MrBeast at 18:04, 3 March 2026

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{{Use Indian English|date=December 2022}}
{{Use dmy dates|date=October 2017}}
{{Infobox film
| name = Desamuduru
| image = Desamuduru_Poster.jpg
| caption = Theatrical release poster
| director = [[Puri Jagannadh]]
| producer = [[D. V. V. Danayya]]
| writer = Puri Jagannadh
| starring = [[Allu Arjun]]<br/>[[Hansika Motwani]]
| music = [[Chakri (music director)|Chakri]]
| cinematography = [[Shyam K. Naidu]]
| editing = [[Marthand K. Venkatesh]]
| studio = [[D. V. V. Danayya|Universal Media]]
| distributor = Universal Media
| released = {{film date|df=y|2007|01|12}}
| runtime = 148 minutes
| country = India
| language = [[Telugu language|Telugu]]
| budget = 
| gross = ₹26 crore [[Box office#Distributor rentals|distributors' share]]<ref>{{cite web |title=Tollywood Top 10 Box Office Collection Movies In 2007 |url=https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2007/ |website=T2BLive |language=en |date=19 February 2019 |access-date=14 April 2025}}</ref>
}}

'''''Desamuduru''''' ({{Translation|Cunning Lad}}) is a 2007 Indian [[Telugu language|Telugu]]-language [[Romance film|romantic]] [[action comedy film]]<ref>{{cite web|url=https://www.bbfc.co.uk/release/desamudhuru-q29sbgvjdglvbjpwwc00mtc0odk|title=Desamudhuru|website=[[British Board of Film Classification]]|access-date=7 June 2021|archive-date=7 June 2021|archive-url=https://web.archive.org/web/20210607080947/https://www.bbfc.co.uk/release/desamudhuru-q29sbgvjdglvbjpwwc00mtc0odk|url-status=live}}</ref> directed by [[Puri Jagannadh]] and produced by [[DVV Danayya]] under Universal Media. The film stars [[Allu Arjun]] and [[Hansika Motwani]] (in her Telugu debut), alongside [[Pradeep Rawat (actor)|Pradeep Rawat]], [[Ali (actor)|Ali]], [[Devan (actor)|Devan]], [[Telangana Shakuntala]] and [[Subbaraju]].

''Desamuduru'' was released on 12 January 2007.

==Plot==

Bala Govind is a [[program director]] in [[Star Maa|Maa TV]], whose fights for justice regularly get him into trouble. During one of these incidents, Bala saves a person from goons, while severely thrashing Murugesan, the son of a notorious smuggler Tambi Durai. Fearing retribution from Tambi Durai, the Maa TV crew sends Bala's team to [[Manali, Himachal Pradesh|Kullu Manali]] to shoot a travel episode. After reaching Manali, Bala sees Vaishali, a [[sannyasin]], and soon falls in love with her. Though initially apprehensive of Bala, Vaishali reciprocates his feelings. The [[ashram]]'s head sannyasin Rama Prabha also accepts their relationship. Before Bala is able to return to [[Hyderabad]] with Vaishali, Tambi Durai's henchmen kidnap her and take her to his home. The person, who was saved by Bala, reveals that Vaishali is the daughter of Narayan Patwari, a businessman. In order to grab Patwari's properties, Tambi Durai killed her parents, and his wife Andal fixed Vaishali's marriage with Murugesan, but Vaishali escapes and reached Kullu Manali. Bala seeks the help of [[Inspector of Police|Inspector]] Prasad to save Vaishali from their clutches, where he eventually succeeds in arresting Tambi Durai and marries Vaishali.

