JeanetteBracegir at 08:56, 13 March 2026

2026-03-13T08:56:00Z

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{{Short description|Household goods company in Mumbai, India}}

{{Multiple issues|
{{notability|1=Companies|date=October 2024}}
{{COI|date=January 2025}}
}}
{{Use dmy dates|date=October 2024}}
{{Use Indian English|date=October 2024}}

{{Infobox company
| name = Cello World
| logo = Cello World.svg
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| type = [[Public company|Public]]
| traded_as = {{BSE|544012}} {{NSE|CELLO}}
| ISIN = INE0LMW01024
| industry = [[Houseware]]
| founded = {{Start date and age|1967}}<ref>{{cite news|title=India's newest billionaire is casserole king Pradeep Rathod after Cello World's successful stock market debut|url=https://m.economictimes.com/news/india/indias-newest-billionaire-is-casserole-king-pradeep-rathod-after-cello-worlds-successful-stock-market-debut/articleshow/105141900.cms|date=2023-11-11|access-date=2024-11-01|website=Economic Times}}</ref>
| founder = 
| hq_location = Cello House, Corporate Avenue, B Wing, Sonawala Rd, Goregaon(East)400063<ref>{{cite web|title=CELLO INDUSTRIES PRIVATE LIMITED|url=https://m.economictimes.com/company/cello-industries-private-limited/U25209MH2018PTC310307|access-date=2024-11-01|website=Economic Times}}</ref>
| hq_location_city = [[Mumbai]], [[Maharashtra]]
| hq_location_country = India
| area_served = {{unbulleted list|India|Middle East|Europe|South America}}<ref>{{cite web|title=How Cello Created a Rs 1,500 Cr Empire By Introducing Casseroles to Indian Kitchens|url=https://thebetterindia.com/259351/india-icon-cello-brand-history-casserole-pen-steelware-glassware//|year=2021|access-date=2024-10-31|author=Himanshu Nitnaware|website=The Better India}}</ref>
| key_people = {{bulleted list|Pradeep Ghisulal Rathod ([[Chief executive officer|MD]] & [[Chairman]])|Pankaj Ghisulal Rathod (Joint MD)|Gaurav Pradeep Rathod (Joint MD)}}
| products =
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| production =
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| revenue = {{INRConvert|2000.26|c|lk=on}}<ref>{{cite web|title=Cello World Profit & Loss Annual|url=https://www.livemint.com/cello-world/profit-loss-annual/companyid-s0005593|date=2024-10-30|access-date=2024-10-30|website=mint}}</ref>
| revenue_year = FY24
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| owners = Rathod family (78%)<ref>{{cite web|title=From kitchenware to billionaire status: Meet Pradeep Rathod, Chairman of Cello World; Know about his early life, education, and net worth|url=https://www.financialexpress.com/life/lifestyle-from-kitchenware-to-billionaire-status-meet-pradeep-rathod-chairman-of-cello-world-know-about-his-early-life-education-and-net-worth-3326814/#:~:text=As%20the%20Chairman%20and%20Managing,and%20son%2C%20Gaurav%20Pradeep%20Rathod.|date=2023-12-04|access-date=2024-10-30|website=Financial Express}}</ref>
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| website = {{URL|http://www.celloworld.com/|celloworld.com}}
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}}

'''Cello World Ltd''' is an Indian [[houseware]] company based in [[Mumbai]].

[[File:Acetech 2025, Bangalore International Exhibition Centre (97).jpg|thumb|right|Cello World at Acetech 2025, [[Bangalore International Exhibition Centre|BIEC]] ]]

==History==
The company was founded in 1967, when Ghisulal Rathod started a plastic industry with seven machines and sixty workers to manufacture plastic bangles and PVC footwear in Goregaon. In 1982, the group introduced plastic houseware products. This was followed by the setting up of thermo-ware product factory in 1986.
Later, the company ventured into the manufacturing of plastic-moulded furniture in 1994.<ref>{{cite web|title=Cello — the plastics to steelware company that made owning a houseware business 'fashionable'|url=https://theprint.in/feature/brandma/cello-the-plastics-to-steelware-company-that-made-owning-a-houseware-business-fashionable/632913/?|date=2021-04-03|access-date=2024-10-30|author=Tenzin Zompa|editor=Rachel John|website=The Print|quote="The launch of the company can be traced back to 1967, when Ghisulal Rathod, late founder and chairman of the Cello Group,..."}}</ref> The plastic furniture division is called Wim Plast Ltd.<ref>{{cite web|title=Here's all you need to know about Pradeep Rathod — the new entrant in India's billionaire club|url=https://www.gqindia.com/content/heres-all-you-need-to-know-about-pradeep-rathod-the-new-entrant-in-indias-billionaire-club|date=2023-12-03|access-date=2024-11-01|author=Gaurav Sonavane|website=GQ India}}</ref>

