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	<title>Bhavani Jamakkalam - Revision history</title>
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	<updated>2026-07-31T23:51:50Z</updated>
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		<title>BrockVanhoose67 at 03:36, 18 January 2025</title>
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&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{Short description|Type of blankets and carpets}}&lt;br /&gt;
{{Use dmy dates|date=January 2025}}&lt;br /&gt;
{{Use Indian English|date=September 2017}}&lt;br /&gt;
{{Infobox geographical indication&lt;br /&gt;
| name   = Bhavani Jamakkalam&lt;br /&gt;
| image  = Jamakalam.jpg&lt;br /&gt;
| image_size = 200px&lt;br /&gt;
| caption = Bhavani Jamakkalam&lt;br /&gt;
| description = [[Blanket]]s and [[carpet]]s manufactured in [[Bhavani, Tamil Nadu|Bhavani]]&lt;br /&gt;
| type = [[Handicraft]]&lt;br /&gt;
| area = [[Bhavani, Tamil Nadu|Bhavani]], [[Tamil Nadu]]&lt;br /&gt;
| country = India&lt;br /&gt;
| registered = 2005–06&lt;br /&gt;
| material = [[Cotton]]&lt;br /&gt;
| official website = &lt;br /&gt;
}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Bhavani Jamakkalam&amp;#039;&amp;#039;&amp;#039; refers to [[blanket]]s and [[carpet]]s manufactured in [[Bhavani, Tamil Nadu|Bhavani]] in [[Erode district]], [[Tamil Nadu]].&amp;lt;ref&amp;gt;{{cite book|title=The worlds of Indian industrial labour|author=Parry|author2=Breman|author3=Kapadia|page=380}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;Jamakkalam&amp;quot;&amp;gt;{{cite book|title=The Everyday Politics of Labour|author=de Neve|page=42}}&amp;lt;/ref&amp;gt; It has been recognized as a [[Geographical indication]] by the [[Government of India]] in 2005–06.&amp;lt;ref name=&amp;quot;GI&amp;quot;&amp;gt;{{cite web|url=http://ipindia.nic.in/girindia/|title=Geographical indications of India|publisher=Government of India|access-date=28 June 2015|url-status=dead|archiveurl=https://web.archive.org/web/20130826183844/http://ipindia.nic.in/girindia/|archivedate=26 August 2013}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==History==&lt;br /&gt;
In the late nineteenth century, competition from [[East India Company|British]] made textiles led Indian weavers to invent new types of garments.&amp;lt;ref name=&amp;quot;Jamakkalam&amp;quot;/&amp;gt; In [[Bhavani, Tamil Nadu|Bhavani]], a community of weavers called &amp;#039;&amp;#039;Jangamars&amp;#039;&amp;#039; weaved a type of blanket using colored coarse threads called &amp;#039;&amp;#039;Jamakkalam&amp;#039;&amp;#039;.&amp;lt;ref name=&amp;quot;Jamakkalam1&amp;quot;&amp;gt;{{cite book|title=The Everyday Politics of Labour|author=de Neve|page=43}}&amp;lt;/ref&amp;gt; The popularity of the product led to the production of jamakkalams by other weavers replacing the production of traditional sarees and other cloths.&amp;lt;ref name=&amp;quot;Jamakkalam1&amp;quot;/&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Types==&lt;br /&gt;
Two types of jamakkalams are produced in Bhavani.&amp;lt;ref name=&amp;quot;design&amp;quot;&amp;gt;{{cite book|title=The Everyday Politics of Labour|author=de Neve|page=87}}&amp;lt;/ref&amp;gt; The first type is made from coarser cotton threads capable of producing carpets with colored bands.&amp;lt;ref name=&amp;quot;design&amp;quot;/&amp;gt; As the thread was coarser, designs could not be weaved on to this type of carpet.&amp;lt;ref name=&amp;quot;design&amp;quot;/&amp;gt; Hence, a second softer variety of jamakkalams were introduced that were made of artificial silk threads enabling weavers to weave different kinds of border designs.&amp;lt;ref name=&amp;quot;design&amp;quot;/&amp;gt; Jamakkalams are also used to make fashion products such as [[backpack]]s.&amp;lt;ref&amp;gt;{{cite news|url=http://www.thehindu.com/features/metroplus/events/when-fashion-met-passion/article5909543.ece|title=When passion met fashion|newspaper=[[The Hindu]]|date=13 April 2014}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Community==&lt;br /&gt;
Traditionally, jamakkalams were weaved by independent weavers in their houses.&amp;lt;ref&amp;gt;{{cite book|title=The Everyday Politics of Labour|author=de Neve|page=167}}&amp;lt;/ref&amp;gt; Later it moved into a system where jamakkalam is weaved by weavers on hand-looms supervised by master weavers.&amp;lt;ref&amp;gt;{{cite book|title=The Everyday Politics of Labour|author=de Neve|page=45}}&amp;lt;/ref&amp;gt; The master weavers lease hand-looms and contract weavers. The hand-looms are owned by trade merchants who procure raw materials such as thread from neighboring cities of [[Coimbatore]], [[Salem, Tamil Nadu|Salem]] and [[Karur]].&amp;lt;ref&amp;gt;{{cite book|title=The Everyday Politics of Labour|author=de Neve|page=44}}&amp;lt;/ref&amp;gt; About 1500 workers are involved in the production of jamakkalams with women forming two-thirds of the work force.&amp;lt;ref name=&amp;quot;loom&amp;quot;&amp;gt;{{cite book|title=The Everyday Politics of Labour|author=de Neve|page=86}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Weaving loom==&lt;br /&gt;
