https://indianpedia.org/index.php?action=history&feed=atom&title=Ching%27s_SecretChing's Secret - Revision history2026-07-30T13:33:33ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Ching%27s_Secret&diff=494200&oldid=prevBrigitteDugdale at 18:54, 9 August 20252025-08-09T18:54:16Z<p></p>
<p><b>New page</b></p><div>{{Use dmy dates|date=August 2025}}<br />
{{Use Indian English|date=August 2025}}<br />
{{Short description|Indian food company}}<br />
{{Infobox company<br />
| name = Ching's Secret<br />
| logo = File:Ching's Secret logo.png<br />
| type = Food<br />
| genre = [[Indian Chinese cuisine]]<br />
| foundation = {{start date and age|1996}} <br />
| founder = Mr Ajay Gupta<br />
| location_city = [[Mumbai]]<br />
| location_country = India<br />
| location = <br />
| locations = <!--# of locations--><br />
| key_people = <br />
| area_served = <br />
| industry = Food Manufacture<br />
| products = Masalas, Instant Soups, Premium Soups, Instant Noodles, Sauces and chutneys, Schezwan Chutney, Hakka Noodles, Snacky Oats and Frozen Entrees.<br />
| services = <br />
| revenue = <br />
| operating_income = <br />
| net_income = <br />
| num_employees = <br />
| parent = [[Tata Consumer Products]]<br />
| divisions = <br />
| subsid = <br />
| owner = <br />
| homepage = {{URL|http://www.chingssecret.com}}<br />
| dissolved = <br />
| footnotes = <br />
}}<br />
<br />
'''Ching's Secret''' is a food brand founded in 1996 by Capital Foods and based in [[Mumbai]], India. The Ching's Secret range of food products and ingredients include noodles, soups, sauces, masalas and chutneys.<ref>{{Cite web|title=Ching's Secret|url=http://www.capitalfoods.co.in/chings|access-date=2020-08-07|website=www.capitalfoods.co.in}}</ref><ref name="Mall 2014">{{cite book|last=Mall|first=Damodar|url=https://books.google.com/books?id=eZ5xBAAAQBAJ&pg=PT192|title=Supermarketwala: Secrets To Winning Consumer India|publisher=Random House Publishers India Pvt. Limited|year=2014|isbn=978-81-8400-649-0|page=pt192|access-date=27 October 2017}}</ref><ref>{{cite book | title=Chopsticks and Ching's Secret | publisher=Business India | issue=nos. 642-647 | year=2002 | url=https://books.google.com/books?id=papIAAAAYAAJ | access-date=27 October 2017 | pages=115–116}}</ref> In 2024, Capital Foods was acquired by [[Tata Consumer Products]] for around {{INR}}5,200 crore in an all-cash deal.{{fact|date=August 2025}}<br />
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== History ==<br />
<br />
In 1995, Mr. Ajay Gupta launched Capital Foods. Using his marketing experience, he scouted the food market to explore profitable niches and homed in on Ching’s Secret, a brand that would offer Chinese food ingredients. He followed this up with [[Smith & Jones instant noodles|Smith & Jones]], a brand that would offer international foods and food ingredients.<ref name=":1">{{Cite news|last=Dasgupta|first=Surajeet|date=2009-09-21|title=Chinese, made in India|work=Business Standard India|url=https://www.business-standard.com/article/management/chinese-made-in-india-109092100093_1.html|access-date=2020-08-07}}</ref><br />
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Ching’s Secret debuted the staple trilogy of Chinese sauces - Soy Sauce, Red Chilli Sauce, Green Chilli Sauce. This was followed up with an offering of noodles, dubbed as Hakka Noodles in India. In August, 2015, the company established the category of Desi Chinese, an Indo-Chinese fusion cuisine.<ref name=":0">{{Cite web|title=Why Ching's Secret is synonymous with desi Chinese cuisine|url=https://www.cnbctv18.com/videos/entrepreneurship/why-chings-secret-is-synonymous-with-desi-chinese-cuisine-1687041.htm|access-date=2020-08-07|website=cnbctv18.com|date=13 December 2018 |language=en-US}}</ref><br />
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==Controversy==<br />
On 15 June 2015, a newspaper report stated that Ching's Secret noodles had failed a quality test administered by a government agency. The agency had then initiated court proceedings against the company, "for selling products that were found with hazardous chemicals".<ref>{{cite news<br />
| url = http://timesofindia.indiatimes.com/city/indore/After-Maggi-Chings-fails-quality-test/articleshow/47685240.cms<br />
| title = After Maggi, Ching's fails quality test<br />
| newspaper = [[The Times of India]]<br />
| date = 2015-06-16<br />
| accessdate = 2016-08-01<br />
}}</ref><ref>{{Cite web |last=Saxena |first=Astha |date=2015-06-14 |title=Top Ramen, Ching's and Foodles don't mention MSG as ingredient |url=https://www.indiatoday.in/india/north/story/noodle-brands-msg-chemicals-top-ramen-ching-foodles-maggi-257407-2015-06-13 |access-date=2025-08-03 |website=India Today |language=en}}</ref><br />
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==See also== <br />
* [[List of instant noodle brands]]<br />
* {{portal-inline|Food}}<br />
<br />
== References ==<br />
{{Reflist}}<br />
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== External links ==<br />
{{Commons category}}<br />
* {{Official website|http://www.chingssecret.com}}<br />
* [http://www.capitalfoods.co.in/ Capital Foods Pvt. Ltd.] <br />
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{{Noodles|state=collapsed}}<br />
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[[Category:Instant noodle brands]]<br />
[[Category:Indian brands]]<br />
[[Category:Tata Consumer Products]]</div>BrigitteDugdale