2famrtf at 08:53, 1 May 2026

2026-05-01T08:53:51Z

New page

{{short description|Indian tyre company}}
{{Use Indian English|date=December 2018}}
{{Use dmy dates|date=September 2020}}
{{infobox company
| former_name = Cavi Elettrici e Affini Torino
| type = [[Public company|Public]]
| traded_as = {{Unbulleted list|{{BSE|500878}}|{{NSE|CEATLTD}}}}
| name = CEAT Limited
| logo = CEAT Logo.svg
| logo_size = 250px
| foundation = {{start date and age|df=yes|1924}}, in [[Turin]], Italy
| founders = Virginio Bruni Tedeschi
| location = [[Worli, Mumbai]], India
| key_people = [[Harsh Goenka]] ([[chairman]]) <br>Anant Goenka (vice chairman) <br>Arnab Banerjee (MD & [[CEO]])
| industry = [[Tires]] & Tubes
| revenue = {{profit}} {{INRConvert|11963|c}} (2024)
| operating_income = {{up}} {{INRConvert|894|c}} (2024)
| net_income = {{up}} {{INRConvert|635|c}} (2024)
| assets = {{profit}} {{INRConvert|9994|c}} (2024)
| equity = {{up}} {{INRConvert|4052|c}} (2024)
| num_employees = ~8,000
| parent = [[RPG Group]]
| homepage = {{URL|https://ceat.com}}
}}

'''CEAT Limited''' is an [[India|Indian multinational]] tyre manufacturing company owned by the [[RPG Group]].<ref>{{Cite web |last= |first= |date= |title=CODE OF FAIR DISCLOSURE AND CONDUCT |url=https://www.ceat.com/data/investor/corporate-governance/code-of-conduct/CEAT-Code-for-Fair-Disclosure-and-Conduct.pdf |archive-url= |archive-date= |access-date= |website=}}</ref><ref>{{Cite web |date=10 March 2016 |title=What's in that name? |url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece |access-date=2020-09-09 |website=@businessline |language=en}}</ref><ref>{{Cite web |title=CEAT: its past and its present – Aragorn Group |url=http://aragorn-group.com/2019/04/16/ceat-its-past-and-its-present/ |access-date=2020-09-09 |language=en-GB}}</ref> It was established in 1924 in [[Turin]], [[Italy]], and acquired by [[RPG Group]] in 1982. CEAT produces over 48 million tyres a year and manufactures them for [[Car|cars]], [[Motorcycle|two-wheelers]], [[Truck|trucks]], [[Bus|buses]], [[Light commercial vehicle|light commercial vehicles]], [[Heavy equipment|earth-movers]], [[forklift]]s, [[Tractor|tractors]], [[Trailer (vehicle)|trailers]], and [[Auto rickshaw|auto-rickshaws]].<ref>{{Cite web |url=https://auto.economictimes.indiatimes.com/news/tyres/ceat-targets-12-market-share-over-next-2-years/113281727|title=Ceat targets 12% market share over next 2 years|access-date=16 July 2025 }}</ref> The current capacity of CEAT tyres plants is over 800 tonnes per day.<ref name="about">[http://www.ceat.com – About us]</ref> The company has manufacturing plants in [[Halol]],<ref>{{Cite web |title=Nomura report highlights CEAT's emphasis on automation at Halol plant |url=https://www.moneycontrol.com/news/business/stocks/nomura-report-highlights-ceats-emphasis-on-automation-at-halol-plant-10181761.html |website=MoneyControl}}</ref> [[Butibori]],<ref>{{Cite web |date=12 December 2014 |title=CEAT invests Rs 400 cr in new plant in Nagpur |url=https://www.projectstoday.com/News/CEAT-invests-Rs-400-cr-in-new-plant-in-Nagpur |website=ProjectsToday}}</ref> [[Bhandup]], [[Nashik]],<ref>{{Cite web |title=CEAT Embraces Emerging Trends, Plans US Foray |url=https://www.mobilityoutlook.com/features/ceat-embraces-emerging-trends-plans-us-foray/ |access-date=2024-11-08 |website=Mobility Outlook}}</ref> [[Ambarnath|Ambernath]],<ref>{{Cite web |last=www.ETAuto.com |title=Ceat plans INR 900 crore capex to ramp up OHT capacity and for plant optimisation - ET Auto |url=https://auto.economictimes.indiatimes.com/news/tyres/ceat-plans-inr-900-crore-capex-to-ramp-up-oht-capacity-and-for-plant-optimisation/91374231 |access-date=2024-11-08 |website=ETAuto.com |language=en}}</ref> and [[Chennai]].<ref>{{Cite news |date=2024-10-19 |title=Ceat to expand Chennai plant |url=https://economictimes.indiatimes.com/industry/auto/auto-components/ceat-to-expand-chennai-plant/articleshow/114370009.cms?from=mdr |access-date=2024-11-08 |work=The Economic Times |issn=0013-0389}}</ref>

