Robxgr at 10:20, 8 February 2026

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{{pp|small=yes}}
{{Short description|Indian television series producer}}
{{Use dmy dates|date=March 2022}}
{{Use Indian English|date=August 2019}}
{{Infobox person
| name = Ashit Kumarr Modi
| image = Asit Kumar Modi.jpg
| caption = Asit in 2013
| birth_date = {{Birth date and age|1966|12|24|df=yes}}
| birth_place = Puna (present–day [[Pune]]), [[Maharashtra]], [[India]]
| alma_mater = Shri Chinai College of Commerce and Economics<br>{{small|([[Bachelor of Commerce]])}}
| occupation = {{hlist|[[Actor]]|[[Film director|Director]]|[[Film producer|Producer]]}}
| known_for = {{Lang|hi-latn|[[Taarak Mehta Ka Ooltah Chashmah]]}}
| spouse = Neela Asit Modi
}}

'''Asit Kumarr Modi''' (born 24 December 1966) is an Indian television producer, director, actor and founder of [[Neela Film Productions]]. He is known for producing the serials, [[Saarrthi]], {{Lang|hi-latn|[[Taarak Mehta Ka Ooltah Chashmah]]}}, ''SAB Khelo SAB Jeeto!'',<ref>{{cite web|url=http://www.afaqs.com/media/media_newslets/?id=56816_SAB+TV+launches+their+first+ever+game+show+SAB+Khelo+SAB+Jeeto|title=SAB TV launches their first ever game show 'SAB Khelo SAB Jeeto'!|work=afaqs.com|access-date=13 February 2015|archive-url=https://web.archive.org/web/20160304194437/http://www.afaqs.com/media/media_newslets/?id=56816_SAB+TV+launches+their+first+ever+game+show+SAB+Khelo+SAB+Jeeto|archive-date=4 March 2016|url-status=dead}}</ref> ''[[Wah! Wah! Kya Baat Hai!]]'', ''[[Krishnaben Khakhrawala]]'', ''[[Pyaar Mein Twist (TV series)|Pyaar Mein Twist]]'', ''Meri Biwi Wonderful'',<ref>{{cite web|url=http://timesofindia.indiatimes.com/tv/news/hindi/It-took-me-eight-years-to-get-Taarak-Mehta-on-air-Asit-Kumar-Modi/articleshow/17706292.cms|title=It took me eight years to get Taarak Mehta.. on air: Asit Kumar Modi|work=The Times of India}}</ref> ''Yeh Duniya Hai Rangeen''<ref name="toi-18609343">{{cite web|url=http://timesofindia.indiatimes.com/tv/news/hindi/Neela-Telefilms-to-produce-a-film/articleshow/18609343.cms|title=Neela Telefilms to produce a film|work=The Times of India}}</ref> and ''Hum Sab fake Hai''.

Modi and his team of {{Lang|hi-latn|Tarak Mehta Ka Ooltah Chashmah}} were among the first nine citizens of [[India]] to be nominated by the India's Prime Minister [[Narendra Modi]] to promote his [[Swachh Bharat Mission|Clean bhachau Campaign]].<ref>{{cite news|url=http://timesofindia.indiatimes.com/tv/news/hindi/PM-Narendra-Modi-invites-Asit-Kumar-Modi-for-Clean-India-Campaign/articleshow/44199093.cms|title=PM Mr Narendra Modi(PM of India) invites Ashit Kumar Modi for Clean India Campaigning|date=3 October 2014|work=The Times of India}}</ref>

== Education ==
He pursued a Bachelor's degree in Commerce from MK Gandhi College, [[Mumbai]].{{failed verification|date=March 2015}}

== Career ==
Asit founded the television production company [[Neela Film Productions|Neela Tele Films Private Limited]] (now Neela Film Productions) in 1995, with producing the first show of the company ''Hum Sab Ek Hain'',<ref name="toi-18609343" /> followed by shows in other genres including comedy, drama, poetry series and reality/game shows.

The Hindi sitcom {{Lang|hi-latn|[[Taarak Mehta Ka Ooltah Chashmah]]}} aired on [[Sony SAB]] is based on Gujarati humorist [[Tarak Mehta]]'s weekly column ''Duniya Ne Undha Chashma'' published in the Gujarati magazine [[Chitralekha (weekly)|''Chitralekha'']].Asit modified the show's story for the present-day audience.