==Cast==
{{Cast listing|
* [[Allu Arjun]] as Bala Govind
* [[Hansika Motwani]] as Vaishali (Voice dubbed by [[Sowmya Sharma]])
* [[Ali (actor)|Ali]] as Shankar / Himalayan Baba
* [[Giri Babu]] as Rama Chandra Murthy
* [[Chandra Mohan (Telugu actor)|Chandra Mohan]] as Chandram, Bala's father
* [[Devan (actor)|Devan]] as Narayan Patwari, Vaishali's father
* [[Sumithra (actress)|Sumithra]] as Amrutham, Bala's mother
* [[Sudha (Telugu actress)|Sudha]] as Janaki, Vaishali's mother
* [[Pradeep Rawat (actor)|Pradeep Rawat]] as Tambi Durai
* [[Telangana Shakuntala]] as Andal, Tambi Durai's wife
* [[Subbaraju]] as Murugesan, Tambi Durai's son
* [[Ahuti Prasad]] as A. Prasad
* [[Rama Prabha]] as Rama Prabha
* [[Ajay (actor)|Ajay]] as Tambi Durai's henchman
* [[G. V. Sudhakar Naidu]] as Tambi Durai's henchman
* [[Brahmanandam]] as Pandu
* [[Kovai Sarala]] as Shivani
* [[Raghu Babu]] as Compounder
* [[Gundu Sudharshan]] as Sudarshan
* [[Srinivasa Reddy]] as Ravi
* [[Raja Ravindra]] as the person Bala saved
* [[Satyam Rajesh]] as Rajesh, Bala's colleague
* [[Jeeva (Telugu actor)|Jeeva]] as Ponnuswamy, Tambi Durai’s younger brother
* [[Hema (actress)|Hema]] as Ponnuswamy's wife
* [[Uttej]] as [[Radio Mirchi]] Reporter
* [[Narsing Yadav]] as Police Inspector
* [[Venu Madhav (actor)|Venu Madhav]] as Tea Seller
* [[Gautam Raju]] as Apples Exporter
* [[Shankar Melkote]] as Doctor
* [[Saptagiri (Telugu actor)|Saptagiri]] as Bala's colleague
* Sandra as Bala's colleague
* Sony Raj as Bala's colleague
* Phani as Bala's colleague
* Junior Relangi as Bala's colleague
* [[Vamsi Krishna]]
* [[Rambha (actress)|Rambha]] in the [[item number]] "Attaantode Ittaantode"<ref name="Item Number">{{cite web| website=[[Telugucinema.com]]| title= Rambha's item number in Desa Muduru|url= http://www.telugucinema.com/tc/news/desamuduru_dec1306.php
|access-date=21 December 2006 |archive-url = https://web.archive.org/web/20070102175032/http://www.telugucinema.com/tc/news/desamuduru_dec1306.php  |archive-date = 2 January 2007}}</ref>
}}

== Production ==
After the release of ''[[Happy (2006 film)|Happy]]'' (2006), [[Allu Arjun]] was reported to be keen to act in the Telugu remake of ''[[Sivakasi (film)|Sivakasi]]'' (2005) starring [[Vijay (actor)|Vijay]] and [[Asin]]. He later accepted to act in a film directed by [[Puri Jagannadh]] and produced by [[DVV Danayya]] under the banner Universal Media. The title was confirmed as ''Desamuduru''. Puri Jagannadh worked on the film's script at [[Bangkok]] and returned to Hyderabad on 16 June 2006.<ref>{{cite web|url=http://www.idlebrain.com/news/2000march20/news273.html|title=Desamuduru Script at Bangkok|publisher=[[Idlebrain.com]]|date=10 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221015010/http://www.idlebrain.com/news/2000march20/news273.html|archive-date=21 December 2014}}</ref> The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006.

=== Casting ===
{{multiple image
| align = left
| direction = horizontal
| footer = [[Hansika Motwani]] (''left'') was cast as the lead actress while [[Rambha (actress)|Rambha]] (''right'') was cast as the item number alongside [[Allu Arjun]].
| width = 
| image1 = Hansika Motwani celebrates her birthday at Arth Bar (06).jpg
| width1 = 150
| alt1 =
| caption1 = 
| image2 = Rambha_quick_gun_murugun.jpg
| width2 = 156
| alt2 =
| caption2 =
}}
Allu Arjun played the role of a crime reporter working for [[MAA TV]] in the film. For his role, Allu Arjun sported a long hairdo and built six pack abs.<ref>{{cite web|url=http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|title=Allu Arjun goes Salman way!|website=[[Sify]]|date=22 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161901/http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|archive-date=21 December 2014}}</ref> [[Hansika Motwani]] was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 15.<ref>{{cite web|url=http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|title="I am no more a babe", says Hansika|website=[[Sify]]|date=2 July 2008|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161913/http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|archive-date=21 December 2014}}</ref> She played the role of a sanyasin in the film.<ref>{{cite web|url=http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|title=Hansika charges 50 lakhs!|website=[[Sify]]|date=23 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161951/http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|archive-date=21 December 2014}}</ref> [[Rambha (actress)|Rambha]] was selected for an [[item number]] in the film, despite initial reports stated that [[Charmee Kaur]] would dance in the song.<ref>{{cite web|url=http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|title=Rambha as item girl!|website=[[Sify]]|date=15 December 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221162019/http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|archive-date=21 December 2014}}</ref>
[[File:Himalayas from Kullu Valley, Himachal Pradesh.jpg|right|260px|thumb|The [[Himalayas]] as seen from Kullu Valley, Himachal Pradesh]]

=== Filming ===
Filming began on 14 July 2006 at [[Hyderabad, India|Hyderabad]] where the film's first schedule was shot. The next schedule began in [[Himachal Pradesh]]. Few action sequences were shot at [[Manali, Himachal Pradesh|Manali]] in early September 2006. Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006. However the schedule was completed on 10 October 2006. Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.

==Soundtrack==
{{Infobox album
| name = Desamuduru
| type = [[Soundtrack]]
| image =
| artist = [[Chakri (music director)|Chakri]]
| alt =
| released = 25 December 2006
| recorded =
| venue = Rock Gardens, [[Madhapur]], [[Hyderabad, India|Hyderabad]]
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length = {{Duration|m=28|s=03}}
| label = [[Aditya Music]]
| producer = [[Chakri (music director)|Chakri]]
| prev_title = [[Chukkallo Chandrudu]]
| prev_year = 2006
| next_title = [[Dhee (film)|Dhee]]
| next_year = 2007
}}

The film has six songs composed by [[Chakri (music director)|Chakri]]. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.

