https://indianpedia.org/index.php?action=history&feed=atom&title=Audience_Measurement_and_Analytics_Ltd._aMapAudience Measurement and Analytics Ltd. aMap - Revision history2026-07-30T22:33:30ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Audience_Measurement_and_Analytics_Ltd._aMap&diff=106155&oldid=prev>PohranicniStraze at 23:03, 12 September 20202020-09-12T23:03:44Z<p></p>
<p><b>New page</b></p><div>'''Audience Measurement & Analytics Limited (aMap)''' is an overnight TV [[audience measurement]] system that used to provide data on [[television in India]] such as demographics, ownership, and viewership. It also runs the AmapDigital, an overnight DTH ([[Direct-To-Home|Direct-to-home]]) TV [[audience measurement]] panel.<ref>[http://www.financialexpress.com/news/realtime-trp-rating-starts-with-dth-viewers/357783/ Real-time TRP rating starts with DTH viewers] [[The Financial Express (India)|The Financial Express]]</ref> The data is now being provided by [[Broadcast Audience Research Council|Broadcast Audience Research Council (BARC) India]]. <br />
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==Background==<br />
aMap began in 2004 on the basis of its research in [[India]], which showed that a number of opinion leaders felt that the industry required an audience measurement system.<br />
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aMap collects viewership data using Telecontrol VIII data collection units sourced from Telecontrol AG, and wireless connections using GSM modems.<br />
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==Activities==<br />
aMap provides data on television ratings, [[gross rating points]] (GRP), reach, time spent, [[market share]], target groups, connectivity of channels, content analysis and more.<br />
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aMap has an overnight panel encompassing 6,000 metered homes.<br />
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aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers.<ref>[http://timesofindia.indiatimes.com/articleshow/803398.cms New TV rating system to challenge TAM monopoly] ''[[The Times of India]]''</ref><ref name="hindu">[http://www.thehindubusinessline.in/2004/08/04/stories/2004080401660900.htm aMap brings TV ratings online] ''[[The Hindu]]'', ''[[Business Line]]''</ref> Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across [[durabl]]e ownership, [[vehicle]] ownership, type of TV, size of [[household]], occupation and education of individuals, monthly household income, [[children]] at home, chief wage earner, type of dwelling and more.<br />
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==aMap's methodology==<br />
A team of Telecontrol experts, three professors at [[Indian Institutes of Management|IIM]] Ahmedabad has developed mathematical and statistical modules that help aMap undertaking a data health check every day. <br />
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==aMap chosen as audience measurement currency by Eurodata TV worldwide==<br />
Eurodata TV Worldwide has released, ‘One Television Year in the World’<ref>[http://www.mediametrie.fr/webmail/newsletterDI/2010_02/ANTV.pdf One Television Year in the World 2010] Eurodata TV Worldwide</ref> a handbook on TV audience measurement data across the world. <br />
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“Eurodata TV Worldwide” is the international data bank of TV programmes and audiences, which now covers over 2000 channels throughout 80 territories and provides daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the authorized institute based in each country. For India the institute is aMap. <br />
<ref>[http://www.indiantelevision.com/mam/headlines/y2k9/mar/marmam87.php aMap chosen as audience measurement currency by Eurodata TV Worldwide] IndianTelevision.com</ref><br />
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==Connectivity data==<br />
aMap is the only system in India that gathers and disseminates connectivity data on an overnight basis, for three times of the day. To aMap’s subscribers, data is provided on an overnight basis by market and by band. The bands in which data is disseminated are Prime band, Colour Band, S Band, Ultra High Frequency (UHF) and Hyper Band.<ref name="dna">[http://www.dnaindia.com/report.asp?newsid=1229263 aMap tool to monitor broadcaster presence] ''[[DNA (newspaper)|DNA Money]]''</ref><br />
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It gives the percentage of homes that receive a channel on a particular band.<br />
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==Audience Research Laboratory==<br />
aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the [[Mudra Institute of Communications, Ahmedabad|MICA]] campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology, [[anthropology]], [[advocacy]] and [[market research]] to explore [[audience]] research data.<br />
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==See also==<br />
*[[Tam media research|TAM Media Research]]<br />
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*[[Broadcast Audience Research Council|Broadcast Audience Research Council (BARC) India]]<br />
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==References==<br />
{{Reflist|2}}<br />
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==External links==<br />
* [https://web.archive.org/web/20160623171847/http://audiencemap.com/ Official website]<br />
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{{DEFAULTSORT:Audience Measurement And Analytics Ltd. (Amap)}}<br />
[[Category:Public opinion research companies]]<br />
[[Category:Market research companies of India]]<br />
[[Category:Audience measurement]]<br />
[[Category:Indian companies established in 2004]]<br />
[[Category:Television terminology]]<br />
[[Category:Technology companies established in 2004]]</div>>PohranicniStraze