== Controversies ==

=== Lawsuit over unpaid dues ===
In 2023, ''[[Taarak Mehta Ka Ooltah Chashmah]]'' actor [[Shailesh Lodha]] filed a case against Asit Kumarr Modi and his production company over alleged non-payment of dues for his work on the series. Lodha, who portrayed the titular character Taarak Mehta for around 14 years, had left the show in 2022 after a reported dispute with the makers over creative and contractual issues.<ref>{{Cite web |last= |first= |date=2023-03-01 |title=Shailesh Lodha breaks silence on quitting TMKOC: Producer cannot be bigger than actor |url=https://www.timesnownews.com/entertainment-news/shailesh-lodha-breaks-silence-on-quitting-taarak-mehta-ka-ooltah-chashmah-producer-cannot-be-bigger-than-actor-article-98338384 |access-date=2025-12-01 |website=Times Now |language=en}}</ref>

Lodha initiated legal proceedings before the [[National Company Law Tribunal]] (NCLT) in Mumbai under the Insolvency and Bankruptcy Code, claiming that his professional fees had not been cleared even after repeated follow-ups.<ref>{{Cite news |last= |first= |date=2023-04-11 |title=Shailesh Lodha sues Taarak Mehta Ka Ooltah Chashmah makers, show’s project head says ‘never denied or refused to give his payment’ |url=https://indianexpress.com/article/entertainment/television/shailesh-lodha-sues-taarak-mehta-ka-ooltah-chashmah-makers-over-unpaid-dues-8566849/ |access-date=2025-12-01 |work=The Indian Express |language=en}}</ref> According to reports, his petition stated that the producers owed him fees for multiple episodes, and he sought relief through the corporate insolvency route after internal attempts to resolve the matter allegedly failed.<ref>{{Cite news |date=2023-08-05 |title='Taarak Mehta...' actor Shailesh Lodha wins lawsuit against producer on pending dues |url=https://www.indiatoday.in/television/celebrity/story/taarak-mehta-actor-shailesh-lodha-wins-lawsuit-against-producer-on-pending-dues-2416682-2023-08-05 |access-date=2025-12-01 |website=India Today |language=en}}</ref>

On 5 August 2023, the NCLT-based dispute was reported to have been settled by consent between the parties. As part of the settlement, Modi’s production house agreed to pay Lodha approximately ₹1.05 crore via demand draft towards his outstanding dues.<ref>{{Cite news |last=HT Entertainment Desk |date=2023-08-05 |title=Shailesh Lodha wins ₹1 crore lawsuit against Taarak Mehta Ka Ooltah Chashmah's Asit Modi: It was about seeking justice |url=https://www.hindustantimes.com/entertainment/tv/shailesh-lodha-wins-rs-1-crore-suit-against-taarak-mehta-ka-ooltah-chashmah-producer-asit-modi-101691218359229.html |access-date=2025-12-01 |work=Hindustan Times |language=en}}</ref><ref>{{Cite web |date=2023-08-05 |title='Taarak Mehta...' actor Shailesh Lodha wins lawsuit against producer on pending dues |url=https://www.indiatoday.in/television/celebrity/story/taarak-mehta-actor-shailesh-lodha-wins-lawsuit-against-producer-on-pending-dues-2416682-2023-08-05 |access-date=2025-12-01 |website=India Today |language=en}}</ref> Lodha described the outcome as a matter of “justice” and “self-respect” rather than money, stating that he pursued the case to set a precedent for timely payment to artists.<ref>{{Cite news |last= |first= |date=2023-08-05 |title=Shailesh Lodha wins ₹1 crore lawsuit against Taarak Mehta Ka Ooltah Chashmah's Asit Modi: It was about seeking justice |url=https://www.hindustantimes.com/entertainment/tv/shailesh-lodha-wins-rs-1-crore-suit-against-taarak-mehta-ka-ooltah-chashmah-producer-asit-modi-101691218359229.html |access-date=2025-12-01 |work=Hindustan Times |language=en}}</ref>

