>BrownHairedGirl at 10:57, 26 April 2021

2021-04-26T10:57:52Z

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{{Short description|Company promoting handicrafts and textiles of West Bengal}}
{{Infobox company
| name = Biswa Bangla
| logo = Biswa Bangla Logo.jpg
| type = [[Government-owned corporation|State-owned enterprise]]
| area_served = [[India]]
| key_people = [https://www.moneycontrol.com/news/business/mamata-banerjees-biswa-bangla-on-expansion-spree-2718611.html Partho Kar], chief consultant
| industry = [[Small and medium-sized enterprises]]
| products = Handicrafts, food items, clothing
| revenue = {{INRConvert|350|m}} (2019)<ref>{{Cite news|url=http://www.business-standard.com/article/economy-policy/mamata-wipes-out-losses-from-manjusha-tantuja-116071100026_1.html|title=Mamata wipes out losses from Manjusha, Tantuja}}</ref>
| operating_income =
| net_income =
| assets =
| equity =
| parent =
| divisions =
| subsid =
| homepage = {{URL|http://www.biswabangla.in/}}
| footnotes =
| intl =
| foundation = 2014
| location_city = [[Kolkata]], [[West Bengal]]
| location_country = [[India]]
| caption =
}}

'''Biswa Bangla''' ({{lang|bn|বিশ্ব বাংলা}}) is an MSME enterprise established by the [[Government of West Bengal]] to promote handicrafts and textile of the [[India]]n state of [[West Bengal]].<ref>{{Cite news|url=http://www.thehindu.com/todays-paper/tp-national/tp-otherstates/biswa-bangla-brand-will-stand-out-says-mamata/article7921034.ece|title=Biswa Bangla brand will stand out, says Mamata|work=The Hindu|access-date=2017-07-04|language=en}}</ref><ref>{{Cite news|url=http://economictimes.indiatimes.com/small-biz/sme-sector/how-mamata-banerjees-biswa-bangla-is-bringing-dying-arts-crafts-back-from-the-brink/articleshow/49866744.cms|title=How Mamata Banerjee's Biswa Bangla is bringing dying arts, crafts back from the brink|last=Ghosal|first=Sutanuka|date=2015-11-21|work=The Economic Times|access-date=2017-07-17|last2=Roy|first2=Tasmayee Laha}}</ref><ref>{{Cite news|url=http://timesofindia.indiatimes.com/city/kolkata/Soon-a-Biswa-Bangla-mall/articleshow/54687417.cms|title=Soon, a Biswa Bangla mall – Times of India|work=The Times of India|access-date=2017-07-17}}</ref>

==History==
The erstwhile Manjusha under the [[West Bengal Handicrafts Development Corporation]] was a loss bearing enterprise.
Manjusha posted its first operational profit of Rs 3.15 crore since 1976, while Tantuja (under the West Bengal State Handloom Weavers Cooperative Society), set up in 1945, made record operational profits in 2015–16 at Rs 3.5 crore.
Till 2013, the two entities – established with the purpose of promoting and marketing the craftsmanship of Bengal – were heavily subsidised by the state government.
After coming to power in 2011, [[Mamata Banerjee]] initiated the development of a micro, small and medium enterprises. In 2013, Biswa Bangla came into existence to promote the state's dying arts and crafts. The first store to sell products under the brand came up in 2014 in [[Kolkata]].<ref>{{Cite news|url=http://www.business-standard.com/article/economy-policy/mamata-wipes-out-losses-from-manjusha-tantuja-116071100026_1.html|title=Mamata wipes out losses from Manjusha, Tantuja}}</ref>

==Products==
[[File:Various products at display at Biswa Bangla, New Delhi.jpg|thumb|Various products at display at Biswa Bangla]]
[[File:Handicrats at the New Delhi store.jpg|thumb|left|Handicrats at the New Delhi store]]
Biswa Bangla has more than 5,000 products,<ref>{{Cite web|url=https://economictimes.indiatimes.com/small-biz/sme-sector/how-mamata-banerjees-biswa-bangla-is-bringing-dying-arts-crafts-back-from-the-brink/articleshow/49866744.cms|title=How Mamata Banerjee's Biswa Bangla is bringing dying arts, crafts back from the brink|date=November 21, 2015|website=Economic Times|access-date=11 January 2019}}</ref> including a collection of 24 kinds of dolls from various parts of the state. [[Muslin]] products sold at Biswa Bangla stores include handkerchiefs, dhotis, boxer pants, dyeing rolls, bed sheets and clothes for men and women.
Products being revived is the Carmichael Rumal, a handkerchief made of Murshidabad silk.
The arts being revived at Biswa Bangla are Indo-Portuguese shawls – each of which takes about six months to embroider – muslin, [[Darjeeling]] tea, masks, attar perfumes, [[Kalimpong]] cheese, mustard sauce and honey from the [[Sunderban]]s.<ref>{{Cite news|url=http://economictimes.indiatimes.com/small-biz/sme-sector/how-mamata-banerjees-biswa-bangla-is-bringing-dying-arts-crafts-back-from-the-brink/articleshow/49866744.cms|title=How Mamata Banerjee's Biswa Bangla is bringing dying arts, crafts back from the brink}}</ref>

==Showrooms==
[[File:Biswa Bangla, New Delhi.jpg|thumb|left|Biswa Bangla, New Delhi]]
[[File:Img 20160120 121435 1 24608286842 o.jpg|thumb|Biswa Bangla, New Delhi]]
There are seven Biswa Bangla showrooms, most of them concentrated in [[West Bengal]], one in [[Darjeeling]] and [[Bagdogra]] and one located in [[New Delhi]].<ref>{{Cite news|url=http://www.business-standard.com/article/economy-policy/mamata-wipes-out-losses-from-manjusha-tantuja-116071100026_1.html|title=Mamata wipes out losses from Manjusha, Tantuja}}</ref>

===Further expansion===
There are plans to take the presence of the stores beyond India to countries such as [[England]], [[United States]] and [[China]].<ref>{{Cite news|url=http://economictimes.indiatimes.com/news/politics-and-nation/after-success-at-home-bengal-cm-mamata-banerjees-biswa-bangla-eyes-global-market/articleshow/49181378.cms|title=After success at home, Bengal CM Mamata Banerjee's Biswa Bangla eyes global market}}</ref><ref>{{Cite news|url=http://economictimes.indiatimes.com/small-biz/sme-sector/biswa-bangla-looks-global-plans-china-foray/articleshow/48648768.cms|title=Biswa Bangla looks global, plans China foray}}</ref>

==References==
{{reflist}}

[[Category:Companies based in Kolkata]]
[[Category:2014 establishments in West Bengal]]
[[Category:Indian companies established in 2014]]
[[Category:Retail companies established in 2014]]
[[Category:Government agencies established in 2014]]

Biswa Bangla - Revision history

>BrownHairedGirl at 10:57, 26 April 2021