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{{Use dmy dates|date=November 2019}}
{{Use Indian English|date=October 2015}}
{{Infobox film
| name = Desingu Raja
| image = Desingu Raja Poster.jpg
| caption = Promotional poster
| director = [[Ezhil]]
| producer = P. Madan
| writer = {{plainlist|
*Ezhil
*N. Rajasekhar {{small|(Dialogues)}}
}}
| starring = {{plainlist|
*[[Vimal (actor)|Vimal]]
*[[Bindu Madhavi]]
}}
| music = [[D. Imman]]
| cinematography = Sooraj Nallusami
| editing = [[Gopi Krishna (film editor)|Gopi Krishna]]
| studio = [[Escape Artists Motion Pictures]]
| distributor = Olympia Movies<br />Khafa Exports (Overseas)
| released = {{film date|df=yes|2013|8|23}}
| runtime =
| country = India
| language = Tamil
| budget = {{INRConvert|5|c}}
| gross = {{estimation}}{{INRConvert|30|c}}
}}
'''''Desingu Raja''''' is a 2013 Indian [[Tamil language|Tamil]]-language [[comedy film]] directed by [[Ezhil]], and produced by P. Madan under the banner [[Escape Artists Motion Pictures]]. Starring [[Vimal (actor)|Vimal]] and [[Bindu Madhavi]], it also features [[Soori (actor)|Soori]], [[Singampuli]] and [[Ravi Mariya]], playing supporting roles.<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-03-21/news-interviews/37902728_1_director-ezhil-kedi-billa-killadi-ranga-manam-kothi-paravai |archive-url=https://web.archive.org/web/20130927085314/http://articles.timesofindia.indiatimes.com/2013-03-21/news-interviews/37902728_1_director-ezhil-kedi-billa-killadi-ranga-manam-kothi-paravai |url-status=dead |archive-date=27 September 2013 |title=Ezhil confident about 'Desingu Raja' |work=[[The Times of India]] |date=21 March 2013 |access-date=22 May 2013}}</ref> The film is set in two villages which are perpetually at conflict with one another.<ref name="indiatimes1">{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-01-29/news-interviews/36615608_1_bindu-madhavi-ezhil-villages |archive-url=https://web.archive.org/web/20130927085311/http://articles.timesofindia.indiatimes.com/2013-01-29/news-interviews/36615608_1_bindu-madhavi-ezhil-villages |url-status=dead |archive-date=27 September 2013 |title=Vimal, Bindu team up! |date=29 January 2013 |work=[[The Times of India]] |access-date=22 May 2013}}</ref>

The film had been extensively shot in [[Thanjavur]], [[Kumbakonam]] and [[Chennai]].<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-05-02/news-interviews/38983082_1_fruit-shop-flick-director-ezhil |archive-url=https://web.archive.org/web/20130927085315/http://articles.timesofindia.indiatimes.com/2013-05-02/news-interviews/38983082_1_fruit-shop-flick-director-ezhil |url-status=dead |archive-date=27 September 2013 |title=Vemal on rural mode |date=2 May 2013 |work=[[The Times of India]] |access-date=22 May 2013}}</ref> The music is scored by [[D. Imman]], while Sooraj Nallusami, and [[Gopi Krishna (film editor)|Gopi Krishna]] were the cinematographer and editor respectively. The film was released on 23 August 2013,<ref>{{cite web |url=http://www.sify.com/movies/desingu-raja-review-tamil-15037023.html |title=Movie Review : Desingu Raja |website=www.sify.com |access-date=9 August 2022 |archive-url=https://web.archive.org/web/20130827201713/http://www.sify.com/movies/desingu-raja-review-tamil-15037023.html |archive-date=27 August 2013 |url-status=dead}}</ref><ref>{{cite web| url = http://www.indiaglitz.com/channels/tamil/review/16965.html| archive-url = https://web.archive.org/web/20130221132128/http://www.indiaglitz.com/channels/tamil/review/16965.html| url-status = dead| archive-date = 21 February 2013| title = Tamil Cinema News {{!}} Tamil Movie Reviews {{!}} Tamil Movie Trailers - IndiaGlitz Tamil}}</ref> to favourable reviews and become a hit especially in B and C theaters.

