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{{Short description|Telugu television series (2007–2008)}}
{{Use Indian English|date=December 2024}}
{{Use dmy dates|date=December 2024}}
{{Infobox television
| genre = [[Drama (film and television)|Drama]]
| creator = [[Gunnam Gangaraju]]
| starring = [[Jayalalitha (actress)|Jayalalitha]] Arun Kumar Ravi Kiran Sridhar [[Sivannarayana Naripeddi]] [[Ragini (Telugu actress)|Ragini]]
| theme_music_composer = S. K. Balachandran
| opentheme = "Ye Daaramo" sung by [[M. M. Keeravani]]
| screenplay = Palagummi Seeta
| story = Palagummi Seeta
| director = Narendra Varma Mantena
| producer = Sandeep Gunnam
| country = India
| language = Telugu
| num_episodes = 200+
| cinematography = Sakhamuri Ramu
| editor = Sandeep K.
| runtime = 22 minutes
| company = Scorpio Productions
| network = [[Maa TV]]
| first_aired = {{Start date|2007}}
| last_aired = {{End date|2008}}
}}

'''''Ammamma.com''''' is an Indian [[Telugu language|Telugu]]-language drama television series that aired on [[Star Maa|Maa TV]] from 2007 to 2008. The series was written by Palagummi Seeta and produced by Sandeep Gunnam. It follows the story of a traditional middle-aged housewife who, with the help of her daughter-in-law, learns to use a computer and creates a website to share her experiences and advice. The series explores themes of women’s empowerment, technological adoption, and the generational gap in adapting to modern technology.<ref name=":0">{{Cite web |title=Ammamma.com |url=http://justyellowmedia.com/ammamacom |access-date=2024-12-19 |website=Just Yellow Media|archive-url=https://web.archive.org/web/20110130044914/http://justyellowmedia.com/ammamacom |archive-date=30 January 2011 }}</ref>

The cast includes [[Jayalalita]] in the title role, supported by Arun Kumar, Ravi Kiran, Sridhar, [[Sivannarayana Naripeddi]], [[Ragini (Telugu actress)|Ragini]], and [[Bhargavi (actress)|Bhargavi]]. The series received critical acclaim for its premise, its portrayal of family dynamics, and its exploration of social and technological issues. The title song, sung by [[M. M. Keeravani]], was appreciated.<ref name=":1">{{Cite news |date=2009-11-06 |title=Melody is my forte: Balachandran |url=https://timesofindia.indiatimes.com/entertainment/hindi/music/news/melody-is-my-forte-balachandran/articleshow/5200045.cms |access-date=2024-12-19 |work=[[The Times of India]] |issn=0971-8257}}</ref> The serial won five [[Nandi Awards]] in 2007, including the award for Second Best Daily TV Serial.<ref name=":5" />

== Plot ==
The serial follows the story of a middle-aged housewife, who is traditional, composed, and devoted to her family. She respects her husband, Venkat Rao, and deeply cares for her children. By necessity, she learns to use a computer and gradually becomes adept at navigating the internet. Initially, she uses her knowledge to offer advice to her pregnant daughter living in the [[United States]]. Over time, her common sense and life experience enable her to assist her friends with their problems.

Encouraged by her growing reputation, her daughter-in-law creates a website named "Ammamma.com" in her honour. The website becomes a platform for Telugu-speaking individuals worldwide to seek her advice on various personal and social issues. Her thoughtful suggestions and practical solutions earn her widespread recognition, turning her into a celebrated figure within the community.

However, Venkat Rao struggles to accept his wife's newfound fame, and his ego is hurt when he discovers the existence of the website. Unable to cope with her celebrity status, tensions arise in their relationship. Meanwhile, she is invited by a prominent Telugu association in the United States to attend a felicitation ceremony in her honour. Her departure leads Venkat Rao to introspect and reassess his feelings. How the couple resolves their differences and reconciles forms the rest of the story.

