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{{Use dmy dates|date=February 2017}}

{{Infobox project| name = Beti Bachao Beti Padhao
| image = Beti Bachao Beti Padhao logo.svg
| country = India
| primeminister = [[Narendra Modi]]
| ministry = A joint initiative of [[Ministry of Women and Child Development|MoWCD]], [[Ministry of Health and Family Welfare|MoHFW]] and [[Ministry of Education (India)|MoE]]
| launched = {{start date and age|2015|01|22|df=y}}
| current_status = Active
}}
'''Beti Bachao, Beti Padhao''' ({{trans}} Save the girl child, educate the girl child) is a campaign of the [[Government of India]] that aims to generate awareness and improve the efficiency of welfare services intended for girls in India. The scheme was launched with an initial funding of {{INRConvert|100|c}}.<ref name="Beti_bachao_beti_padhao_campaign_24072014"/> It mainly targets the clusters in [[Uttar Pradesh]], [[Haryana]], [[Uttarakhand]], [[Punjab, India|Punjab]], [[Bihar]] and [[Delhi]].<ref>{{cite web|url=http://www.hindustantimes.com/india-news/up-govt-sounds-alert-over-beti-bachao-beti-padhao-scheme-fraud/story-Qmns8pm4xqBtFyWNGMuyoI.html|title=UP govt sounds alert over Beti Bachao Beti Padhao scheme fraud|work=[[Hindustan Times]]|author=K Sandeep Kumar, Rajeev Mullick|date=19 May 2017|access-date=12 June 2017}}</ref><ref>{{cite web|url=http://indianexpress.com/article/india/haryana-govt-cautions-people-against-frauds-under-beti-bachao-beti-padhao-scheme-4589990/|title=Haryana govt cautions people against frauds under Beti Bachao-Beti Padhao scheme|work=[[The Indian Express]]|date=28 March 2017|author=Press Trust of India|author-link=Press Trust of India|access-date=12 June 2017}}</ref>

==Background==
According to census data in India, the [[child sex ratio]] (0–6 years) in India was 927 girls per 1,000 boys in 2001, which dropped to 918<ref name="Beti_bachao_beti_padhao_campaign_24072014"/> girls for every 1,000 boys in 2011. In the Population Census of 2011, it was revealed that the population ratio of India 2011 is 919 females per 1000 of males. The Sex Ratio 2011 shows a downward trend from the census 2001 data.<ref name="Beti_bachao_beti_padhao_campaign_24072014"/>

Speaking on the occasion of [[International Day of the Girl Child]] in 2014, the [[Prime Minister of India|Prime Minister]], [[Narendra Modi]] had called for the eradication of [[female foeticide]] and invited suggestions from the citizens of India via the [[MyGov.in]] portal.<ref>{{cite news|url=http://www.dnaindia.com/india/report-pm-narendra-modi-invites-ideas-on-beti-bachao-beti-padhao-2025163|title=PM Narendra Modi invites ideas on "Beti Bachao, Beti Padhao"|date=11 October 2014|work=DNA India |access-date=2016-06-12}}</ref>
[[File:Beti Bachao Beti Pedhao.png|thumb|The launch meeting in 2015]]
The Beti Bachao, Beti Padhao (BBBP) scheme was launched on 22 January 2015 by PM Narendra Modi.<ref>{{cite web|url=http://www.newindianexpress.com/nation/PM-to-Taunch-Beti-Bachao-Beti-Padhao-Programme-from-Haryana/2014/12/31/article2597270.ece|title=PM to Launch 'Beti Bachao, Beti Padhao' Programme from Haryana|website=Newindianexpress.com|access-date=2016-06-12}}</ref><ref>{{cite news|url=http://economictimes.indiatimes.com/news/politics-and-nation/pm-narendra-modi-to-launch-beti-bachao-beti-padhao-programme-from-haryana/articleshow/45707186.cms|title=PM Narendra Modi to launch 'Beti Bachao, Beti Padhao' programme from Haryana|work=The Economic Times|access-date=2016-06-12}}</ref> It aims to address the issue of the declining child sex ratio image (CSR) and is a national initiative jointly run by the [[Ministry of Women and Child Development]], the [[Ministry of Health and Family Welfare]] and the [[Ministry of Education]]. It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR.

