Anymore6055 at 20:50, 4 February 2026

2026-02-04T20:50:14Z

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{{Short description|Indian matchmaking service}}
{{Infobox company
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| logo = Bharat-matrimony-logo.gif
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| founder = [[Murugavel Janakiraman]]
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| area_served = Worldwide
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| parent = [[Matrimony.com]]
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| homepage = {{URL|https://www.bharatmatrimony.com}}
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'''BharatMatrimony''' is an [[Matrimonial website|online matrimonial service]]<ref name="Business Standard">{{cite news |last=Business Standard |title=Booming biz of online marriages |newspaper=Business Standard India |date=22 December 2011 |url=http://www.business-standard.com/india/news/booming-bizonline-marriages-/459346/ |publisher=Business Standard Online |accessdate=9 January 2012 |archive-date=31 January 2012 |archive-url=https://web.archive.org/web/20120131011903/http://www.business-standard.com/india/news/booming-bizonline-marriages-/459346/ |url-status=live }}</ref> and a part of [[Matrimony.com]].<ref>{{cite news|title=Consim Info is now Matrimony.com|url=http://www.business-standard.com/article/companies/consim-info-is-now-matrimony-com-113061001063_1.html|accessdate=11 June 2013|newspaper=Business Standard|date=11 June 2013|archive-date=5 January 2015|archive-url=https://web.archive.org/web/20150105122522/http://www.business-standard.com/article/companies/consim-info-is-now-matrimony-com-113061001063_1.html|url-status=live}}</ref> It was founded in 2000 by [[Murugavel Janakiraman]], who later met his wife through his own matrimonial site.<ref name="World Record"/><ref name="Business Week">{{cite web|url=http://www.businessweek.com/articles/2013-04-04/on-matrimony-dot-com-indias-arranged-marriages-hit-the-web|archive-url=https://web.archive.org/web/20130406045549/http://www.businessweek.com/articles/2013-04-04/on-matrimony-dot-com-indias-arranged-marriages-hit-the-web|url-status=dead|archive-date=April 6, 2013|title=On Matrimony.com, India's Arranged Marriages|last=Business Week|date=|website=|publisher=|accessdate=4 April 2013}}</ref> The company has 130 offices in India,<ref>{{cite web|title=Boy meets girl, online|url=http://www.manoramaonline.com/cgi-bin/MMOnline.dll/portal/ep/theWeekContent.do?contentId=10641049&programId=1073755753&tabId=5&BV_ID=@@@&categoryId=-168921/|publisher=The Week|accessdate=May 16, 2014|archive-url=https://web.archive.org/web/20140517120116/http://www.manoramaonline.com/cgi-bin/MMOnline.dll/portal/ep/theWeekContent.do?contentId=10641049&programId=1073755753&tabId=5&BV_ID=%40%40%40&categoryId=-168921%2F|archive-date=May 17, 2014|url-status=dead}}</ref> with offices in [[Dubai]], [[Sri Lanka]], [[United States]] and [[Malaysia]] to cater to customers beyond [[India]].<ref>{{cite web|last=Venkat|first=Archana|title=BharatMatrimony going global|url=http://www.thehindubusinessline.in/2007/02/17/stories/2007021701581000.htm|publisher=Business Line|accessdate=May 16, 2014|archive-date=May 17, 2014|archive-url=https://web.archive.org/web/20140517120028/http://www.thehindubusinessline.in/2007/02/17/stories/2007021701581000.htm|url-status=live}}</ref>

==History==
[[Murugavel Janakiraman]] started the BharatMatrimony website in 2000<ref>{{cite news|last=Reddy|first=T. Krithika|title=Match Point|url=http://www.thehindu.com/life-and-style/money-and-careers/match-point/article2795884.ece|work=The Hindu|date=12 January 2012|accessdate=May 16, 2014|archive-date=17 May 2014|archive-url=https://web.archive.org/web/20140517122111/http://www.thehindu.com/life-and-style/money-and-careers/match-point/article2795884.ece|url-status=live}}</ref> while working as a software consultant for [[Lucent Technologies]] in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matrimonial ads generated most of his [[web traffic]].<ref>{{cite news|title=India's BharatMatrimony ushers in new era of arranged marriages|date=4 May 2011|url=https://www.bbc.co.uk/news/business-13144028|publisher=BBC News|accessdate=May 16, 2014|archive-date=3 October 2013|archive-url=https://web.archive.org/web/20131003200505/http://www.bbc.co.uk/news/business-13144028|url-status=live}}</ref> He returned to India in 2004.<ref>{{cite web|title=PR Log|url=http://www.watblog.com/2012/01/21/and-the-winners-of-wat-awards-2012-are%E2%80%A6%E2%80%A6congratulations-to-all/|accessdate=27 January 2012|archive-url=https://web.archive.org/web/20120125214601/http://www.watblog.com/2012/01/21/and-the-winners-of-wat-awards-2012-are%E2%80%A6%E2%80%A6congratulations-to-all/|archive-date=25 January 2012|url-status=usurped}}</ref>

The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.<ref>{{cite web|url=http://www.medianama.com/2011/07/223-bharatmatrimony-launches-soulmate-search/|title=SoulMate Search|last=|first=|date=|website=|publisher=|access-date=|archive-date=2014-10-07|archive-url=https://web.archive.org/web/20141007205347/http://www.medianama.com/2011/07/223-bharatmatrimony-launches-soulmate-search/|url-status=live}}</ref>

