imported>Wbm1058 at 22:08, 18 July 2021

2021-07-18T22:08:42Z

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{{Short description|Indian financial services company}}

{{notability|Companies|date=September 2018}}
{{Infobox company
| name = Axis Direct
| type = [[Private company|Private]]
| logo = Axis Direct.png
| logo_caption = Axis_Direct
| caption =
| foundation = 2011
| founder =
| location_city = [[Mumbai, Maharashtra]]
| location_country = India
| area_served =
| key_people = B. Gopkumar, Managing Director & CEO<br/> Anand Shaha, Executive Director<br/>

| num_employees = 2,100+
| revenue = {{INRConvert|5.62|b}}
| operating_income =
| net_income =
| assets =
| equity =
| industry = [[Brokerage firm|Stock Broker]]<br/>[[Financial services]]
| subsid =
| parent = [[Axis Bank]]
| products = Equity, Derivatives, Commodities, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPO
| homepage = {{url|https://simplehai.axisdirect.in}}
}}

'''Axis Direct''' is the flagship brand under Axis Securities Limited, a subsidiary of [[Axis Bank]] in [[India]]. Its main offices are in [[Mumbai]]. The company employs over 2,100 people.

==History==
In 2010, Axis Sales Limited acquired approvals/registrations from the regulatory authorities for brokering business on [[stock exchange]]s. With the inclusion of retail brokering, the company was renamed Axis Securities and Sales Limited and its brokering business was branded Axis Direct in January 2011.
The company is the online brand of Axis Securities,a wholly owned subsidiary of Axis Bank.<ref name="Axis Ref2">{{cite news |title=Axis Direct launches Yield to make Investments in Bonds and Debentures hassles free |url=http://www.uniindia.com/axis-direct-launches-yield-to-make-investments-in-bonds-debentures-hassle-free/business-economy/news/2333431.html |access-date=5 May 2021 |publisher=uniindia |date=3 March 2021}}</ref>

==Products and services==
Axis Direct provides a 3-in-1 Online Investment Account<ref>{{cite news|title=Axis Securities launches ‘Axis Direct Investment Kit’|url=http://ipowala.in/axisdirect-review/|accessdate=12 May 2021}}</ref> which is a combination of Axis Bank Savings along with an Axis Direct trading and Demat account services:

* Equities – Invest online in stocks of listed companies
* Mutual Funds – Invest in mutual funds including equity, hybrid, tax saving or debt schemes from asset management companies
* SIPs – Systematic investment plan that allows automated investments
* IPOs - Invest in initial public offerings (IPO)
* Derivatives – Hedge or speculate on the price movement of stocks or index through its derivative products viz. Futures and Options
* Bonds, NCDs & Corporate FDs – Invest in fixed income instruments such as bonds, NCDs and Corporate FDs
* ETFs - Invest in [[exchange-traded fund]]s
* Value Added Services - Provides investing and trading ideas, along with financial tools and calculators, tax solutions, will planning and robot advisors.
* MCX - Invest in bullion, metals, energy and agricultural commodities<ref>{{cite news|title=Axis Securities takes membership on MCX platform|url=https://www.outlookindia.com/newsscroll/axis-securities-takes-membership-on-mcx-platform/1233202|accessdate=22 January 2018|date=18 January 2018}}</ref>
* NCDEX - Benefit from the bank's membership in NCDEX to invest in agriculture and non-agriculture commodities business, especially from semi-urban and rural India<ref>{{cite news|title=Axis Securities takes membership of NCDEX|url=https://economictimes.indiatimes.com/markets/stocks/news/axis-securities-takes-membershio-of-ncdex/articleshow/61918570.cms|accessdate=22 January 2018|date=5 December 2017}}</ref>
* Equity smallcases - Invest in a curated basket of stocks based on a theme or market trend.<ref>{{cite news|title=March of ideas: Brokering firms line up thematic play|url=https://www.dnaindia.com/personal-finance/report-march-of-ideas-brokering-firms-line-up-thematic-play-2640850|date=24 July 2018}}</ref>

The company had launched an online platform to buy and sell bonds and debentures in the secondary market called "YIELD" on March 2021.<ref name="Axis Ref2" /> It is first of its kind initiative allowing retail investors direct access to debt instruments and is a simple investment process removing the hassle of filling up of physical forms and the need for separate KYC with bond institutions. Thr process facilitates transactions of secure options by aggregating only "AAA" to "A" rated quality debt instruments which are available for investments in secondary market and by offering competitive rates and technical know-how this system enables the investors to make right investment decisions.

==Mobile app==
The Mobile App allows customers buy and sell, watch their portfolio, track live markets and trade on the go. Mobile voice-based trading, the first in [[India]] to provide a touch-free stock trading experience.<ref>{{cite web|title=Press the Mic and Trade Your Stock with Voice Commands from this App|url=http://bwdisrupt.businessworld.in/article/Press-the-Mic-and-Trade-Your-Stock-with-Voice-Commands-from-this-App/24-05-2017-118838/|website=Business World|accessdate=1 June 2017}}</ref>

==References==
{{Reflist}}

==External links==
* [https://simplehai.axisdirect.in Official Website]
* [http://ipowala.in/axisdirect-review/ Axis Direct Review]

{{Financial services in India}}
{{Online brokerages}}

[[Category:Financial services companies of India]]
[[Category:Indian companies established in 2011]]
[[Category:Financial services companies based in Mumbai]]
[[Category:Brokerage firms]]
[[Category:Axis Bank]]
[[Category:List of Institutions using TCS BaNCS]]
[[Category:2011 establishments in Maharashtra]]
[[Category:Financial services companies established in 2011]]

Axis Direct - Revision history

imported>Wbm1058 at 22:08, 18 July 2021