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{{for|the Campa Cola Compound Case, an apartment complex case in Worli, South Mumbai, India|Campa Cola Compound Case}}
{{Infobox beverage
|name = [[Campa-Cola]]
|bgcolor =
|image = [[File:Campa-cola-orange-advertisement-indrajal-comics-india.jpg|250px]]
[http://www.pkp.in/BlogImages/Corporate%20Name%20Origin/Old%20indian%20magazine%20ads%20%2824%29.jpg Original Ad Image]
|type =
|abv =
|proof =
|manufacturer = Campa Beverages Private Ltd
|distributor =
|origin = [[India]]<ref>{{citation|title=Delhi |author= Percy Rowe|year=2005|publisher=Gareth Stevens|url= https://books.google.com/books?id=nXfyu6oJdwgC&q=%22Campa+Cola%22&pg=PA23|isbn=978-0-8368-5197-7}}</ref>
|introduced = {{start date and age|1977}}
|discontinued =
|colour =
|flavour = Cola, orange, lime
|variants =
|related = [[Thums Up]], [[Coca-Cola]], [[Pepsi|Pepsi Cola]].
|website = Archived Website<ref>https://web.archive.org/web/20180922103346/http://www.campacolaindia.com/</ref>
}}
'''Campa Cola''' is a [[soft drink]] brand in [[India]]. It was a market leader in the Indian soft drink market the 1970s and 80s in most regions of India until the advent of the foreign players [[Pepsi]] and [[Coca-Cola]] after the [[liberalisation]] policy of the [[P. V. Narasimha Rao]] Government in 1991.<ref>{{cite web |title=Old India Ads and Brand Ambassadors |url=http://blog.pkp.in/2011/08/old-indian-ads-brands-ambassadors-rare.html |website=www.blog.pkp.in |accessdate=20 December 2018}}</ref>

==History==
Campa Cola was a drink created by the Pure Drinks Group in the 1970s.

Pure Drinks Group were pioneers in the Indian soft drink industry when they introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970s when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years, and then started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism. It subsequently marketed an orange flavoured drink called '''Campa Orange''', with the logo "Campa" on its bottles.<ref>{{cite web |title=About the company |url=http://www.campacolaindia.com/about-company.html |website=www.campacolaindia.com |publisher=Official website |accessdate=20 December 2018}}</ref>

During the 1980s, Campa Orange and Rush were the two main orange soft drinks in India, with large bottling plants in [[Mumbai]] ([[Worli]]) and [[Delhi]]. Following the return of foreign corporations to the soft drink market in the 1990s, the popularity of Campa Cola declined. In 2000–2001, its bottling plant and offices in Delhi were closed. In 2009 a small amount of product was still being bottled in the state of Haryana but the drink was hard to find. It is now relaunched under the same brand name Campa cola available at a few grocery stores. <ref>https://www.nytimes.com/2009/02/23/technology/23iht-cola.1.20365713.html?_r=0</ref>

==Current operations==
It subsequently relaunched itself, with a drink called Sun Dew, and Campa in four flavours (orange, lemon, coca and mango).<ref>{{cite web |title=Our branks |url=http://www.campacolaindia.com/our-brands/campa-orange.html |website=www.campacolaindia.com |publisher=Official website |accessdate=20 December 2018}}</ref>

==See also==
* [[List of soft drinks by country]]

==References==
{{reflist}}

== External links==
* [http://www.tezcart.com/Beverages---Soft-Drinks-catid-271093-page-1.html Making a comeback through online sales portal: Tezcart.]

{{Colas}}

[[Category:Products introduced in 1977]]
[[Category:Indian drink brands]]
[[Category:Defunct brands]]

{{soft-drink-stub}}

Campa Cola - Revision history

>Citation bot at 03:31, 5 October 2021