In 2006, the website earned into the [[Limca Book of World Records]] for having facilitated the highest number of documented marriages online in India,<ref name="World Record">{{cite web |last=World Record |title=Limca Book of World Record |url=http://www.dnaindia.com/india/1061747/report-bharatmatrimony-enters-limca-book-of-records |accessdate=2 November 2006}}</ref> a number that has since reached one million marriages.<ref>{{cite web|last=Kumar|first=Meenakshi|title=The Way I Work Murugavel J., BharatMatrimony.com|url=http://www.growthinstitute.in/emagazine/jul12/last-story.html|accessdate=May 16, 2014|archive-url=https://web.archive.org/web/20130820082822/http://www.growthinstitute.in/emagazine/jul12/last-story.html|archive-date=August 20, 2013|url-status=dead}}</ref>

In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities.<ref>{{cite web|title=BharatMatrimony launches 250 community-based portals|url=http://www.thehindubusinessline.in/bline/2009/09/11/stories/2009091152091900.htm|publisher=Business Line|accessdate=May 16, 2014|archive-date=January 3, 2013|archive-url=https://web.archive.org/web/20130103035339/http://www.thehindubusinessline.in/bline/2009/09/11/stories/2009091152091900.htm|url-status=live}}</ref> The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages.<ref>{{cite web|last=Kaur|first=Gagandeep|title=Marriages are now a mega market|url=http://timesofindia.indiatimes.com/city/hyderabad/Marriages-are-now-a-mega-market/articleshow/11007826.cms?referral=PM|publisher=Times of India|accessdate=May 16, 2014|archive-date=January 3, 2017|archive-url=https://web.archive.org/web/20170103235712/http://timesofindia.indiatimes.com/city/hyderabad/Marriages-are-now-a-mega-market/articleshow/11007826.cms?referral=PM|url-status=live}}</ref> Another portal was aimed at defence personnel.<ref>{{cite web|title=Matrimonial website for defence personnel|url=http://www.ndtv.com/article/india/matrimonial-website-for-defence-personnel-49099|publisher=NDTV|accessdate=May 16, 2014|archive-date=May 17, 2014|archive-url=https://web.archive.org/web/20140517124233/http://www.ndtv.com/article/india/matrimonial-website-for-defence-personnel-49099|url-status=live}}</ref>

In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimonial service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices.<ref>{{cite news|title=Bharatmatrimony to tie-up with telecom ops|newspaper=Business Standard India|date=June 2007|url=http://www.business-standard.com/article/technology/bharatmatrimony-to-tie-up-with-telecom-ops-107060101072_1.html|publisher=Business Standard|accessdate=May 16, 2014|last1=Umarji|first1=Vinay|archive-date=May 17, 2014|archive-url=https://web.archive.org/web/20140517115706/http://www.business-standard.com/article/technology/bharatmatrimony-to-tie-up-with-telecom-ops-107060101072_1.html|url-status=live}}</ref>

=== Assisted Matrimony ===
Assisted Matrimony is a personalized matchmaking service from BharatMatrimony, offered for busy Indian professionals who need assistance in finding a match.<ref name="NDTV">{{cite web |last=NDTV |title=Matrimony sites that focus on small groups reap big benefits |url=http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579 |publisher=NDTV |accessdate=27 March 2014 |archive-date=30 March 2014 |archive-url=https://web.archive.org/web/20140330230244/http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579 |url-status=live }}</ref> BharatMatrimony started the personal assisted service in 2008 with the launch of BM Privilege.<ref name="OneIndia">{{cite web |last=oneindia |title=BharatMatrimony launches new personalised service |url=http://www.oneindia.com/2008/10/15/bharatmatrimony-launches-new-personalised-service-1224075861.html |work=oneindia |access-date=18 October 2008 |archive-date=30 July 2014 |archive-url=https://web.archive.org/web/20140730024307/http://news.oneindia.in/2008/10/15/bharatmatrimony-launches-new-personalised-service-1224075861.html |url-status=live }}</ref> This was then renamed Privilege Matrimony in 2009.<ref name="AFAQS">{{cite web |last=afaqs |title=Privilege Matrimony: The invisible matchmaker |url=http://www.afaqs.com/news/story/27785_Privilege-Matrimony:-The-invisible-matchmaker |publisher=afaqs |accessdate=26 July 2010 |archive-url=https://web.archive.org/web/20140726040739/http://www.afaqs.com/news/story/27785_Privilege-Matrimony:-The-invisible-matchmaker |archive-date=26 July 2014 |url-status=dead }}</ref><ref name="indiadigitalreview">{{cite web |last=indiadigitalreview |title=Consim Info launches assisted matchmaking service PrivilegeMatrimony.com |url=http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom |publisher=indiadigitalreview |accessdate=26 February 2010 |archive-url=https://web.archive.org/web/20140728163128/http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom |archive-date=28 July 2014 |url-status=dead }}</ref><ref>{{cite web|url=http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579|title=Beyond the norm: Matrimony sites that focus on small groups reap big benefits|last=|first=|date=|website=|publisher=NDTV|access-date=|archive-date=2014-03-30|archive-url=https://web.archive.org/web/20140330230244/http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579|url-status=live}}</ref>

== See also ==
* [[Matrimony.com]]
* [[Elite Matrimony]]
* [[Jeevansathi.com]]
* [[Shaadi.com]]

== References ==
{{reflist|30em}}

[[Category:Indian matrimonial websites]]
[[Category:Indian companies established in 2000]]
[[Category:Internet properties established in 2000]]
[[Category:Companies based in Chennai]]

BharatMatrimony - Revision history

Anymore6055 at 20:50, 4 February 2026