[[File:Ceat-Sportdrive.jpg|thumb|right|CEAT SportDrive Tyre Launch ]]
[[File:Crossrad-sportrad-lauch.jpg|thumb|right|CEAT Crossrad and Sportrad Tyres Launch]]

== History ==
[[File:Nannekooiman werktuigendagen.jpg|thumb|Ceat tires at a tractor in Belgium]]
The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924, in [[Turin]], [[Italy]].<ref>{{Cite news|url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece|title=What's in that name?|work=@businessline|access-date=4 December 2018|language=en}}</ref> On 10 March 1958, the company was incorporated as CEAT Tyres of India, in [[Mumbai]]. Initially, the company collaborated with the [[Tata Group]].<ref name=":0">{{Cite web|url=https://www.ndtv.com/business/stock/ceat-ltd_ceatltd/reports|title=CEAT: Reports, Company History, Directors Report, Chairman's Speech, Auditors Report of CEAT - NDTV|website=www.ndtv.com|language=en|access-date=4 December 2018}}</ref> In 1972, the company set up a research and development unit at Bhandup in [[Maharashtra]]. In 1981, Deccan Fibre Glass Limited was merged with the company.<ref>{{Cite web|url=https://economictimes.indiatimes.com/ceat-ltd/infocompanyhistory/companyid-13914.cms|title=Ceat History {{!}} Ceat Information - The Economic Times|website=economictimes.indiatimes.com|access-date=4 December 2018}}</ref><ref>{{cite news |last1=Oberoi |first1=Rahul |title=Watch out 94 big winners of last four bull markets! They may surprise again |url=https://economictimes.indiatimes.com/markets/stocks/news/watch-out-94-big-winners-of-last-four-bull-markets-they-may-surprise-again/articleshow/75343184.cms |work=The Economic Times |date=24 April 2020}}</ref>

In 1980, Alberto, son of Virginio, sold the Cavi Elettrici e Affini Torino to investment firm SOFIT, which went on to cut jobs. Oweing to it, in 1981, the company failed in Italy and [[Pirelli]] purchased the right to the CEAT name, which it sold to [[RPG Group]] in 1983.<ref>{{cite web|url=https://www.museotorino.it/view/s/6d9e55ac2b53473f87b4770746f48484|title=CEAT (Cavi Elettrici e Affini Torino) - MuseoTorino }}</ref>

