Ajay Kumar at 06:59, 29 September 2023

2023-09-29T06:59:47Z

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{{Short description|Indian YouTube channel}}
{{Multiple issues|
{{Advert|date=October 2018}}
{{COI|date=September 2019}}
{{Original research|date=September 2023}}
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{{Infobox YouTube personality
| logo = ChuChu TV-logo.JPG
| logo_size = 150
| name = ChuChu TV
| origin = [[Chennai]], India
| years_active = 2013–present
| website = {{URL|http://chuchutv.com}}
| channel_name = thechuchutv
| channel_display_name = ChuChu TV Nursery Rhymes & Kids Songs
| genre = [[Edutainment]]
| subscribers = 67.8 million 
| views = 47.2 billion 
| silver_button = yes
| silver_year = 2014
| gold_button = yes
| gold_year = 2014
| diamond_button = yes
| diamond_year = 2017
| ruby_button = 2023
| ruby_year = 2023
| stats_update = 25 September 2023
}}
'''ChuChu TV''' is a network of Indian YouTube channels that creates [[edutainment]] for children between the ages of 4 and 6. The network is primarily a collection of animated 2D and 3D videos featuring traditional [[nursery rhymes]], in English, Tamil and other languages, as well as original children's songs in the same languages.

The network operates 12 other channels, including ChuChu TV Hindi, ChuChu TV Bangla, and ChuChu TV Telugu, which feature translated and re-arranged versions of songs from other ChuChu TV channels, along with ChuChu TV Tamil, where a significant amount of the content is based on Tamil nursery rhymes.

== History ==
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ChuChu TV's founder, CEO, and director—Vinoth Chandar—posted the channel's first video on [[YouTube]], basing the main character ChuChu on his then-three-year-old daughter. The first video, titled "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join the venture.

== Content style ==
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The videos feature a relatively bright art style, with cute characters dancing, singing, playing and playing out what the lyrics describe, under intricate music with [[Bollywood]]-esque song structures, including multiple riffs used between verses. The originals, like other edutainment channels, often use, partly or wholly, the melodies of existing nursery rhymes, though there are exceptions. Unlike other edutainment channels, however, the songs often attempt to be "cool" musically, with powerful strings, string synths, soaring riffs and other elements.

== Merchandising ==
In 2016, ChuChu TV announced a partnership with DreamTheatre for the purpose of licensing and merchandising.<ref>{{Cite news|url=http://www.indiantelevision.com/mam/marketing/mam/chuchu-tvs-new-consumer-products-biz-expects-8-to-10-per-cent-as-royalty-161013|title=ChuChu TV's new consumer products biz expects 8 to 10 percent as royalty|date=13 October 2016|work=Indian Television|access-date=20 October 2018}}</ref> Brokered by the latter company, in 2018, ChuChu TV linked a partnership with the Australian media company Moose Toys to make a line of figurines, dolls and plushes, planning to reveal them in the fall of 2019, with apparel, publishing and back-to-school ranges also planned for 2019.<ref>{{Cite news|url=https://kidscreen.com/2018/10/09/chuchu-tv-taps-moose-toys-as-global-toy-partner/ |title= ChuChu TV taps Moose Toys as global toy partner|date=10 September 2018|work=Kidscreen|access-date=1 September 2018}}</ref>