==Plot==
Idhayakani ([[Vimal (actor)|Vimal]]), who hails from the village ''Killiyoor'', is a firm believer in nonviolence. The ongoing feud between his family and the family of Cheena Thaana (Gnanavel) from the neighboring village of Puliyoor is a source of constant worry for him. Though their rivalry began on a minor issue, many lives were sacrificed over the years. Idhayakani's father ([[Aadukalam Naren]]) is killed by Cheena Thaana. Angered by his son's death, Idhayakani's grandfather ([[Vinu Chakravarthy]]) retaliates by killing Cheena Thaana's son. Cheena Thaana vows to kill Idhayakani.

Meanwhile, Idhayakani meets Cheena Thaana's daughter Thamarai ([[Bindu Madhavi]]) at a temple festival and falls deeply in love with her. Chaos ensues when both realize who their families are, and the respective sets of parents and villagers object to their romance. Idhayakani marries Thamarai at a temple, and Cheena Thaana gets killed by Idhayakani's grandfather's henchmen. Thus, Thamarai develops hatred towards Idhayakani for her father's death. According to Panchayat, Thamarai goes to Idhayakani's home with her family in order to kill Idhayakani, but they fail in their attempts. When Chitappa ([[Ravi Mariya]]) hears that Thamarai is pregnant, he is determine to kill her child, but Thamarai's uncle Surya ([[Soori (actor)|Soori]]) tries to give strength tonic instead of poison to Thamarai, which makes her safe. In the climax, Killiooru organizes a Kabaddi match in Puliooru. Chitappa arrives at the place by kidnapping Thamarai and her mother ([[Vanitha Krishnachandran]]), but Idhayakani's uncle Koushik ([[Singampuli]]) was kidnapped instead of Thamarai. It turns out that Surya had saved her. Chitappa arrives to kill Idhayakani, but the presence of cheerleaders makes him undergo a change of heart. He then dances to the tune of [[Gangnam Style]] and accepts Idhayakani wholeheartedly.

==Cast==

{{colbegin}}
* [[Vimal (actor)|Vimal]] as Idhayakani
* [[Bindu Madhavi]] as Thamarai, Cheena Thaana's daughter
* [[Soori (actor)|Soori]] as Suriya, Thamarai's uncle
* [[Singampuli]] as Koushik, Idhayakani's uncle
* [[Ravi Mariya]] as Chitappa
* Gnanavel as Cheena Thaana, Thamarai's father
* [[Aadukalam Naren]] as Idhayakani's father
* [[Vinu Chakravarthy]] as Idhayakani's grandfather
* [[Vanitha Krishnachandran]] as Thamarai's mother
* [[Chaams]] as Idhayakani's friend
* [[Singamuthu]] as Idhayakani's friend
* [[Charle]]
* [[Vadivukkarasi]]
* [[Suzane George]]
* [[Muktha (actress)|Muktha Bhanu]] : special appearance in song "Nelavattam"
* [[Vennira Aadai Moorthy]] : special appearance in song "Pom Pom"
* [[Swaminathan]] : special appearance in song "Pom Pom"
{{colend}}

