>Ayush6568 at 09:16, 29 July 2021

2021-07-29T09:16:55Z

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{{short description|fast moving consumer goods (FMCG) company headquartered in Kolkata, owned by SAJ Food Products (P) Ltd}}
{{Notability|1=Companies|date=June 2021}}
{{Use dmy dates|date=December 2013}}
{{Infobox company
| name = Bisk Farm
| logo =
| image =
| type = [[Private Sector]]
| genre = Fast Moving Consumer Goods (FMCG)
| foundation = 2000
| founder = Krishnadas Paul
| location_city = [[Kolkata, West Bengal]]
| location_country = India
| locations = all over india <ref>[http://articles.economictimes.indiatimes.com/2009-11-25/news/27643355_1_bisk-farm-k-d-paul-biscuit-brand Bisk biscuits is hot on the heels of market - Economic Times]</ref>
| area_served = India, Bhutan, Nepal.
| key_people = *Lt. K.D.Paul
(Former Chairman)
*Arpan Paul (Jt. Managing Director)
*Vijay Singh (Jt. Managing Director)
*Phalguni Chaudhuri (Exec. Director of SAJ Food Products (P) Ltd)
| industry = Manufacturing
| products = [[Bakery]] products, including [[biscuits]], [[cakes]], [[cookies]], [[rusks]], [[extruded snacks]], [[filled wafers]], baked Savouries, Danishes, Pastries, Breads and other Confectionery items<ref>[http://www.fundoodata.com/companies-detail/Saj-Food-Products-Pvt-Ltd/88177.html Saj Food Products Pvt Ltd ( Bisk Farm) - Kolkata - Address Phone no Website Email Turnover - MD CEO HR CFO CIO]</ref>
| services =
| revenue = {{increase}}{{INRConvert|1500|c}} (2020) <ref>[https://www.telegraphindia.com/business/daring-to-dream-at-60-krishnadas-paul-owner-of-bisk-farm/cid/1788350]</ref>
| net_income =
| owner = SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies
| num_employees =
| parent = Aparna Group of Companies
| divisions = Biscuits, Cookies, Cakes, Rusks, Extruded Snacks, Filled wafers
| subsid = Bisk Farm Just Baked
| homepage = {{URL|http://www.biskfarm.com/}}
| footnotes =
}}
'''Bisk Farm''' is a brand which is owned by SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies. It is a [[fast-moving consumer goods]] (FMCG) company, headquartered in the city of [[Kolkata]] in the Indian state of [[West Bengal|Bengal]].

Since it was formed in the year 2000, Bisk Farm products have been available throughout Eastern and North Eastern India, and parts of South, Central and North India. The company eventually aims to market its products across the country.{{citation needed|date=January 2014}}

The company produces a more than of 150 products from Biscuits, Cookies, Cakes, Rusks, Extruded Snacks, Filled Wafers and controls 15% of market share in [[East India]], [[Britannia Industries|Britannia]], [[Anmol Industries|Anmol]] and [[Parle Agro]] being some of the major competitors in the region<ref name="Bisk Reference1" />.{{citation needed|date=January 2014}} Some popular brands are The Top, Googly, Marie, Spicy, Just Ginger, Bourbon, Royal cream, Cheese Cream .<ref>[http://www.bakerybazar.com/2009/12/bisk-farm-popular-brand-in-eastern.html Bakery Industry: BISK FARM - A popular brand in Eastern India]</ref> It also sells freshly made snacks, breads and sandwiches through its brand-owned "Just Baked" stores, along with desserts like Celebration Cakes, pastries and muffins.

==History==

Krishnadas Paul was born in Kamarkita village in [[Burdwan]], [[West Bengal]], and studied law before joining the family business of trading and distribution set up by his father in 1947.<ref name="Bisk Reference1" /> Paul set up Aparna Agency in 1974 and took up distribution for [[Nestle]], [[Dabur]] and [[Reckitt & Colman]], after the business was split among five brothers.<ref name="Bisk Reference1" /> Bisk Farm was set up by Krishnadas Paul in year 2000 at the age of 60 and even his ripe age did not prevent the man from creating one of the most successful businesses out of [[West Bengal]] in 21st century.<ref name="Bisk Reference1">{{cite news |title=Daring to dream at 60 |url=https://www.telegraphindia.com/business/daring-to-dream-at-60-krishnadas-paul-owner-of-bisk-farm/cid/1788350 |access-date=17 March 2021 |publisher=www.telegraphindia.com |date=6 August 2020}}</ref> The company grew into a prestigious brand.<ref name="Bisk Reference1" /> After passing away of Krishnadas Paul in year 2020, it is now being spearheaded by his son Arpan and the company closed the year ending March 31, 2020 with a turnover of Rs 1,500 crore.<ref name="Bisk Reference1" /> The group’s turnover topped a whopping Rs 2,300 crore,including the volume of the trading arm as the firm started with distribution business and continuing it.<ref name="Bisk Reference1" /> Till year 2020, the organisation has five plants and the second largest market share in biscuits after [[Britannia]] in the Eastern part of [[India]].<ref name="Bisk Reference1" /> Currently,the organisation has a presence in 19 Indian states.<ref name="Bisk Reference1" /> In October 2020, organisation planned to set up a manufacturing unit in [[Assam]] with an investment of Rs 100 crore benefitting over 1,000 people to get direct employment in the project.<ref name="Bisk Reference2">{{cite news |title=Bisk Farm To Set Up Unit In Assam With Rs 100 Crore Investment |url=https://www.moneycontrol.com/news/business/bisk-farm-to-set-up-unit-in-assam-with-rs-100-crore-investment-5948351.html |access-date=17 March 2021 |publisher=Moneycontrol |date=11 October 2020}}</ref>

