Felipa7295 at 16:50, 24 April 2026

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{{Afd-merge to|2011 Cricket World Cup#Song|discussion=De Ghuma Ke|date=24 April 2026}}
{{Use dmy dates|date=July 2022}}
{{Use Indian English|date=July 2022}}
{{Infobox song
| name = De Ghumaa Ke (दे घुमा के)
| cover = Deghumake.jpg
| alt =
| caption = Album cover for "De Ghumake" released by Universal Music
| type =
| artist = [[Shankar–Ehsaan–Loy]]
| album = De Ghuma Ke<ref>[http://icc-cricket.yahoo.net/newsdetails.php?newsId=13103_1297260000 ICC.] {{webarchive |url=https://web.archive.org/web/20110724135309/http://icc-cricket.yahoo.net/newsdetails.php?newsId=13103_1297260000 |date=24 July 2011 }} Retrieved on 8 Feb 2010.</ref>
| language = [[Hindi language|Hindi]], [[Bengali language|Bengali]] and [[Sinhala language|Sinhalese]]
| released = 31 December 2010
| recorded = 2010
| studio =
| venue =
| genre = [[World music|World]], [[Rock music|rock]], [[Hip hop music|hip hop]]
| length = 3:56
| label = [[Universal Music Group|Universal]]
| writer = [[Shankar–Ehsaan–Loy]], Manoj Yadav
| producer =
}}
"'''De Ghumaa Ke'''" ({{langx|hi|दे घुमा के}}, {{langx|en|Swing It Hard}}), is a song composed by the trio of [[Shankar–Ehsaan–Loy]] ([[Shankar Mahadevan]], [[Ehsaan Noorani]] and [[Loy Mendonsa]]) and has been sung by [[Shankar Mahadevan]] and [[Divya Kumar (singer)|Divya Kumar]]. It is the official song for the [[2011 Cricket World Cup]]. It was released worldwide on 31 December 2010. The song has three different versions in [[Hindi]], [[Bengali language|Bengali]] and [[Sinhala language|Sinhalese]], as [[Bangladesh]], India and [[Sri Lanka]] co-hosted the event.<ref>[http://www.hindustantimes.com/Shankar-Ehsaan-Loy-score-a-hit-with-World-Cup-song/Article1-645946.aspx Shankar-Ehsaan-Loy score a hit with World Cup song] {{webarchive |url=https://web.archive.org/web/20110106231528/http://www.hindustantimes.com/Shankar-Ehsaan-Loy-score-a-hit-with-World-Cup-song/Article1-645946.aspx |date=6 January 2011 }} ''Hindustan Times''. Retrieved 9 January 2011.</ref><ref>[http://www.indianexpress.com/news/De-ghuma-ke----Countdown-to-World-Cup-begins-today/731451 De ghuma ke... Countdown to World Cup begins today] ''The Indian Express''. Retrieved 9 January 2011.</ref> The Bengali version, ''"Mar Ghuriye"'' ({{langx|bn|মার ঘুরিয়ে}}) of the song has been sung by Raghab Chatterjee and Sinhalese version, ''"Sinha Udane"'' ({{langx|si|සිංහ උදානේ}}) by Ranidu Lankage.<ref>[http://icc-cricket.yahoo.net/newsdetails.php?newsId=13103_1297260000 Universal Music to release official ICC CWC 2011 album. ICC.] {{webarchive |url=https://web.archive.org/web/20110724135309/http://icc-cricket.yahoo.net/newsdetails.php?newsId=13103_1297260000 |date=24 July 2011 }} Retrieved on 8 Feb 2010.</ref> The song has been marketed and managed by [[Ogilvy and Mather]].

==Background and composition==
{{Listen
| filename = De Ghuma Ke.ogg
| title = De Ghuma Ke
| description = A sample to "De Ghumake"
}}
"De Ghumaa Ke" literally means "Swing It Hard". The song's lyrics were written by Manoj Yadav.<ref>[http://worldcup-cricket-2011.com/de-ghuma-ke-icc-world-cup-2011-theme-song-de-ghuma-ke-lyrics-and-video/ Lyrics and Video of De Ghuma Ke - ICC Cricket Worldcup 2011 Official Song] {{webarchive |url=https://web.archive.org/web/20110227014931/http://worldcup-cricket-2011.com/de-ghuma-ke-icc-world-cup-2011-theme-song-de-ghuma-ke-lyrics-and-video/ |date=27 February 2011 }}</ref>

