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{{EngvarB|date=January 2014}}
{{Use dmy dates|date=October 2020}}

{{Infobox video game
| title = ''Angry Brides''
| image = Angry Brides.jpg
| developer = [[Shaadi.com]]
| released =
| genre = [[Simulation video game|Simulation]]
| modes = [[Single-player]]
| platforms = [[Facebook]]
|caption =
|alt =
}}'''''Angry Brides''''' is an online [[Adobe Flash|flash]]-based [[browser game]] on [[Facebook]]. It was launched by the matchmaking site [[Shaadi.com]] to help raise awareness of [[dowry]] harassment in India.<ref name="mirrorab">{{cite news | url=https://www.mirror.co.uk/news/technology-science/technology/angry-brides-indian-dating-site-173010 | title=Angry Brides: Indian dating site launches anti-dowry Facebook game based on Angry Birds | date=17 January 2012 | work=[[Daily Mirror]] | accessdate=4 April 2012 | location=UK | pages=1}}</ref>

== Background ==
In India, [[dowry]]<ref name="jagruti">[http://www.moneycontrol.com/news/business/godrej-%E2%80%98nupur-jagruti%E2%80%99dahej-ke-khilaf-ek-awaz_270666.html Moneycontrol.com - Jagruti Ke Khilaf]</ref> is the payment in cash or other valuable property given to a bridegroom's family along with the bride. A typical dowry may include cash and jewellery.<ref name="tribunerecovery">{{cite news |title=Dowry death: Police recovers Payal's items |url=http://www.tribuneindia.com/2011/20110205/cth2.htm|newspaper=The Tribune}}</ref>
Requests for, and payment of, dowry were prohibited under the [[Dowry law in India#The Dowry Prohibition (DP) Act|Dowry Prohibition Act (1961)]] in [[Law of India|Indian civil law]] and subsequently by Sections 304B and 498a of the [[Indian Penal Code]] (IPC), but the practice still continues, illegally.<ref name="illegalpractice">{{cite news |title=A satire on weddings, dowry and 'match-making aunties' |url=http://www.sify.com/news/a-satire-on-weddings-dowry-and-match-making-aunties-news-national-lfsvPBbghai.html|archive-url=https://web.archive.org/web/20110522053304/http://www.sify.com/news/a-satire-on-weddings-dowry-and-match-making-aunties-news-national-lfsvPBbghai.html|url-status=dead|archive-date=2011-05-22}}</ref>

If a demanded payment is not made, the groom's family might harass or even kill the bride, often by setting her clothing on fire. The [[Indian police]] report that every year they receive over 2,500 reports of [[bride-burning]].<ref name="brideburning">[http://www.cnn.com/WORLD/9608/18/bride.burn/ Bride-burning claims hundreds in India: Practice sometimes disguised as suicide or accident] ''[[CNN]]'', 18 August 1996.</ref> The [[National Crime Records Bureau]] of the [[Ministry of Home Affairs (India)|Ministry of Home Affairs]], [[Government of India]], reports that there were about 8,172 [[dowry death]] cases registered in India in 2008.<ref name="ncrbfigures">[http://ncrb.nic.in/cii2008/cii-2008/figure%20at%20a%20glance.pdf Figures at a Glance] {{webarchive |url=https://web.archive.org/web/20120307222554/http://ncrb.nic.in/cii2008/cii-2008/figure%20at%20a%20glance.pdf |date=7 March 2012 }} [[National Crime Records Bureau]]</ref> This represents an increase of 14.4% over the 1998 level (7,146).<ref name="ncrbdowry">[http://ncrb.nic.in/cii2008/Statistics2008.pdf&Page=17 Point No.17, Dowry Deaths] {{webarchive|url=https://web.archive.org/web/20110628215223/http://ncrb.nic.in/cii2008/Statistics2008.pdf |date=28 June 2011 }}</ref> According to Ram Bhamidi, senior vice president of [[Shaadi.com]], the Facebook game was developed to raise awareness of the issue.<ref name="reutersref">{{cite news|url=http://in.reuters.com/article/india-dowry-idINDEE80F08620120116|title="Angry Brides" game targets Indian dowry demands|last=Bhalla|first=Nita|date=16 November 2011|agency=Reuters|accessdate=6 April 2012|location=New Delhi}}</ref>

