>Fma12 at 22:15, 17 August 2021

2021-08-17T22:15:06Z

New page

{{Infobox brand
| name = Duke's Lemonade
| logo = Duke_brand_india_logo.png
| logo_size = 120
| image = Dukes Lemonade.JPG
| image_size = 70
| caption =
| producttype = [[Soft drink]]
| currentowner = [[PepsiCo]]
| producedby =
| country = [[India]]
| introduced = {{start date and age|1889}}
| discontinued =
| related =
| markets =
| previousowners = [[Duke and Sons]]
| trademarkregistrations =
| ambassadors =
| tagline =
| website =
| module = 
| module1 = 
| footnotes =
}}
'''Duke's Lemonade''' is a lemon based aerated drink marketed in [[India]] since 1889. The brand has a strong presence in western India. <ref name=bi89>{{cite journal|last=Advani|first=A.H.|journal=[[Business India]]|year=1989|issue=291–299|pages=94}}</ref> Originally owned by [[Duke and Sons]], the brand was sold to [[PepsiCo]] in 1994. Pepsico phased out most drinks under the Duke's brand in 2004, though it retained Duke's Lemonade.<ref name=iedec11>{{cite news|title=The Duke Returns|url=http://www.indianexpress.com/news/the-duke-returns/883756/0|access-date=21 February 2012|newspaper=[[The Indian Express]]|date=4 December 2011}}</ref> Not only was Duke's Lemonade retained, in the same year Pepsico launched a new advertisement campaign in [[Mumbai]] to promote the brand, with a new tagline, "takatak taajgi".<ref name=thbl04>{{cite news|title=Pepsi peps up Dukes Lemonade ad campaign|url=http://www.thehindubusinessline.in/2004/04/21/stories/2004042102091700.htm|access-date=21 February 2012|newspaper=[[The Hindu Business Line]]|date=21 April 2004}}</ref>

Duke's Lemonade was once a favorite in [[Irani café]]s.<ref name=yd99>{{cite book|last=Yoo|first=David|title=New spiritual homes: religion and Asian Americans|year=1999|publisher=University of Hawaii Press|isbn=0-8248-2072-X|pages=240}}</ref> It is also used as a mixer with [[alcohol (drug)|alcohol]] based drinks.<ref name=nlk>{{cite book|last=King|first=Niloufer Ichaporia|title=My Bombay kitchen: traditional and modern Parsi home cooking|year=2007|publisher=University of California Press|isbn=978-0-520-24960-8|pages=270}}</ref> In an interview in 2008, ''Ramesh Chauhan'' of [[Bisleri|Parle]] said that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to market it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the [[Limca]] brand in 1977.<ref name=dnaj08>{{cite news|title=Coca-Cola is neglecting beautiful Limca|url=http://www.dnaindia.com/money/report_coca-cola-is-neglecting-beautiful-limca_1173659|access-date=21 February 2012|newspaper=[[Daily News and Analysis]]|date=26 June 2008}}</ref>

==Controversies==
An investigation by ''[[The Financial Express (India)|The Financial Express]]'' in 2005 revealed that a sealed bottle of Duke's Lemonade contained a hair clip. Pepsico issued a statement stating that glass bottles go through an air wash system and are physically checked before reuse. The company attributed the incident to the possibility of the object being stuck to the bottom of the bottle, making it difficult to detect.<ref name=tfejuly05>{{cite news|title=Freebies of an unexpected kind|url=http://www.financialexpress.com/news/freebies-of-an-unexpected-kind/143038/0|access-date=21 February 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=2 July 2005}}</ref> In 2006, Indian authorities tested leading cola brands, including Duke's Lemonade and found that they contained high level of [[pesticides]].<ref name=acf>{{cite book|last=Fernando|first=A. C.|title=Business Ethics: An Indian Perspective|year=2009|publisher=Pearson Education India|isbn=978-81-317-1173-6|pages=5–23}}</ref>

==References==
{{reflist}}

{{Citrus sodas}}
{{PepsiCo}}

[[Category:Indian drink brands]]
[[Category:PepsiCo brands]]
[[Category:Citrus sodas]]

Duke's Lemonade - Revision history

>Fma12 at 22:15, 17 August 2021