In 1982, [[RPG Group]] acquired the company, and in 1990, the company was renamed as CEAT.<ref name=":0"/> In 1993, the company collaborated with [[Yokohama Rubber Company]], to manufacture [[Radial tire|radial tyres]] at their [[Nashik]] unit.<ref name=":1">{{Cite news |last= |first= |title=CEAT Company History - Business Standard News {{!}} Page 1 |url=https://www.business-standard.com/company/ceat-104/information/company-history |access-date=4 December 2018 |newspaper=Business Standard India |language=en}}</ref> In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with [[Asia MotorWorks]] (AMW) and [[Kelani Tyres]], to manufacture and market<ref>{{cite news |title=Buying opportunity for investors as Sensex, Nifty off 34% from record highs; 3 stocks set to rise to 26% |url=https://www.financialexpress.com/market/buying-opportunity-for-investors-as-sensex-nifty-off-34-from-record-highs-3-stocks-set-to-rise-up-to-26/1934055/ |work=The Financial Express |date=20 April 2020}}</ref> CEAT tyres in [[Sri Lanka]]. in 2006, CEAT Kelani commissioned their first Sri Lanka–based radial-tyre manufacturing unit in [[Kalutara District|Kalutara]].<ref name=":1" /> In 2009, AMW exited the joint-venture.<ref>{{Cite web |last= |first= |title=BUSINESS TODAY -CEAT Kelani Holdings A Synergy Driven By Quality And Reliability |url=http://www.businesstoday.lk/article.php?article=3801 |access-date=4 December 2018 |website=www.businesstoday.lk}}</ref> In 2020, a new radial tyre factory was set up near Chennai with the initial investment of INR 14000 crore. The factory produces and supplies passenger car radial and two-wheeler radial tyres.<ref>{{Cite web |last= |first= |date=2020-02-12 |title=Ceat opens ₹1,400-crore radial tyre factory near Chennai |url=https://www.thehindubusinessline.com/companies/ceat-inaugurates-greenfield-manufactuing-unit-in-tn/article30799418.ece |access-date=2024-08-24 |website=BusinessLine |language=en}}</ref> The company exports across Asia, America and Europe.<ref>{{Cite web |last=www.ETAuto.com |title=Ceat plans to enter US market by year-end - ET Auto |url=https://auto.economictimes.indiatimes.com/news/tyres/ceat-plans-to-enter-us-market-by-year-end/100121889 |access-date=2024-08-23 |website=ETAuto.com |language=en}}</ref>

In September 2025, CEAT Limited acquired Michelin’s CAMSO Construction Compact Line Business, including Sri Lanka’s Midigama plant and the casting products plant in Kotugoda.<ref>{{cite web |title=CEAT acquires Michelin’s CAMSO construction business |url=https://www.thehindubusinessline.com/companies/ceat-acquires-michelins-camso-construction-business/article70000629.ece |website=The Hindu BusinessLine |access-date=13 March 2026}}</ref><ref>{{cite web |title=CEAT acquires Michelin’s CAMSO compact construction line, announces $171 million Sri Lanka investment |url=https://www.moneycontrol.com/automobile/ceat-acquires-michelin-s-camso-compact-construction-line-announces-usd-171-million-sri-lanka-investment-article-13521007.html |website=Moneycontrol |access-date=13 March 2026}}</ref>
The acquisition includes the CAMSO brand within CEAT’s off-highway tyre (OHT) business. The transaction includes the transfer of global ownership of the CAMSO brand to CEAT after a three-year licensing period.<ref>{{cite web |title=CEAT acquires Michelin’s CAMSO construction business |url=https://www.thehindubusinessline.com/companies/ceat-acquires-michelins-camso-construction-business/article70000629.ece |website=The Hindu BusinessLine |access-date=13 March 2026}}</ref>With the acquisition, CEAT gained access to more than 40 global OEMs and international distributors in European and North American markets, expanding its global presence in the off-highway tyre segment.<ref>{{cite web |title=CEAT inks pact with Michelin to acquire CAMSO brand’s OHT tracks business for about $225 mn |url=https://www.deccanherald.com/business/companies/ceat-inks-pact-with-michelin-to-acquire-camso-brands-oht-tracks-biz-for-about-225-mn-3306853 |website=Deccan Herald |access-date=13 March 2026}}</ref>

