imported>Adeenshahir at 09:41, 13 August 2021

2021-08-13T09:41:10Z

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{{Multiple issues|
{{more citations needed|date=July 2016}}
{{Advert|date=May 2020}}
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{{Use dmy dates|date=October 2018}}
{{Use Indian English|date=October 2018}}
{{Infobox company
| name = DDB Mudra Group
| logo = File:DDB Mudra group logo.png
| type = Full- service, integrated marketing communication agency
| foundation = 25 March 1980
| location_city = Mumbai
| industry = Integrated marketing communication, advertising
| key_people = {{Unbulleted list|Aditya Kanthy ([[Chief executive officer|CEO]], DDB Mudra Group)|Vivaan Singh S/O Madansensingh (Junior director , DDB Mudra Group)|Anurag Bansal ([[Chief Financial Officer|CFO]], DDB Mudra Group)|Rajiv Sabnis (Executive Director, DDB Mudra Group)}}
| homepage = http://ddbmudragroup.com/
}}
The '''DDB Mudra''' Group, a part of the [[DDB Worldwide]] Communications Group, is an advertising holding company. It was earlier known as '''Mudra Communications Limited''' and '''Mudra India'''. It also started [[Mudra Institute of Communications Ahmedabad]] which is considered India's first academic institution dedicated to communications and advertising studies.<ref name=Sengupta>{{cite book|last=Sengupta|first=Subroto|title=Brand positioning : strategies for competitive advantage|year=2005|publisher=McGraw-Hill|location=New Delhi [u.a.]|isbn=978-0-07-058159-3|page=255|url=https://books.google.com/books?id=KtVdGFjYuxsC&pg|edition=2.}}</ref> In 2011, Mudra group was acquired by [[Omnicom Group]], subsequently rebranded as DDB Mudra group and merged with [[DDB Worldwide]].<ref name=e4media>{{cite news|title=DDB Mudra Group unveils new avatar|url=http://www.exchange4media.com/45595_ddb-mudra-group-unveils-new-avatar.html|accessdate=12 March 2012|newspaper=Exchange4media.com|date=29 February 2012|archive-url=https://web.archive.org/web/20120313022314/http://www.exchange4media.com/45595_ddb-mudra-group-unveils-new-avatar.html|archive-date=13 March 2012|url-status=dead}}</ref><ref name=BS>{{cite news|last=Gupte|first=Masoom|title=Mudra starts new innings|url=http://www.business-standard.com/india/news/mudra-starts-new-innings/466168/|accessdate=12 March 2012|newspaper=Business Standard|date=29 Feb 2012}}</ref> As an advertising agency it is credited with handling successful campaigns of brands and products such as Castrol, Dabur, Future Group, Gulf Oil, and Volkswagen.

==History==

Mudra Ahmedabad was founded by [[A.G Krishnamurthy]] on 25 March 1980 as an offshoot of Reliance Industries' advertising division. Initially it had only 15 employees, 500 sq.ft space and Rs 40,000 as startup capital. Its first client was Vimal. 25 March is still celebrated across all Mudra offices as Mudra Day. In 1982, it picked up another client Rasna.<ref name=ifyoucandream>{{cite book|last1=Krishnamurthy|first1=A G|title=If You can Dream: Autobiography of the Founder of Mudra and MICA|publisher=Tata McGraw-Hill Education}}</ref>

In 1990, Mudra signed a collaboration agreement with DDB Needham Worldwide. In 2011, ADA Reliance decided to sell majority of stocks to Omnicom, parent of DDB.<ref name=omnicomsale>{{cite news|url=https://www.business-standard.com/article/companies/mudra-sold-to-global-giant-omnicom-111110100081_1.html|title= Mudra sold to global giant Omnicom | date=21 January 2013 | newspaper=Business Standard|accessdate=4 October 2018}}</ref>

