imported>Nirvaana12 at 06:38, 1 September 2021

2021-09-01T06:38:21Z

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{{Use British English|date=October 2013}}
{{Use dmy dates|date=November 2020}}
{{Infobox writer 
| name = Amisha Sethi
| image = Image Amisha Sethi.jpg
| caption = Amisha Sethi (2020)
| birth_place = [[Rajkot]], [[Gujarat]], [[India]]
| occupation = [[Author]]
| nationality = [[India]]n
| awards = {{Awards|Mrs. Glamorous|2019|Bengaluru winner}}
}}

'''Amisha Sethi'''<ref>{{cite news| url=http://www.thehindu.com/features/metroplus/amisha-sethis-pursuit-of-happiness/article7503328.ece| title=Amisha Sethi's pursuit of happiness| accessdate= 5 August 2015| work=The Hindu}}</ref> is an [[Indian people|Indian]] author, philanthropist, business leader and model. Her novel, ''It Doesn't Hurt To Be Nice'',<ref>{{cite news| url= http://www.view7media.com/amisha-sethis-book-launch/| title=Amisha Sethi's Book Launch "It Doesn't Hurt to Be Nice"| accessdate=12 September 2015| publisher=view7media.com}}</ref> was published by Shristi Publishers in 2015.<ref>{{cite news| url=http://businesswireindia.com/news/news-details/debut-author-amisha-sethis-spiritual-dramedy-opens-pre-orders-online/44771| title=Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'| accessdate= 7 August 2015| work=businesswireindia.com}}</ref>

== Personal life ==
{{BLP unsourced section|date=June 2020}}
Sethi was brought up in a joint family setup in [[New Delhi]]. Her father owns a manufacturing business while her mother was a homeopathy doctor. She is professionally trained in various dance forms like [[Contemporary dance|Contemporary]], [[Salsa (dance)|Salsa]], [[Jazz dance|Jazz]] and [[Dance improvisation|Free style]].

Author and fitness trainer, Amisha currently resides in [[Bengaluru]] with her family.

She won the title of Mrs. Glamorous 2019, Bengaluru, and is a Finalist of Haut Monde Mrs. India Worldwide 2020.<ref>{{Cite web|date=2021-05-21|title=Catching up with the multi-talented Amisha Sethi!|url=https://thisweekindia.news/catching-up-with-the-multi-talented-amisha-sethi/|access-date=2021-09-01|website=This Week India|language=en-US}}</ref>

== Education ==
Sethi pursued a bachelor's degree in Science from [[University of Delhi]] and a Masters in Business Administration from [[Amity Business School]] in 2002. She is also an executive scholar in Marketing and Sales Management from [[Kellogg School of Management]],<ref>{{cite news| url=http://news.chennaionline.com/newsitem.aspx?NEWSID=3e4b9560-88e6-4822-b5e0-84f316bfdbae&CATEGORYNAME=BIZ| title= Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'| accessdate=11 August 2015| publisher=chennaionline.com}}</ref> [[Northwestern University]], USA.

== Professional life ==
Sethi has been a Marketing and Business Leader<ref>{{cite news| url=http://indiatoday.intoday.in/story/10-ways-to-get-ahead/1/305342.html| title= 10 ways to get ahead| accessdate=16 September 2013| work=India Today}}</ref> in Brand Marketing, Strategy and International Consumer Marketing.<ref>{{cite news| url=http://www.thehindu.com/business/Industry/airasia-india-appoints-telecom-marketer-amisha-sethi-as-cco/article4898045.ece| title= AirAsia India appoints telecom marketer Amisha Sethi as CCO| accessdate= 9 July 2013| work=The hindu}}</ref> She has held the position of CMO global with a start-up based in Vancouver in 2014. She was the Chief Commercial Officer<ref>{{cite news| url=http://timesofindia.indiatimes.com/business/india-business/AirAsia-India-appoints-telecom-marketer-Amisha-Sethi-as-CCO/articleshow/20987301.cms| title= AirAsia India appoints telecom marketer Amisha Sethi as CCO| accessdate= 9 July 2013| work=The Times of India}}</ref> at [[AirAsia]]<ref>{{cite news| url=http://www.thehindu.com/business/Industry/airasia-india-appoints-telecom-marketer-amisha-sethi-as-cco/article4898045.ece| title= AirAsia India appoints telecom marketer Amisha Sethi as CCO| accessdate=10 July 2013| work=The Hindu}}</ref> in 2013<ref>{{cite web| url=http://www.airasia.com/in/en/press-releases/amisha-sethi-named-as-ceo-officer-for-airAsia-india.page| title= Amisha Sethi named as Chief Commercial Officer for AirAsia India| accessdate= 9 July 2013| publisher=airasia.com}}</ref> and the Director of Brand Marketing Asia<ref>{{cite news| url=http://www.livemint.com/Companies/fgHzzuPzgZ0fEXrSJpwlgM/BlackBerry-marketing-director-Amisha-Sethi-named-CCO-of-AirA.html | title= AirAsia India names Amisha Sethi chief commercial officer|accessdate= 9 July 2013| publisher=livemint.com}}</ref> at [[BlackBerry]].<ref>{{cite news| url=http://www.mynewsdesk.com/sg/mynewsdesksg/blog_posts/digital-marketing-create-a-canvas-and-let-your-consumers-paint-the-success-17961| title= Digital Marketing: Create a canvas and let your consumers paint the success| accessdate=28 March 2013| publisher=mynewsdesk.com}}</ref> She worked at BlackBerry<ref>{{cite news| url=http://www.tivarati.com/technology/127076/| title=BlackBerry: It's all about Action| accessdate=8 August 2012| publisher=Tivarati.com}}{{Dead link|date=June 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> from 2006 to 2013.<ref>{{cite news| url=http://ec.eventfaqs.com/news/ef-00914/blackberry-passes-on-its-messa-1308111801038html| title=BlackBerry passes on its message through CCD outlets| accessdate=15 June 2011| publisher=eventfaqs.com}}{{Dead link|date=September 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> She has also worked at [[Airtel]] from 2002 to 2006. She is the Chief Awareness Officer at Black Lotus, a meditation app and was the ex Vice President of Global Marketing at Locus Inc.

