Delinker at 14:06, 25 July 2023

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{{Short description|Indian pharmaceutical company}}
{{Use dmy dates|date=September 2018}}
{{Use Indian English|date=September 2018}}
{{Infobox company
|name = Amrutanjan Healthcare Limited
|logo =
|type = [[Public company|Public]]
|foundation = {{Start date and age|1893}}
|location = 42–45 Luz Church Road, [[Mylapore]], Chennai – 600004, India
|key_people =
| industry = [[Ayurvedic]] [[health care|health-care products]], [[beauty products]], [[Informational Technology]], [[Business process outsourcing]]
| revenue = {{profit}} [[United States dollar|US$]]
|net_income = {{profit}} [[United States dollar|US$]]
|num_employees =
| website = {{url|https://amrutanjan.com/}}
}}

'''Amrutanjan Healthcare Limited''' is an Indian [[pharmaceutical]] [[Public limited company|company]] headquartered in [[Chennai|Chennai, Tamil Nadu, India]]. It is established by [[Kasinadhuni Nageswara Rao]] in [[Bombay]] (now [[Mumbai]]) in 1893.

==History==



[https://www.dehuti.com/2021/05/27/success-stories-freedom-fighter-amrutanjan-balm-business-idea/ Amrutanjan] was established as a [[patent medicine]] business in [[Bombay]] (now [[Mumbai]])<ref name="amrutanjan_profile">{{cite web|url=http://www.amrutanjan.com/profile.html |title=Profile of Amrutanjan Healthcare Limited |publisher=Amrutanjan Healthcare Limited |url-status=dead |archive-url=https://web.archive.org/web/20080616152043/http://www.amrutanjan.com/profile.html |archive-date=2008-06-16 }}</ref><ref name="gods_bazaar">{{cite book | title=Gods in the Bazaar: The Economies of Indian Calendar Art| last=Jain| first=Kajri| year=2007| pages=124| publisher=Duke University Press| id={{ISBN|0822339269}}, {{ISBN|978-0-8223-3926-7}}}}</ref> in 1893 by [[Kasinadhuni Nageswara Rao|K. Nageswara Rao Pantulu]] who was a [[journalist]], [[social reformer]] and [[freedom fighter]].<ref name="madrasrediscoveredp206">[[#Madras Rediscovered|Madras Rediscovered]], Pg 206</ref><ref name="music_concerts">{{cite book | title=Music and Orientalism in the British Empire, 1780s–1940s: Portrayal of the East| last=Clayton| first=Mary|author2=Bennett Zon| year=2007| pages=206| publisher=Ashgate Publishing Ltd.| id={{ISBN|0754656047}}, {{ISBN|978-0-7546-5604-3}}}}</ref><ref name="southernindia">{{cite book | title=Southern India: Its History, People, Commerce, and Industrial Resources| url=https://archive.org/details/southernindiaits00some| last=Playne| first=Somerset|author2=Arnold Wright| year=1914| pages=[https://archive.org/details/southernindiaits00some/page/642 642]}}</ref> The headquarters were shifted to [[Madras]] (now [[Chennai]]) in 1914.<ref name="amrutanjan_profile" /><ref name="gods_bazaar" /><ref name="southernindia" />

==Products==
Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur.<ref name="amrutanjandiakyur">{{cite news | title= Amrutanjan launches Diakyur | date=13 June 2002 | url=http://www.expresspharmaonline.com/20020613/corpmon2.shtml | work =Express Pharma Online | access-date = 2008-10-21}}</ref>  In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".<ref name="amrutanjanmouthfresheners">{{cite news | last=Venkat | first=Archana | title= Amrutanjan's Affair with mouth fresheners | date=28 September 2004 | url=http://www.thehindubusinessline.in/2004/09/28/stories/2004092800590700.htm | work =The Hindu Business Line | access-date = 2008-10-21}}</ref>

The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.<ref name="amrutanjaninfotechcallcentre">{{cite news | title= Amrutanjan Infotech's call centre to go online shortly | url=https://www.thehindu.com/thehindu/2001/07/02/stories/0602000c.htm | archive-url=https://web.archive.org/web/20020128065129/http://thehindu.com/thehindu/2001/07/02/stories/0602000c.htm | url-status=dead | archive-date=28 January 2002 | date=2 July 2001 | first1=S. | last1=Varadharajan | first2=P. | last2=Narasimhan | newspaper= [[The Hindu]] | access-date=24 September 2018}}</ref>

In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out Rs.260 Million for the acquisition.<ref>{{cite web|url=http://www.indiabusinessview.com/news/922/amrutanjan-buys-sivas-fruitnik-fruit-juice-rs-26-cr|title=Amrutanjan buys Siva’s Fruitnik fruit juice for Rs 26 cr|author=Editor|date=3 March 2011|work=indiabusinessview}}</ref>

===Amrutanjan balm===
{{main|Amrutanjan (balm)}}
[[File:Amrutanjan, a pain relieving balm 2013-11-27 09-10.jpg|200px|right|thumb|Amrutanjan pain balm.]]

In 1936, Amrutanjan became a [[public limited company]] with the name Amrutanjan Limited.<ref name="amrutanjan_profile" /><ref name="historyofindianbusiness">{{cite book | title=The History of Indian Business: A Complete Account of Trade Exchanges from 3000 B.C. to the Present Day| last=Agarwala| first=Prakash Narain| year=1985| pages=566| publisher=Vikas| id={{ISBN|0706926099}}, {{ISBN|978-0-7069-2609-5}}}}</ref> Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.<ref name="music_concerts" />

On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.<ref name="amrutanjanhealthcareref">{{cite news | title= Amrutanjan becomes Amrutanjan Health | date=13 November 2007 | url=http://www.hindu.com/2007/11/13/stories/2007111352701600.htm | access-date = 2008-10-21| archive-url= https://web.archive.org/web/20081026215151/http://www.hindu.com/2007/11/13/stories/2007111352701600.htm| archive-date= 26 October 2008 | work= [[The Hindu]] | url-status= dead}}</ref>

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.<ref name="amrutanjan_us">{{cite news | title= Amrutanjan set to enter US market | date=5 July 2002 | url=http://www.tribuneindia.com/2002/20020705/biz.htm#6 | work =The Tribune | access-date = 2008-10-21}}</ref> As of 2014, it is headed by Sambhu Prasad, the grandson of Nageshwara Rao.

==References==
{{reflist}}

== Bibliography ==
* {{cite book | title=Madras Rediscovered| last=Muthiah| first=S.| year=2004| publisher=East West Books (Madras) Pvt Ltd| isbn=81-88661-24-4|ref=Madras Rediscovered}}

==External links==
* [http://www.amrutanjan.com/ Amrutanjan Healthcare]

[[Category:Pharmaceutical companies established in 1893]]
[[Category:Ayurvedic companies]]
[[Category:Companies based in Chennai]]
[[Category:Pharmaceutical companies of India]]
[[Category:Indian brands]]
[[Category:Indian companies established in 1893]]

Amrutanjan Healthcare - Revision history

Delinker at 14:06, 25 July 2023