https://indianpedia.org/index.php?action=history&feed=atom&title=Cibaca_brandCibaca brand - Revision history2026-07-31T09:06:46ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Cibaca_brand&diff=196092&oldid=prev>Monkbot at 03:20, 7 December 20202020-12-07T03:20:09Z<p></p>
<p><b>New page</b></p><div>'''Cibaca''' is an [[oral hygiene]] brand in [[India]]. Originally owned by ''[[Ciba-Geigy|Ciba Geigy]]'' which marketed Cibaca toothpastes and toothbrushes, the brand was bought by [[Colgate-Palmolive]] in 1994.<ref name=chand524>{{cite book|last=Chandrasekar|title=Marketing Management: Text & Cases|publisher=Tata McGraw-Hill Education|isbn=0071067736|pages=524}}</ref> After the acquisition, Colgate relaunched the brand as ''Colgate Cibaca'' to indicate the change of ownership.<ref name=aks07>{{cite book|last=Kumar Singh|first=Awadhesh|title=Rural Marketing: Indian Perspective|year=2007|publisher=New Age International|isbn=8122416837|pages=131}}</ref> The brand is strong in rural India, where it sells in high volumes.<ref name="dna07">{{cite news|date=26 March 2007|title=Colgate squeezing for more freshness gains|newspaper=[[Daily News and Analysis]]|url=http://www.dnaindia.com/money/report_colgate-squeezing-for-more-freshness-gains_1087226|url-status=live|accessdate=13 March 2012|archive-url=https://web.archive.org/web/20201201190307/https://www.dnaindia.com/business/report-colgate-squeezing-for-more-freshness-gains-1087226|archive-date=2 December 2020}}</ref><br />
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==See also==<br />
{{Portal|Companies}}<br />
*[[List of toothpaste brands]]<br />
*[[Index of oral health and dental articles]] <br />
* [[Binaca (brand)]]<br />
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==References==<br />
{{reflist}}<br />
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{{Colgate-Palmolive}}<br />
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[[Category:Brands of toothpaste]]<br />
[[Category:Oral hygiene]]<br />
[[Category:Colgate-Palmolive brands]]<br />
[[Category:Indian brands]]</div>>Monkbot