Anuj tripathi 111 at 16:49, 23 December 2025

2025-12-23T16:49:34Z

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{{Short description|Indian
environmental campaign}}
{{Use dmy dates|date=July 2019}}
{{Multiple issues|{{COI|date=August 2015}}
{{Lead too long|date=January 2024}}}}
{{Infobox event
| title = Clean Air India Movement
| date = 5 May 2015
| place = [[New Delhi]], India
| organizers = [[Blueair]] India
| website = [http://cleanairindiamovement.com/ Official website]
}}

The '''Clean Air India Movement''' ('''CLAIM''') is a nationwide [[environmental awareness]] campaign launched in [[India]] on 5 May 2015 by Blueair, an air purification company.<ref>{{Cite web|title=India|url=https://www.cleanairfund.org/geography/india/|access-date=28 May 2025|website=Clean Air Fund}}</ref>

The initiative aims at raising awareness about [[air pollution in India|air pollution]] and promoting practical measures for cleaner air. The initiative claims to foster collaboration among [[Government of India|government agencies]], environmental experts, educational institutions, and citizens to improve air quality standards and reduce pollution sources.<ref>{{Cite web|title=Clean Air India Movement|url=http://cleanairindiamovement.com/|access-date=15 May 2024|website=cleanairindiamovement.com}}</ref>

The campaign was formally launched at [[Purana Qila]] in New Delhi on [[World Asthma Day]], symbolized by a tree-planting event featuring child prodigy [[Kautilya Pandit]] and representatives of Blueair India.<ref>{{Cite web|title=A seven-year-old Kautilya Pandit launches the Clean Air India Movement|url=https://www.gettyimages.com/detail/news-photo/seven-year-old-kautilya-pandit-child-prodigy-launched-the-news-photo/472248030|access-date=13 April 2023|website=Getty Images}}</ref>

CLAIM promotes "air-friendly" practices through educational drives, online campaigns, and community events. The social media initiative Share to Aware invited citizens to share campaign visuals across platforms. Other associated activities included ''Clean Air Plantation'' Appeal, Spot the Kilvish, and Make the Red Light Blue Light.<ref>{{Cite web|url=http://cleanairindiamovement.com/clean-air-india-movement/elements/share-to-aware|title=Share To Aware|access-date=2 May 2025}}</ref><ref>{{Cite web|url=http://cleanairindiamovement.com/clean-air-india-movement/elements/clean-air-plantation-challenge|title=Clean Air Plantation Challenge|access-date=2 May 2025}}</ref><ref>{{Cite web|url=http://cleanairindiamovement.com/clean-air-india-movement/elements/spot-the-kilvish|title=Spot The Kilvish|access-date=2 May 2025}}</ref><ref>{{Cite web|url=http://cleanairindiamovement.com/clean-air-india-movement/elements/make-the-red-light-blue-light|title=Make The Red Light Blue Light|access-date=2 May 2025}}</ref>

== Developments ==

=== 2015 ===
[[File:Car Free Day1.JPG|thumb|Vijay Kannan (right) with Gopal Rai (left), Transport Minister of Delhi, during Car Free Day, 2015]]
Following the campaign’s launch, several public initiatives addressing pollution gained traction. The [[Ministry of Environment, Forest and Climate Change (India)|Union Environment Ministry]] announced plans for stricter emission regulations, and an air-quality index was introduced in 11 major Indian cities.<ref>{{Cite news|title=Cycling policy for Delhi gets LG nod|url=https://timesofindia.indiatimes.com/delhi/cycling-policy-for-delhi-gets-lg-nod/articleshow/47509615.cms|access-date=18 September 2025|work=The Times of India}}</ref> The [[Government of Delhi]] imposed restrictions on [[diesel vehicle]]s over 10 years old and intensified efforts to curb open waste burning.<ref>{{Cite news|title=Turning over a new leaf|url=https://www.thehindu.com/news/cities/Delhi/turning-over-a-new-leaf/article7288151.ece|access-date=18 September 2025|work=The Hindu}}</ref>

