>BrownHairedGirl at 12:06, 18 April 2021

2021-04-18T12:06:23Z

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{{Use dmy dates|date=May 2018}}
{{Use Indian English|date=May 2018}}
'''Art Deco Mumbai''' (ADMT) is a public charitable trust that is actively involved in spreading awareness about [[Mumbai]]'s [[Art Deco]] heritage since May 2016.<ref>{{Cite news|url=http://www.livemint.com/Leisure/ZHhMJMBcr9xIuDvK7cX5AN/Heritage-hunting-with-Mumbai-Art-Deco.html|title=Heritage hunting with Mumbai Art Deco|last=Sharma|first=Komal|date=2017-07-07|work=livemint.com|access-date=2018-01-10}}</ref><ref>{{Cite journal|title=Deco Dreams|url=https://www.artdecomumbai.com/wp-content/uploads/2018/10/Jet-Wings-International-Oct-2018.pdf|journal=JetWings International|volume=October 2018}}</ref> It is a digital initiative that uses social media (Instagram, Facebook, Twitter) and a website to showcase the built heritage.<ref>{{Cite news|url=https://mumbaimirror.indiatimes.com/mumbai/civic/citys-art-deco-ding-now-just-a-click-away/articleshow/59328119.cms|title=City’s art deco-ding now just a click away – Mumbai Mirror -|work=Mumbai Mirror|access-date=2018-01-10}}</ref> The website is the only repository of information on Art Deco in Mumbai in the public domain.<ref>{{Cite news|url=http://www.natgeotraveller.in/a-digital-diary-of-mumbais-art-deco/|title=A Digital Diary of Mumbai’s Art Deco|work=NatGeoTraveller|access-date=2018-07-24}}</ref><ref name=":0">{{Cite news|last=Chandrashekhar|first=Vaishnavi|date=21 October 2019|title=Discovering Mumbai's Art Deco Treasures|work=The New York Times|url=https://www.nytimes.com/2019/10/21/travel/mumbai-art-deco.html|access-date=25 June 2020}}</ref><ref>{{Cite news|last=Shaikh|first=Shehzin|date=24 November 2018|title=An Ode to Heritage|work=Times Property|url=https://content.magicbricks.com/property-news/mumbai-real-estate-news-industry-news/an-ode-to-heritage/103115.html|access-date=25 June 2020}}</ref>

Since April 2018, Art Deco Mumbai Trust is a member of the International Coalition of Art Deco Societies (ICADS).<ref>{{Cite news|date=4 May 2018|title=City's Art Deco gets global stamp|work=Mid-Day|url=https://www.mid-day.com/articles/mumbai-diary-friday-dossier/19386194|access-date=25 June 2020}}</ref><ref>{{Cite news|last=Kumar|first=Atul|date=2 October 2019|title=Mumbai Mirrored – Dreaming a modern city|work=Mumbai Mirror|url=https://mumbaimirror.indiatimes.com/news-media/mumbaimirrored-dreaming-a-modern-city/articleshow/71401886.cms|access-date=25 June 2020}}</ref><ref>{{Cite web|title=Art Deco Mumbai – International Coalition of Art Deco Societies|url=http://www.icads.info/2018/03/art-deco-mumbai-welcome/|access-date=2018-07-24|website=www.icads.info|language=en-US}}</ref> This membership has enabled the institution to forge partnerships that have fostered knowledge sharing, cultural and educational exchange at a global level.<ref>{{Cite web|title=Mumbai: Art Deco Jewel of India Video Event|url=https://www.artdeco.org/mumbai-art-deco|access-date=2020-10-21|website=ArtDeco.org|language=en}}</ref>