The show’s project head, Sohail Ramani, claimed in an interview that the production house had “never denied or refused” to pay Lodha and that the delay was linked to formal paperwork and clearances allegedly not completed by the actor.<ref>{{Cite news |date=2023-04-11 |title=Shailesh Lodha sues Taarak Mehta Ka Ooltah Chashmah makers, show’s project head says ‘never denied or refused to give his payment’ |url=https://indianexpress.com/article/entertainment/television/shailesh-lodha-sues-taarak-mehta-ka-ooltah-chashmah-makers-over-unpaid-dues-8566849/ |access-date=2025-12-01 |work=The Indian Express |language=en}}</ref>

=== Sexual harassment and workplace harassment allegations ===
In May 2023, actress [[Jennifer Mistry Bansiwal]], who played Roshan Sodhi on ''Taarak Mehta Ka Ooltah Chashmah'', publicly accused Modi of sexual harassment and misconduct on the show’s set. She alleged that, over several years, he had made inappropriate comments, unsolicited advances and remarks of a sexual nature during work-related interactions.<ref>{{Cite news |date=2023-06-20 |title=Exclusive - Taarak Mehta actress Jennifer Mistry Bansiwal reveals producer Asit Kumarr Modi has responded to her complaint and put some serious allegations on her |url=https://timesofindia.indiatimes.com/tv/news/hindi/exclusive-taarak-mehta-actress-jennifer-mistry-bansiwal-reveals-producer-asit-kumarr-modi-has-responded-to-her-complaint-and-put-some-serious-allegations-on-her/articleshow/101115045.cms |access-date=2025-12-01 |work=The Times of India |language=en}}</ref>

According to Mistry, some of the alleged incidents dated back to 2018, when she approached Modi to complain about the behaviour of an operations head and was met, instead, with remarks on her appearance that she considered inappropriate.<ref>{{Cite news |last=ET Online |date=2025-07-28 |title=Jennifer Mistry drops bombshell, alleges years of sexual harassment by Taarak Mehta producer Asit Modi: 'It completely scared me' |url=https://economictimes.indiatimes.com/magazines/panache/jennifer-mistry-bansiwal-drops-bombshell-alleges-years-of-sexual-harassment-by-taarak-mehta-ka-ooltah-chashmah-producer-asit-modi-it-completely-scared-me/articleshow/122957325.cms |access-date=2025-12-01 |work=The Economic Times |language=en}}</ref> She further claimed that during a 2019 overseas shoot in Singapore, Modi allegedly suggested they drink together in his hotel room and made comments about her lips that she perceived as sexually suggestive and distressing.<ref>{{Cite news |last=ET Online |date=2025-07-28 |title=Jennifer Mistry drops bombshell, alleges years of sexual harassment by Taarak Mehta producer Asit Modi: 'It completely scared me' |url=https://economictimes.indiatimes.com/magazines/panache/jennifer-mistry-bansiwal-drops-bombshell-alleges-years-of-sexual-harassment-by-taarak-mehta-ka-ooltah-chashmah-producer-asit-modi-it-completely-scared-me/articleshow/122957325.cms |access-date=2025-12-01 |work=The Economic Times |language=en}}</ref> She also described a 2022 incident relating to documentation for an overseas trip, alleging that Modi again made personal, suggestive remarks when she sought help with a visa letter.<ref>{{Cite news |last=ET Online |date=2025-07-28 |title=Jennifer Mistry drops bombshell, alleges years of sexual harassment by Taarak Mehta producer Asit Modi: 'It completely scared me' |url=https://economictimes.indiatimes.com/magazines/panache/jennifer-mistry-bansiwal-drops-bombshell-alleges-years-of-sexual-harassment-by-taarak-mehta-ka-ooltah-chashmah-producer-asit-modi-it-completely-scared-me/articleshow/122957325.cms |access-date=2025-12-01 |work=The Economic Times |language=en}}</ref>