== Awards ==
ChuChu TV has since been awarded Ten YouTube [[Silver Play Button]]s, for gaining over 100,000 subscribers on its respective channels, six YouTube "[[Gold Play Button]]s", for its channels gaining 1,000,000 subcribers and one [[Diamond Play Button]], for surpassing 10 million subscribers on the main channel.<ref>{{Cite news|url=https://www.dtnext.in/News/Business/2017/08/02014058/1040443/Local-edutainment-channel-mulls-merchandising-route.vpf|archive-url=https://web.archive.org/web/20170829123115/http://www.dtnext.in/News/Business/2017/08/02014058/1040443/Local-edutainment-channel-mulls-merchandising-route.vpf|url-status=dead|archive-date=29 August 2017|title=Local edutainment channel mulls merchandising route|last=Bharathan|first=Bijoy|date=2 August 2017|work=DT Next|access-date=20 October 2018}}</ref><ref>{{Cite news|url=https://qz.com/india/1033031/chuchutv-an-indian-dad-turned-his-daughters-favourite-nursery-rhymes-into-a-million-dollar-business-on-youtube/|title=An Indian dad turned his daughter's favourite nursery rhymes into a million-dollar business on YouTube|last=Balachandran|first=Manu|date=3 August 2017|work=Quartz India|access-date=20 October 2017}}</ref> The brand has achieved 'Silver Play Button' for its 9 sub-channels, namely: Surprise, Spanish, Portuguese, Funzone, Storytime, French, Hindi, Tamil and Bangla. Also, their Spanish, Portuguese, Surprise, Hindi, Funzone, and Nursery Rhymes channels received a "Gold Play Button".<ref>{{Cite news|url=http://www.newindianexpress.com/cities/chennai/2017/nov/10/dad-corners-market-on-kids-entertainment-with-10-million-subscribers-1697921.html|title=Dad corners market on kids' entertainment with 10 million subscribers|last=Kalyanasundaram|first=Abinaya|date=10 November 2017|work=New Indian Express|access-date=20 October 2018}}</ref><ref>{{Cite news|url=http://www.sify.com/finance/vinoth-chandar-the-sensational-youtube-dad-behind-chuchus-wheels-news-finance-rlonGrdcdfghj.html|archive-url=https://web.archive.org/web/20171114141405/http://www.sify.com/finance/vinoth-chandar-the-sensational-youtube-dad-behind-chuchus-wheels-news-finance-rlonGrdcdfghj.html|url-status=dead|archive-date=14 November 2017|title=Vinoth Chandar: The sensational YouTube dad behind ChuChu TV's wheels|last=Lyer|first=Sairaj|date=14 November 2017|work=Sify Finance|access-date=20 October 2018}}</ref>

== Apps ==
ChuChu TV has a AVOD streaming app "ChuChu TV Lite" on the [[App Store]] and [[Google Play]]. ChuChu TV launched the Pro version of its app on 13 November 2017.<ref>{{Cite news|url=https://stateoftech.net/mychuchu-coloring-book/|title=MyChuChu Coloring Book|last=Horton|first=James|date=17 February 2015|work=State of Tech|access-date=20 October 2018|archive-date=18 May 2021|archive-url=https://web.archive.org/web/20210518191747/https://stateoftech.net/mychuchu-coloring-book/|url-status=dead}}</ref> "ChuChu TV Pro" enables users to download and watch videos from the network offline and has hundreds of learning activity programs and games targeted to toddlers.

== Other platforms ==
ChuChu TV is available on [[Netflix]], [[YouTube Kids]], [[Roku]], and [[Amazon Prime Video]] in India, USA, and [[UK]].<ref>{{Cite web |url=http://www.thehindubusinessline.com/info-tech/amazon-prime-video-ties-up-with-kids-content-creator-chuchu-tv/article9583457.ece |title=Amazon Prime Video ties up with kids content creator ChuChu TV |date=14 March 2017 |access-date=14 March 2017 |publisher=The Hindu Business Line}}</ref><ref>{{Cite web |url=http://brandequity.economictimes.indiatimes.com/news/media/now-watch-chuchu-tv-studios-kids-content-ad-free-exclusively-on-amazon-prime/57390895 |title=Now, watch ChuChu TV Studios' kids content ad-free exclusively on Amazon Prime |access-date=28 February 2017 |publisher=ET Brand Equity}}</ref><ref>{{Cite web |url=http://indiatoday.intoday.in/technology/story/youtube-kids-launched-in-india-offers-safe-videos-for-children/1/806240.html |title=YouTube Kids launched in India, offers safe videos for children |access-date=9 November 2016 |publisher=India Today |archive-date=15 May 2017 |archive-url=https://web.archive.org/web/20170515214411/http://indiatoday.intoday.in/technology/story/youtube-kids-launched-in-india-offers-safe-videos-for-children/1/806240.html |url-status=dead }}</ref>

==References==
{{Reflist}}

[[Category:2013 establishments in India]]
[[Category:English-language mass media in India]]
[[Category:Children's mass media]]
[[Category:Indian music mass media]]
[[Category:Entertainment-related YouTube channels]]
[[Category:YouTube channels launched in 2013]]
[[Category:Indian musical groups]]
[[Category:Education-related YouTube channels]]

ChuChu TV - Revision history

Ajay Kumar at 06:59, 29 September 2023