The organisation (ADMT) believes that documentation is a crucial step towards enabling conservation and that transferring heritage from one generation to another is imperative.<ref>{{Cite news|url=https://www.bbc.com/news/world-asia-india-40089753|title=The battle to save Mumbai's art deco buildings|last=Dore|first=Bhavya|date=2017-06-22|work=BBC News|access-date=2018-01-10|language=en-GB}}</ref> They aim to bring Art Deco heritage into Mumbai's mainstream dialogue on heritage and empower the different stakeholders to make conscious decisions.<ref name=":1">{{Cite web|title=Chronicling Mumbai's Art Deco Architecture|url=https://www.youtube.com/watch?v=HYnka9b00WY|access-date=25 June 2020|website=Live History India}}</ref><ref>{{Cite news|url=https://www.citylab.com/design/2017/08/documenting-the-art-deco-riches-of-mumbai/537747/|title=An Eyeful of Mumbai Art Deco|work=CityLab|access-date=2018-01-10|language=en-US}}</ref><ref>{{Cite news|last=Borges|first=Jane|date=21 June 2020|title=Armchair Deco Tour of the Subcontinent|work=Sunday Mid-Day|url=https://www.mid-day.com/articles/armchair-deco-tour-of-the-subcontinent/22850209|access-date=25 June 2020}}</ref><ref>{{Cite web|title=Deco Dekho – Bombay Deco and its Elements|url=https://www.artdecomumbai.com/research/deco-dekho-bombay-deco-and-its-element/|access-date=21 October 2020|website=Art Deco Mumbai Trust}}</ref>

Since its inception, ADMT has undertaken the documentation of art deco heritage in various neighbourhoods within Greater Mumbai.<ref>{{Cite news|url=https://qz.com/1014414/mumbai-has-the-worlds-second-largest-collection-of-art-deco-buildings-but-no-one-notices-them/|title=Mumbai has the world’s second-largest collection of Art Deco buildings but no one notices them|last=Thomas|first=Maria|work=Quartz|access-date=2018-01-10|language=en-US}}</ref><ref>{{Cite web|title=Photo Documentation of Mumbai's Deco – Art Deco|url=https://www.artdecomumbai.com/research/photo-documentation-of-mumbais-deco/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref><ref>{{Cite news|last=G|first=Seetharaman|title=Facades from the past|work=The Economic Times Magazine|url=https://www.artdecomumbai.com/wp-content/uploads/2019/01/The-Economic-Times-13jan2019.pdf|access-date=25 June 2020}}</ref> Through their documentation initiative, they have catalogued numerous Deco buildings in socio-culturally diverse neighbourhoods like Churchgate, Marine Drive, Mohammed Ali Road, Shivaji Park, Matunga, Chembur, and Bandra, among others.<ref name=":0" /><ref>{{Cite web|title=Inventory {{!}} Art Deco Mumbai|url=https://www.artdecomumbai.com/inventory/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref> Their research initiative focuses on disseminating studies that explore social, cultural and political themes around Art Deco buildings in Mumbai, especially building work conceived by first-generation Indian architects in collaboration with homegrown contractors and independent artists.<ref>{{Cite web|title=Architects and firms that shaped Mumbai's World Heritage Site|url=https://www.artdecomumbai.com/research/architects-and-firms-that-shaped-mumbais-world-heritage-site/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref><ref>{{Cite news|title=Art Deco's forgotten hero|work=Mid-Day|url=https://www.mid-day.com/articles/art-decos-forgotten-hero/21065171|access-date=25 June 2020}}</ref><ref>{{Cite web|title=Carving the Legacy: N. G. Pansare, his life and works|url=https://www.artdecomumbai.com/research/carving-a-legacy-of-his-own-n-g-pansare-his-life-and-works/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref>