Mistry alleged that she initially remained quiet out of fear of losing work, but later raised the issue formally. She stated that on 8 March 2023 she sent a legal notice to Modi and senior production executives and also wrote to relevant authorities. She subsequently filed a complaint at Powai police station, after which an FIR was registered against Modi, operations head Sohail Ramani and executive producer Jatin Bajaj on sexual-harassment-related charges.<ref>{{Cite news |date=2023-06-20 |title=FIR against 'Taarak Mehta Ka Ooltah Chashmah' producer Asit Kumarr Modi, 2 others in sexual harassment case |url=https://economictimes.indiatimes.com/magazines/panache/fir-against-taarak-mehta-ka-ooltah-chashmah-producer-asit-kumarr-modi-2-others-in-sexual-harassment-case/articleshow/101125447.cms |access-date=2025-12-01 |work=The Economic Times |language=en}}</ref><ref>{{Cite news |date=2023-06-20 |title=Exclusive - Taarak Mehta actress Jennifer Mistry Bansiwal on FIR against Asit Kumarr Modi: I want public apology from him |url=https://timesofindia.indiatimes.com/tv/news/hindi/exclusive-taarak-mehta-actress-jennifer-mistry-bansiwal-on-fir-against-asit-kumarr-modi-i-want-public-apology-from-him/articleshow/101170890.cms |access-date=2025-12-01 |work=The Times of India |language=en}}</ref> In interviews, she also alleged that the production was a “male-chauvinistic” workplace and that actors faced what she described as “bonded labour” like conditions, including pressure over working hours and leave.<ref>{{Cite news |date=2023-06-20 |title=Exclusive - Taarak Mehta actress Jennifer Mistry Bansiwal on FIR against Asit Kumarr Modi: I want public apology from him |url=https://timesofindia.indiatimes.com/tv/news/hindi/exclusive-taarak-mehta-actress-jennifer-mistry-bansiwal-on-fir-against-asit-kumarr-modi-i-want-public-apology-from-him/articleshow/101170890.cms |access-date=2025-12-01 |work=The Times of India |language=en}}</ref>

In March 2024, a local committee constituted under workplace-harassment rules reportedly delivered a verdict in the case, the committee found in Mistry’s favour and directed Modi to clear her pending dues and pay an additional ₹5 lakh as compensation for harassment, with the total amount she said was owed to her being around ₹25–30 lakh.<ref>{{Cite news |last=HT Entertainment Desk |date=2024-03-26 |title=Taarak Mehta Ka Ooltah Chashmah's Jennifer reacts to sexual harassment case verdict; says Asit Modi owes her ₹30 lakh |url=https://www.hindustantimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-jennifer-mistry-bansiwal-sexual-harassment-case-verdict-asit-modi-rs-25-30-lakh-101711452089191.html |access-date=2025-12-01 |work=Hindustan Times |language=en}}</ref> Mistry stated that the verdict confirmed her allegations but expressed disappointment that, in her view, there was no further punitive action against the accused and that she had yet to receive the full amount ordered.<ref>{{Cite news |last=HT Entertainment Desk |date=2024-03-26 |title=Taarak Mehta Ka Ooltah Chashmah's Jennifer reacts to sexual harassment case verdict; says Asit Modi owes her ₹30 lakh |url=https://www.hindustantimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-jennifer-mistry-bansiwal-sexual-harassment-case-verdict-asit-modi-rs-25-30-lakh-101711452089191.html |access-date=2025-12-01 |work=Hindustan Times |language=en}}</ref>

In 2025, Mistry reiterated her allegations, saying the incidents had left her “completely scared” and had contributed to severe mental distress, including depression and suicidal thoughts, over several years.<ref>{{Cite news |last=ET Online |date=2025-07-28 |title=Jennifer Mistry drops bombshell, alleges years of sexual harassment by Taarak Mehta producer Asit Modi: 'It completely scared me' |url=https://economictimes.indiatimes.com/magazines/panache/jennifer-mistry-bansiwal-drops-bombshell-alleges-years-of-sexual-harassment-by-taarak-mehta-ka-ooltah-chashmah-producer-asit-modi-it-completely-scared-me/articleshow/122957325.cms |access-date=2025-12-01 |work=The Economic Times |language=en}}</ref>