On 26 August 2016, Olympics 2016 bronze medallist [[Sakshi Malik]] was made brand ambassador for BBBP.<ref>{{Cite web|url=https://sportscafe.in/articles/wrestling/2016/aug/24/sakshi-malik-to-be-brand-ambassador-of-beti-bachao-beti-padhao-campaign-in-haryana|title=Sakshi Malik to be brand ambassador of 'Beti Bachao, Beti Padhao' campaign in Haryana|date=2016-08-24|access-date=2016-08-24}}</ref>

The hashtag #SelfieWithDaughter was promoted on social media in June 2015, which started when Sunil Jaglan the [[sarpanch]] of the village Bibipur, [[Jind district|Jind]] in [[Haryana]] took a [[selfie]] with his daughter Nandini and posted on Facebook on 9 June 2015.<ref>{{cite news|url=http://economictimes.indiatimes.com/news/politics-and-nation/how-pm-modis-beti-bachao-selfie-banao-campaign-became-a-rage-to-rewrite-gender-skewed-script-in-haryana/articleshow/47873120.cms |title=How PM Modi's Beti Bachao, Selfie Banao campaign became a rage to rewrite gender-skewed script in Haryana |publisher=Economic Times |date=30 June 2015 |access-date=1 July 2015 |author=Mohan, Rohini|newspaper=The Economic Times }}</ref> The hashtag garnered worldwide fame.<ref>{{cite web|url=http://www.ndtv.com/india-news/selfiewithdaughter-trends-worldwide-after-pm-modis-mann-ki-appeal-776114 |title=#SelfieWithDaughter Trends Worldwide After PM Modi's Mann kiyg Baat |author=Sanyal, Anindita |publisher=NDTV |date=28 June 2015 |access-date=1 July 2015}}</ref>

==Reasons for this initiative==
{{further|Female foeticide in India}}
[[Sex-selective abortion]] or female foeticide has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the sex of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of foetuses identified as female during ultrasonic testing.

The trend was first noticed when results of the 1991 national census were released, and was confirmed to be a worsening problem when results of the 2001 national census were released. The reduction in the female population of certain Indian states continues to worsen, as results of the 2011 national census have shown. It has been observed that the trend is most pronounced in relatively prosperous regions of India.<ref>{{cite book|title=Selections from regional press, V|page=68}}</ref> The [[dowry system in India]] is often blamed; the expectation that a large [[dowry]] must be provided for daughters in order for them to marry is frequently cited as a major cause for the problem.{{cn|date=July 2021}} Pressure for parents to provide large dowries for their daughters is most intense in prosperous states where high standards of living, and modern consumerism, are more prevalent in Indian society.{{cn|date=July 2021}}

Rates of [[female foeticide]] in [[Madhya Pradesh]] are increasing; the rate of live births was 932 girls per 1000 boys in 2001, which dropped to 918 by 2011. It is expected that if this trend continues, by 2021 the number of girls will drop below 900 per 1000 boys.<ref>{{cite news|last=Gupta|first=Suchandana|title=Skewed sex ratio: MP launches 'Beti Bachao Abhiyan'|url=http://timesofindia.indiatimes.com/india/Skewed-sex-ratio-MP-launches-Beti-Bachao-Abhiyan/articleshow/10212751.cms|access-date=September 27, 2012|newspaper=Times of India|date=October 3, 2011}}</ref>

