https://indianpedia.org/index.php?action=history&feed=atom&title=Bijai_JayarajanBijai Jayarajan - Revision history2026-07-31T19:59:57ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Bijai_Jayarajan&diff=409144&oldid=prevCleanupBot II at 07:42, 14 August 20232023-08-14T07:42:42Z<p></p>
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{{Infobox person<br />
| name = Bijaei Jayaraj<br />
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| birth_name = <br />
| birth_date = <!-- {{Birth date and age|df=yes|YYYY|MM|DD}} for living people supply only the year with {{Birth year and age|YYYY}} unless the exact date is already widely published, as per [[WP:DOB]]. For people who have died, use {{Birth date|df=yes|YYYY|MM|DD}}. --><br />
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| nationality = Indian<br />
| other_names = Bijai K Jayarajan<br />
| education = {{unbulleted list|[[MBA]]|[[Masters of Arts]]}}<br />
| alma_mater = [[Indian School of Business]]<br>[[Jawaharlal Nehru University]]<br />
| occupation = Entrepreneur<br />
| years_active = 2000–present<br />
| known_for = Founder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology Private Limited<br />
| notable_works = <br />
}}<br />
'''Bijaei Jayaraj''' also known as '''Bijai Jayarajan''' is an Indian entrepreneur, who is the [[founder CEO]] of Loylty Rewardz, a [[brand loyalty]] program management company that he founded in 2006<ref name=C>{{cite news |last1=Pahwa |first1=Patanjali |title=Loylty Rewardz and the perfect exit |url=https://the-ken.com/story/loylty-rewardz-perfect-exit/# |url-access=subscription|publisher=[[The Ken]] |date=30 May 2018}}</ref><ref name=F>{{cite news |last1=Agashe |first1=Ashish |title=Loylty Rewardz pitching itself as a 360-degree solutions provider |url=https://economictimes.indiatimes.com/india-emerging/loylty-rewardz-pitching-itself-as-a-360-degree-solutions-provider/articleshow/5673897.cms |publisher=[[The Economic Times]] |date=12 March 2010}}</ref><ref>{{cite news |last1=Hans |first1=Pritam P |last2=Mukerji |first2=Chandralekha |title=Going Solo |url=https://www.businesstoday.in/moneytoday/cover-story/how-to-sail-smoothly-during-transition-to-entrepreneurship/story/194422.html |publisher=[[Business Today (India)|Business Today]] |date=May 2013}}</ref><ref>{{cite news |title=Loyalty is serious business |url=http://smartceo.co/loyalty-is-serious-business/ |publisher=SmartCEO |date=1 April 2015}}</ref> and it was acquired in 2017 by [[BillDesk]]. Currently, he is the founder & chief executive officer of the digital privacy focused startup Houm Technology Private Limited.<ref name=G>{{cite news |last1=Raj |first1=Y V Phani |title=Houm to provide data ownership, privacy |url=https://telanganatoday.com/houm-to-provide-data-ownership-privacy |publisher=[[Telangana Today]] |date=20 October 2019}}</ref><ref>{{cite news |title=Indian School of Business' alumnus develops 'Private' space for netizens to store data |url=http://www.newindianexpress.com/states/telangana/2019/oct/16/indian-school-of-business-alumnus-develops-private-space-for-netizens-to-store-data-2048228.html |publisher=[[The Indian Express]] |date=16 October 2019}}</ref><br />
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== Early life and education ==<br />
Jayaraj was born and raised in Thrissur, Kerala for the first 18 years of his life.<br />
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Jayaraj completed his MBA in [[strategic marketing]] and leadership from the [[Indian School of Business]] (ISB), [[Hyderabad]] in 2002 as part of the Founding Class.<ref name="B">{{cite news |last1=Sharma |first1=Milan |title=How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding |url=https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-bijaei-jayaraj-revived-his-defunct-company-loylty-rewardz-through-vc-funding/articleshow/17347431.cms?from=mdr |publisher=[[The Economic Times]] |date=26 November 2012}}</ref><ref>{{cite news |last1=Swasti |first1=Ira |title=How Bijaei Jayaraj Resurrected Loylty Rewardz |url=http://www.mybinternational.com/articles/1000263/how-bijaei-jayaraj-resurrected-loylty-rewardz |access-date=11 October 2019 |work=Mybinternational.com}}</ref> He also holds a [[master's degree]] from [[Jawaharlal Nehru University]], [[New Delhi]] and a bachelor's degree from Loyola College, Chennai.<ref name="F" /><br />