== Products ==
CEAT manufactures tyres<ref>{{cite news |title=Tyre makers likely to see demand revival on govt's rural boost; CEAT, Apollo, JK Tyre in focus |url=https://www.moneycontrol.com/news/business/markets/tyre-makers-likely-to-see-demand-revival-on-govts-rural-boost-ceat-apollo-jk-tyre-in-focus-5440101.html |work=Moneycontrol}}</ref> for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exports [[Asia]].<ref name=":0" />Under the luxury segment in India, CEAT's products include the high-performance CEAT SportDrive and CEAT SportDrive SUV, which allow for enhanced control and more comfort.<ref>{{Cite web |last=www.ETAuto.com |title=Ceat launches tyres for luxury segment - ET Auto |url=https://auto.economictimes.indiatimes.com/news/tyres/ceat-launches-tyres-for-luxury-segment/92848334#:~:text=New%20Delhi:%20Ceat%20Tyres%20on,company%20said%20in%20a%20release |access-date=2024-08-23 |website=ETAuto.com |language=en}}</ref> For motorcycles, CEAT's SportRad tyre focuses on high speed. The CrossRad tyre, on the other hand, facilitates riding in diverse terrains.<ref>{{Cite web |title=CEAT launches new Sportrad and Crossrad radial tyres |url=https://www.overdrive.in/news-cars-auto/ceat-launches-new-sportrad-and-crossrad-premium-radial-tyres/ |access-date=2024-08-23 |website=Overdrive |language=en}}</ref> The SecuraDrive range serves the premium hatchback and Sedan categories; and the SecuraDrive SUV serves the compact SUV segment.<ref>{{Cite web |date=2021-06-25 |title=CEAT SecuraDrive SUV tyre range launched for compact SUVs |url=https://www.indiatoday.in/auto/cars/story/ceat-securadrive-suv-tyre-range-launched-for-compact-suvs-1819202-2021-06-25 |access-date=2024-11-08 |website=India Today |language=en}}</ref> In 2022, CEAT launched an all-terrain tyres range called CrossDrive for SUVs.<ref>{{Cite web |date=2022-12-01 |title=CEAT launches new range of all-terrain tyres for SUVs |url=https://www.carwale.com/news/ceat-launches-new-range-of-allterrain-tyres-for-suvs/ |access-date=2024-11-08 |website=CarWale |language=en}}</ref>

CEAT's custom-built tyres were used in the sci-fi action film [[Kalki 2898 AD|Kalki 2898AD]] for the futurist 6-tonne car Bujji.<ref>{{Cite web |title=CEAT Engineers Custom-Built Tyres For Bujji, The Star Vehicle Of Sci-Fi Epic Kalki 2898 AD |url=https://tyres.cardekho.com/news/ceat-engineers-custom-built-tyres-for-bujji-the-star-vehicle-of-sci-fi-epic-kalki-2898-ad |access-date=2024-08-23 |website=TyreDekho |language=en}}</ref>

== Sponsorships and Events ==
In 2024, CEAT partnered with German football club [[Bayer 04 Leverkusen]] and became the official tyre partner for the next two seasons, until 2026.<ref>{{Cite news |last=Singh |first=Anjali |title=CEAT Tyres announces two-year partnership with Bayer 04 Leverkusen |url=https://www.business-standard.com/companies/news/ceat-tyres-announces-two-year-partnership-with-bayer-04-leverkusen-124071901105_1.html |work=[[Business Standard]]}}</ref>
CEAT is the title Sponsor for the Indian Supercross Racing League (ISRL), which brings riders from all over the world together to compete in a variety of formats and categories.<ref>{{Cite web |last=Sur |first=Dipan |date=2023-06-03 |title=CEAT Indian Supercross Racing League, the world's first franchise-based racing league, launched |url=https://www.evoindia.com/top-news/ceat-indian-supercross-racing-league-launched |access-date=2024-08-24 |website=Evo India |language=en}}</ref> CEAT organised the Cricket Rating Awards in 2023 and awarded domestic and international cricket players (both male and female). The awards were given based on the CEAT cricket rating in June 2022-May 2023.<ref>{{Cite web |date=2023-08-22 |title=Shubman Gill wins multiple honours in 25th CEAT Cricket Rating Awards |url=https://www.indiatoday.in/sports/cricket/story/shubman-gill-ceat-awards-2424983-2023-08-22 |access-date=2024-08-24 |website=India Today |language=en}}</ref>

CEAT is the bat sponsor of [[cricket]]ers, [[Rohit Sharma]], [[Shreyas Iyer]], [[Yashasvi Jaiswal]], <ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-extends-bat-deal-with-rohit-sharma-by-3-years/articleshow/66444543.cms|title=CEAT extends bat deal with Rohit Sharma by 3 years|last=Laghate|first=Gaurav|date=31 October 2018|work=The Economic Times|access-date=4 December 2018}}</ref> and [[Harmanpreet Kaur]].<ref>{{Cite news|url=http://www.sportspromedia.com/news/harmanpreet-kaur-inks-cricket-bat-deal-with-ceat|title=Harmanpreet Kaur inks cricket bat deal with CEAT|access-date=4 December 2018|language=en}}</ref><ref>{{Cite news|url=https://www.insidesport.co/mithali-raj-leads-indian-women-power-on-crickets-commercial-pitch/|title=Women in Blue marching into Men's commercial domain - InsideSport|last=Sharma|first=Harsh|date=26 November 2018|work=InsideSport|access-date=4 December 2018|language=en-US}}</ref> Currently CEAT sponsors the strategic-timeout for the [[Indian Premier League]] (IPL) and [[Women's Premier League (cricket)|Women's Premier League]] (WPL).<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-tyres-to-sponsor-ipl-strategic-timeout/articleshow/46534844.cms|title=CEAT Tyres to sponsor IPL strategic timeout|last=Dasgupta|first=Pritha Mitra|date=12 March 2015|work=The Economic Times|access-date=4 December 2018}}</ref>