In 2013 DDB acquired [http://22feettribalworldwide.com 22Feet Tribal World Digital Agency] and head office is based in Bengaluru
==Clients==
{{unreferenced section|date=September 2020}}
The DDB Mudra Group's clients include Aircel, Arvind Stores, Akai, Ashok Leyland, Asian Paints, BPCL, Bank of Baroda, Baxter, Castrol, Cipla, Colgate, Cycle Pure Agarbathies, Dabur, Emirates, Emami, Federal Bank, Future Group, Gillette India, Godrej, Gulf Oil, HDFC Bank, HPCL, Hindustan Unilever, HP, IDBI Bank Group, ITC, Jaypee, Jyothy Laboratories - Henkel, ICICI Prudential Mutual Funds, Idea Cellular, Johnson & Johnson, Kalyan Silks, Kerala Tourism Development Corporation, LIC, Lavasa, L&T, McDonald's, MSD, Malayala Manorama, Mother Dairy, Nestle, Nirmal Lifestyle, Novartis, PepsiCo, Peter England, Philips Healthcare, Policybazaar.com, Reebok, Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Symphony, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank of India, United Spirits, Videocon, Volkswagen, Western Union, World Gold Council, Worldwide Media, Wipro, Wrigley, YOU Broadband and Zydus.

==Notable campaigns==
DDB Mudra's first campaign was the launch of apparel and textile brand Vimal with tagline 'Only Vimal'. Its second notable campaign was the launch of soft drink concentrate [[Rasna]] with tagline 'I love you Rasna' in 1983. In 1986, Rasna became India's largest selling soft drink concentrate. In 1989, Walter Mendez, the Corporate Creative Director of Mudra Communications created the tagline "[[God's Own Country|God's own Country]]" for [[Kerala Tourism Development Corporation]] for advertising [[Kerala]] as a tourism destination.<ref>{{Cite web|date=2015-06-27|title=A brand voyage|url=https://www.deccanherald.com/content/486162/a-brand-voyage.html|access-date=2020-09-25|website=Deccan Herald|language=en}}</ref><ref>{{Cite news|last=Krishnamurthy|first=A. G.|date=2005-01-07|title=Universal appeal in God's own country|work=Business Standard India|url=https://www.business-standard.com/article/beyond-business/universal-appeal-in-god-s-own-country-105010701003_1.html|access-date=2020-09-25}}</ref><ref>{{Cite web|title=Mulling over Malabar|url=https://www.newindianexpress.com/cities/hyderabad/2015/oct/17/Mulling-over-Malabar-830464.html|access-date=2020-09-25|website=The New Indian Express}}</ref> In 1998 Mudra positioned [[Peter England (Apparels)|Peter England]] apparel brand as 'The Honest Shirt' helping achieve sales of 2 million shirts. It also coined the baseline for [[Life Insurance Corporation|LIC]], 'Zindagi ke saath bhi, zindagi ke baad bhi' which continues to be used till today.

==References==
{{Reflist}}
<ref>{{cite news |last1=Economic |first1=Times |title=DDB Mudra buys 22feet, to merge it with existing digital unit Tribal Worldwide |url=https://economictimes.indiatimes.com/industry/services/advertising/ddb-mudra-buys-22feet-to-merge-it-with-existing-digital-unit-tribal-worldwide/articleshow/30917951.cms?from=mdr |access-date=24 February 2014 |publisher=Shephali Bhatt}}</ref>
==External links==
*{{cite book|last=Sengupta|first=Subroto|title=Brand positioning : strategies for competitive advantage|year=2005|publisher=McGraw-Hill|location=New Delhi [u.a.]|isbn=978-0-07-058159-3|page=255|url=https://books.google.com/books?id=KtVdGFjYuxsC&pg|edition=2.}}
*{{cite news|title=DDB DDb Mudra Group unveils new avatar|url=http://www.exchange4media.com/45595_ddb-mudra-group-unveils-new-avatar.html|accessdate=12 March 2012|newspaper=Exchange4media.com|date=29 February 2012|archive-url=https://web.archive.org/web/20120313022314/http://www.exchange4media.com/45595_ddb-mudra-group-unveils-new-avatar.html|archive-date=13 March 2012|url-status=dead}}
*{{cite news|last=Gupte|first=Masoom|title=Mudra starts new innings starts new innings|url=http://www.business-standard.com/india/news/ASSAP-starts-new-innings/466168/|accessdate=12 March 2012|newspaper=Business Standard|date=29 Feb 2012}}
*http://www.afaqs.com/news/story/29779_Sudarshan-Banerjee-to-head-Ignite-Mudra;-Chandan-Nath-to-continue-as-advisor

[[Category:Digital marketing companies of India]]
[[Category:Companies based in Ahmedabad]]
[[Category:Companies established in 1980]]
[[Category:1980 establishments in Gujarat]]

DDB Mudra - Revision history

imported>Adeenshahir at 09:41, 13 August 2021