>BrownHairedGirl at 04:48, 15 March 2021

2021-03-15T04:48:41Z

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{{short description|Indian retailer specializing in hand-block prints}}

{{Infobox company
| name = Anokhi
| type = [[Privately held company|Private]]/[[Community ownership|Community owned]]
| logo = Anokhi logo.webp
| foundation = 1970
| predecessor =
| successor =
| founder = John and Faith Singh
| net_income =
| aum =
| assets =
| equity =
|revenue=
| owner =
| num_employees =
| location_country =
| locations =
| area_served =
| key_people = Pritam Singh (managing director) Rachel Bracken Singh (design director)
| products =
|location = [[Jaipur]], [[India]]
| industry = [[Textiles]], [[Home furnishings]], handloom apparel, jewellery|
|homepage = {{url|www.anokhi.com}}
}}

'''Anokhi''' (Hindi for "remarkable" or "unique") is an Indian retailer based in [[Jaipur]], [[Rajasthan]], which retails textiles, clothing, furnishings, and accessories, made with traditional Indian motifs and techniques.<ref>{{cite news|author=Shivani Vora |url=https://www.nytimes.com/2019/04/05/travel/five-places-to-shop-around-mumbai.html |title=Five Places to Shop Around Mumbai |work=[[The New York Times]] |date=2019-04-05 |access-date=2020-05-26}}</ref> It was founded in 1970 by husband and wife, John and Faith Singh, with a focus on reviving traditional [[Rajasthani people|Rajasthani]] hand-block or [[woodcut printing]] techniques, and the use of [[Vegetable dye|natural vegetable dyes]].<ref>{{cite news|url=https://www.nytimes.com/2009/05/17/style/tmagazine/17jaipurw.html |title=The Skill Set|work=The New York Times |date=2009-05-17 |access-date=2020-05-26}}</ref> Anokhi works directly with Rajasthani craftspeople, and retails through its 25 stores in India and a few stockists in [[Europe]] and the [[United States]].

==History==
Anokhi was started by John and Faith Singh in 1970, with the aim of creating contemporary products using traditional Indian techniques.<ref>{{cite web|url=https://timesofindia.indiatimes.com/city/jaipur/Conservationist-John-Singh-dies-of-heart-attack/articleshow/51844057.cms |title=Conservationist John Singh dies of heart attack |work=[[The Times of India]]|date=2016-04-15 |access-date=2020-05-27}}</ref> Anokhi's focus was on reviving the hand-block printing techniques of Rajasthani craftspeople in an era of mass-produced clothing.<ref>{{Cite web|url=https://www.thehindu.com/features/metroplus/anokhi-opens-an-outlet-in-coimbatore-and-tantalises-with-its-beautifully-printed-and-dyed-offerings/article8660133.ece|title=Prints off the old block|first=Pankaja|last=Srinivasan|date=May 28, 2016|work=[[The Hindu]]}}</ref><ref name=econ>{{cite web|url=https://www.economist.com/prospero/2012/11/08/colours-of-the-rainbow |title=Hand block printing in India - Colours of the rainbow | Prospero |work=[[The Economist]] |date=2012-11-08 |access-date=2020-05-27}}</ref><ref name="nytimes1">{{cite news|author=Amy Yee |url=https://www.nytimes.com/2011/05/27/arts/27iht-rartanokhi27.html |title=Indian Print Artisans at Work |work=The New York Times |date=2011-05-27 |access-date=2020-05-26}}</ref><ref>{{cite news|author=Hanya Yanagihara |url=https://www.nytimes.com/2016/10/27/t-magazine/fashion/india-beat-hand-block-printing-bertie-victoria-dyer.html |title=When in India, Make Your Own Block-Printed Fabrics |work=The New York Times |date=2016-10-27 |access-date=2020-05-26}}</ref>

==Operations==
Anokhi works directly with artisans who live in villages around Jaipur.<ref>{{harvnb|Littrell|Dickson|2012|page=48}}</ref> The designs are made in-house and are then delivered, along with fabrics, dyes, and woodblocks, to the artisans who finish the prints in their homes.<ref>{{harvnb|Littrell|Dickson|2012|page=48}}: "Block printing of Anokhi fabric is decentralised in villages around Jaipur...fabrics, dyes and wood blocks are transported to artisans who print in their homes."</ref> As block-printing has been traditionally practised by males, Anokhi involves rural women by commissioning their work in areas such as [[embroidery]], [[appliqué]], [[beadwork]] and [[patchwork]]; to encourage women in villages to seek employment, Anokhi runs a [[Daycare center|daycare centre]] at the manufacturing plant and provides educational support for their children.<ref>{{harvnb|Littrell|Dickson|2012|page=48}}</ref>

==Anokhi Museum of Hand Printing==
The company also runs the Anokhi Museum of Hand Printing in [[Jaipur]], which was reported in ''[[The New York Times]]'' to be the only museum in India dedicated to the art of hand-block printing.<ref>{{cite news|author=Deborah Needleman |url=https://www.nytimes.com/2018/05/18/t-magazine/block-print-jaipur-india.html |title=The Ancient Art of Jaipur Block Printing, and What It Means to India |work=The New York Times |date=2018-05-18 |access-date=2020-05-26}}</ref><ref name="nytimes1"/> The museum is located in a restored [[haveli]] whose restoration work was awarded the [[UNESCO Asia Pacific Heritage Awards|UNESCO Heritage Award for Cultural Conservation]] in 2000.<ref name=econ/>

==Bibliography==
*{{cite book |last=Littrell |first=Mary |last2=Dickson |first2=Marsha |date=2012 |title=Artisans and Fair Trade: Crafting Development |publisher=[[Kumarian Press]] |isbn=9781565493780}}

==References==
{{reflist}}

==External links==
*{{official|anokhi.com}}
*[https://www.anokhiusa.com/ Anokhi USA]
*[https://www.lonelyplanet.com/india/rajasthan/amber/attractions/anokhi-museum-of-hand-printing/ Anokhi Museum of Hand Printing - Lonely Planet]

[[Category:Clothing retailers of India]]
[[Category:Clothing brands of India]]
[[Category:Home decor retailers]]
[[Category:Textile companies of India]]
[[Category:Clothing companies established in 1970]]
[[Category:Retail companies established in 1970]]
[[Category:Indian companies established in 1970]]
[[Category:Indian brands]]
[[Category:Companies based in Rajasthan]]
[[Category:1970 establishments in Rajasthan]]

Anokhi - Revision history

>BrownHairedGirl at 04:48, 15 March 2021