==Production==
After a fairly successful outing with ''[[Manam Kothi Paravai]]'', director Ezhil started his next titled ''Desingu Raja'', which was in a similar genre rural comedy. He roped in Vimal to play the lead Idhayakani, who has been named so by his parents and is a diehard [[M. G. Ramachandran|MGR]] fan.<ref name="indiatimes1"/> [[Bindu Madhavi]] was signed to play the female lead as a Rajini fanatic in the movie, thus pairing with Vimal for second time after ''[[Kedi Billa Killadi Ranga]]''.<ref>{{cite web|url=http://behindwoods.com/tamil-movies-cinema-news-10/love-between-a-mgr-fanatic-and-a-rajini-fanatic-vimal-bindu-madhavi-25-01-13.html |title=Love between a MGR fanatic and a Rajini fanatic, Vimal, Bindu Madhavi |website=Behindwoods |date=25 January 2013 |access-date=22 May 2013}}</ref> She said "I play a cheerful, naughty village girl".<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-03-28/news-interviews/38070972_1_next-film-pandiraj-kedi-billa-killadi-ranga |archive-url=https://web.archive.org/web/20130331054722/http://articles.timesofindia.indiatimes.com/2013-03-28/news-interviews/38070972_1_next-film-pandiraj-kedi-billa-killadi-ranga |url-status=dead |archive-date=31 March 2013 |title=Role play for Bindu |date=28 March 2013 |work=[[The Times of India]] |access-date=22 May 2013}}</ref> [[Muktha (actress)|Muktha Bhanu]] danced for one song along with Vimal and the group dancers which was shot in [[Thiruvarur]].<ref>{{cite web|url=http://www.ayngaran.com/frame.php?iframepath=newsdetails.php?newsid=10211 |title=Ayngaran International |publisher=Ayngaran.com |access-date=22 May 2013}}</ref>

Sify reported that the film was nearly 50% complete in December 2012.<ref>{{cite web|url=http://www.sify.com/movies/desingaraja-is-50-complete-news-tamil-mmgkhijgeeh.html |archive-url=https://archive.today/20130616024318/http://www.sify.com/movies/desingaraja-is-50-complete-news-tamil-mmgkhijgeeh.html |url-status=dead |archive-date=16 June 2013 |title=Desingaraja is 50% complete |website=Sify |date=6 December 2012 |access-date=22 May 2013}}</ref> In April 2013 a song sequence featuring Vimal and Bindu Madhavi was shot for almost ten days in a set worth 15 lakhs.<ref>{{cite web|url=http://www.indiaglitz.com/channels/tamil/article/93186.html |archive-url=https://web.archive.org/web/20130501091110/http://www.indiaglitz.com/channels/tamil/article/93186.html |url-status=dead |archive-date=1 May 2013 |title=More on 'Desingu Raja'|website=IndiaGlitz |date=29 April 2013 |access-date=22 May 2013}}</ref> In May 2013 the crew shot a song sequence for 10 days with Vimal and Bindu Madhavi in a set resembling a fruit godown.<ref>{{cite web|last=Features |first=Express |url=http://newindianexpress.com/entertainment/tamil/Fruit-godown-set-for-Desingu-Raja/2013/05/04/article1573642.ece |title=Fruit godown set for Desingu Raja |publisher=The New Indian Express |date=4 May 2013 |access-date=22 May 2013}}</ref>

==Soundtrack==
{{Infobox album
| name = Desingu Raja
| type = soundtrack
| longtype =
| artist = [[D. Imman]]
| cover =
| alt =
| caption =
| released = 19 July 2013
| recorded = 2013
| venue =
| studio =
| genre = [[Soundtrack|Feature film soundtrack]]
| length = 47:02
| language = [[Tamil language|Tamil]]
| label = [[Sony Music]]
| producer = [[D. Imman]]
| prev_title = [[Kumki (film)|Kumki]]
| prev_year = 2012
| next_title = [[Varuthapadatha Valibar Sangam]]
| next_year = 2013
| misc = {{Singles
| name = Desingu Raja
| type = soundtrack
| single1 = Ammadi Ammadi
| single1date = 17 June 2013
}}
}}