She has won number of awards and recognition<ref>{{cite web| url=http://www.campaignindia.in/Video/311745,blackberrys-new-manifesto-action-starts-here.aspx|title= BlackBerry's new manifesto: 'Action starts here'| publisher= campaignindia.in}}</ref> for her endeavours in Marketing<ref>{{cite news| url=http://article.wn.com/view/WNATa293809001e836104175da3e78f96ff9/| title= AirAsia India appoints telecom marketer Amisha Sethi as CCO| accessdate=10 July 2013| publisher=wn.com}}</ref> and Business in the Asia Pacific region.

== Book ==
Sethi is the author of the book ''It Doesn't Hurt To Be Nice'', released in September 2015.<ref>{{cite news| url=http://www.telegraphindia.com/external/display.jsp?mode=details&id=44771| title=Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'| accessdate=7 August 2015| work=The Telegraph|location=Kolkota| archive-url=https://web.archive.org/web/20160304130512/http://www.telegraphindia.com/external/display.jsp?mode=details&id=44771#.ViZoIX4rLIV| archive-date=4 March 2016| url-status=dead}}</ref> and talks about rediscovering life, with comedy, drama, and spirituality. It is a story of a young girl and her hilarious, dramatic and enthralling experiences to understand the ultimate purpose of her life, which is – to be a better human with each passing day. The book has received appreciation and commendation across the country.<ref>{{cite web| url=http://stareyedreviewer.blogspot.in/2015/09/it-doesnt-hurt-to-be-nice-book-review.html | title= It Doesn't Hurt To Be Nice - Book Review|accessdate= 15 September 2015| work=stareyedreviewer.blogspot.in/}}</ref>

The book has been released by Srishti Publishers<ref>{{cite web| url=http://bookmarkks.blogspot.com/2015/09/it-doesnt-hurt-to-be-nice-book-review.html | title= It Doesn't Hurt To Be Nice: Amisha Sethi|accessdate= 8 September 2015| work=bookmarkks.blogspot.com/}}</ref> and was a platform to share the cause of kindness and generosity she believes in.<ref>{{cite web | url=http://thetalespensieve.com/2015/09/book-review-it-doesnt-hurt-to-be-nice/ | title=Book Review: It Doesn't Hurt to Be Nice | accessdate=21 September 2015 | publisher=thetalespensieve.com | archive-url=https://web.archive.org/web/20151002012801/http://thetalespensieve.com/2015/09/book-review-it-doesnt-hurt-to-be-nice/ | archive-date=2 October 2015 | url-status=dead }}</ref>

==Awards==
* Recognized as the "Young Women Rising Star" at the World Women Leadership Congress 2014
* The Asia Pacific Young Women Achievers Award in 2013, Dubai<ref>{{cite web| url=http://www.asianleadershipawards.com/asian_women.html| title=Asian Woman Leadership Awards| date=6 October 2015| access-date=21 October 2015| archive-url=https://web.archive.org/web/20150921005716/http://www.asianleadershipawards.com/asian_women.html| archive-date=21 September 2015| url-status=dead}}</ref>
* Featured as the Top 50 Most Talented Brand Leaders of India by India greatest/CMO council in 2012<ref>{{cite web| url=http://www.worldbrandcongress.com/awards_2011.html| title=Brand Leadership Awards 2011| accessdate=12 April 2011| archive-url=https://web.archive.org/web/20160305034534/http://www.worldbrandcongress.com/awards_2011.html| archive-date=5 March 2016| url-status=dead}}</ref><ref>{{cite web| url=http://www.worldmarketingcongress.org/50_most.html|title= 50 MOST TALENTED CMO'S OF INDIA 2014| publisher= world marketing congress}}</ref>
* "Youth Achievers Award" 2012, by CMO council and CNBC for her work in Marketing and brand strategy at BlackBerry
* Indira Marketing Excellence Award 2013
* Received the "Women Leadership Award in Corporate excellence" 2015 by Amity Business School<ref>{{cite news| url=http://www.amity.edu/m/eventdetails.asp?id=3567|title= Amity honors eminent Women Achievers during the celebrations of International Women's Day| accessdate=11 March 2015| publisher=amity.edu}}</ref>

== See also ==
* [[Indian English literature]]
* {{URL|https://web.archive.org/web/20170101231907/http://www.revolution2047.in/2016/09/interview-with-amisha-sethi.html|Interview with Amisha Sethi, 2016}}

== References ==

{{Reflist|colwidth=30em}}

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{{DEFAULTSORT:Sethi, Amisha}}
[[Category:Living people]]
[[Category:Novelists from Gujarat]]
[[Category:Indian women novelists]]
[[Category:English-language writers from India]]
[[Category:21st-century Indian novelists]]
[[Category:21st-century Indian women writers]]
[[Category:People from Rajkot]]
[[Category:Women writers from Gujarat]]
[[Category:Year of birth missing (living people)]]

Amisha Sethi - Revision history

imported>Nirvaana12 at 06:38, 1 September 2021