BellaCH at 04:19, 2 January 2023

2023-01-02T04:19:06Z

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{{Use dmy dates|date=April 2022}}
{{Use Indian English|date=May 2018}}
{{Infobox company
| name = Creambell
| logo = File:Creambell_Logo.jpg
| type = Private
| slogan =
| foundation = {{Start date and age|2003}}<ref name=creambell>{{cite web|url=http://www.creambell.com/aboutus.php|title=About Creambell|access-date=16 February 2015}}</ref>
| location = New Delhi, India
| industry =
| products = {{plainlist|
*[[Ice cream]]
*[[Processed food]]}}
| key_people = Ama Poddar<br>(Chairman)
| revenue =
| num_employees =
| parent = Devyani Food Industries Ltd. (RJ Corp)
| homepage = {{URL|www.creambell.com/}}
}}

'''Creambell''' is an Indian ice cream company headquartered in New Delhi, established by the RJ Corp in 2003.<ref name="Creambell Reference1">{{cite news |title=Creambell ice cream shuts down |url=https://www.indiantelevision.com/mam/marketing/mam/creambell-ice-cream-shuts-down-200518 |access-date=18 March 2021 |publisher=Indian Television Dot Com |date=18 May 2020 |language=en}}</ref> Creambell is located in 19 states throughout India.<ref name=creambell />
The Creambell brand is also diversified in to the dairy market with milk and "value-added" dairy products.<ref name=hindubusiness>{{cite news|last1=Ambwani|first1=Meenakshi Verma|title=Creambell to set up ice-cream plant in eastern region|url=http://www.thehindubusinessline.com/companies/creambell-to-set-up-icecream-plant-in-eastern-region/article5470718.ece|access-date=16 February 2015|publisher=The Hindu Business Line|date=17 December 2013}}</ref> Apart from India, it operates in [[Nepal]], [[Bhutan]], [[Uganda]], [[Rwanda]], [[Nigeria]] and [[Zambia]].

==History==
The company started in 2003, in collaboration with a major French dairy company (Candia).<ref name="Creambell Reference1" /> Creambell has approximately 15% market share in the Indian ice cream industry with a presence in 19 states which covers the top 40 cities in India. Creambell has four manufacturing plants across India: [[Baddi]], Goa, [[Kosi Kalan|Kosi]] near [[Agra]] and [[Asansol]], and 35,000 retail outlets across the country.<ref name="Creambell Reference1" /> According to Creambell, the company has grown six times from 2008 to 2013.<ref name=supportbiz>{{cite news|last1=Askari|first1=Faiz|title=Cream Bell's plant set to become India's biggest|url=http://www.supportbiz.com/articles/vertical-view/cream-bell%E2%80%99s-plant-set-become-india%E2%80%99s-biggest.html|access-date=16 February 2015|publisher=Support Biz|date=17 January 2013}}</ref> In 2015, Creambell launched Maxxum Mini range of ice cream sticks in 2 variants: Pina-Orange and Chocolate Cookie.<ref name=fnbnews>{{cite news|title=Creambell launches Maxxum Mini range of ice cream sticks in 2 variants|access-date=20 August 2018|date=6 August 2015|publisher=fnbnews|url=http://www.fnbnews.com/article/detnew.asp?articleid=37616&sectionid=1}}</ref>

In May 2020, news had spread indicating that the company had announced the shutting of business on account of the adverse market conditions.<ref name="Creambell Reference1" /> However, other media outlets later covered the story clarifying the company's stand that it was shutting down one plant while strengthening others<ref>{{Cite news|last=Bhushan|first=Ratna|title=Creambell consolidating ops; reports of shut-down entirely false: RJ Corp|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/cons-products/food/creambell-consolidating-ops-reports-of-shut-down-entirely-false-rj-corp/articleshow/75810507.cms|access-date=18 June 2021}}</ref>

==Awards and recognitions==
Creambell was declared as India's most promising brand for 2013 to 2014 at the WCRC Leaders' Asia Summit held at [[Marriott Hotel]] in London's Grosvenor Square.<ref name=fnbnews2>{{cite news|title=Creambell Ice Cream bags India's most promising brand award for '13–14|url=http://www.fnbnews.com/article/detnew.asp?articleid=35851&sectionid=40|access-date=31 July 2014|agency=Our Bureau|publisher=FNB News|date=30 July 2014|url-status=dead|archive-url=https://web.archive.org/web/20150216073612/http://www.fnbnews.com/article/detnew.asp?articleid=35851&sectionid=40|archive-date=16 February 2015}}</ref> The company received the highest honor at the Great Indian Ice Cream Contest 2013 conducted by Indian Diary Association and DANISCO<ref name="Creambell Reference1" /><ref name=iifl2>{{cite news|title=Creambell wins 'India's Most Promising Brand' Award at WCRC Leaders Asia Summit|url=http://www.indiainfoline.com/article/news-business/creambell-wins-%E2%80%98india%E2%80%99s-most-promising-brand%E2%80%99-award-at-wcrc-leaders-asia-summit-114073110144_1.html|access-date=16 February 2015|agency=India Infoline News Service|publisher=India Infoline|date=30 July 2014}}</ref><ref name=fnbnews /> In the Great Indian Ice-cream Contest, from 8 categories of award, Creambell topped the contest with 4 gold and 2 silver. Apart from these 6 awards Cream bell won 3 best in the class awards.<ref name=indiaprwire>{{cite web|title=RJ Corp's Ice Cream Division "Cream Bell" pegs new record|access-date=16 February 2015|url=http://www.indiaprwire.com/pressrelease/food/2009122140004.htm|archive-url=https://web.archive.org/web/20150216062346/http://www.indiaprwire.com/pressrelease/food/2009122140004.htm|archive-date=16 February 2015|url-status=dead}}</ref>
==See also==
{{portal|Food|India}}
* [[List of ice cream brands]]

==References==
{{reflist}}

==Further reading==
* [https://www.scribd.com/doc/17569067/Study-of-Opportunities-of-Cream-Bell-in-Indian-Ice#scribd Study Of Opportunities of Cream Bell In Indian Ice-cream Sector Project Report, 2009]

==External links==
* {{Official|http://creambell.com/aboutus.php}}

[[Category:Dairy products companies of India]]
[[Category:Food and drink companies established in 2003]]
[[Category:Companies based in New Delhi]]
[[Category:Fast-food chains of India]]
[[Category:Ice cream brands]]

Creambell - Revision history

BellaCH at 04:19, 2 January 2023