A &amp;#039;&amp;#039;pit loom&amp;#039;&amp;#039; is used to weave jamakkalams.&amp;lt;ref name=&amp;quot;loom&amp;quot;/&amp;gt; The looms are made of wood with the threads stretched horizontally from end to end.&amp;lt;ref name=&amp;quot;loom&amp;quot;/&amp;gt; The weaver sits in a pit dug in the ground, on level with the weaving surface.&amp;lt;ref name=&amp;quot;loom&amp;quot;/&amp;gt; The weaver operates two pedals with his legs while enabling the hands to move the shuttle across to produce the weaving pattern.&amp;lt;ref name=&amp;quot;loom&amp;quot;/&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Exports==&lt;br /&gt;
The jamakkalams manufactured in Bhavani are exported to various countries such as Sweden, Germany, Italy, U.K., U.S. and [[Singapore]].&amp;lt;ref name=&amp;quot;exports&amp;quot;/&amp;gt; In 1993, Swedish major [[IKEA]] started procuring jamakkalams from Bhavani to be sold across its stores.&amp;lt;ref name=&amp;quot;exports&amp;quot;&amp;gt;{{cite book|title=Globalizing India: Perspectives from Below|author=Assayag, Fuller|page=93}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Competition==&lt;br /&gt;
Since the 2000s, the hand weaved jamakkalams from Bhavani have faced competition from [[power loom|power-loom]] products.&amp;lt;ref name=&amp;quot;competition&amp;quot;&amp;gt;{{cite news|url=https://www.deccanchronicle.com/140101/news-current-affairs/article/no-takers-erode-blankets|title=No takers for Erode blankets|newspaper=[[Deccan Chronicle]]|date=31 March 2013}}&amp;lt;/ref&amp;gt; The [[Government of Tamil Nadu]] offers subsidy to weavers and has enacted laws to outlaw the use of power-looms.&amp;lt;ref name=&amp;quot;competition&amp;quot;/&amp;gt; The government also sells the blankets through government run [[Co-optex]] stores. Competition from blankets produced in [[Solapur]], [[Maharashtra]] and cheap imports from neighbors China, [[Bangladesh]] and [[Sri Lanka]] has resulted in drop in demand for Bhavani jamakkalams.&amp;lt;ref name=&amp;quot;competition&amp;quot;/&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Geographical Indication==&lt;br /&gt;
In 2005, the [[Government of Tamil Nadu]] applied for [[Geographical Indication]] for Bhavani jamakkalams.&amp;lt;ref&amp;gt;{{cite news|url= http://timesofindia.indiatimes.com/city/chennai/GI-tag-TN-trails-Karnataka-with-18-products/articleshow/6458268.cms|title= GI tag: TN trails Karnataka with 18 products|newspaper=[[The Times of India]]|date=29 August 2013}}&amp;lt;/ref&amp;gt; The [[Government of India]] recognized it as a [[Geographical indication]] officially since the year 2005–06.&amp;lt;ref name=&amp;quot;GI&amp;quot;/&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
{{reflist}}&lt;br /&gt;
{{Geographical indications in Tamil Nadu}}&lt;br /&gt;
{{Kongu Nadu}}&lt;br /&gt;
&lt;br /&gt;
==Bibliography==&lt;br /&gt;
*{{cite book|url=https://books.google.com/books?id=ppbkEJAEVCIC&amp;amp;q=bhavani+jamakkalam|title=The Everyday Politics of Labour: Working Lives in India&amp;#039;s Informal Economy|author=Geert de Neve|publisher=Berghahn Books|year=2005|isbn=9788187358183}}&lt;br /&gt;
*{{cite book|url=https://books.google.com/books?id=o7-yAAAAIAAJ&amp;amp;q=bhavani+jamakkalam|title=The worlds of Indian industrial labour|author1=Jonathan P. Parry |author2=Jan Breman |author3=Karin Kapadia |publisher=Sage Publications|year=2000|isbn=9780761993957}}&lt;br /&gt;
*{{cite book|url=https://books.google.com/books?id=GGJ8CAAAQBAJ&amp;amp;q=bhavani+jamakkalam|title=Globalizing India: Perspectives from Below|author1=Jackie Assayag |author2=Chris Fuller |authorlink2=Chris Fuller (academic)|publisher=Anthem Press|year=2005|isbn=9780857287243}}&lt;br /&gt;
&lt;br /&gt;
[[Category:Indian handicrafts]]&lt;br /&gt;
[[Category:Erode district]]&lt;br /&gt;
[[Category:Textile industry in Tamil Nadu]]&lt;br /&gt;
[[Category:Indian rugs and carpets]]&lt;br /&gt;
[[Category:Geographical indications in Tamil Nadu]]&lt;/div&gt;</summary>
		<author><name>BrockVanhoose67</name></author>
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