==Support==
The Govt of India has formed a National Executive Committee to promote Beti Bachao Beti Padhao (BBBP) across the country. The committee is organising a number of programs to promote "Save Girl Child" and "to Educate Girl Child" since January 2015. Dr. Rajendra Phadke is the National Convener of BBBP Abhiyan.{{citation needed|date=October 2018}}

The Beti Bachao campaign is also supported by the [[Indian Medical Association]].<ref>{{cite journal|journal=Journal of the Indian Medical Association|year=2007|volume=105|issue=7–12|page=711|title=Indian Medical Association|publisher=Indian Medical Association}}</ref>

== Effectiveness==
The [[Comptroller and Auditor General of India]] (CAG) reported that the scheme failed to meet its objectives. As per the CAG data, the sex ratio has deteriorated in many districts of Haryana and Punjab. According to the report of the Parliamentary Standing Committee on Human Resource Development, only ₹5 crore of a total of ₹43 crores allotted for the scheme in the financial year 2016-2017 was properly used.<ref>{{Cite web|title=Why the Beti Bachao Beti Padhao Scheme Has Failed on Several Counts|url=https://thewire.in/education/beti-bachao-beti-padhao-scheme-failed|access-date=2021-03-31|website=The Wire}}</ref>

As per the government data, more than 56% of funds were spent on publicity from 2014-15 to 2018-19. Less than 25% of the funds were released to districts and states, and the government did not release more than 19 percent of the funds. Minister of state [[Ministry of Women and Child Development]], [[Virendra Kumar Khatik]], claimed that the sex ratio in 53 out of 161 districts under the scheme declined between 2014–15 and 2016-17. According to experts, the scheme's minimal success is due to the government's inability to release funds efficiently and its disproportionate focus on publicity rather than making initiatives in the health and education sectors.<ref>{{Cite web|title=Truth Of ‘Beti Bachao Beti Padhao’: 56% Funds Spent On Publicity|url=https://www.bloombergquint.com/quint/truth-of-beti-bachao-beti-padhao-funds-spent-on-publicity|access-date=2021-03-31|website=BloombergQuint|language=en}}</ref>
{{Quote box
|quote = The Committee finds that out of a total of Rs 446.72 crore released during the period 2016- 2019, a whopping 78.91 percent was spent only on media advocacy.
|author = - [[Parliamentary committee on the Empowerment of Women]], in Lok Sabha
|width = 50%
|source = <ref name="80% Funds" />
}}
In 2021, in Lok Sabha, according to the [[Parliamentary committee on the Empowerment of Women]], 78.91% funds for 'Beti Bachao Beti Padhao' were spent on ads.<ref name="80% Funds">{{cite news |last1=Quint |first1=The |title=80% Funds for ‘Beti Bachao Beti Padhao’ Spent on Ads, Says Parl Committee |url=https://www.thequint.com/news/india/beti-bachao-beti-padhao-80-funds-spent-on-ads-says-parliamentary-committee |access-date=11 December 2021 |work=TheQuint |date=11 December 2021 |language=en}}</ref>

==References==
{{Reflist|refs=
<ref name="Beti_bachao_beti_padhao_campaign_24072014">{{cite web|url=http://wcd.nic.in/tender/Beti_bachao_beti_padhao_campaign_24072014.pdf |title=Archived copy |access-date=5 November 2014 |url-status=dead |archive-url=https://web.archive.org/web/20141105190442/http://wcd.nic.in/tender/Beti_bachao_beti_padhao_campaign_24072014.pdf |archive-date=5 November 2014 }}</ref>
}}

{{Government Schemes in India}}

[[Category:Government schemes in India]]
[[Category:Sex selection in India]]
[[Category:Modi administration initiatives]]
[[Category:Women's education in India]]
[[Category:Women's rights in India]]
[[Category:Articles created or expanded during Women's History Month (India) - 2015]]
[[Category:2015 establishments in India]]

Beti Bachao Beti Padhao - Revision history

->ClueBot NG at 05:27, 31 December 2021