In the year 2004,even after four years into the launch of biscuit brand Bisk Farm, sales were yet to pick and Loss in the business had crossed Rs 15 crore and was still growing,when K D Paul and his son-in-law Vijay Kumar Singh decided to make one final effort before deciding on winding up of business.<ref name="Bisk Reference3">{{cite news |last1=Basu |first1=Sreeradha D. |title=Bisk biscuits is hot on the heels of market |url=https://economictimes.indiatimes.com/bisk-biscuits-is-hot-on-the-heels-of-market/articleshow/5265850.cms |access-date=17 March 2021 |publisher=The Economic Times |date=25 November 2009}}</ref> Company reoriented its strategy as a need of the hour and instead of trying endlessly for a pan-India presence, the company decided to think regional and appeal to people in Eastern India.<ref name="Bisk Reference3" /> A change in policy in product formulation and revamping product packaging methods followed with new regional commercials of its 6 to 7 products and organisation hit the television promotion in January 2005.<ref name="Bisk Reference3" /> The strategy proved successful and marked a milestone for Bisk Farm and Aparna Group,which manages the brand.<ref name="Bisk Reference3" /> Before the launch of Bisk Farm,the group was one of [[Kolkata]]’s leading distributors and clearing and forwarding agents of [[FMCG]] products and this brand marked the group’s entry into manufacturing.<ref name="Bisk Reference3" /> In four years, the company made Rs 200 crore-plus turnover through 55 products and crossed the bad phase.<ref name="Bisk Reference3" /> With a 40% share of the branded biscuit market,he claims that the brand is the second largest in the Eastern region, and is hot on the heels of market leader [[Britannia]].<ref name="Bisk Reference3" /> Subsequently,the company riding on these successes followed further by a diversification into the bakery business, where the company made a retail entry in December 2008 with their Bisk Farm — Just Baked outlets.<ref name="Bisk Reference3" /> By 2009, Bisk Farm had a presence in the north-eastern states [[West Bengal]], [[Jharkhand]], [[Bihar]], [[Orissa]], and neighbouring country [[Bhutan]].<ref name="Bisk Reference3" /> The company also made its entry into [[Chhatisgarh]] and even being a regional entity is able to compete with companies like [[Britannia Industries|Britannia]], [[Parle_Products|Parle]] and [[ITC (company)|ITC]] which are in similar industry from many years.<ref name="Bisk Reference3" />

The company is all set to fulfill its vision of becoming a complete food company by introducing a wide variety of food products From biscuits to bakery — cakes, cookies and Rusks and moving on to extruded snacks.<ref name="Bisk Reference3" /> The company also launched India’s first sugar-free creamcracker and one more offering Googly, a sweet and sour cracker biscuit.<ref name="Bisk Reference3" /> Till November 2009,there were eight Just Baked outlets operational and the company planned to target around 25 by March 2010 and by March 2011 company planned to increase to 100 outlets across [[Kolkata]] and its suburbs.<ref name="Bisk Reference3" /> In January 2010,Bisk Farm had started Rs 50-crore production facility in [[Siliguri]] which is contributing about 4,000 tonnes production capacity to the combined existing capacities at Uluberia and Sankrail, which are also running to near-full potential.<ref name="Bisk Reference3" /> For expanding its operations in South-India the company had planned major production facility, an ambitious Rs 100-crore and 8,000 tonne venture at [[Bangalore]], [[Karnataka]], and is awaiting [[Karnatka]] Government approval.<ref name="Bisk Reference3" /> It is also planning operations in [[Tamil Nadu]], [[Andhra Pradesh]] [[Madhya Pradesh]] and [[Uttar Pradesh]].<ref name="Bisk Reference3" /> To finance its operations in these states and country wide in India, it rolled out an [[IPO]](Initial Public Offer) in year 2011 to raise Rs 1000-1200 crores.<ref name="Bisk Reference3" />

==References==
{{Reflist}}

==External links==
* {{official website|http://www.biskfarm.com/}}

[[Category:Confectionery companies of India]]
[[Category:Manufacturing companies based in Kolkata]]
[[Category:Indian chocolate companies]]
[[Category:Retail companies established in 2000]]
[[Category:Dairy products companies of India]]
[[Category:Indian brands]]
[[Category:2000 establishments in West Bengal]]
[[Category:Indian companies established in 2000]]

Bisk Farm - Revision history

>Ayush6568 at 09:16, 29 July 2021