>BrownHairedGirl at 19:17, 9 April 2021

2021-04-09T19:17:38Z

New page

{{short description|Indian healthcare company}}
{{Infobox company
| name = Antara Senior Living
| logo =
| logo_caption =
| image =
| image_caption =
| type = [[Public limited company]]
| traded_as =
| industry = [[Assisted Living]], [[Retirement community]], [[Independent senior living]]
| genre =
| fate =
| predecessor =
| successor =
| foundation = 2011
| founder =
| defunct =
| location_city = [[New Delhi]]
| locations =
| area_served = [[Dehradun]], [[Noida]]
| key_people = Tara Singh Vachani {{small|(chairperson)}}<ref>{{cite web|url=https://www.bloomberg.com/profile/person/19559106 |title=Tara Singh Vachani, Antara Senior Living Ltd: Profile and Biography - Bloomberg Markets |publisher=Bloomberg.com |date=2019-02-07 |accessdate=2020-05-01}}</ref><br>Rajit Mehta {{small|(managing director)}}<ref>{{cite web|url=https://www.bloomberg.com/profile/person/19257613 |title=Rajit Mehta, Antara Senior Living Ltd: Profile and Biography - Bloomberg Markets |publisher=Bloomberg.com |date=2019-02-07 |accessdate=2020-05-01}}</ref>
| services = [[Housing]], [[healthcare]], [[Well-being|wellness]]
| num_employees = c. 200<ref>{{Cite web|url=https://www.maxindia.com/antara-senior-living/|title=Antara is a senior living community | Max India|website=www.maxindia.com}}</ref>
| num_employees_year =
| parent = [[Max India]]
| location_country = [[India]]
| former type =
| bodystyle =
| homepage = {{URL|https://www.maxantara.net/}}
}}

'''Antara Senior Living''' is an Indian enterprise owned by [[Max India]] that runs [[independent senior living]] and retirement communities in India.<ref name="auto1">{{Cite web|url=https://economictimes.indiatimes.com/magazines/panache/organic-food-cards-rooms-and-more-antara-is-senior-living-with-a-luxe-twist/articleshow/60955314.cms?from=mdr|title=Organic food, cards rooms, and more: Antara is senior living with a luxe-twist|first=Khushi|last=Khanna|date=October 5, 2017|via=The Economic Times}}</ref> It was established in 2011, and has drawn attention from the Indian media for being among the first organised projects to venture into retirement or [[assisted living]], a space that has often been stigmatised by conservative sections of the Indian society.<ref name="auto">{{Cite web|url=https://www.forbes.com/sites/abehal/2015/02/26/the-unheard-of-model-for-senior-living-in-india/|title=The Unheard Of Model For Senior Living In India|first=Ambika|last=Behal|website=Forbes}}</ref><ref>{{Cite web|url=https://qz.com/india/1529992/indias-senior-citizens-are-now-embracing-retirement-communities/|title=The stigma around retirement communities is slowly fading in India|first=Reem|last=Khokhar|website=Quartz India}}</ref>

==History==
Antara Senior Living was conceptualised in 2010 by Tara Singh Vachani, daughter of Max Group founder [[Analjit Singh]], after noting the lack of quality, organised assisted living projects in India.<ref>{{Cite web|url=https://www.hindustantimes.com/brunch/luxurious-retirement-homes-find-new-takers/story-j7lOYCheWDW2ZGpaUA1M5K.html|title=Luxurious retirement homes find new takers|date=August 20, 2016|website=Hindustan Times}}</ref><ref>{{Cite web|url=https://economictimes.indiatimes.com/magazines/panache/senior-living-a-12-14-bn-market-in-india-tara-singh-vachani-talks-creating-a-new-category-with-antara-and-why-privilege-isnt-a-burden/videoshow/74316928.cms|title=Senior living a $12-14 bn market in India: Tara Singh Vachani talks creating a new category with Antara; and why privilege isn't a burden|first1=ET Online | 28|last1=Feb 2020|first2=12:44 Pm|last2=Ist|via=economictimes.indiatimes.com}}</ref> Vachani decided to leverage the parent group's businesses to set up a retirement community model that could offer hospitality, healthcare, wellness and real estate.<ref name="auto"/><ref>{{Cite web|url=https://www.business-standard.com/article/opinion/lunch-with-bs-tara-singh-vachani-her-father-s-daughter-117071401438_1.html|title=Lunch with BS: Tara Singh Vachani, her father's daughter|first=Anjuli|last=Bhargava|date=July 14, 2017|via=Business Standard}}</ref> The first community opened in April 2017 in [[Dehradun]], [[Uttarakhand]].<ref>{{Cite web|url=https://www.forbesindia.com/blog/enterprise/antara-how-analjit-singhs-daughter-is-building-a-new-address-for-senior-citizens/|title=Antara - How Analjit Singh's Daughter is Building a New Address for Senior Citizens | Forbes India Blog|website=Forbes India}}</ref> Antara was the subject of a 2018 case study taught at the [[Indian School of Business]], which explored how it deals with cultural stigma associated with Indian retirement communities and considers the possibilities of changing mindsets in society at large.<ref>{{cite web|url=https://isbinsight.isb.edu/is-india-ready-for-senior-living-services-the-case-of-antara-senior-living/ |title=Is India Ready for Senior Living Services? The Case of Antara Senior Living |publisher=Isbinsight.isb.edu |date= |accessdate=2020-05-01}}</ref> In 2019, Rajit Mehta, former CEO of [[Max Healthcare]], was appointed the managing director and CEO of Antara.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/business/india-business/antara-senior-living-appoints-rajit-mehta-as-md-ceo/articleshow/70573341.cms|title=Antara Senior Living appoints Rajit Mehta as MD & CEO - Times of India|website=The Times of India}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/news-ani/rajit-mehta-appointed-as-md-and-ceo-of-antara-119080701372_1.html|title=Rajit Mehta appointed as MD and CEO of Antara|date=August 7, 2019|via=Business Standard}}</ref>

==Properties and services==
As of 2020, Antara runs 2 communities in the country: in Dehradun and [[Noida]], [[Uttar Pradesh]].<ref name="auto1"/> The Dehradun property was designed by the New York-based architecture firm, [[Perkins Eastman]], and constructed by the [[Shapoorji Pallonji Group]], headquartered in [[Mumbai]].<ref>{{cite web|author=The Pioneer |url=https://www.dailypioneer.com/2014/state-editions/antara-to-create-communities-suited-for-senior-citizens.html |title=Antara to create communities suited for senior citizens |publisher=Dailypioneer.com |date= |accessdate=2020-05-01}}</ref> Antara operates campus-style communities that offer independent living, personalised assisted living, and nursing and home health services in partnership with its parent company's business, [[Max Healthcare]].<ref>{{Cite web|url=https://www.entrepreneur.com/article/282213|title=I'm More Than My Surname: Tara Singh Vachani|first=Punita|last=Sabharwal|date=September 10, 2016|website=Entrepreneur}}</ref>

==References==
{{Reflist|30em}}

==External links==
* {{official|https://antaraseniorliving.com/}}

{{Max Group}}

[[Category:Organizations established in 2011]]
[[Category:Companies based in Delhi]]
[[Category:Retirement communities]]
[[Category:Housing for the elderly]]
[[Category:Elderly care]]
[[Category:Old age in India]]
[[Category:Max Group]]
[[Category:2011 establishments in Delhi]]

Antara Senior Living - Revision history

>BrownHairedGirl at 19:17, 9 April 2021