Hayaat at 18:05, 3 May 2026

2026-05-03T18:05:13Z

New page

{{Short description|Indian jewellery designer and entrepreneur}}
{{Infobox person
| name = Ashna Mehta
| image =
| birth_name = Ashna Mehta
| birth_date = {{Birth date and age|1996|04|18}}
| birth_place = [[Antwerp]], [[Belgium]]
| education = [[New York University]]
| occupation = Jewellery designer, entrepreneur
| years_active = 2022–present
| known_for = Founder of Bag Bijoux
}}
'''Ashna Mehta''' (born 18 April 1996) is an Indian jewellery designer and entrepreneur. She is the co-founder of the Dubai-based brand Bag Bijoux, noted for high-end jewellery charms designed for luxury handbags.<ref name="HarperBazaar">{{Cite web |date=19 July 2024 |title=The Bijoux Bag Charms Trending At The Ambani Wedding |url=https://www.harpersbazaararabia.com/hbanews/bag-charms-ambani-wedding |access-date=2025-07-14 |website=Harper's Bazaar Arabia}}</ref> Her designs have been featured in international media outlets such as ''[[Vogue (magazine)|Vogue]]'', ''[[Harper's Bazaar|Harper’s Bazaar]]'' Arabia, the ''[[Financial Times]]'', and ''Page Six''.

== Early life and education ==
Mehta was born in [[Antwerp]], Belgium, into a family of Indian diamantaires associated with [[Rosy Blue]], a leading diamond conglomerate.<ref name="Masala">{{Cite web |date=2 November 2024 |title=All you need to know about the monumental Rosy Blue family |url=https://www.masala.com/entertainment/all-you-need-to-know-about-the-monumental-rosy-blue-family-which-shloka-mehta-is-from |access-date=2025-08-22 |website=Masala}}</ref><ref name="ETNow">{{Cite web |date=23 October 2024 |title=Meet Shloka Mehta’s cousin Ashna: jewellery designer for Isha Ambani, Kim Kardashian and more |url=https://www.etnownews.com/et-now-luxe/meet-shloka-mehtas-lesser-known-cousin-ashna-she-has-designed-jewellery-for-mukesh-ambanis-daughter-isha-ambani-kim-kardashian-and-more-article-151350296 |access-date=2025-08-22 |website=ET Now Luxe}}</ref> She studied at [[New York University]] before relocating to Dubai, where she worked alongside her mother, designer Payal Mehta, in her atelier.<ref name="IndiaBusiness">{{Cite web |date=10 October 2024 |title=Meet Ashna Mehta, cousin of Shloka Mehta and luxury jewellery designer |url=https://www.india.com/business/meet-ashna-mehta-lesser-known-cousin-of-mukesh-ambani-badi-bahu-shloka-mehta-has-a-hollywood-connection-she-works-as-luxury-jewelry-designer-isha-ambani-nita-ambani-7734485/ |access-date=2025-08-22 |website=India.com}}</ref>

== Career ==
In 2022, Mehta and her sister Aria co-founded Bag Bijoux, a Dubai-based jewellery brand specialising in gemstone charms designed for luxury handbags.<ref name="Nod">{{Cite web |date=6 December 2024 |title=Diamond Jewellery for Bags? Meet the Sister Duo Behind Bag Bijoux |url=https://thenodmag.com/content/diamond-jewellery-for-bags-aria-ashna-mehta |access-date=2025-08-22 |website=The Nod}}</ref> The charms gained international attention at the 2024 Ambani wedding, where they were seen on Hermès Birkin and Kelly bags and subsequently went viral.<ref name="HarperBazaarArabia">{{Cite web |date=19 July 2024 |title=The Bijoux Bag Charms Trending At The Ambani Wedding |url=https://www.harpersbazaararabia.com/hbanews/bag-charms-ambani-wedding |access-date=2025-08-22 |website=Harper's Bazaar Arabia}}</ref><ref name="GraziaSG">{{Cite web |date=17 July 2024 |title=Bag Bijoux Is The Viral Jewellery Brand That Designed Bag Charms For The Ambani Wedding |url=https://grazia.sg/watches-jewellery/bag-bijoux-bag-charms-ambani-wedding-ashna-mehta/ |access-date=2025-08-22 |website=Grazia Singapore}}</ref><ref name="HTimes">{{Cite web |date=17 October 2024 |title=Shloka Mehta’s cousin designed Isha Ambani’s Kelly bag diamond charms |url=https://www.hindustantimes.com/lifestyle/fashion/shloka-mehtas-cousin-designed-isha-ambanis-kelly-bag-diamond-charms-featuring-her-twins-names-know-rare-deets-101728541998114.html |access-date=2025-08-22 |website=Hindustan Times}}</ref>