The soundtrack album for ''Desingu Raja'' is composed by [[D. Imman]], in his second collaboration with [[Ezhil]] after ''[[Manam Kothi Paravai]]'', and his first collaboration with [[Vimal (actor)|Vimal]]. The album contains five songs, which was written by [[Yugabharathi]], and five [[karaoke]] versions of the songs, however in the film, four songs were used; The song "Yaarume Kekkave Illa" was not included in the film. The track "Ammadi Ammadi" was released as a single on 17 June 2013, via the composer's [[SoundCloud]] channel.<ref>{{cite web|date=17 June 2013|title=A bit from Imman's next hits net, Imman, Desingu Raja|url=http://behindwoods.com/tamil-movies-cinema-news-10/a-bit-from-immans-next-hits-net-imman-desingu-raja-25-05-13.html|access-date=3 August 2013|website=Behindwoods}}</ref><ref>{{Cite web|date=2013-06-10|title=Desingu Raja Single Track releasing on June 17th|url=https://www.moviecrow.com/News/2320/desingu-raja-single-track-release|access-date=2020-06-14|website=www.moviecrow.com}}</ref> The audio was released, along with the albums of ''[[Varuthapadatha Valibar Sangam]]'' and ''[[Thanga Meenkal]]'' on 19 July 2013, at [[Sathyam cinemas|Sathyam Cinemas]] in [[Chennai]].<ref>{{cite web|date=15 July 2013|title=Three audio launches on July 19|url=http://www.indiaglitz.com/channels/tamil/article/95328.html|archive-url=https://web.archive.org/web/20130714092356/http://www.indiaglitz.com/channels/tamil/article/95328.html|url-status=dead|archive-date=14 July 2013|access-date=16 August 2013|work=Indiaglitz}}</ref><ref>{{cite web|date=20 July 2013|title='Desingu Raja' audio hits the market!|url=http://www.sify.com/movies/desingu-raja-audio-hits-the-market-news-tamil-ngul2Kbfghf.html|archive-url=https://web.archive.org/web/20131001201447/http://www.sify.com/movies/desingu-raja-audio-hits-the-market-news-tamil-ngul2Kbfghf.html|url-status=dead|archive-date=1 October 2013|access-date=3 August 2013|website=Sify}}</ref>

The audio songs were ranked at the 19th position in "Top 25 Albums of 2013" by Behindwoods,<ref>{{Cite web|date=2013-12-31|title=19. Desingu Raja {{!}} TOP 25 ALBUMS OF 2013|url=http://tamil-movies/slideshow/top-25-albums-of-2013/19-desingu-raja.html|access-date=2020-06-14|website=Behindwoods}}</ref> and the song "Ammadi Ammadi" sung by [[Shreya Ghoshal]], received positive response from audiences, topping all the FM Radio charts upon release.<ref>{{Cite web|title=Ammadi Ammadi (Desingu Raja) - Top 10 Songs of the week|url=https://www.behindwoods.com/tamil-movies/desingu-raja/desingu-raja-top-ten-songs-ammadi-ammadi-jul-25.html|access-date=2020-06-14|website=www.behindwoods.com}}</ref> Behindwoods rated the album 2.75 out of 5, stating "The album is folksy and well produced."<ref>{{cite web|date=19 July 2013|title=Desingu Raja Songs Review Bindhu Madhavi, vimal, Desingu Raja|url=http://behindwoods.com/tamil-movies/desingu-raja/desingu-raja-songs-review.html|access-date=3 August 2013|website=Behindwoods}}</ref> S. R. Ashok Kumar of ''[[The Hindu]]'', gave a positive review stating "The music is mixed with a liberal dose of comedy."<ref>{{cite web|author=S. R. Ashok Kumar|date=13 July 2013|title=Audio Beat: Desingu Raja - Liberal dose of comedy|url=http://www.thehindu.com/features/cinema/audio-beat-desingu-raja-liberal-dose-of-comedy/article4911929.ece|access-date=3 August 2013|work=The Hindu}}</ref> Milliblog reviewed the album stating "Imman-Ezhil’s combo’s signature style is evident and thoroughly enjoyable!"<ref>{{Cite web|date=2013-07-19|title=Desingu Raja (Music review), Tamil – D.Imman by Milliblog!|url=https://milliblog.com/2013/06/14/desingu-raja-music-review-tamil-d-imman/|access-date=2020-06-14}}</ref> Therarefied gave a verdict stating "Imman continues his golden run with ''Desingu Raja''."<ref>{{Cite web|date=2013-07-19|title=Music Review: Desingu Raja (Tamil) {{!}} therarefied|url=https://therarefied.blogspot.com/2013/06/music-review-desingu-raja-tamil.html|access-date=2020-06-14|website=Music Review}}</ref>