== Game ==
The landing page of the game shows an eight-armed woman, clad in red and resembling the powerful female Hindu goddess [[Durga]].<ref name="dcref">{{cite news|url=http://www.deccanchronicle.com/channels/sci-tech/others/%E2%80%98angry-brides%E2%80%99-game-targets-indian-dowry-demands-363|title='Angry Brides' game targets Indian dowry demands|date=17 January 2012|work=[[Deccan Chronicle]]|accessdate=7 April 2012}}</ref> Underneath her is a caption: "A woman will give you strength, care and all the love you need ... NOT dowry!"<ref>{{cite news|url=http://www.business-standard.com/india/news/angry-brides-game-targets-indian-dowry-/462064/|title='Angry Birds' game targets Indian dowry|date=17 January 2012|work=[[Deccan Chronicle]]|accessdate=8 April 2012}}</ref> The game involves throwing various common household items like [[frying pan]]s, [[rolling pin]]s, [[broomstick]]s, and [[stiletto heel]]s.<ref name="lobstilettos">{{cite news|url=https://www.theregister.co.uk/2012/01/16/angry_brides_highlights_dowry_practice/|title=Angry Brides lob stilettos in dowry shakedown takedown|last=Parnell|first=Brid-Aine |date=16 November 2011|publisher=[[The Register]]|accessdate=5 April 2012|location=UK}}</ref> In ''Angry Brides'', players strike target grooms who demand a large dowry.<ref name="nydn">{{cite news|url=http://articles.nydailynews.com/2012-01-16/news/30633583_1_dowry-facebook-page-angry-brides|title='Angry Brides' launches to target dowries|last=MURRAY|first=RHEANA |date=18 January 2012|work=[[Daily News (New York)|Daily News]]|accessdate=7 April 2012}}</ref>
Each hit lowers the amount demanded and if the player manages to bring the dowry to zero, they can proceed to the next level.<ref name="rediff">{{cite news|url=http://www.rediff.com/getahead/slide-show/slide-show-1-gadgets-and-gaming-forget-angry-birds-now-you-can-play-angry-brides/20120216.htm|title=Forget Angry Birds. Now you can play Angry Brides|date=17 January 2012|publisher=Rediff.com|accessdate=7 April 2012}}</ref>
The dowry-demanding grooms are portrayed as a doctor, an engineer or a [[Aviator|pilot]]. The dowry demand starts at {{INR}} 1.5 millions (about US$30,000 or GBP18,000) and goes down with each successful hit.<ref name="telegraph">{{cite news|url=https://www.telegraph.co.uk/news/newstopics/howaboutthat/9019871/Angry-Brides-online-game-in-India-targets-illegal-dowry-demands.html|title='Angry Brides' online game in India targets illegal dowry demands |date=17 January 2012|work=[[The Daily Telegraph]]|accessdate=7 April 2012}}</ref>

== Reaction ==
The game was originally meant to be played on [[Facebook]], but Shaadi.com announced its intentions of bringing it out on other platforms citing its success.<ref name="nytimesndtv">{{cite news|url=http://www.ndtv.com/article/world/angry-brides-taking-a-swing-at-the-practice-of-dowry-168128|title=Angry Brides: Taking a swing at the practice of dowry|last=Gottipati|first=Sruthi |date=8 January 2012|publisher=[[NDTV]], [[The New York Times]]|accessdate=7 April 2012}}</ref>
The page got 270,000 fans on Facebook<ref name="timeref">{{cite news|url=http://newsfeed.time.com/2012/01/18/angry-brides-game-attacks-indias-illegal-dowry-tradition/|title=Angry Brides Game Attacks India's Illegal Dowry Tradition|last=Springer|first=Kate|date=18 January 2012|work=[[Time (magazine)|Time]]|accessdate=7 April 2012}}</ref> who believed that it would help spread awareness about various social evils.<ref name="asianage">{{cite news|url=http://www.asianage.com/life-and-style/angry-brides-aim-revenge-171 |title=Angry brides aim for revenge |last=Bhadani |first=Priyanka |date=22 March 2012 |publisher=[[Asian Age]] |accessdate=7 April 2012 |url-status=dead|archiveurl=https://web.archive.org/web/20120325023051/http://www.asianage.com/life-and-style/angry-brides-aim-revenge-171 |archivedate=25 March 2012 }}</ref>

== See also ==
* [[Dowry death]]

== References ==
{{reflist|colwidth=33em}}

== External links ==
* [http://www.angrybrides.in Angry Brides Website]

[[Category:2012 video games]]
[[Category:Facebook games]]
[[Category:Flash games]]
[[Category:Humanitarian video games]]
[[Category:Indian games]]
[[Category:Video games developed in India]]

Angry Brides - Revision history

>GreenC bot at 05:20, 5 July 2021