2025-07-17 |title=After nearly 2 years, IIM Calcutta gets a full-time director |url=https://indianexpress.com/article/cities/kolkata/after-nearly-2-years-iim-calcutta-gets-a-full-time-director-10131410/ |access-date=2025-07-17 |website=The Indian Express |language=en}}&amp;lt;/ref&amp;gt;  He previously served as the 40th [[Vice-chancellor|Vice-Chancellor]] of the [[University of Lucknow]] from December 2019 to July 2025.&amp;lt;ref&amp;gt;{{Cite web |date=2022-12-30 |title=Prof Rai gets second term as Lucknow University vice-chancellor |url=https://www.hindustantimes.com/cities/lucknow-news/prof-rai-gets-second-term-as-lucknow-university-vicechancellor-101672417252485.html |access-date=2022-12-31 |website=Hindustan Times |language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web |title=University of Lucknow / Vice Chancellor |url=https://www.lkouniv.ac.in/article/en/vice-chancellor |access-date=2022-09-09 |website=www.lkouniv.ac.in}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Education and career ==&lt;br /&gt;
Rai completed his [[Bachelor of Science|B.Sc.]] from [[University of Allahabad|Allahabad University]], MBA from Banaras Hindu University, and [[Doctor of Philosophy|PhD]] from [[Veer Bahadur Singh Purvanchal University|VBS Purvanchal University]].&amp;lt;ref&amp;gt;{{Cite web |title=Dr Alok Kumar Rai {{!}} Banaras Hindu University, Varanasi - Academia.edu |url=https://bhu-in.academia.edu/ProfAlokKumarRai/CurriculumVitae |access-date=2022-09-09 |website=bhu-in.academia.edu}}&amp;lt;/ref&amp;gt; He has also held additional charge as Vice-Chancellor of [[Sampurnanand Sanskrit Vishwavidyalaya]],&amp;lt;ref&amp;gt;{{Cite web |date=May 21, 2021 |title=Lucknow: Professor Alok Kumar Rai given additional charge as vice-chancellor of Sampurnanand Sanskrit University |url=https://timesofindia.indiatimes.com/city/lucknow/lucknow-professor-alok-kumar-rai-given-additional-charge-as-vice-chancellor-of-sampurnanand-sanskrit-university/articleshow/82822504.cms |access-date=2022-09-09 |website=The Times of India |language=en}}&amp;lt;/ref&amp;gt; [[Dr. Bhimrao Ambedkar University]], Agra, and [[Dr. A. P. J. Abdul Kalam Technical University, Lucknow|APJ Abdul Kalam Technical University]] (AKTU), Lucknow.&amp;lt;ref&amp;gt;{{Cite web |title=अनुशासनहीनता के आरोप में एकेटीयू के कुलपति प्रो. पीके मिश्रा हटाए गए, लखनऊ विश्वविद्यालय के प्रो आलोक राय को मिला चार्ज |url=https://www.livehindustan.com/career/story-aktu-vice-chancellor-prof-pk-mishra-removed-on-charges-of-indiscipline-lucknow-university-prof-alok-rai-will-take-charge-7728072.html |access-date=2023-02-08 |website=Hindustan |language=hindi}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Publications ==&lt;br /&gt;
Rai has published several famous textbooks, some of which are:&lt;br /&gt;
&lt;br /&gt;
* {{Cite book |last=Kumar Rai |first=Alok |title=Customer Loyalty: Concept, Context and Character |publisher=[[McGraw Hill]] |year=2017 |isbn=9789332902718}}&lt;br /&gt;
* {{Cite book |last=Kumar Rai |first=Alok |title=Customer Relationship Management: Concepts and Cases |publisher=Prentice Hall India Learning Private Limited |year=2012 |isbn=9788120346956 |edition=2nd}}&lt;br /&gt;
&lt;br /&gt;
=== Research ===&lt;br /&gt;
* [https://scholar.google.co.in/citations?user=f11V4tgAAAAJ&amp;amp;hl=en Rai on GoogleScholar]&lt;br /&gt;
&lt;br /&gt;
== References ==&lt;br /&gt;
{{Reflist}}&lt;br /&gt;
&lt;br /&gt;
{{DEFAULTSORT:Rai, Alok Kumar}}&lt;br /&gt;
[[Category:Living people]]&lt;br /&gt;
[[Category:1976 births]]&lt;br /&gt;
[[Category:Academic staff of Banaras Hindu University]]&lt;br /&gt;
[[Category:People from Ghazipur]]&lt;br /&gt;
[[Category:Academic staff of the University of Lucknow]]&lt;br /&gt;
[[Category:University of Allahabad alumni]]&lt;br /&gt;
[[Category:Banaras Hindu University alumni]]&lt;/div&gt;</summary>
		<author><name>Shahidkumar</name></author>
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