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== Career ==<br />
After completing his [[Master of Business Administration|MBA]] from the ISB, he joined [[Jet Airways]] and headed their [[loyalty programme]], [[Jet Airways|Jet Privilege]], in [[Mumbai]]. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,<ref name=B/> which was later acquired at a value of about US$100 million. The company had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.<ref>{{cite news |title=Data is the new oil |url=https://www.livemint.com/brand-stories/-data-is-the-new-oil-1569309500416.html |publisher=[[Livemint]] |date=25 September 2019}}</ref><br />
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Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news |last1=Choudhury |first1=Sarimul Islam |title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE |url=https://in.reuters.com/article/idINIndia-43924020091113 |publisher=[[Reuters]] |date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the early few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web |title=Bijaei Jayaraj |url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html |website=Asiaretailcongress.com |access-date=11 October 2019}}</ref><br />
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In 2018, Bijaei founded Houm Technology Private Limited, a company that allows its users to own private space on the Internet, which can be used to store the digital assets and carryout private communication.<ref>{{cite news |title=Create a secure home on the internet |url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 |work=[[Forbes India]] |date=30 September 2019 | access-date=29 January 2020}} {{subscription}}</ref><ref name=G/><br />
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Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news |last1=Bhattacharjee |first1=Rajarshi |title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj |url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html |publisher=[[Business Standard]] |date=29 January 2013}}</ref><ref>{{cite news |title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights |url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights |publisher=The Silicon Review |date=August 2016}}</ref><br />
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== See also ==<br />
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* [[List of Indian entrepreneurs]]<br />
* [[List of people from Kerala]]<br />
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== References ==<br />
{{reflist}}<br />
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== External links ==<br />
* [https://www.scoop.co.nz/stories/SC2110/S00055/kiwis-can-now-own-their-own-place-on-the-internet.htm/ Kiwis Can Now Own Their Own Place On The Internet]<br />
* [https://www.feedough.com/houm-startup-review/ Own A Piece Of the Internet]<br />
* [https://timesofindia.indiatimes.com/business/personal-finance/6-start-up-mistakes-to-avoid/articleshow/31311365.cms 6 start-up mistakes to avoid] at ''[[The Times of India]]''<br />
* [https://www.indianretailer.com/interview/whats-hot/offers-and-products/Retailers-are-banking-on-loyalty-programs-to-retain-customers.i145/ Retailers are banking on loyalty programs to retain customers!] (Interview)<br />
* [http://www.travelbizmonitor.com/In-Conversation/worldmiles-offers-the-consumer--power-of-consolidation--bijaei-jayaraj-chief-executive-officer-loyalty-rewardz-management-pvt-ltd-11732 Bijaei Jayaraj's Interview] at ''TravelBizMonitor''<br />
* [https://www.bloomberg.com/profile/person/17861537 Bijaei Jayaraj - Bloomberg Profile]<br />
* [https://www.fortuneindia.com/enterprise/an-exclusive-sneak-peek-at-whats-next-for-digital-privacy/108096 An Exclusive Sneak Peek at What's Next for Digital Privacy]<br />
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{{DEFAULTSORT:Jayaraj, Bijaei}}<br />
[[Category:Living people]]<br />
[[Category:Indian businesspeople]]<br />
[[Category:Indian Internet company founders]]<br />
[[Category:Indian chief executives]]<br />
[[Category:People from Kerala]]<br />
[[Category:Jawaharlal Nehru University alumni]]<br />
[[Category:Indian technology company founders]]<br />
[[Category:Year of birth missing (living people)]]</div>CleanupBot II