The brand debuted at [[Paris Fashion Week]] at Lapérouse in collaboration with ''Vogue'', and was later presented at Sotheby’s in Dubai and Paris.<ref name="Vogue">{{Cite web |date=2 February 2025 |title=Bling and Birkins! Bag Bijoux Fêtes Haute Couture Week in ... |url=https://www.vogue.com/slideshow/bag-bijoux-haute-couture-week-2025 |access-date=2025-07-14 |website=Vogue}}</ref> In 2025, ''Harper’s Bazaar India'' profiled Mehta’s design philosophy in her “True Impression” collection inspired by artisanal craft.<ref name="HBazaarIndia">{{Cite web |date=22 July 2025 |title=True Impression |url=https://www.harpersbazaar.in/fashion/story/true-impression-1248665-2025-07-22 |access-date=2025-08-22 |website=Harper’s Bazaar India}}</ref> ''Harper’s Bazaar Arabia'' also profiled her Birkin collection in 2025, describing it as a “sparkling legacy.”<ref name="HBazaarLegacy">{{Cite web |date=10 March 2025 |title=A Sparkling Legacy: Ashna Mehta’s Birkin-bedecked closet |url=https://www.harpersbazaararabia.com/culture/interiors/a-sparkling-legacy-ashna-mehtas-birkin-bedecked-closet-is-a-treasure-trove-of-true-fashion-wonders |access-date=2025-08-22 |website=Harper’s Bazaar Arabia}}</ref><ref name="ETNow" /><ref name="DNA">{{Cite web |date=30 October 2024 |title=Meet Ashna Mehta, cousin of Shloka Mehta who has designed jewellery for Kim Kardashian, Paris Hilton and Rihanna |url=https://www.dnaindia.com/business/report-meet-ashna-mehta-shloka-mehta-lesser-known-cousin-has-designed-jewellery-for-mukesh-ambani-daughter-isha-ambani-kim-kardashian-paris-hilton-rihanna-3143601 |access-date=2025-08-22 |website=DNA India}}</ref><ref name="IndiaBusiness" />

In January 2025, actress [[Mindy Kaling]] was photographed with a Hermès Kelly bag customised with Bag Bijoux charms engraved with her children’s names, drawing media coverage.<ref name="PageSix">{{Cite web |date=28 January 2025 |title=Mindy Kaling shows off blinged-out Hermès Kelly bag with kids' names |url=https://pagesix.com/2025/01/28/style/mindy-kaling-shows-off-blinged-out-hermes-kelly-bag-with-kids-names/ |access-date=2025-08-22 |website=Page Six}}</ref><ref name="HBazaarLegacy" />

Mehta has designed custom pieces for celebrities including [[Kim Kardashian]], [[Kylie Jenner]], [[Paris Hilton]], [[Winnie Harlow]], and Isha Ambani.<ref name="DNA" /><ref name="HBazaarIndia" /><ref name="HarperBazaarArabia" />

In 2022, she created [[Nicki Minaj]]’s diamond “Barbie” pendant, which was later featured in the exhibition ''Ice Cold: An Exhibition of Hip-Hop Jewelry'' at the [[American Museum of Natural History]] in 2024.<ref name="NYPost">{{Cite news |date=15 May 2024 |title=How Drake, Bad Bunny and Nicki Minaj became part of a new Natural History Museum exhibit |url=https://nypost.com/2024/05/15/entertainment/drake-bad-bunny-nicki-minaj-are-in-natural-history-museum/ |access-date=2025-08-22 |work=New York Post}}</ref><ref name="NaturalDiamonds">{{Cite web |date=9 May 2024 |title=Ice Cold: Hip-Hop’s Diamond Clad Legacy Takes Center Stage at AMNH |url=https://www.naturaldiamonds.com/culture-and-style/ice-cold-hip-hop-legacy-amnh-exhibit |access-date=2025-08-22 |website=Natural Diamonds}}</ref>

In 2025, Bag Bijoux received international attention after reality television personality Kylie Jenner was seen carrying a handbag featuring a custom Bag Bijoux charm.<ref name="KhaleejTimes">{{Cite web |date=2025 |title=Kylie Jenner bag charm Ashna Mehta Dubai |url=https://www.khaleejtimes.com/lifestyle/kylie-jenner-bag-charm-ashna-mehta-dubai |access-date=2026-05-03 |website=Khaleej Times}}</ref> In an interview with ''Khaleej Times'', Mehta stated that the moment ''"solidified bag jewellery as a new product category"'' and brought wider recognition to her work.<ref name="KhaleejTimes" />

Her designs have also been associated with high-profile clients including Nita Ambani, whose customised Hermès Birkin bag featuring jewellery elements was covered in international media.<ref name="LuxuryLaunches">{{Cite web |date=2025 |title=Nita Ambani jeweled Birkin |url=https://luxurylaunches.com/celebrities/nita-ambani-jeweled-birkin-11292025.php |access-date=2026-05-03 |website=Luxurylaunches}}</ref>

== References ==
{{Reflist}}

{{DEFAULTSORT:Mehta, Ashna}}
[[Category:1996 births]]
[[Category:Living people]]
[[Category:New York University alumni]]
[[Category:People from Antwerp]]

Ashna Mehta - Revision history

Hayaat at 18:05, 3 May 2026