'''Track listing'''

{{track listing
| extra_column = Singer(s)
| all_lyrics = [[Yugabharathi]]
| title1 = Ammadi Ammadi
| extra1 = [[Shreya Ghoshal]]
| length1 = 05:06
| title2 = Oru Ora Ora Paarvai
| extra2 = [[D. Imman]], Balram Iyer
| length2 = 04:53
| title3 = Nelaavattam Nethiyile
| extra3 = [[Harini (singer)|Harini]], [[P. Unni Krishnan]]
| length3 = 04:28
| title4 = Yaarume Kekkave Illa
| extra4 = [[S. P. Balasubrahmanyam]], El Fe Choir
| length4 = 04:44
| title5 = Pom Pom
| extra5 = [[Vijay Prakash]]
| length5 = 04:20
| title6 = Ammadi Ammadi
| note6 = Karaoke
| extra6 = [[Instrumental]]
| length6 = 05:03
| title7 = Oru Ora Ora Paarvai
| note7 = Karaoke
| extra7 = [[Instrumental]]
| length7 = 04:50
| title8 = Nelaavattam Nethiyile
| note8 = Karaoke
| extra8 = [[Instrumental]]
| length8 = 04:25
| title9 = Yaarume Kekkave Illa
| note9 = Karaoke
| extra9 = [[Instrumental]]
| length9 = 04:42
| title10 = Pom Pom
| note10 = Karaoke
| extra10 = [[Instrumental]]
| length10 = 04:17
| total_length = 47:02
| all_writing =
}}

==Release==
The film was originally slated to release on 9 August 2013, but due to the release of Vijay-starrer ''[[Thalaivaa]]'',<ref>{{cite web|date=21 June 2013|title=Vimal and Bindu Madhavi's rural romance in July, Ezhil, Desingu Raja|url=http://behindwoods.com/tamil-movies-cinema-news-10/vimal-and-bindu-madhavis-rural-romance-in-july-ezhil-desingu-raja-21-06-13.html|access-date=3 August 2013|website=Behindwoods}}</ref> it got postponed to 15 August 2013, and again postponed, due to the controversies of the release of ''Thalaivaa''.<ref>{{Cite web|title=Desingu Raja on August 15|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Desingu-Raja-on-August-15/articleshow/21421468.cms|access-date=2020-06-14|website=The Times of India|language=en}}</ref><ref>{{Cite web|title=Desingu Raja cleared with 'U' certificate|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Desingu-Raja-cleared-with-U-certificate/articleshow/21841427.cms|access-date=2020-06-14|website=The Times of India|language=en}}</ref> The film's distribution rights were acquired by Olympia Movies.<ref>{{cite web|date=28 July 2013|title=Escape Artists Motion Pictures bought Desingu Raja|url=http://behindwoods.com/tamil-movies-cinema-news-10/escape-artists-motion-pictures-desingu-raja-28-07-13.html|access-date=3 August 2013|website=Behindwoods}}</ref> The film released on 23 August 2013 in 300 screens across [[Tamil Nadu]].<ref>{{Cite web|title=Desingu Raja on August 23|url=https://www.sify.com/movies/desingu-raja-on-august-23-news-tamil-niirlzchdjc.html|archive-url=https://web.archive.org/web/20130811190045/http://www.sify.com/movies/desingu-raja-on-august-23-news-tamil-niirlzchdjc.html|url-status=dead|archive-date=2013-08-11|access-date=2020-06-14|website=Sify}}</ref>