CLAIM also supported the "Car Free Day" initiative in [[Dwarka, Delhi]], in collaboration with Delhi’s Transport Department and Minister [[Gopal Rai]].<ref>{{Cite news|title=Car-Free Day supported by Clean Air India Movement|url=https://timesofindia.indiatimes.com/city/delhi/car-free-day-initiative/articleshow/49849956.cms|access-date=10 September 2025|work=The Times of India}}</ref> In the same year, Blueair introduced an air-quality monitoring app providing real-time data from Indian cities such as [[Delhi]], [[Mumbai]], [[Hyderabad]], [[Chennai]], and [[Kolkata]].<ref>{{Cite news|title=Blueair launches air pollution warning App on Android|url=https://zeenews.india.com/news/eco-news/blueair-launches-air-pollution-warning-app-on-android_1633176.html|access-date=20 July 2015|publisher=Zee News}}</ref>

=== 2016 ===

In 2016, CLAIM launched the "See Your Lung" and "Save Your Lungs" campaigns, focusing on the health effects of air pollution.
The “See Your Lung” drive promoted the use of carpooling and cycling in Delhi, engaging thousands of participants.<ref>{{Cite news|title=Awareness campaign to promote use of cycles launched|url=http://timesofindia.indiatimes.com/life-style/health-fitness/health-news/Awareness-campaign-to-promote-use-of-cycles-launched/articleshow/51874508.cms|access-date=15 April 2016|publisher=The Times of India}}</ref><ref>{{Cite news|title=Awareness campaign to promote cycling and carpooling|url=http://www.business-standard.com/article/news-ians/awareness-campaign-to-promote-use-of-cycles-launched-116041700699_1.html|access-date=15 April 2016|publisher=Business Standard}}</ref>
The “Save Your Lungs” program was launched in [[Gurgaon]] and later extended to [[Delhi]], [[Mumbai]], [[Bengaluru]], and [[Kolkata]].<ref>{{Cite news|title=City doctors to wheel out anti-pollution drive|url=https://timesofindia.indiatimes.com/city/gurgaon/City-doctors-to-wheel-out-anti-pollution-drive-today/articleshow/52068587.cms|access-date=2 May 2016|work=The Times of India}}</ref>

On [[World Environment Day]], a plantation drive involving over 200 volunteers was organized from [[India Gate]] to [[Guru Harkrishan Public School]] at Purana Qila Road.<ref>{{Cite web|title=Clean Air India Movement holds plantation drive|url=https://www.hindustantimes.com/delhi-news/plantation-drive-at-india-gate-to-mark-world-environment-day/story-4fFrtxyWkHEDN34wXHfptK.html|access-date=10 September 2025|website=Hindustan Times}}</ref>

== Awards ==
In 2016, CLAIM received the "Energy and Environment Foundation Global Award" for environmental awareness.<ref>{{Cite web|title=Clean Air India Movement wins Global Environment Award 2016|url=https://zeenews.india.com/news/science/anti-pollution-campaign-bags-global-environment-award_1921784.html|access-date=23 August 2016|publisher=Zee News}}</ref><ref>{{Cite web|title=Anti-pollution campaign bags global environment award 2016|url=http://www.business-standard.com/article/news-ians/anti-pollution-campaign-bags-global-environment-award-116082301122_1.html|access-date=23 August 2016|publisher=Business Standard}}</ref>
The award recognizes its role in promoting public participation in environmental protection.

==Gallery==
<gallery>
File:Clean Air India Movement the country’s biggest awareness programme against air pollution.jpg|[[World Environment Day]]
File:World Environment Day.JPG|[[India Gate]] World Environment Day
File:International Yoga Day Celebration.jpg|[[Noida]] [[International Yoga Day]]
</gallery>

==References==
{{Reflist}}

[[Category:Environmental organisations based in India]]
[[Category:Air pollution in India]]

Clean Air India Movement - Revision history

Anuj tripathi 111 at 16:49, 23 December 2025