== Cast ==
{{Cast listing|
* [[Jayalalita]]
* Arun Kumar
* Ravi Kiran
* Sridhar
* [[Ragini (Telugu actress)|Ragini]] as Lucky<ref name=":0" />
* [[Sivannarayana Naripeddi]] as Lucky's husband<ref name=":0" />
* Meka Ramakrishna
* Aasa Latha
* [[Bhargavi (actress)|Bhargavi]] as Nandu<ref>{{Cite web |date=16 December 2008 |title=Telugu actress found murdered |url=https://www.hindustantimes.com/india/telugu-actress-found-murdered/story-2smQbvtKSscu67UudMjxDK.html |access-date=19 December 2024 |website=[[Hindustan Times]]}}</ref><ref>{{Cite web |date=23 August 2008 |title=The Fourth Player of 'Ashta-Chamma'- Bhargavi |url=https://www.idlebrain.com/news/2000march20/ashtachemma-bhargavi.html |access-date=2024-12-19 |website=[[Idlebrain.com]]}}</ref>
* Sirisha
* Avinash
* Naga Ravi Shankar<ref name=":2">{{Cite web |date=8 September 2014 |title='అమ్మమ్మ డాట్ కామ్'తో పేరొచ్చింది |trans-title=I got fame with Ammamma.com |url=https://www.sakshi.com/news/andhra-pradesh/serial-actor-mantripragada-naga-ravishankar-164704 |access-date=2024-12-19 |website=[[Sakshi (newspaper)|Sakshi]] |language=te}}</ref>
}}

== Production ==
The story and screenplay of ''Ammamma.com'' were written by Palagummi Seetha, the daughter of noted writer [[Palagummi Padmaraju]]. The series was directed by Varma and produced by Sandeep Gunnam under Scorpio Productions.<ref name=":0" /> The dialogues for the series were written by Srinivas Chowdary Kilari and Pranamithra.<ref name=":0" />

Sandeep Gunnam, along with his father [[Gunnam Gangaraju|Gangaraju Gunnam]], was also involved in other Telugu serials, including the popular series [[Amrutham (TV series)|''Amrutham'']], which was produced under the Just Yellow banner.<ref name=":3">{{Cite web |date=2018-06-24 |title=Our Childhood's Favorite Serial 'Ammamma.com' Completes 11 Years & We Miss It So Much |url=https://www.chaibisket.com/blogs/blog/ammammacom-11-years |access-date=2024-12-19 |website=Chai Bisket |language=te}}</ref>

== Themes ==
''Ammamma.com'' centers on the life of a middle-aged housewife who, with the help of her daughter-in-law, learns to use a computer and creates a website to share her experiences and life tips. The series explores the impact of technology on daily life and addresses the generational gap in adapting to technological advancements.<ref name=":0" />

Set in 2007, when the internet was becoming increasingly integrated into everyday life, the show depicts a middle-class family. The housewife’s journey into technology contrasts with her husband's resistance to change. Representing a traditional middle-class mindset, the husband believes that technology makes people lazy, while the wife adapts to this shift. This dynamic reflects the broader societal divide between those who embrace technological progress and those who remain sceptical.<ref name=":3" />

The series also touches on sensitive issues, including the emotional and social challenges faced by a person unknowingly infected with [[HIV/AIDS|AIDS]] and the complexities of second marriages. These topics are handled with sensitivity, showcasing the housewife’s ability to address them within her family.<ref name=":3" />

A lighter, more humorous element is introduced through the character of [[Ragini (Telugu actress)|Ragini]], a housewife who dreams of moving to the US. The show also became notable for one of the first uses of the term "Bro" in a Telugu serial, which later gained popularity.<ref name=":3" />

== Music ==
The title song of ''Ammamma.com'' was composed by S. K. Balachandran,<ref name=":1" /> with lyrics written by [[Sirivennela Seetharama Sastry|Sirivennela Seetarama Sastry]] and sung by [[M. M. Keeravani]].<ref name=":0" /> Balachandran's composition earned him the [[Nandi Awards|Nandi Award]] for Best Music Director.<ref name=":1" />