CEAT also launched an off-road training program, called 'Enduro', that aimed to train and improve the riding skills of enthusiasts who would want to participate in competitions.<ref>{{Cite news |date=2023-06-14 |title=Ceat Tyres introduces Enduro Tracks training program |url=https://timesofindia.indiatimes.com/auto/news/ceat-tyres-introduces-enduro-tracks-training-program/articleshow/100992783.cms |access-date=2024-11-08 |work=The Times of India |issn=0971-8257}}</ref>

== Deming Prize ==
CEAT received the [[Deming Prize|Deming Grand Prize]] in 2023, becoming the first tyre company to win the Deming Prize <ref>{{Cite web |last=www.ETAuto.com |title=CEAT is the first tyre brand globally to win Deming Grand Prize - ET Auto |url=https://auto.economictimes.indiatimes.com/news/tyres/ceat-is-the-first-tyre-brand-globally-to-win-deming-grand-prize/104145168 |access-date=2024-08-27 |website=ETAuto.com |language=en}}</ref>

== Awards ==
* Sword of Honor award by British Safety Council (Awarded to Chennai and Ambernath plant)<ref>{{Cite web |title=CEAT wins Sword of Honour from British Safety Council |url=https://www.autocarpro.in/news/ceat-wins-sword-of-honour-from-british-safety-council-117296 |access-date=2024-08-27 |website=Autocar Professional |language=en}}</ref>
* Lighthouse Certification by World Economic Forum (awarded to Halol plant and Chennai plant)<ref>{{Cite web |last=Ahmed |first=Aroosa |date=2023-01-16 |title=CEAT Tyres gets 'Lighhouse Certification' from World Economic Forum for Halol plant |url=https://www.thehindubusinessline.com/companies/ceat-chennai-plant-gets-wefs-lighthouse-certification-nagpur-and-ambernath-plants-aim-for-the-same/article69123769.ece |access-date=2026-04-19 |website=BusinessLine |language=en}}</ref>

== Anti competition practices ==
In April 2022, the [[Competition Commission of India]] raided the headquarters of CEAT along with other tyre companies like [[Apollo Tyres]], [[MRF (company)|MRF]] ([[Madras Rubber Factory]]), and [[Continental Tyres]] at multiple locations. Earlier in February the antitrust watch dog had released a statement about fining these tyre companies a total of Rs 1788 crores (of which CEAT fined Rs 252.16 cr.) for sharing price-sensitive information among themselves to manage their cartelization of tyre prices for supplies to the public transport corporation of Haryana state. Earlier, the All India Tyre Dealers Federation had complained to the Ministry of Corporate Affairs about this cartelization of these companies to increase the tyre prices. The ministry had then referred the case to the CCI.<ref>{{Cite web |date=2022-04-03 |title=CCI Conducts Raids On Tyre Companies |url=https://www.cartoq.com/cci-conducts-raids-on-tyre-companies/ |access-date=2022-04-04 |language=en-US}}</ref>

== References ==
{{reflist}}

{{commons category|CEAT (company)}}

[[Category:Tyre manufacturers of India]]
[[Category:Manufacturing companies based in Mumbai]]
[[Category:Manufacturing companies based in Turin]]
[[Category:Automotive companies of India]]
[[Category:Automotive companies of Italy]]
[[Category:RPG Group]]
[[Category:Indian brands]]
[[Category:Italian brands]]
[[Category:Manufacturing companies established in 1924]]
[[Category:Italian companies established in 1924]]
[[Category:1982 mergers and acquisitions]]
[[Category:Multinational companies headquartered in India]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]

CEAT Limited - Revision history

2famrtf at 08:53, 1 May 2026