As part of its outreach initiatives, the organisation engages with different educational and cultural institutions of local and global relevance to spread awareness among the youth about this 20th-century heritage.<ref>{{Cite web|url=http://www.artdecomumbai.com/research/youth-outreach-programme/|title=Youth Outreach Programme – Art Deco|website=www.artdecomumbai.com|language=en-US|access-date=2018-07-24}}</ref><ref>{{Cite web|title=Decoding Art Deco: Revisiting Modernity|url=https://www.avidlearning.in/programmes/2018/a130-decoding-art-deco-revisiting-modernity/|access-date=25 June 2020|website=Avid Learning}}</ref><ref>{{Cite web|title=Deco Detective at School|url=https://www.artdecomumbai.com/research/deco-detectives-at-school/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref><ref>{{Cite web|url=https://www.facebook.com/art.deco.77985/posts/308222429589684|title=Art Deco Mumbai|website=www.facebook.com|language=en|access-date=2018-07-24}}</ref> They also host public lectures that enable city residents to broaden their understanding of Mumbai's Art Deco movement.<ref>{{Cite news|last=Hasan|first=Snigdha|date=8 June 2018|title=Art History Professor Dr Fredo Rivera Talks About Art Deco in Mumbai|work=Mid-Day|url=https://www.mid-day.com/articles/art-history-professor-dr-fredo-rivera-talks-about-art-deco-in-mumbai/19499151|access-date=25 June 2020}}</ref><ref>{{Cite news|date=14 January 2020|title=Talk of the Town|work=Mumbai Mirror|url=https://mumbaimirror.indiatimes.com/others/things-to-do/talk-of-the-town/articleshow/73233019.cms|access-date=25 June 2020}}</ref><ref>{{Cite news|last=Fernandez|first=Fiona|date=20 January 2020|title=Picture Abhi Baaki Hai|work=Mid-Day|url=https://www.mid-day.com/articles/picture-abhi-baaki-hai/22454178|access-date=25 June 2020}}</ref><ref>{{Cite web|title=India's Single Screen Cinemas: Reimagined and Repurposed|url=https://www.artdecomumbai.com/research/indias-single-screen-cinemas-reimagined-and-repurposed/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref><ref name=":1" />

From October 2017 to January 2018, the organisation was commissioned by Mumbai Mirror, a single edition local newspaper, to author a weekly column "Have a Decco" aimed at exploring the relationship of the city with the architectural style (Art Deco) across neighbourhoods.<ref>{{Cite news|last=Thomas|first=Skye A|date=30 October 2017|title=Art Deco: the style that heralded a new future|work=Mumbai Mirror|url=https://mumbaimirror.indiatimes.com/opinion/blogs/art-deco-the-style-that-heralded-a-new-future/articleshow/61331211.cms?|access-date=24 July 2018}}</ref>

On the occasion of International Day for Monuments and Sites 2020, Art Deco Mumbai came online on Google Arts & Culture platform through a new partnership between Google and the Trust.<ref>{{Cite web|title=Partner {{!}} Art Deco Mumbai|url=https://artsandculture.google.com/partner/art-deco-mumbai|access-date=25 June 2020|website=Google Arts & Culture}}</ref><ref>{{Cite news|date=14 May 2020|title=Four for Deco|work=Mid-Day|url=https://www.mid-day.com/articles/mumbai-diary-thursday-dossier/22782234|access-date=25 June 2020}}</ref> This collaboration gives both institutions a unique opportunity to sensitise, showcase, and share Mumbai’s architectural treasures with everyone in the world.<ref>{{Cite web|title=Mumbai's Art Deco gems online on Google Arts & Culture|url=https://www.artdecomumbai.com/research/mumbais-art-deco-gems-online-on-google-arts-culture/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref>

