imported>Chinnusaikrish at 19:23, 21 August 2021

2021-08-21T19:23:24Z

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{{About||the 1982 Malayalam film|Ee Nadu|the 2009 Telugupaper film|Eenadu (2009 film)}}
{{more citations needed|date=July 2012}}
{{Use Indian English|date=August 2021}}
{{Use dmy dates|date=November 2020}}
{{Infobox newspaper
| name = Eenadu
| logo = Eenadu front page logo new.png|
| logo_size = 220px
| image = File:Eenadu telugu newspaper front page.png
| image_size =
| caption = '''The largest circulated Telugu daily'''
| type = Daily [[newspaper]]
| format = [[Broadsheet]]
| foundation = {{start date and age|df=yes|1974}}
| ceased publication =
| language = [[Telugu language|Telugu]]
| owners = [[Ramoji Rao]]<ref>{{cite web |title=India - World Newspapers and Magazines - Worldpress.org |url=http://www.worldpress.org/newspapers/ASIA/India.cfm |website=www.worldpress.org}}</ref>
| publisher = [[Ramoji Group|Eenadu Publications]]
| chiefeditor = M.Nageswara Rao {{small|(Andhra Pradesh, Karnataka, New Delhi editions)}}<br/>D.N. Prasad {{small|(Telangana edition)}}<ref>{{cite news |title='ఈనాడు' నుంచి తప్పుకున్న రామోజీరావు |url=https://telugu.samayam.com/telangana/news/eenadu-chairman-ramoji-rao-exits-from-its-chief-editor-post/articleshow/72594954.cms |access-date=5 March 2020 |work=Samayam Telugu |date=14 December 2019 |language=te}}</ref>
| editor =
| staff =
| circulation = 1,614,105 <ref name=ABCIND>{{cite web| url= http://www.auditbureau.org/files/JD%202019%20Highest%20Circulated%20(across%20languages).pdf | title=Highest Circulated Daily Newspapers (language wise)| publisher=[[Audit Bureau of Circulations (India)|Audit Bureau of Circulations]] |access-date=5 January 2020}}</ref>
| circulation_date = Dec 2019
| headquarters = [[Somajiguda]], [[Hyderabad]], [[Telangana]], India
| ISSN =
| website = {{URL|http://www.eenadu.net}}
}}

'''''Eenadu''''' (transl: "Today" or "This Country/State") is the largest<ref name=":0" /> circulated [[Telugu language|Telugu]]-language daily newspaper of [[India]] sold mostly in the states of [[State of Andhra Pradesh|Andhra Pradesh]] and [[State of Telangana|Telangana]].<ref name="mruc">[http://mruc.net/irs2012q1-topline-findings.pdf IRS 2012 Q1 Topline Findings p. 11] {{webarchive|url=https://web.archive.org/web/20140407092737/http://mruc.net/irs2012q1-topline-findings.pdf |date=7 April 2014 }}</ref> According to the [[Indian Readership Survey]] (IRS) Q2 2019, Eenadu ranks eighth among the most circulated Indian-language dailies with a total readership (TR) of 1,614,105.<ref name=":0">{{Cite web|url=http://www.auditbureau.org/files/JD%202019%20Highest%20Circulated%20(across%20languages).pdf|url-status=live}}</ref> It was founded by [[Ramoji Rao]] in 1974.

==Editions==
Various editions of ''Eenadu'' exist throughout the Telugu-speaking region of India constituting the states of [[Andhra Pradesh]], [[Telangana]], [[Karnataka]] and [[New Delhi]], as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.

== History ==

===Early days in Visakhapatnam===
Initially, the circulation of ''Eenadu'' was limited. When launched in the city of [[Visakhapatnam]], it wasn't able to sell more than 3,000 copies a week.<ref>{{Cite web|url=https://www.bookmyadvertisement.com/newspaper-classifieds/Eenadu|title=Eenadu Classified Ad Booking Online|website=www.bookmyadvertisement.com|access-date=8 April 2020}}</ref> ''Eenadu'' found itself struggling to become a daily publication among publication. However, it was popular in certain regions and rivalry was still an issue. ''Eenadu'' hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the most highly circulated newspaper in the region.

''Eenadu'' was launched from [[Visakhapatnam]] on 10 August 1974 by [[Ramoji Rao]], a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds. At that time, the ''[[Andhra Prabha]]'', owned by [[the Indian Express]] Group, was the leading regional newspaper.

=== Expansion to other regions ===
''Eenadu'' began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. But by the time it was admitted into the [[Audit Bureau of Circulations (India)|Audit Bureau of Circulations]] in 1976, its circulation had already reached a readership of 48,000. By 1978, ''Eenadu'' surpassed ''Andhra Prabha''{{'}}s circulation and, by 1995, two other rivals ''[[Andhra Patrika]]'' and ''Udayam'' folded, leaving ''Eenadu'' with over seventy-five percent of the audited circulation of Telugu dailies.

When ''Eenadu'' expanded to [[Hyderabad]] in 1975, it divided the city into target areas, recruited delivery boys three months in advance and handed out the paper freely for a week. During the 1980s, technology enabled ''Eenadu'' to spread over larger areas beyond only the main cities. Earlier, it was difficult to manage even the three editions of the 1970s (the Visakhapatnam, Vijayawada and Hyderabad editions) because the only communication facilities available to the publication at the time were the telegram, telephone, and teleprinter, all of which had limited presence in rural Andhra Pradesh.

=== Further publications ===
With the introduction of [[offset printing]], photocomposing software and computers, ''Eenadu'' was able to launch editions in smaller towns like [[Tirupati|Tirupathi]] in 1982. From the 1980s, the news editor of ''Eenadu'' oversaw an enormous local-based news gathering and disseminating organization from his Hyderabad office.

By the end of the 1980s, there were six substantial Telugu dailies running, and the business was highly competitive. In 1989 ''Eenadu'' introduced "district dailies ([[Tabloid (newspaper format)|tabloid]] edition)" to carry its presence not only into [[List of districts in India|district]] towns like Rajahmundry, Karimnagar, Guntur and Adilabad, but also ''[[taluka]]'' towns like [[Suryapet]] and [[Tadepalligudem]]. Each publication center required forty engineers to run its printing presses. ''Eenadu''{{'}}s district dailies were based on market research asserting that heavy local content would generate new groups of readers and boost advertising revenue. Currently, the district dailies print local news specifically for each major location in the area, thereby negating the need for any separate local daily. Few special sections are published every day of the week.<ref>{{cite web|title=Eenadu Epaper|url=http://www.indianinfo.in/news/eenadu-epaper-telugu-news/}}</ref>''Eenadu'' later ventured into other markets such as finance and [[chit fund]]s (e.g. Margadarsi chits), foods (Priya Foods), film production ([[Ushakiran Movies]]), film distribution (Mayuri Films), and television ([[ETV Network (India)|ETV]]). All the businesses are organized under the [[Ramoji Group]].

== References ==
{{Reflist|2}}

== External links ==
* {{official website}}

{{Newspapers in India|Health Care=Bilingual (Telugu and English) Monthly}}

[[Category:Daily newspapers published in India]]
[[Category:Telugu-language newspapers]]
[[Category:Publications established in 1974]]
[[Category:Newspapers published in Hyderabad]]
[[Category:Ramoji Group]]
[[Category:1974 establishments in Andhra Pradesh]]
[[Category:Newspapers published in Vijayawada]]

Eenadu - Revision history

imported>Chinnusaikrish at 19:23, 21 August 2021