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'''Brand world India''' is a phrase used to describe the campaign [[Economy of India|India]] is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of [[service sector]], [[manufacturing]], [[information technology]], [[infrastructure]], [[information technology enabled services]], etc. The campaign uses both India as market for products and services as well as a destination for investment. The federal government is spearheading the campaign.<br />
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Amongst the leading organizations working on building Brand India is [[India Brand Equity Foundation]] (IBEF), an initiative of the Ministry of Commerce and Industry, Government of India. It aims to effectively present the India business perspective and leverage business partnerships in a globalising marketplace. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.{{cn|date=February 2020}}<br />
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==See also==<br />
*[[Make in India]]<br />
*[[My Gov (India)]]<br />
*[[Act East policy]]<br />
*[[Digital India]]<br />
*[[India Inc]]<br />
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'''Books'''<br />
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* Mongia, Sunanda. ''Brand India''. {{ISBN|81-7646-469-4}}<br />
* Rangnekar, Sharif D. ''Realizing Brand India: The Changing Face of Contemporary India''. {{ISBN|81-291-0610-8}}<br />
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'''News'''<br />
* [https://web.archive.org/web/20120418230917/http://articles.timesofindia.indiatimes.com/2006-08-13/india/27799393_1_brand-india-free-market-democracy Brand India: Now shining everywhere by Aparna Ramalingam (timesofindia.com)]<br />
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== References ==<br />
{{reflist}}<br />
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[[Category:Indian brands]]<br />
[[Category:National production certification marks|India]]<br />
[[Category:Marketing in India]]<br />
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