"We were looking at various ideas to determine what direction we can take because we wanted to make a fun song, a ''dhamaal'' song on which people can dance, they can sing and we wanted to use more of a colloquial term, which was an idea that came in late. Initially, we were looking at a regular dance song and by chance we coined this phrase ''De Ghuma Ke''. Everyone got excited and said why not make a song around the phrase," said Shankar.<ref>[http://icc-cricket.yahoo.net/newsdetails.php?newsId=12655_1293619320 Shankar-Ehsaan-Loy to compose official ICC CWC 2011 song.] {{webarchive |url=https://web.archive.org/web/20120406114916/http://icc-cricket.yahoo.net/newsdetails.php?newsId=12655_1293619320 |date=6 April 2012 }} ICC. Retrieved 9 January 2011.</ref>

The song uses Hindi [[colloquialism]]s like ''aare paare'' ("this way or that") and ''juta hausla badla faisla'' ("buck up and change the game"), and has a rousing quality. It incorporates an array of [[India]]n rhythms, as well as elements of rock and hip-hop. The song, according to the [[composer]]s, avoids both the cliches of patriotism and run-of-the-mill [[Bollywood]] beats for a "fun and funky tune" with a "folksy feel and a hint of rustic Punjabi".<ref>[http://www.indianexpress.com/news/De-ghuma-ke----Countdown-to-World-Cup-begins-today/731451 "De ghuma ke... Countdown to World Cup begins today".] ''The Indian Express''. Retrieved 9 January 2011.</ref>

Each member has brought in the song his own unique talent and experience, combining the [[Carnatic music|Carnatic]] and [[Hindustani classical music|Hindustani]] vocal tradition, Western [[Rock music|rock]], fusion and [[synthesiser]] techniques.<ref>[http://icc-cricket.yahoo.net/newsdetails.php?newsId=12727_1294329300 "ICC CWC 2011 song composers explain the inspiration behind De Ghumaa Ke".] {{webarchive |url=https://web.archive.org/web/20110111073341/http://icc-cricket.yahoo.net/newsdetails.php?newsId=12727_1294329300 |date=11 January 2011 }} ICC. Retrieved 9 January 2011.</ref>

==Reception==
There was a lot of buzz about the song before it was released. Within two days of its release, it received nearly 7,000 hits on YouTube.<ref>[http://www.indiamag.in/icc-world-cup-2011-song-%E2%80%98de-ghuma-ke%E2%80%99-getting-amazing-responses.html ICC World Cup 2011 Song ‘De Ghuma Ke’ Getting Amazing Responses] {{webarchive |url=https://web.archive.org/web/20110107095128/http://www.indiamag.in/icc-world-cup-2011-song-%E2%80%98de-ghuma-ke%E2%80%99-getting-amazing-responses.html |date=7 January 2011 }} Retrieved on 10 January 2010.</ref> In the next 30 days, over 0.5 million people listened to the song on YouTube.<ref>[https://www.youtube.com/results?search_type=videos&search_query=icc+world+cup+2011+official+song&search_sort=video_view_count&suggested_categories=24%2C10%2C17&uni=3 YouTube - icc world cup 2011 official song]</ref>

The song became quite popular among youths and cricket enthusiasts within days of its release.<ref>[http://movies.ndtv.com/movie_story.aspx?ID=ENTEN20110165390&keyword=music&subcatg=MUSICINDIA In De Ghuma Ke, Shankar-Ehsaan-Loy score a hit with World Cup song] {{webarchive |url=https://web.archive.org/web/20110714162747/http://movies.ndtv.com/movie_story.aspx?ID=ENTEN20110165390&keyword=music&subcatg=MUSICINDIA |date=14 July 2011 }} NDTV Movies. Retrieved 10 January 2010.</ref>

==References==
{{reflist}}
{{2011 Cricket World Cup}}

{{authority control}}

[[Category:Cricket music]]
[[Category:Sports events official songs and anthems]]
[[Category:2010 songs]]
[[Category:Songs with music by Shankar–Ehsaan–Loy]]
[[Category:2011 Cricket World Cup]]
[[Category:Songs in Hindi]]
[[Category:Songs in Bengali]]
[[Category:Songs in Sinhala]]

De Ghuma Ke - Revision history

Felipa7295 at 16:50, 24 April 2026