=== Marketing ===
A musical teaser from the film was released on 9 June 2013.<ref>{{Citation|last=Music|first=Sony|title=Desingu Raja Musical Teaser 1|date=2013-06-09|url=https://www.youtube.com/watch?v=fkhCRa2oAZM|language=en|access-date=2020-06-14}}</ref> Another musical teaser from the film was released on composer Imman's SoundCloud channel on 15 June 2013.<ref>{{Citation|last=Music|first=Sony|title=Desingu Raja Musical Teaser 2|date=2013-06-15|url=https://www.youtube.com/watch?v=J6vH3Mz2PkQ|language=en|access-date=2020-06-14}}</ref> Two trailers from the film were released, with one of them during the audio launch on 19 July 2013,<ref>{{Citation|title=Desingu Raja Official Theatrical Trailer|url=https://www.youtube.com/watch?v=BRUatvsCZ-k|language=en|access-date=2020-06-14}}</ref> and the other one unveiled on 3 August 2013.<ref>{{Citation|title=Desingu Raja Official Theatrical Trailer 2|url=https://www.youtube.com/watch?v=CivFZHNzGhA|language=en|access-date=2020-06-14}}</ref>

==Reception==
The film opened to positive reviews from critics. ''[[Rediff.com|Rediff]]'' gave it a 2.5 out of 5 and stated, "The unconvincing storyline may not hold your attention, also some unfunny comic elements in the film will not certainly keep you entertained throughout."<ref>{{Cite web|title=Desingu Raja: Unconvincing plot, great comedy|url=https://www.rediff.com/movies/report/desingu-raja-unconvincing-plot-great-comedy-south/20130823.htm|access-date=2020-06-14|website=Rediff|language=en}}</ref> ''Behindwoods'' gave it a 1.5 out of 5 and wrote, "On the whole, Desingu Raja doesn’t have much going for it as this blend of comedy, romance and family drama is one that has been done to death many times."<ref>{{Cite web|title=Desingu Raja Movie Review|url=http://www.behindwoods.com/tamil-movies/desingu-raja/desingu-raja-review.html|access-date=2020-06-14|website=Behindwoods}}</ref> ''[[Deccan Herald]]'' also gave the same rating and wrote: "It's an unambitious film on a mission to entertain its viewers with full-length comedy. Honestly, it doesn't succeed in its mission because the forced humour does not even works for a few minutes, but after a while it really tests your patience."<ref>{{Cite web|date=2013-08-24|title='Desingu Raja' movie review: Stale wine in new bottle|url=https://www.deccanherald.com/content/352983/desingu-raja-movie-review-stale.html|access-date=2020-06-14|website=Deccan Herald|language=en}}</ref> ''[[The Times of India]]'' gave it a 2.5 out of 5 and stated "You will not like this film if you are looking for a rural comedy that feels fresh and funny."<ref>{{Citation|title=Desingu Raja Movie Review {2.5/5}: Critic Review of Desingu Raja by Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/desingu-raja/movie-review/22020927.cms|access-date=2020-06-14}}</ref> ''[[The Hindu]]'' wrote "Desingu Raja is about the union of a couple from feuding villages, but it’s really a cautionary tale about making movies with no jokes and no script."<ref>{{cite news|last=Rangan|first=Baradwaj|date=2013-08-24|title=Desingu Raja: Half-hearted laughs|language=en-IN|work=The Hindu|url=https://www.thehindu.com/features/cinema/cinema-reviews/desingu-raja-halfhearted-laughs/article5055569.ece|access-date=2020-06-14|issn=0971-751X}}</ref>

==References==
{{Reflist}}

==External links==
* {{IMDb title|3215282}}

{{Ezhil}}

[[Category:2013 films]]
[[Category:2010s Tamil-language films]]
[[Category:Indian comedy films]]
[[Category:Films directed by Ezhil]]

Desingu Raja - Revision history

WikiDwarf at 05:07, 31 July 2023