{{Track listing
| all_writing =
| extra_column = Singer(s)
| total_length = 28:03
| title1 = Ninne Ninne
| extra1 = Chakri, [[Kousalya (singer)|Kousalya]]
| lyrics1 = [[Kandikonda]]
| length1 = 4:40
| title2 = Gili Giligaa
| extra2 = Devan, [[Andrea Jeremiah]]
| lyrics2 = [[Bhaskarabhatla Ravi Kumar|Bhaskarabhatla]]
| length2 = 4:32
| title3 = Satte E Godavaa Ledu
| extra3 = [[Ranjith (singer)|Ranjith]], [[Rita Thyagarajan|Rita]]
| lyrics3 = Bhaskarabhatla
| length3 = 4:18
| title4 = Gola Pettinaadiro
| extra4 = [[Raghu Kunche]], Kousalya
| lyrics4 = Bhaskarabhatla
| length4 = 4:39
| title5 = Manasuley
| extra5 = Chakri, Kousalya
| lyrics5 = Kandikonda
| length5 = 4:51
| title6 = Attaantode Ittaantode
| extra6 = Ravi Varma, [[Suchitra]]
| lyrics6 = [[Bhaskarabhatla Ravi Kumar|Bhaskarabhatla]]
| length6 = 5:03
}}

==Release==
The film was released on 500 screens, including 424 in [[Andhra Pradesh]], 32 in [[Karnataka]], 8 in [[Orissa, India|Orissa]], 2 in [[Chennai]], 3 in [[Mumbai]] and 31 overseas.<ref>{{cite web |title=Desamuduru release centers |url=http://www.superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |url-status=dead |archive-url=https://web.archive.org/web/20071018040026/http://superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |archive-date=18 October 2007 |access-date=12 September 2007 |work=superhit.co.in |df=dmy-all}}</ref>

==Box office==
''Desamuduru'' ran for more than 175 days. The film grossed {{INR}}12.58 crore and a share of {{INR}}9.5 crore.<ref name="First seven days">{{cite web|title=nonstopcinema.com|url=http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229|archive-url=https://web.archive.org/web/20070122154434/http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229 |archive-date=22 January 2007|access-date=19 January 2007|work=Desamuduru worldwide 7-day gross – 25.8 million}}</ref> worldwide in the first week of its release. The film grossed {{INR}}20 crore in four weeks. It ran for more than 365 days.

The film was the highest grossing film in [[Allu Arjun]]'s career at the time of its release and the third highest-grossing Telugu movie of 2007.

==Accolades==
;[[55th Filmfare Awards South|55th Filmfare Awards]]
*[[Filmfare Award for Best Film – Telugu|Best Film]] – [[DVV Danayya]] – Nominated
*[[Filmfare Award for Best Director – Telugu|Best Director]] – [[Puri Jagannadh]] – Nominated
*[[Filmfare Award for Best Actor – Telugu|Best Actor]] – [[Allu Arjun]] – Nominated
*[[Filmfare Award for Best Music Director – Telugu|Best Music Director]] – [[Chakri (composer)|Chakri]] – Nominated
*[[Filmfare Award for Best Female Debut – South]] – [[Hansika Motwani]] – Won

;[[Nandi Awards]]
*[[Nandi Award for Best Choreographer|Best Choreographer]] – Nobel – "Satte E Godava Ledu" – Won

;[[Santosham Film Awards]]
*Best Young Performers – Allu Arjun – Won
*Best Debut Heroine – Hansika Motwani – Won

;[[CineMAA Awards]]
*Best Actor (Jury) – Allu Arjun – Won
*Best Female Debut – Hansika Motwani – Won

==References==
{{Reflist}}

==External links==
* {{IMDb title|0843335|Desamuduru}}

{{Puri Jagannadh}}{{Portal bar|Film|India}}

[[Category:2007 films]]
[[Category:2007 Telugu-language films]]
[[Category:Indian crime action films]]
[[Category:Films scored by Chakri]]
[[Category:Indian romantic musical films]]
[[Category:2000s romantic musical films]]
[[Category:2000s crime action films]]
[[Category:Indian romantic action films]]
[[Category:Indian films about revenge]]
[[Category:2000s masala films]]
[[Category:Films about journalists]]
[[Category:Journalism adapted into films]]
[[Category:Films about mass media in India]]
[[Category:Films directed by Puri Jagannadh]]
[[Category:Films set in Hyderabad, India]]
[[Category:Films shot in Hyderabad, India]]
[[Category:Films set in Himachal Pradesh]]
[[Category:Films shot in Himachal Pradesh]]
[[Category:2000s romantic action films]]
[[Category:Films produced by D. V. V. Danayya]]
[[Category:2007 musical films]]

Desamuduru - Revision history

MrBeast at 18:04, 3 March 2026