For over a decade, trustees of ADMT have led stakeholder representation in the preparation of the UNESCO Nomination of "[[The Victorian and Art Deco Ensemble of Mumbai|The Victorian Gothic and Art Deco Ensembles of Mumbai]]" successfully inscribed as a World Heritage Site on 30 June 2018.<ref>{{Cite web|url=https://whc.unesco.org/en/news/1845/|title=Four sites added to UNESCO’s World Heritage List|last=Centre|first=UNESCO World Heritage|website=whc.unesco.org|language=en|access-date=2018-07-24}}</ref><ref>{{Cite news|url=https://www.mid-day.com/articles/mumbai-victorian-gothic--art-deco-buildings-bag-citys-3rd-world-heritage-tag/19566193|title=Mumbai: Victorian Gothic Art Deco buildings bag city s 3rd World Heritage tag|date=2018-07-01|work=mid-day|access-date=2018-07-24}}</ref><ref>{{Cite news|url=https://timesofindia.indiatimes.com/city/mumbai/mumbais-victorian-and-art-deco-ensembles-inscribed-as-unesco-world-heritage-site/articleshow/64804480.cms|title=Mumbai's Victorian and Art Deco Ensembles inscribed as UNESCO World Heritage Site – Times of India|work=The Times of India|access-date=2018-07-24}}</ref> This nomination aims to safeguard a total of 94 buildings of which 76 are Art Deco.<ref>{{Cite web|url=http://www.artdecomumbai.com/research/list-of-buildings-architectural-styles-maps-of-the-unesco-precinct/|title=List of Buildings, Architectural Styles & Maps of the UNESCO Precinct – Art Deco|website=www.artdecomumbai.com|language=en-US|access-date=2018-07-24}}</ref><ref>{{Cite web|url=https://whc.unesco.org/en/list/1480|title=Victorian Gothic and Art Deco Ensembles of Mumbai|last=Centre|first=UNESCO World Heritage|website=whc.unesco.org|language=en|access-date=2018-07-24}}</ref> The organisation has incorporated hashtags #WHSOval and #WHSMarineDrive in their website inventory to ease search related to these Art Deco buildings.<ref>{{Cite web|url=http://www.artdecomumbai.com/research/#unesco|title=Research {{!}} Art Deco|website=www.artdecomumbai.com|language=en-US|access-date=2018-07-24}}</ref> Art Deco Mumbai Trust has also designed a pocket-sized map of the UNESCO World Heritage Site that celebrates the architectural legacy of the city in a visually engaging and informative manner.<ref>{{Cite news|last=Ayaz|first=Shaikh|date=4 November 2019|title=Mapping Mumbai's Marvels|work=India Today|url=https://www.indiatoday.in/magazine/leisure/story/20191104-mapping-mumbai-s-marvels-architecture-1612730-2019-10-26|access-date=25 June 2020}}</ref><ref>{{Cite news|last=Ramos|first=Dalreen|date=12 October 2019|title=Putting Mumbai On The Map|work=Mid-Day|url=https://www.mid-day.com/articles/putting-mumbai-on-the-map/21889173|access-date=25 June 2020}}</ref><ref>{{Cite web|title=Map of the UNESCO World Heritage Site|url=https://www.artdecomumbai.com/research/map-of-the-unesco-world-heritage-site/|access-date=25 June 2020|website=Art Deco Mumbai Trust}}</ref> Additionally, ADMT, along with the other stakeholders of Federation of Residents Trusts have produced a short film that spreads awareness about the World Heritage Site and the unique relationship these spaces share with the citizens of Mumbai.<ref>{{Cite web|date=25 January 2020|title=Short Film on the Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site|url=https://www.youtube.com/watch?v=4QB-r2_aZ9U|access-date=25 June 2020|website=YouTube}}</ref><ref>{{Cite web|date=13 October 2019|title=Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site|url=https://www.youtube.com/watch?v=tSm1UFBUKk0&feature=youtu.be|access-date=25 June 2020|website=YouTube}}</ref>

== References ==
{{reflist}}

[[Category:History organisations based in India]]
[[Category:Organisations based in Mumbai]]
[[Category:Organizations established in 2016]]
[[Category:2016 establishments in Maharashtra]]

Art Deco Mumbai - Revision history

>BrownHairedGirl at 12:06, 18 April 2021