The song reflects the theme of the show, emphasizing the value of wisdom and experiences passed down through generations, particularly from grandmothers. The title song also became popular and contributed to the show's success.<ref name=":3" />
{{Track listing
| headline = ''Ammamma.com'' (Original Soundtrack)
| extra_column = Singer(s)
| total_length =
| all_writing =
| title1 = Ye Daaramo
| note1 =
| length1 = 3:37
| lyrics1 = [[Sirivennela Seetarama Sastry]]
| music1 = S. K. Balachandran
| extra1 = M. M. Keeravani
}}

== Release ==
''Ammamma.com'' originally aired on [[Maa TV]], starting on 25 June 2007, and ran for over 200 episodes.<ref name=":3" />

== Reception ==
''Ammamma.com'' was praised for its premise, which depicted a woman using technology to drive social change, and for its realistic portrayal of family dynamics, empowerment, and progress. The series is remembered for its innovative concept and inspired other shows focused on women's empowerment and technology.<ref name=":3" />

Bhargavi, who played a key role in the series, gained recognition and later appeared in the film ''[[Ashta Chamma]]'' (2008).<ref>{{Cite web |date=16 December 2008 |title=Ashta Chemma Bhargavi died |url=https://www.idlebrain.com/news/2000march20/bhargavi-death.html |access-date=2024-12-19 |website=[[Idlebrain.com]]}}</ref><ref>{{Cite web |date=16 December 2008 |title=Telugu actress killed in bed |url=https://www.telegraphindia.com/india/telugu-actress-killed-in-bed/cid/515720 |access-date=19 December 2024 |website=[[The Telegraph (India)|The Telegraph]] |quote=Since appearing on television as a dancer four years ago, Bhargavi had been a TV anchor and then a popular face in the serial Ammamma.com.}}</ref><ref>{{Cite news |date=2008-12-16 |title=Telugu actress found murdered in flat |url=https://timesofindia.indiatimes.com/city/hyderabad/telugu-actress-found-murdered-in-flat/articleshow/3847492.cms |access-date=2024-12-19 |work=The Times of India |issn=0971-8257}}</ref><ref>{{Cite web |date=17 December 2008 |title='She was a hardworking girl' |url=https://www.newindianexpress.com/states/andhra-pradesh/2008/Dec/17/she-was-a-hardworking-girl-11335.html |access-date=2024-12-19 |website=[[The New Indian Express]]}}</ref> Naga Ravi Shankar also gained fame through the serial and became an established actor in Telugu television.<ref name=":2" />

== Awards ==
{| class="wikitable sortable plainrowheaders"
|+{{sronly|Awards and nominations received by Amrutham}}
! scope="col" |Award
! scope="col" |Year
! scope="col" |Category
! scope="col" |Recipient
! scope="col" |Result
! scope="col" |Ref.
|-
! rowspan="5" |[[Nandi Awards|Nandi TV Awards]]
| rowspan="5" |2007
|Second Best TV Daily Serial
|Sandeep Gunnam
Narendra Varma Mantena
|{{won}}
| rowspan="5" |<ref name=":5">{{Cite web |title=Andhra Pradesh State Nandi TV Film Awards for the Year 2007 |url=https://apsftvtdc.in/pdf/TV-Awards-GOs-and-Results/Nandi%20tv%20Awards%202007.pdf |access-date=19 December 2024 |website=Andhra Pradesh State Film, Television & Theatre Development Corporation}}</ref>
|-
|Best Comedian Actor
|[[Sivannarayana Naripeddi]]
|{{won}}
|-
|Best Comedian Actress
|[[Ragini (Telugu actress)|Ragini]]
|{{won}}
|-
|Best Music Director
|K. Balachandran
|{{won}}
|-
|Best Male Dubbing Artiste
|K. S. Kumar
|{{won}}
|}

== References ==
{{Reflist}}

{{Gunnam Gangaraju}}
[[Category:Telugu-language television shows]]
[[Category:2000s Indian television series]]
[[Category:Star Maa original programming]]

Ammamma.com - Revision history

Veronairy at 17:49, 19 July 2025