>Citation bot at 04:02, 8 November 2020

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{{Short description|Indian costume fashion designer and entrepreneur}}
{{Infobox person
| name = Amritha Ram
| image =
| caption =
| birth_date =
| birth_place =
| nationality = [[India]]n
| occupation = entrepreneur, fashion costume designer, celebrity stylist
| known_for = fashion designing
| spouse =
| website =
| residence =
}}

'''Amritha Ram''' is an Indian fashion costume designer, television host and entrepreneur, who has worked on Tamil and Telugu language films.<ref>{{Cite web|url=https://www.thehindu.com/entertainment/movies/dressed-to-kill/article31686976.ece|title=This Instagram page catalogues Kamal Haasan's movie looks with some help from the actor|first=Srivatsan|last=S|date=May 27, 2020|via=www.thehindu.com}}</ref>

== Career ==
In the early 2000s, Amritha worked in Chennai as a stylist and designer, before getting opportunities to direct and host television shows such as ''En Style'' on [[Polimer TV]].<ref name="ram">{{Cite web|url=https://www.newindianexpress.com/entertainment/2010/mar/15/the-woman-behind-the-star-139396.html|title=The woman behind the star|website=The New Indian Express}}</ref><ref>{{Cite web|url=https://www.newindianexpress.com/entertainment/2010/mar/01/learn-the-secrets-of-style-divas-135674.html|title=Learn the secrets of style divas|website=The New Indian Express}}</ref> Amritha went to study fashion and design at [[Fashion Institute of Technology]], [[New York (state)|New York]], and then moved back to work in the South Indian film industry. Upon return from New York, her first film was ''[[Mugamoodi]]'' (2012), a superhero drama film directed by [[Mysskin]]. She continued to work across the Tamil and Telugu film industries, notably working on ''[[S/O Satyamurthy]]'' (2015) and ''[[Sketch (2018 film)|Sketch]]'' (2018). She also dressed [[Devi Sri Prasad]] for his American concert tour.<ref>{{Cite web|url=https://www.behindwoods.com/tamil-movies-cinema-news-16/costume-designer-amritha-ram-to-work-in-vikrams-next-with-vijay-chander.html|title=Costume designer Amritha Ram to work in Vikram's next with Vijay Chander|date=January 28, 2017|website=Behindwoods}}</ref><ref name="vada">{{Cite web|url=https://www.onlykollywood.com/amrita-ram-interview-i-will-be-dressing-up-all-the-actors-in-vada-chennai/|title=Amrita Ram Interview: "I will be dressing up all the actors in Vada Chennai"|date=July 14, 2016|website=Only Kollywood}}</ref> One of her notable project to date was [[Vetrimaaran]]'s ''Vada Chennai'', which followed the underworld politics of north Chennai from 1977 to 2007, with different costumes needed for the different time periods.<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/regional/clothes-will-indicate-passage-of-time-in-vada-chennai-says-amritha-ram-2976552/|title=Clothes will indicate passage of time in Vada Chennai, says Amritha Ram|date=August 15, 2016}}</ref>

In the late 2010s, she worked extensively with [[Kamal Haasan]] on his costumes for public appearances. Notably, she designed the actor's outfits for the promotions of ''[[Vishwaroopam 2]]'' (2018), the ''[[Bigg Boss Tamil]]'' television series, and for his role in ''[[Indian 2]]'' (2021).<ref>{{Cite web|url=https://www.newindianexpress.com/entertainment/tamil/2019/oct/06/meet-the-stylist-behind-kamal-haasans-stunning-looks-in-bigg-boss-tamil-3-2044051.html|title=Meet the stylist behind Kamal Haasan's stunning looks in Bigg Boss Tamil 3|website=The New Indian Express}}</ref><ref>{{Cite web|url=https://www.bollywoodhungama.com/news/south-cinema/stylist-spotlight-meet-amritha-ram-curates-looks-legendary-kamal-haasan-bigg-boss-4-tamil/|title=STYLIST SPOTLIGHT: Meet Amritha Ram who curates looks for legendary Kamal Haasan for Bigg Boss 4 Tamil : Bollywood News - Bollywood Hungama|first=Bollywood|last=Hungama|date=October 14, 2020}}</ref><ref>{{Cite web|url=https://www.dtnext.in/News/TopNews/2020/06/10232205/1235384/Stylist-decodes-Kamal-Haasans-iconic-looks-from-films.vpf|title=Stylist decodes Kamal Haasan's iconic looks from films|date=June 11, 2020|website=dtNext.in}}</ref><ref>{{Cite web|url=https://www.deccanherald.com/entertainment/amritha-ram-on-styling-kamal-haasan-for-bigg-boss-4-tamil-it-was-a-collaborative-interactive-process-897664.html|title=Amritha Ram on styling Kamal Haasan for 'Bigg Boss 4 Tamil': It was a collaborative, interactive process|date=October 5, 2020|website=Deccan Herald}}</ref>

