>Monkbot at 02:59, 27 January 2021

2021-01-27T02:59:00Z

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{{Infobox beverage
|name=Duke and Sons
|image=[[File:Dukes logo.jpg|100px]]
|caption=The ''Duke's'' logo
|type=[[Cola]]
|manufacturer=[[PepsiCo]]
|origin=India
|introduced=1889
|related=
}}
[[File:Dukes chembur5.JPG|thumb|100px|The Duke's plant in [[Chembur]]]]
[[File:Dukes Soda.JPG|thumb|50px|A [[Polyethylene terephthalate|PET]] bottle of Duke's Soda]]

'''Duke and Sons Pvt. Ltd''' was established in 1889 in [[Bombay]] (now Mumbai), [[India]], as a company that manufactured aerated waters, and fruit drinks.<ref name=toi72>{{cite book|last=Reed|first=Sir Stanley|title=The Times of India directory and year book including who's who|year=1972|publisher=[[Bennett, Coleman & Co.]]|pages=xxi}}</ref> It was originally owned by the Pandole family, a well-known [[Parsi]] business name.<ref name=etjune02>{{cite news|title=Ratan Tata is richest Parsi in India|url=http://articles.economictimes.indiatimes.com/2002-06-16/news/27361301_1_parsi-community-market-capitalisation-ratan-tata/2|access-date=21 February 2012|newspaper=[[The Economic Times]]|date=16 June 2002}}</ref> Duke and Sons was founded by ''Dinshwaji Cooverji Pandole''. The company used to manufacture Tango, Raspberry, Ginger, Pineapple, [[Duke's Lemonade|Lemonade]] and [[Duke's Mangola|Mangola]] drinks under the '''Duke's''' brand. The Pandole family ran the company until 1994, when it was sold to [[PepsiCo]].<ref name=iedec11>{{cite news|title=The Duke Returns|url=http://www.indianexpress.com/news/the-duke-returns/883756/0|access-date=21 February 2012|newspaper=[[The Indian Express]]|date=4 December 2011}}</ref> When sold, Duke's had a 55% market share in the segments it operated in Mumbai and [[Maharashtra]].<ref name=bw94>{{cite journal|title=Ananda Bazar Patrika Ltd|journal=[[Businessworld]]|year=1994|volume= 14|pages=65}}</ref>

Pepsico manufactured the drinks until 2004, when it discontinued all the drinks apart from Lemonade and Mangola.<ref name=iedec11/> The decision was based on the fact that the drinks were marketed only in western India, while Pepsico wanted to concentrate on its national brands.<ref name=etoct11>{{cite news|title=PepsiCo plans to relaunch Duke's beverages|url=http://articles.economictimes.indiatimes.com/2011-10-18/news/30295860_1_lemon-flavoured-pepsico-plans-pepsico-india|access-date=21 February 2012|newspaper=[[The Economic Times]]|date=18 October 2011}}</ref> In December 2011, Pepsico announced that it was reviving the old flavours under the Duke's brand. Apart from reviving old drinks Raspberry soda, Gingerade and Ice-Cream soda, Pepsico announced the launch of a new drink, ''Mumbai Masala Soda'' under the Duke's brand.<ref name=cnn11>{{cite news|title=Odd local drink: Duke's Mumbai masala soda|url=http://www.cnngo.com/mumbai/drink/dukes-retro-indian-pop-sodas-are-back-business-011455|access-date=21 February 2012|newspaper=[[CNN]]|date=24 October 2011}}</ref> The relaunch included a bright new [[Polyethylene terephthalate|PET packaging]] as well as retro glass bottles in addition to an increased margin for small retailers, enticing them to prominently display the bottles in their shops.<ref name=thbln11>{{cite news|title=Retailers find more fizz in Pepsi's Duke soda|url=http://www.thehindubusinessline.com/industry-and-economy/marketing/article2671550.ece|access-date=21 February 2012|newspaper=[[The Hindu Business Line]]|date=30 November 2011|url-status=dead|archive-url=https://web.archive.org/web/20120203023858/http://www.thehindubusinessline.com/industry-and-economy/marketing/article2671550.ece|archive-date=3 February 2012}}</ref> Pepsi relaunched Duke's Soda as well, as part of a strategy to increase market share with the help of regional brands.<ref name=bsfeb12>{{cite news|title=Bisleri takes a shot at soda again|url=http://www.business-standard.com/india/news/bisleri-takesshot-at-soda-again/465090/|access-date=21 February 2012|newspaper=[[Business Standard]]|date=19 February 2012}}</ref>

Originally, Duke's manufactured lemonade from a shed in [[Byculla]] and later at ''Khetwadi'' areas of Mumbai. Its products were distributed by [[bullock cart]] and distribution was limited to Mumbai until 1940, when the company acquired [[Ford]] trucks. By 1989, the company had 90 distribution trucks. In 1970, the company established a manufacturing unit in the suburb of [[Chembur]], with a production capacity of 19,000 crates per shift.<ref name=bi89>{{cite journal|last=Advani|first=A.H.|journal=[[Business India]]|year=1989|issue=291–299|pages=94}}</ref> When [[Coca-Cola]] first launched in India in the 1950s, Duke's launched Mangola, a mango flavoured juice drink to survive competition.<ref name=iedec11/> Duke's Gingerade was popularly used when people had eaten too much or had an upset stomach, while the Raspberry drink was a favourite at Parsi weddings as well as a children's favourite. The Duke's brand is synonymous with [[Irani café]]s in Mumbai.<ref name=fpoct11>{{cite news|title=Duke's brings back the sodas, but will it be the same?|url=http://www.firstpost.com/mumbai/dukes-brings-back-the-sodas-but-will-it-be-the-same-111091.html|access-date=21 February 2012|newspaper=Firstpost.com|date=19 October 2011}}</ref>

==References==
{{reflist|2}}

{{PepsiCo}}

[[Category:Indian drink brands]]
[[Category:PepsiCo brands]]
[[Category:Food and drink companies established in 1889]]
[[Category:1889 establishments in India]]

Duke and Sons - Revision history

>Monkbot at 02:59, 27 January 2021