In 1995, the company started offering pens with Swiss tips and German ink. In 2009, French stationery major [[Bic (company)|BiC]] acquired 40% equity stake in the writing business of Cello for ₹790 crore at a valuation of ₹1975 crore ($402.5 million). The remaining stake was bought by the company in 2015 and renamed to BIC Cello (India). Cello group later re-entered the industry under a new brand, 'Unomax', in 2021.<ref>{{cite web|title=Cello marches ahead|url=https://businessindia.co/magazine/cello-marches-ahead|date=2021-01-25|access-date=2024-10-30|author=Arbind Gupta|website=Business India}}</ref>

In 2017, the group launched its glassware products. They signed [[Amitabh Bachchan]] as the brand ambassador in October 2020.<ref>{{cite web|title=Cello: Back after a lunch break|url=https://www.forbesindia.com/article/how-we-survived/cello-back-after-a-lunch-break/65661/1|date=2021-03-30|access-date=2024-10-31|author=Rajiv Singh|website=Forbes India}}</ref><ref>{{cite web|title=Cello aims 20 pct market share in cookware category|url=https://retail.economictimes.indiatimes.com/news/industry/cello-aims-20-pct-market-share-in-cookware-category/80325814|date=2021-01-18|access-date=2024-10-31|website=ET Retail}}</ref>

The company was listed on the stock exchanges in November 2023.<ref>{{cite web|title=How Pradeep Rathod Turned Plastic Bangles Manufacturer Cello World Into A Rs 16,000-crore Company|url=https://www.news18.com//business/how-pradeep-rathod-turned-plastic-bangles-manufacturer-cello-world-into-a-rs-16000-crore-company-8821380.html|date=2024-03-19|access-date=2024-10-31|website=News18}}</ref><ref>{{cite web|title=Cello World's chairman Pradeep Rathod enters billionaire club after IPO success|url=https://www.businesstoday.in/latest/corporate/story/cello-worlds-chairman-pradeep-rathod-enters-billionaire-club-after-ipo-success-405494-2023-11-12|date=2023-11-12|access-date=2024-11-01|website=Business Today}}</ref>

==Operations==
The company has thirteen manufacturing facilities in five locations in India. It makes consumer houseware products, opalware and glassware, writing instruments and stationery products, and moulded furniture and allied products.<ref>{{cite web|title=Cello World IPO: Should you subscribe to it? Here's what 5 of top brokerages say|url=https://www.livemint.com/market/stock-market-news/cello-world-ipo-should-you-subscribe-to-it-heres-what-top-brokerages-say-11698737740307.html|author= A Ksheerasagar|date=2023-10-31|access-date=2024-11-01|website=mint}}</ref><ref>{{cite web|title=Cello World plots glass tableware facility in India|author=Greg Morris|url=https://www.glass-international.com/news/cello-world-plots-glass-tableware-facility-in-india|date=2024-04-10|access-date=2024-10-31|website=Glass International}}</ref><ref>{{cite web|title=Cello World expects its soda lime glassware business to start revenue contribution from first half FY25|url=https://www.cnbctv18.com/market/earnings/cello-world-soda-lime-glassware-business-fy25-gaurav-rathod-19460742.htm|author1=Ekta Batra|author2=Sonal Bhutra|date=2024-08-16|access-date=2024-10-31|website=CNBC TV18}}</ref>

The stationery products manufacturing facilities are located in Daman, Uttarakhand, Tamil Nadu and West Bengal.<ref>{{cite web|title=Cello Group re-enters stationery business after five years|url=https://m.economictimes.com/industry/services/retail/cello-group-re-enters-stationery-business-after-five-years/_articleshow/78600539.cms|date=2021-01-25|access-date=2024-10-30|website=Economic Times}}</ref>

==Lawsuits and controversies==

On 26 April 2016, the [[Gujarat High Court]] set aside [[Gandhinagar district|Gandhinagar District]] Court’s order preventing Cello's Wimplast Ltd from selling its air cooler models Tower-25, Tower-50, Wave and Marvel after Symphony filed a case against Wim Plast.<ref>{{cite web|title=Gujarat HC rules in favour of Wim Plast to sell air coolers|url=https://www.business-standard.com/amp/content/b2b-plastics-polymers/gujarat-hc-rules-in-favour-of-wim-plast-to-sell-air-coolers-116042700438_1.html|date=2016-04-27|access-date=2024-10-31|website=Business Standard}}</ref>

In October 2023, a company called Shree Vallabh Metals had secured an injunction from [[Delhi High Court]] against the use of the Max Fresh trademark by Cello Plastic Industrial Works.<ref>{{cite web|title=Trademark dispute over tiffin box: Delhi HC takes notes of CELLO's intent to resolve suit amicably|url=https://retail.economictimes.indiatimes.com//news/books-and-stationery/stationery/trademark-dispute-over-tiffin-box-delhi-hc-takes-notes-of-cellos-intent-to-resolve-suit-amicably/110768433|date=2024-06-06|access-date=2024-10-31|website=ET Retail}}</ref>

== References ==
{{reflist}}

{{commons category}}

[[Category:Companies of India]]
[[Category:Companies based in Mumbai]]
[[Category:Indian brands]]
[[Category:Indian companies established in 1967]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Companies listed on the National Stock Exchange of India]]

Cello World - Revision history

JeanetteBracegir at 08:56, 13 March 2026