Outside films, Amritha owns a fashion store named Soigne.<ref>{{Cite web|url=https://www.tourchinatravel.com/street-fashion-budget-shopping-by-amritha-ram-at-pondicherry/|title=Street Fashion | Budget Shopping by Amritha Ram at Pondicherry – travel}}</ref>

==Personal life==
Amritha is married to actor and choreographer [[Ramji (actor)|Ramji]]. She co-manages work for his dance schools.<ref name="ram"/>

Amritha narrowly avoided injury during a fatal accident which took place on the sets of ''Indian 2'' in February 2020.<ref>{{Cite web|url=https://www.hindustantimes.com/regional-movies/indian-2-costume-designer-amritha-ram-reveals-how-kamal-haasan-kajal-aggarwal-and-she-had-a-providential-escape/story-u9i36KJrp4EhjgnkjgwyTJ.html|title=Indian 2: Costume designer Amritha Ram reveals how Kamal Haasan, Kajal Aggarwal and she had a 'providential escape'|date=February 20, 2020|website=Hindustan Times}}</ref><ref>{{Cite web|url=https://www.indiatoday.in/movies/regional-cinema/story/costume-designer-amritha-ram-on-indian-2-accident-kamal-haasan-kajal-and-i-had-a-narrow-escape-1648289-2020-02-20|title=Costume designer Amritha Ram on Indian 2 accident: Kamal Haasan, Kajal and I had a narrow escape|first1=Janani K.|last1=ChennaiFebruary 20|first2=2020UPDATED|last2=February 20|first3=2020 13:30|last3=Ist|website=India Today}}</ref><ref>{{Cite web|url=https://www.thenewsminute.com/article/costume-designer-amritha-who-was-indian-2-sets-recalls-narrow-escape-118589|title=Costume designer Amritha, who was on 'Indian 2' sets, recalls narrow escape|date=February 20, 2020|website=The News Minute}}</ref>

== Notable filmography ==
{{colbegin}}
* ''[[Mahesh, Saranya Matrum Palar]]'' (2008)
* ''[[Odipolama]]'' (2009)
* ''[[Mugamoodi]]'' (2012)
* ''[[Pisaasu]]'' (2014)
* ''[[S/O Satyamurthy]]'' (2015)
* ''[[Veera Sivaji]]'' (2016)
* ''[[Shivalinga (2017 film)|Shivalinga]]'' (2017)
* ''[[Neruppu Da]]'' (2017)
* ''[[Khaidi No. 150]]'' (2017)
* ''[[Sketch (2018 film)|Sketch]]'' (2018)
* ''[[Vada Chennai]]'' (2018)
* ''[[Namma Veettu Pillai]]'' (2019)
* ''[[Sangathamizhan]]'' (2019)
* ''[[Naadodigal 2]]'' (2020)
* ''Ka'' (2021)
* ''[[Paramapadham Vilayattu]]'' (2021)
* ''[[Indian 2]]'' (2021)
{{colend}}

== References ==
{{Reflist}}

{{Authority control}}
{{DEFAULTSORT:Ram, Amritha}}
[[Category:Living people]]
[[Category:Indian fashion designers]]
[[Category:Indian costume designers]]
[[Category:Artists from Tamil Nadu]]
[[Category:21st-century Indian designers]]
[[Category:Year of birth missing (living people)]]
[[Category:Indian women fashion designers]]
[[Category:Fashion stylists]]

Amritha Ram - Revision history

>Citation bot at 04:02, 8 November 2020