Modi has denied all allegations of sexual harassment and wrongdoing. In May 2023, he described the accusations as “fake and baseless”, claimed that the production had “sacked” Mistry from the show, and said that he and his team had documentary proof to support their position.<ref>{{Cite news |last=Tiwari |first=Vijaya |date=2023-05-11 |title=Exclusive - Taarak Mehta Ka Oolthah Chashmah producer Asit Kumarr Modi calls Jennifer Mistry Bansiwal's sexual harassment allegations baseless |url=https://timesofindia.indiatimes.com/tv/news/hindi/exclusive-taarak-mehta-ka-oolthah-chashmah-producer-asit-kumarr-modi-calls-jennifer-mistry-bansiwals-sexual-harassment-allegations-baseless/articleshow/100157557.cms |access-date=2025-12-01 |work=The Times of India |language=en}}</ref> In a separate interview, he stated that he considered his cast and crew “like family” and that he had “never done anything wrong to anyone”.<ref>{{Cite news |date=2023-08-02 |title=Taarak Mehta Ka Ooltah Chashmah producer responds to allegations of sexual, mental harassment |url=https://indianexpress.com/article/entertainment/television/taarak-mehta-ka-ooltah-chashmah-producer-asit-kumarr-modi-replies-allegations-sexual-mental-harassment-8872616/ |access-date=2025-12-01 |work=The Indian Express |language=en}}</ref>

== Filmography ==
{| class="wikitable sortable"
! Year !! Film / Serial !! Role !! Notes
|-
|1998–2001
|''Hum Sab Ek Hai''
|Producer
| TV show
|-
| 2004 || ''[[Yeh Lamhe Judaai Ke]]''|| Actor|| Film
|-
| 2004–2008 || ''[[Saarrthi]]''|| Producer|| TV show
|-
| 2008–present || {{Lang|hi-latn|[[Taarak Mehta Ka Ooltah Chashmah]]}} || rowspan="5" | Producer|| TV show
|-
| 2010–2011 || ''[[Krishnaben Khakhrawala]]'' ||TV show
|-
|2013–2014
|[[Wah! Wah! Kya Baat Hai!|''Wah! Wah! Kya Baat hai!'']]
|Reality show / stand-up comedy
|-
|2013–2014
|''Sab Khelo Sab Jeeto''
|Game show
|-
| 2021–present || ''[[Taarak Mehta Ka Chhota Chashmah]]''|| Animated television series
|}

== Awards and recognition ==
*5th National Conference organized by the HR Club<ref>{{cite web|url=http://www.thesmetimes.com/index.php/extras/sme-updates/1909-the-hr-club-organizes-5th-national-conference-game-changers.html |title=The HR Club organizes 5th National Conference : Game Changers |author=Altaf Hussain |work=thesmetimes.com |url-status=dead |archiveurl=https://web.archive.org/web/20151004052300/http://www.thesmetimes.com/index.php/extras/sme-updates/1909-the-hr-club-organizes-5th-national-conference-game-changers.html |archivedate=4 October 2015 }}</ref>
*[[Indian Television Academy Awards]]<ref>{{cite web|url=http://www.indiantelevisionacademy.com/site/awards_hhita_details_new.php?year=2010 |archive-url=https://web.archive.org/web/20100820113113/http://www.indiantelevisionacademy.com/site/awards_hhita_details_new.php?year=2010 |url-status=dead |archive-date=20 August 2010 |title=2010 – The Indian Television Academy Awards |work=indiantelevisionacademy.com }}</ref>
*[[Indian Telly Awards]]<ref>{{cite web|url=http://tellyawards.indiantelevision.com/y2k10/winners.php|title=The Tenth Indian Telly Awards|work=indiantelevision.com|access-date=10 March 2015|archive-url=https://web.archive.org/web/20131016040245/http://tellyawards.indiantelevision.com/y2k10/winners.php|archive-date=16 October 2013|url-status=dead}}</ref>
* Lion's Gold Award by Lion's Club Mumbai<ref>{{cite web|url=http://www.pinkvilla.com/entertainmenttags/lions-gold-awards-2010/winners-lions-gold-awards-2010-0|title=Winners of Lions Gold Awards 2010|work=PINKVILLA|access-date=10 March 2015|archive-date=16 January 2011|archive-url=https://web.archive.org/web/20110116044003/http://www.pinkvilla.com/entertainmenttags/lions-gold-awards-2010/winners-lions-gold-awards-2010-0|url-status=dead}}</ref>

== References ==
{{reflist}}
== External links ==
* {{IMDB name|4029297}}

{{DEFAULTSORT:Modi, Asit Kumar}}
[[Category:1966 births]]
[[Category:Living people]]
[[Category:Indian television producers]]
[[Category:People from Maharashtra]]

Asit Kumarr Modi - Revision history

Robxgr at 10:20, 8 February 2026